Topic: Role of Information Technology in

Economic Development

Introduction:
In this modern era, Information technology advancements have transformed the way people live
in carrying out their routine activities. Information technology (IT) plays a vital role in the
development of any organization, industry and the country. The economy of a country can be
seen from the development of IT sector in the country. Technological development brings
significant influence in economic and business activities. Emerging technologies such as AI
(Artificial Intelligence) and IoT (Internet of Things) are influencing the IT industry and
simplifying the lives of people by providing smart and easy to use appliances and services.

Case Study of Dawlance IOT based Smart Appliances:

The Internet of Things (IOT) has the potential to profoundly change the way we interact with our
surroundings. As consumer electronics devices are getting increasingly smarter, companies rap
into a range of IoT use cases for their product monitoring, management, and customization.

Dawlance is one of the biggest home appliances brand of Pakistan. It is a subsidiary of well-
known Turkish brand ‘Arçelik A.S’. With the aim to make the lives of its consumers simpler
through its innovative products, Dawlance has introduced a mobile app named – “SYNC”. It is
an ingenious, reliable, elegant and first-of-its-kind platform application that enables one to
manage household appliances to perform daily tasks hassle-free from anywhere in the world
even when they are not at home. Through this platform, Dawlance aims to enables its customers
with an IOT (Internet of Things) solution to connect 3 major groups of home-appliances:
Refrigerators, Air conditioners, and Microwave ovens. Soon, it will also launch its 1st IOT -
based fully Automatic Washing machine of Pakistan. This service was long awaited in Pakistan,
where domestic appliances plays a vital role and making positive effects in everyone’s life.
These smart IOT based products are very convenient for energy-saving husbands, working wives
and mothers, and forgetful grandparents. The IOT allows for the perfect integration of all
 appliances and instant instructions are carried out. Consumers can distantly monitor and control
all their Home appliances with ease.

Benefits of the IOT based Smart appliances:

1. Prepare meals in a Microwave oven from miles away.


If you are a working women and mother and running late from work, have kids to feed
back at home while you are at work, this Smart Microwave oven benefits users who can’t
be at two places at the same time.
 This IOT based Microwave oven allows you to control it from anywhere in the world.
 Use the Built-in cooking monitoring system to keep an eye.
 Cook a marinated meal before everyone reaches at home.
 User friendly and easy to use and in accordance with the international safety standards.
2. Turn ON A.C before reaching home to have a chilled atmosphere in hot scorching summer
season.
3. Control electricity consumption by monitoring hourly, daily and monthly usage.
4. Operate a Refrigerator when you are not at home. For example, Turn ON quick cool mode or
set power saving mode with just a few taps on the SYNC app.
5. Set up and control door alarms. [ CITATION New19 \l 1033 ]

Positive Impact in Consumer Electronics Industry:

Dawlance has been awarded as the Number # 1 household appliances brand in the country in the
year 2020 by IPSOS, a global market research and public outlook expert. The study has
strengthened the brand's foothold and recognized it as the 'highest in terms of brand equity in
Pakistan’s home appliance industry'.[ CITATION New21 \l 1033 ]

According to the Brand Health Tracking (BHT) study conducted by IPSOS in 2019, Dawlance
emerged as the top brand in the home-appliances category offering a wide range of IOT products
including, Refrigerators, Microwave ovens, Air-conditioners, etc. [ CITATION Daw \l 1033 ]

Effects on Demand and Supply and Contribution in Economy:

In today’s age of internet, consumer behavior and purchase pattern are continuously evolving.
Organizations that have not modified to change have been unable to recognize new-age consumer
behavior. Dawlance as a brand has maintained its position in the Pakistani market largely because
it adapted to varying trends; their latest IOT based Microwave oven and Refrigerator range with
'Nature lock' and 'Vitamin fresh' technology is the evidence of it. [ CITATION New21 \l 1033 ]

 Due to its new IOT based Technology, Dawlance received an overwhelming response from
the local Consumer market which increased the demand of its IOT based products, especially
the Microwave oven. Due to positive feedback and increased demand, Microwaves segment
 is completely dominated by Dawlance in Pakistan with the company controlling about 70%
market share.[ CITATION Tri21 \l 1033 ]
 In the year 2020, Dawlance becomes the 1st ever Pakistani brand to export globally
competitive IOT based Microwave ovens. This export project is a part of Dawlance
commitment to enhance Pakistan's economy, by tactically expanding its business towards
global markets and earn valued foreign exchange.[ CITATION Scr20 \l 1033 ]
 The first batch of Smart Microwave ovens are being exported to Bangladesh while the brand
anticipates exports in various other countries, while it is the only brand from Pakistan to
export its Water dispenser to Europe.[ CITATION Scr20 \l 1033 ]

Conclusion:

In Conclusion, we witnessed that how Information Technology has revolutionized the Pakistani
home appliances brand ‘Dawlance’, which enabled it to make a positive effect in the consumer
market. Due to I.T based technologies (Internet of Things), Dawlance has earned a position as
Market leader in Microwave oven segment in Pakistani market, it also received Number #1 home
appliances Brand of Pakistan by ‘IPSOS’ in 2020 due to its brand equity and IOT based products.

By exporting its innovative IOT based Microwave ovens to Bangladesh and only Pakistani brand
to export the Water dispensers in Europe, Dawlance expanded its business and contributed
positively towards the economic development of Pakistan. It is the evidence of how Information
technology plays a vital role in demand & supply of an organization and contributes in the
economic development.

References:

1. [ CITATION New19 \l 1033 ]

2. [ CITATION Tec19 \l 1033 ]
3. [ CITATION Daw \l 1033 ]
4. [CITATION New21 \l 1033 ]
5. [ CITATION Tri21 \l 1033 ]
6. [ CITATION Scr20 \l 1033 ]