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    Marketing Training

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    Mahesh Hankare
    This document provides an overview of marketing and how to make marketing effortless. It defines marketing as creating value for customers through communicating, delivering, and exchanging offerings. It emphasizes that marketing is about understanding customers, creating processes to add value for them, and producing value that customers want. It encourages focusing marketing efforts on where customers "hang out" and selecting advertising mediums based on customer behavior. The key is to test hypotheses, measure what works, and not waste too much time or money on ineffective approaches.

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    Marketing Training

    Uploaded by

    Mahesh Hankare
    14 views35 pages
    This document provides an overview of marketing and how to make marketing effortless. It defines marketing as creating value for customers through communicating, delivering, and exchanging offerings. It emphasizes that marketing is about understanding customers, creating processes to add value for them, and producing value that customers want. It encourages focusing marketing efforts on where customers "hang out" and selecting advertising mediums based on customer behavior. The key is to test hypotheses, measure what works, and not waste too much time or money on ineffective approaches.

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    2. Marketing Training

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    This document provides an overview of marketing and how to make marketing effortless. It defines marketing as creating value for customers through communicating, delivering, and exchanging offerings. It emphasizes that marketing is about understanding customers, creating processes to add value for them, and producing value that customers want. It encourages focusing marketing efforts on where customers "hang out" and selecting advertising mediums based on customer behavior. The key is to test hypotheses, measure what works, and not waste too much time or money on ineffective approaches.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    14 views35 pages

    Marketing Training

    Uploaded by

    Mahesh Hankare
    This document provides an overview of marketing and how to make marketing effortless. It defines marketing as creating value for customers through communicating, delivering, and exchanging offerings. It emphasizes that marketing is about understanding customers, creating processes to add value for them, and producing value that customers want. It encourages focusing marketing efforts on where customers "hang out" and selecting advertising mediums based on customer behavior. The key is to test hypotheses, measure what works, and not waste too much time or money on ineffective approaches.

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    of 35

    Make Your Marketing Effortless

    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    ___________
    What is Marketing?
    Marketing is the activity, set of institutions, and processes for
    creating, communicating, delivering, and exchanging offerings that
    have value for customers, clients, partners, and society at large.
    (Approved October 2007)



    American Marketing Association Board of Directors.
    Who Am I?
    Entrepreneur

    Failed 3 times

    Quality Assurance Engineer

    Business Consultant
    Marketing is not a Game of Darts
    Is it Hard?

    Not if you know the secret


    Adwords
    Telemarketing

    Faxes
    Facebook
    Networking
    Email
    Newsletters

    Adwords Direct Mail


    Public
    Speaking

    Forum
    Advertising
    There's Only

    Understanding the customers

    To create a set of processes

    To add value to the customers

    This slide is grammatically incorrect


    • Marketing is
    __________________________________________
    __________________________________________
    __________________________________________
    __________________________________________
    _________________
    • __________________________________________
    • _________________________________________
    • _________________________________________
    • __________________________________________
    • __________________________________________
    • __________________________________________
    Why Bother?
    Create products people want to buy

    Stop wasting Money on channels that don't work

    Sell more to existing customers

    Know exactly where to find your customers

    Make more money

    Make a difference
    Who is Your Customer?
    Think of Key Descriptors
    Senior Bank Executive?

    College student?

    Single Mom?

    DJ?

    Newly Married?
    Customers are Complex
    They don't just fit into one
    "bucket"

    But, they fill each bucket


    slightly differently

    College student might spend


    more time on humor sites
    while a mom might spend
    more time on recipe sites
    Your Product May Have
    Different Types of Customers
    Exercise
    Create a Customer Avatar

    Who am I?

    What do I spend most of my time doing?

    Where do I hang out?


    Name:
    Role:

    3 Key Descriptors

    -

    -

    -
    What keeps me up at night?

    This is the most important question


    you need to ask yourself
    • -

    • -

    • -

    • -
    We are mostly wrong

    The key is to not waste


    too much time or
    money being wrong
    Your Hypothesis

    I think ______________

    I will ____________

    I will measure __________


    • I think:

    • I need to:


    • I will measure:
    Compete on Value
    Produce Value that
    Customers Want
    • Solve
    • Save
    • Provide
    • Deliver
    • Supply
    • De-stress
    • -

    • -

    • -



    • Only the work that adds value to ___________ is
    actually productive work
    Selecting the Right
    Advertising Medium

    Where does _________


    hang out?

    How do they currently


    buy things they need?
    • -

    • -

    • -
    Exercise

    Where would you advertise if you


    wanted to market to you?
    Now, Make your
    Marketing Effortless

    Use what you have created today to put


    together your marketing plan

    Execute your marketing plan


    Thank you for attending!
    Questions?

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