Subject: Product management

Concept: Jobs to be done framework

Name: Aman Mishra

Enrollment no: 5-20-2001

PGDM-Marketing, 2020-22

Submitted to – Mr. Arvind Gaddala

Product – Flipkart

About
Flipkart is an Indian e-commerce company, headquartered in Bangalore, Karnataka, India, and
incorporated in Singapore as a private limited company. The company initially focused on
online book sales before expanding into other product categories such as consumer electronics,
fashion, home essentials, groceries, and lifestyle products.

1. What is the Job that customers of the Flipkart want to be done?

Flipkart was initially started to sell online books . After that the platform went to sell brands.
The Indian online fashion has seen the rise and with more than 1000 brands, catering to over
more than 9000 pin codes. The customers want variety of products at handsome price at one
step from the comfort of their home.

2. How the product manager sees it?

The product manager has identified the nerve of audience and designed a platform where
customer can shop from the comfort of their home from more than 1000 brands.

flipkart’s strategies changes time to time. It aims at providing a hassle free and enjoyable
shopping experience to shoppers across the country.
 Jobs to be done framework

Many companies fail because of what the customer value for. The first and foremost thing that
makes business successful is how well the company or the brand “Knows its Customers”.
People buy a product or services to get a particular job done. Jobs to be done framework allows
companies or brands to look at the product from the customer’s point of view.

In case flipkart following are the jobs to be done framework.

1. Functional Job: flipkart is one stop destination of lifestyle and fashion products. Flipkart
provides its customers to choose from widest range of brands and products from its
portal. It has wide variety of customers ranging from basic to premium. Flipkart is a
platform where all the categories of customer can shop from local to international
brands. Another function that it provides is that it delivers to more than 9000 pin codes.
In order to provide one stop shop experience flipkart has tied up with multiple brands, it
sells the latest and most popular fashion merchandise online. It has rich catalogues that
customer can use while shopping.

Functional Job is important has it helps companies to identify what needs they can fill to
get the job done and It does it very well.

2. Social Job: flipkart help its customers to gain the experience of shopping online. This
shopping platform. It makes available the current season merchandise at the same time
as the retail stores. It gives multiple offers and credits to its’ customers. It offers great
deals, exclusive sales offer for the day which enable customer ends up buying product
on their reasonable rates.

3. Emotional Job.

Flipkart allows customer to participate in spike sales.It allows its customers to return the
product in case of any issue with the pick up on door facility. It has made online
shopping easier for its customers.

Using this method, the product manager will know what its customer needs and this will help in
proper planning designing and marketing the brand at all stages of their product lifecycle.
Thank You!