Professional Documents
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Aviation Business December 2017
Aviation Business December 2017
EVERYONE THOUGHT
LAST YEAR WAS THE
BEGINNING OF THE END
FOR EMIRATES.
SIR TIM CLARK SAYS
CEO
INTERVIEWS
AIR ARABIA,
EGYPTAIR
FLYDUBAI, WATANIYA
SALAM AIR, EMPIRE Download the free Aviation
Business app and be the first
p24 to read the latest issue on your
mobile devices.
EVERYONE THOUGHT
LAST YEAR WAS THE
BEGINNING OF THE END
FOR EMIRATES.
SIR TIM CLARK SAYS
December 2017
CEO
INTERVIEWS
AIR ARABIA,
EGYPTAIR
FLYDUBAI, WATANIYA
Volume 16 Issue 12 CONTENTS
SALAM AIR, EMPIRE Download the free Aviation
Business app and be the first
p24 to read the latest issue on your
mobile devices.
THE FRONT
RADAR Dubai Airshow deals total $114 billion 08
RADAR Emirates surprises with 40 Dreamliner deal 09
RADAR Flydubai announces 225 Boeing commitment 10
RADAR “Game On”: Emirates president’s response to Gulf airlines pairing up 11
RADAR Wataniya orders 25 A321 aircraft in bid to feed Kuwait Airways 12
RADAR Turkish to return to 10% growth by 2018 13
RADAR Air Arabia adds six Airbus A321neo to its fleet 13
24
INTERVIEW
FLYDUBAI WANTS MORE
A big order at the Dubai Airshow is part of
the push for growth, says Ghaith al Ghaith
25
INTERVIEW
AIR ARABIA WILL GO IT ALONE
The airline will grow and it isn’t looking
for partnerships to do it, says Adel Ali
26
INTERVIEW
EGYPTAIR IS BACK
16
COVER STORY
LIKE NEVER BEFORE
President Sir Tim Clark is transforming Emirates
With things in the country improving, into a lean and hungry machine
EgyptAir is making a move, says Sherif Ezzat
AVIATION
PARTNERS
PARTNER NEWS Dubai South Safety Training Academy to be up and running Nov 2018 42
PARTNER NEWS Rolls Royce to open customer service centre in Abu DhabiRolls Royce 47
TECHNOLOGY Panasonic to equip Saudia with IFE solutions 49
34 38
INTERVIEW INTERVIEW
WATANIYA’S HYBRID PLANS FIRST MOVER ADVANTAGE
Five months after its reboot, Kuwait’s third carrier is adding air- Being the first low cost carrier in a country with tourism poten-
craft to feed into the national carrier’s, says Hamad al Tuwaijri tial gives Salam Air a huge advantage, says Mohamed Ahmed
40 COMMENT
EMPIRE’S DECADE OF
GROWTH
Steve Hartley, executive director, Empire
Aviation Group, shares how the company
has grown and where it’s looking to next
Co-located with:
ENTERTAINMENT TEXTILES LIGHTING FLOORING SEATING LAVATORIES CABIN TECHNOLOGIES WI-FI PASSENGER CHEMICALS GALLEY
EXPERIENCE
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In 2013, orders for commercial aircraft at the Dubai Airshow peaked at over $200 billion
AIRSHOW game-changing deals from start to finish taniya airways signed a deal to lease 25
As the doors closed on another record- including Airbus revealing its largest single Airbus A320neo Family aircraft, while Air
breaking Dubai Airshow on Thursday, announcement ever – a $49.5 billion deal Arabia, the Middle East low cost carrier,
total orders stood at nearly $114 billion, or- with Indigo Partners to purchase 430 air- agreed to lease six Airbus A321neo aircraft.
ganisers announced. craft in its A320neo family. AerCap and Egypt Air negotiated a deal
Trade visitors to the event were also up The announcement, on Day four of the with Airbus during the Dubai Airshow to
around 20 percent on the 2015 event, with Airshow, provided a huge public boost for lease 15 Airbus A320neo.
some 79,380 people entering the purpose- the French aircraft manufacturer, who “This has been a very successful show
built hall at Dubai World Central during lost a $15.1bn deal with Emirates to US for Boeing. Our regional customers have
its five-day run. plane-makers Boeing for 40 787 Dreamlin- maintained their trust in our products and
Michele van Akelijen, managing direc- ers on Sunday, a headline deal on the first technology, and our partnerships in the
tor of organisers Tarsus F&E Middle East, day of the airshow. Middle East region continue to grow,” said
said: “The figures speak for themselves – On the same day, Boeing signed a $27bn Bernard Dunn, president, Boeing Middle
it’s been another successful year. Dubai is deal with UAE carrier flydubai for 225 air- East, North Africa and Turkey. “We signed
geographically at the centre of the global craft in its 737 MAX family. The deal was agreements with key airline partners includ-
aviation world, and Dubai Airshow is noted as the largest single-aisle jet order by ing Emirates, flydubai, Azerbaijan Airlines,
where the sector comes to do business. We number of airplanes and total value by any ALAFCO and Ethiopian Airlines.”
have seen incredible, unmatched deals, in- Middle East carrier. The airshow returns to Dubai in 2019.
novations and ideas.” Golden Falcon Aviation, the exclusive 15th edition of Dubai Airshow ends today
The airshow will be remembered for aircraft provider of Kuwaiti carrier Wa- to return in 2019.
ORDERS The order, valued $15.1 billion at list Emirates “always wants to be ahead of
Emirates has surprised visitors to the prices, will see Emirates take the aircraft the game,” Sheikh Ahmed said at the an-
Dubai Airshow 2017 with a surprise order in from 2022. Emirates expects to make nouncement for the largest variant of Boe-
for 40 Boeing 787-10 Dreamliners after another announcement regarding engine ing’s most expensive aircraft. The agree-
earlier saying all plans for such an order options once they have been decided, ment includes conversion rights to switch
“had been placed on hold.” Sheikh Ahmed added. the aircraft to 787-9s, from 787-10s. Aircraft
The Dubai-based airline’s chairman, No word about any orders for Airbus will be delivered in a mix of two and three-
Sheikh Ahmed bin Saeed al Maktoum, A380s has been made public yet, although cabin class configurations, potentially seat-
made the headline announcement today reports over the past week had indicated ing between 240 and 330 passengers.
after an hour long wait for an impromptu Emirates is close to signing a deal for a Emirates’ announcement, made in the
press conference which most had assumed similar number of A380s valued at close presence of the Vice President and Prime
was to announce an order for Airbus A380s. to $16 billion. Minister of the UAE and ruler of Dubai,
Sheikh Mohammed bin Rashid al Mak-
toum, as well as representatives from the
US Commerce Department shores up
Emirates stance that it supports thou-
sands of jobs and consequently the econ-
omy of the US.
The new order will create and support
over 78,000 additional jobs in US aero-
space manufacturing, Emirates said in a
statement, and comes on top of Emirates’
historic purchase of 150 Boeing 777X
aircraft equipped with GE9X engines at
the 2013 Dubai Air Show, to be delivered
Emirates is the world’s biggest operator of A380s from 2020 onwards.
ORDERS “Our customers in Kuwait like being “Like Flydubai and Emirates what we
Propelled by aircraft packed to capacity, able to fly non-stop instead of having to fly want to do is feed traffic through Kuwait
Wataniya is adding 25 new A321-LR to its through Dubai or Sharjah,” says Al-Tuwai- Airways because they fly to a lot of routes
fleet just four months after it resumed op- jri. “With these new long range aircraft, we we don’t,” says Al-Tuwaijri. “We want to
erations. Kuwait’s third carrier will operate can now fly as far as Beijing, China.” be a hybrid-low cost airline.”
the aircraft under lease from Golden Falcon Wataniya returned to the skies after Wataniya currently operates with both
Aviation, Wataniya’s biggest shareholder. a six-year hiatus in July. In a country premium and economy cabins to attract
The airline currently operates two through which Emirates flies A380s, the passengers on either end of the spectrum.
A320-200 aircraft but with fl ights packed airline currently competes with national Economy class passengers receive all the
up to “100 percent on some routes and 80 carrier Kuwait Airways as well as low- same services as business class passengers.
percent on others” the airline is on track cost carrier Jazeera Airways. From 1 December, it will unbundle its
to continue with growth plans, Hamad However, there is no reason to deter economy product into ‘Wataniya Seat’
Al-Tuwaijri, Chairman of Golden Falcon optimism over future fortunes because which will allow customers to purchase a
Aviation, told Aviation Business at the the market for travel is growing, accord- food, baggage and other in-flight options
Dubai Airshow last month. ing to Al-Tuwaijri. as add-ons to seating.
In 2013, orders for commercial aircraft at the Dubai Airshow peaked at over $200 billion
EXPANSION there aren’t too many gaps that we have in over 100,000 tourists from the country
The UAE’s national carrier is hoping the network,” he told journalists ahead of flocked to Abu Dhabi in the first three
Chinese retail giant, Ali Baba, turns into last year’s International Air Transport As- months of 2017.
just what it needs to gain greater access to sociation annual general meeting. There are over 750 million internet us-
the world’s largest economy. Etihad’s first step in filling that gap was ers in the country, and Ali Baba commands
After agreeing to promote China’s an- a codeshare deal with China Southern Air- the attention of 520 million active users on
nual 11.11 shopping festival, the largest of lines in June to fly customers to Shangai its platform. Etihad plans to tap into that
its kind in the world, with livery on aircraft and Chengdu from Abu Dhabi. Travellers market to boost the number of travellers on
that fly to 40 destinations around the world, on Etihad will then be able to fly on with its aircraft even further, says Bulooki.
Etihad last month signed an agreement the Chinese carrier to secondary airports “There is an impressive and growing
with e-commerce platform, Ali Baba, to al- within China or countries further East. number of Chinese outbound travellers
low its customers to trade loyalty points on China has been a tough and “competi- exploring new destinations and unique ex-
purchases for Etihad Guest miles. tive” market for Etihad so far, according periences,” says Bulooki.” “Also, the volume
The Abu-Dhabi based airline has also to executive vice president, Mohammad al of goods transportation generated on ecom-
opened its booking system to payments Bulooki, adding new visa on arrival ser- merce platforms has been amazing. We be-
from Ali Baba’s payment platform, Ali Pay. vices will help promote the UAE and Abu lieve cooperation with Alibaba Group will
The developments come as Etihad Dhabi as business and leisure destinations. better consolidate our product and service
works overtime to plug a gap in its network China trumped India and Russia this advantages as well as enhance our brand
that former CEO James Hogan first identi- year to become the number one source of awareness and jointly optimise our prod-
fied last year. “With the exception of China, tourists into Abu Dhabi earlier this year; ucts and services.”
LIKE NEVER
BEFORE By Shayan Shakeel
Sir Tim Clark joined Emirates Airline as a founding member in 1985 and has been its president since 2003
O
n Day 4 of the Dubai has brought the airline it’s swagger back. Emirates is the world’s largest operator of
Airshow, as Aviation Business “When the annual results came out both A380s and B777s
sat down to speak with last year, everyone was going ‘this is the
Emirates president, Sir Tim beginning of the end’, and ‘Emirates is
Clark, the wires were aflood with stories finished.’ Well, think again,” says Clark.
about the airline’s tug of war with a cer- At Emirates since the airline’s incep-
tain European aircraft manufacturer. tion, Clark is arguably aviation’s most
Emirates had kicked off Dubai’s bi- important executive in the world. He’s
ennial aviation marquee by shocking led the airline since 2003, turning it into
the world with an order for 40 Boeing a global powerhouse and household
Dreamliners on Day 1, and no A380s. name, and he’s done it his way. Now, he’s
Clark’s statement earlier in the year spearheading a change in the airline’s
turned out to be the one that rang most business unlike anything seen before.
loudly: that he wouldn’t be pressured by
a “guillotine in November” to seal a deal DID YOU KNOW?
111%
for more of the superjumbos that have
defined its fleet over the last decade.
The airline would likely still have
pressed just as hard–the world’s biggest Improvement in air-
A380 customer is asking for changes at line profits over last
Airbus the way its biggest shareholder year when Emirates
would. But a return to form this year,
after the biggest decline in profitability in
suffered the worst de-
the Dubai-based airline’s history in 2016, cline in its history
The first batch of those changes have is beginning to show results. Group and
been evident with onboard crews not- airline profits rose by 75 and 111 percent
ing meal and flight preferences through respectively in the airline’s half year The Google’s of the
smart devices as opposed to the tradi- results announced in November. Yields,
tional clipboard, pilot training aids in the which have long been under pressure, world say we’re going
form of eye-tracking technology, and the are picking up as well, as is passenger to just make you a
company’s plans to develop autonomous demand, says Clark.
vehicles for ground side operations as “A lot of it is through more computing supplier of seats from
well as an interface to integrate experi- power and understanding segmentation. A to B. Wrong! This is
ences for travellers for platform. But Emirates is now perfectly positioned now
Emirates’ embrace of future technology in terms of cost structure. We’re a much Emirates you’re
goes even deeper. better and leaner company in 18 months taking about and we
At the heart of Emirates’ journey to than perhaps a couple years ago,” he says.
become more agile is the customer, and Spurred by the airline’s advancing will never be
the airline is constantly learning how to digital repertoire, one of the biggest commoditised,
better understand what customers want, changes Clark will attempt in the next
and transforming how its website mar- five years is to remove the thorn in its subsumed or
kets and sell tickets online. side: intermediaries. subjugated by some
“With the digitalisation and the knowl- “I have often said, I find it a great pain
edge AIs that we have, we’re learning all to me that I put the Emirates inventory other overarching
the time what our customers want, when into the hands of another. They’re very global brand.”
they want it, why they want it and what grateful to get that inventory. And they
they’re going to do with it,” he says. “It’s flog it and make a fat margin because worldwide. For decades, and at a cost
only been a few years for us on the jour- they then have the nerve to charge us to airlines, they have been the standard
ney, but we have 1.2 million people flying for putting our inventory in their system. industry method to sell airline tickets.
with us every week at the moment and I think that just makes no sense to me,” But some such as Lufthansa and British
we’re getting far better at it.” Clark is talking about the global distri- Airways parent IAG have recently an-
The rapid embrace of all things digital bution systems powering travel agencies nounced surcharges on GDS bookings.
Emirates has had to work with GDS’
until now only because it had to. “We
couldn’t do anything about it at the time
because we didn’t have the technology
then. Now, we do,” he says.
“All sorts of people enter the system
that do not go from the look to book, but
we have the data about where they look,”
says Clark. The trick then is to create a
huge raft of products in the online world
that Emirates can hyperpersonalise and
then market itself, he adds.
“I don’t see a place for them in five
years,” Clark says. “The GDS’ have a
contra-rotating agenda of lining their
own pockets first and ours somewhere
down the line. But there’s a storm com-
ing and I’ve been saying it for a long
time to these guys. What they do and the
value they bring was fine 15 years ago,
but that’s no longer the case, because we
can actually do what they do better than
they could ever do.”
Some analysts point to the growth of
online travel agencies and search en-
gines and say air travel is ultimate in for
When I go back to
the prognosis of
yields, I can take
flatlining or
lowering yields in
real terms if we can
dis-intermediarise
the business so we
actually get the
value we need to
reduce the cost base.”
In five years, Clark doesn’t see a space for GDS platforms which supply travel agencies with airline inventory
offers on its A380s. “So if you do not find Air has also indicated it wants to “compli-
first class and have to go on business ment” Oman Air, according to its CEO.
class, then it’s perfectly okay.” “No, not at all, Game on,” says Clark
On the question of premium economy,. when asked if they pose any cause for
Clark concedes Emirates “may have concern. Partnerships such as these will
underestimated demand.” However, a lot once again increase the size of the pie,
of premium economy came to market be- according to Clark. “Dubai is the hon-
tween 2007 and today, according to Clark, eypot of course, and soaks up anything
when the global economy went through getting thrown at it which is great for
a real problem. “Demand then was pretty consumers, city and airlines.”
flaky,” he says. “However, with all that said, Instead, the one wildcard to all of
demand is picking up again with people’s Clark’s plans for Emirates’ future is the
propensity to pay for premium but not global economy. Clark acknowledges
necessarily for business. We are looking at that the airline went through “burning
premium economy seriously and consider- hoops over the last 18 months,” but
ing whether the cabin is big enough and much of that is because of the global
what the risk reward might be.” economy, “nothing to do with what we’ve
Similar changes to price points and seg- done,” he says. With oil prices on the
mentation are how Emirates will respond way up and US market at historic peaks,
to the “the gathering storm”, the phrase the last thing the world needs is “dis-
Clark coined in relation to ultra long equal equilibrium caused by geopolitical
haul low cost carriers (ULHLCC) such traumas, such as in Korea or wherever,”
as Norwegian Airlines and Singapore’s he says.
Scoot. “You have to believe those carriers “If quantitative easing remains where
will increase the size of the pie by tapping it is today or comes off a bit, we might
into incipient demand from a lot of people what’s driving emerging markets to keep
who never would have travelled before. moving. If my hunch is right, and even
And we want a piece of the action.” the world’s greatest global economists
In the Gulf, partnerships similar to the are struggling with this, once you pass
one Emirates and Flydubai announced that inflexion point it’ll move on its own.
in July are springing up. Saudi Arabian I’m kind of optimistic that’s what’s going
Airlines has set up a low cost subsidiary, to happen, but can’t tell you for certain,
Wataniya wants to tap into Kuwait Airways’ but when in doubt as I always say, follow
network, and Omani low cost carrier Salam your instinct.”
DAS17:
in pictures
A big reveal followed by a
surprising order on Day 1.
A relatively calm second
day followed by a flurry of
announcements on day three
and a record breaking day four.
Needless to say, after initial
scepticism about whether
the Airshow would deliver,
all left with the impression
that the event had surpassed HH Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE,
Ruler of Dubai and HH Sheikh Hazza bin Zayed Al Nahyan, Vice Chairman of the Abu Dhabi Executive
expectations. Council open the Dubai Airshow 2017
Emirates A380 and B777 perform their first ever fly-by together
Emirates’ 100th A380 Emirates’ all new Boeing 777 first class suites
Airbus signs $49.5 billion, 430 aircraft agreement with Indigo Partners, its Mohammed Al Ahbabi, Director General, UAE Space Agency and Astro-
biggest ever deal naut Col. Al Worden, USAF-Retd., Command Module Pilot, Apollo 15
H
ow are plans for the part-
nership with Emirates pro-
gressing?
The partnership is going
going full steam ahead. There is a ob-
viously a major emphasis on growth
by the leadership of the country and
our ownership. We’re very grateful for
the opportunity to work with Emirates
and it only bodes to be a significant for
both airlines as well as the aviation
prospects of the UAE.
With Emirates and Flydubai ordering to, so if the price and profits aren’t
more aircraft on top of the ones still to
There will be some right we won’t. We’ll go somewhere
be delivered, what are your thoughts bumps on the road in where it makes business sense. The
on over-capacity and the low-yield expansion the country wants makes
environment we’re in? Will it persist?
terms of yields and it a no-brainer that we have to make
Capacity, you have to understand, is unprofitability on those decisions. Of course there will
very easy to deploy as long as you be some bumps on the road in terms
have the opportunity to go to the right
routes. But it shouldn’t of yields and unprofitability on routes.
destinations. It’s up to us where to fly stop growth.” But it shouldn’t stop you from growing
c Arabia’s new A321neo LR aircraft will feature 215 seats per aircraft
A
t our last discussion in senger traffic across our hubs and remain
April, you were pushing for The addition of focused on our business model and mis-
more capacity into India.
How has that conversation
A321neo Long Range sion to provide affordable fare and value
for money to passengers. The addition of
progressed if at all? aircraft allow us to A321neo Long Range aircraft allow us to
The aircraft orders aren’t really related
to that, we’re looking at key markets in
expand our service to expand our service to longer range desti-
nations and helps offer more flexibility in
Europe and South East Asia to grow. Of longer range destina- our existing high density routes. We look
course the decision for more traffic rights
into India is up to the governments of each.
tions and helps offer forward to receiving the new aircraft in
2019 as we continue to offer our customers
Traffic rights into India, I would reiterate, more flexibility on an excellent product with more destina-
is about Air Arabia and other airlines in
the UAE wanting more capacity in to the
high density routes.” tions to discover”.
country. The market can take it and most of Would Air Arabia be willing to part-
us are flying at a very high seat factor. Air a good business case. ner with any of the other UAE airlines
Arabia has 13 airports and we think India as some have suggested?
has many more airports. For the good of What was the key determinant in opt- We’re a publicly listed company and look at
the two countries and also for the people ing for the long range A321s and when any good business opportunities. But can
that live both here and there, it would be do you expect to receive the aircraft? assure you that at the moment we’re not
good to have more capacity. It makes for We continue to witness growth in pas- looking at any partnership with anybody.
E
gyptAir has had a turbulent
few years. But now you are
ordering large numbers of air-
craft. What’s changed?
The problem isn’t endemic to the air-
line but is a refl ection of the reality of
the whole Middle East. However, we’ve
made some very important decisions that
are now showing results at EgyptAir.
We’re now renewing the old product
with six widebody Dreamliners and 15
narrow body aircraft as well as the 24
C-Series 300 for EgyptAir Express. This
will allow us to increase frequencies to
existing destinations and over the next
fi ve years introduce more routes. We
have 84 aircraft to come in so we can
expand the network as we increase the
fl eet by 70 percent through various leas-
ing agreements. We’re replacing the old
product with the new before we embark
on getting new aircraft.
c With the A320neo, Wataniya will be able to tap into demand for flights to Beijing in China.
W
ith three carrier’s now Kathmandu, so we can feed into their
operating in Kuwait We want to be a network quite well. Right now, we’re
is the market not too
saturated?
hybrid airline, growing to where Kuwait and Jazeera
don’t fly to such as Sarajevo in Bosnia as
All combined, the carriers are only captur- which is why we well. Load factors on these routes are at
ing 30 percent of domestic demand. What
we need to be aiming for is 80 percent.
have both normal near 100 percent
With Kuwait Airways getting more wide- economy as well as With that plan how can you match
body aircraft it should be to fly further
and gain back some of share that other
premium classes your service to compliment Kuwait
Airways’ full service proposition?
regional carriers have taken. Our custom- with business class We want to be a hybrid airline, which is
ers like the ability to fly non-stop where
previously they needed to fly through the
lie-flat seats.” why we have both normal economy as
well as premium classes with business
UAE with Air Arabia and Flydubai to get class lie-flat seats. Until December 1, we
to Kuwait. We began with a capital of 10 add on to their network? have been offering premium services to
million Kuwaiti Dinar and of course can What we want to do is feed the national all passengers so they can have a feel of
increase that as and when it is needed. carrier from destinations it doesn’t fly our services. From December we will be-
to such as Kathmandu. And there are gin ‘Wataniya Seat’ which will be the low
Would you be open to partnerships a lot of people that want to go on to cost product on which customers can
with any of the domestic carriers to destinations like Europe and US from choose ancillary services.
SALAMAIR’S
FIRST MOVER ADVANTAGE
Less than a year old, Oman’s first low cost carrier SalamAir is now being led by its second
CEO. However, despite closer attention that the carrier’s owners have on return on invest-
ment, Mohamed Ahmed is optimistic the airline has what it takes to be successful.
By Shayan Shakeel
T
his might be the best they don’t go so as to grow on that abil-
time for low cost to pros- ity to complement their offering.”
per,” says SalamAir CEO Crucially, SalamAir is targeting those
Mohamed Ahmed who customers who would otherwise not fly
joined the carrier after serving at and opt instead to drive to destinations
Air Arabia. “With regional econo- within Oman. “We fly four times daily
mies practicing austerity, the appeal to Salalah from Muscat, but during the
for a low cost carrier grows. We’re summer we were flying seven times
the first one in Oman which gives us daily at load factors over 90 percent. It’s
a huge first-move advantage as well, because our fares were low enough to
while complimenting the full service convince domestic travellers who would
carrier in Oman.” have otherwise opted to drive 12 hours
Ahmed insists SalamAir will to take a chance on low-cost air travel
help grow the market instead
of taking share away from the
DID YOU KNOW?
60
country’s full service carrier.
“They have a very differ-
ent product which targets
a very different segment Destinations SalamAir
compared to us. There
might be some overlap wants to grow to in
in terms of destinations five years once along
of course, but we’ll try with taking in 25 A320s
to fly to destinations
SalamAir currently flies to three destinations in Oman, as well as Dubai and Sialkot in Pakistan
The benefit of low-cost carriers is that countries also puts Oman at at an advan-
they bring a win-win proposition for the tage. “Geopolitical uncertainty definitely
industry by growing the market, says We’re bringing a helps Oman because of it friendly rela-
Ahmed. “If demand doesn’t historically product that hasn’t tions which allow it to benefit from an
exist for travel in a destination, we’ll increased traffic flow,” he says.
create it by flying there.” yet been available. What might make Ahmed’s job trick-
The airline currently operates three
A320s and will add upto four aircraft
Add to that Oman is ier is the CEOs at both Oman Air and
Salam Air departing abruptly earlier in
each year before reaching 25 in five a big country with a an indication that the there is a lot more
years. “As a private company, revenue
and income will of course be core to
number of airports attention in Oman on returns from avia-
tion. “The fantastic state of the art air-
our growth plans,” he says. “But our about to come online. port about to open next year has been
goal is to be able to reach 60 destina- spent on heavily and so the country is
tions in five years, across the Indian So we’re here at the looking for a return on that investment
subcontinent, the GCC especially
Saudi Arabia, as well as the wider
right time and place.” by emphasising non-oil sectors,” says
Ahmed.
Middle East in Sudan, Iran and peratures reach 45 degrees in the rest The pressure to bring profitability is
Iraq.” of the Gulf, Salalah is at 20 degrees. So ultimately determined by how well plans
The carrier currently flies the country has a lot to offer and we’re can be executed, he says. “Fortunately
to Dubai and Doha, as well as working hand in hand with the tour- the infrastructure including airports and
three airports within Oman. The ism department to bring more visitors ground handling already exist. Oman
country’s own population may be here,” he says. has also commenced licensing a second
small, but with Oman’s potential Emirates and Flydubai joining forces ground handler at Muscat International
for tourism, including some of the bodes even better for low cost travel, Airport which is unprecedented in the
longest beaches in the region, Ahmed and consequently SalamAir, according Gulf,” he says.
says SalamAir is merely waiting for to Ahmed. “One of the main challenges “Being the first low cost carrier is a
the opportunity to yields in the region has been overca- huge advantage,” he says. “We’re bring-
to expand op- pacity. Such partnerships help reduce ing a product that hasn’t yet been avail-
erations to more that overcapacity, so the market will able. Add to that Oman is a big country
airports as they rationalise, easing pressure on yields,” with a number of airports about to come
come online in he says. online. So we’re here at the right time
2018. “At times A stable political climate as well as and place to propel both GDP growth
when the tem- cordial relations with neighbouring and investment.”
The
connected
world of travel
As the connected world of travel becomes a
reality, we’re witnessing a heightened focus
on critical areas like cyber security and the
Internet of Things (IoT), along with significant
levels of investment to make the passenger
experience and services smarter.
T
he community’s move into the
digital age is also giving rise to
emerging approaches to identity
management, such as single
token travel, as more and more people’s
transactions are managed and verified
digitally–whether on mobile devices
or online.
A CYBER QUEST
“Airlines are investing in areas which
will promote a connected world of travel
for the benefit of passengers and the
workforce,” says Nigel Pickford, Director
Market Insight, SITA.
“We see new priorities attracting more
investment, with cyber security and elec-
tronic flight bag solutions coming to the
fore in this year’s research.”
According to the Airline IT Trends
Survey, one of the biggest quests in
cyberspace is indeed assurance of the
utmost security. As many as 91 percent of
airlines said they plan to invest in cyber
security programs over the next three
years. That’s up from fewer than half of
airlines (47 percent) three years ago.
There’s ample evidence of the growth Trends Survey indicates the highest lev- sengers: 39 percent trialed in the next five
in connectivity: 99 percent of airlines of- els of satisfaction are attained in the early years, 53 percent in the next 10 years.
fer web check-in, compared to 78 percent stages of the journey, such as flight book- One in five airlines expect to be trialing
in 2015. Mobile check-in is offered by 78 ing and check-in where personal technol- virtual reality services for both passengers
percent of airlines compared to about 50 ogy usage is most prevalent. and staff within the next five years–with
percent last year. almost two in five doing so within 10 years.
Three-quarters of airlines now use FUTURISTS
mobile boarding passes, up from approxi- Innovations based on the IoT are equally ACCELERATING CHANGE
mately 45 percent in 2015–and 91 percent on the radar for both airlines and their The speed of change continues to acceler-
plan to offer them by 2019. Also by 2019, passengers. Asked when they first antici- ate and shows no signs of slowing, fed
70 percent of airlines expect to be using pate trialing a range of new and emerging by an appetite from passengers and
mobile for location-based notifications (14 technologies, airlines demonstrated a airlines for technology that improves ser-
percent now), and 72 percent for missing range of visionary ideas. vices, offers a more cost-effective package
baggage communication (12 percent now). For example, despite the withdrawal of and simplifies the complexities of cross-
Smartwatches are in the mix, too, with Google Glass, 40 percent of airlines expect ing continents.
27 percent of airlines already offering to trial wearables for staff (either smart- This is being driven by the ability to
mobile boarding passes using the technol- watch or smart glasses) within the next create seamless connections from curb to
ogy–and 47 percent expecting to do so by five years–and 51 percent in 10 years. curb–between passengers, airlines and air-
2019–while 38 percent will offer located- Similar results were returned for spe- ports, powered by the Internet of Things
based notifications (5 percent now). cific wearable-enabled services for pas- and the ubiquity of mobile connectivity.
This move to mobility and self-service And while the incidence, complex-
on the part of passengers was strongly ity and risks of malicious and criminal
underlined in SITA’s 2016 Passenger IT One in five air- cyber attacks has increased at the same
Trends Survey: “Passengers are showing lines expect to be tri- exponential speed, the evidence of this
a strong preference to use their own tech-
nology, where they have the option. This
aling virtual reality year’s Airline IT Trends Survey is that the
industry is fully engaged at all levels in
gives them the freedom to complete tasks
services for both pas- delivering the benefits of this technology,
and prepare for travel at their own pace”. sengers and staff as this issue of Air Transport IT Review
Not surprisingly, the Passenger IT within five years” shows.
DO SO METH IN G
A M A Z ING TO DAY
EMPIRE’S
DECADE OF GROWTH
From a single aircraft to a regional Hawker operator to a fleet of 24 that flies across the world,
Empire Aviation Group has been a success story in the region’s business aviation industry.
Executive director Steve Hartley spoke with Aviation Business on what it takes to chart a
course of growth.
By Shayan Shakeel
A
decade ago when Empire
Aviation Group began
service as an operator of
business and private jets, its
offices at the Dubai Airport Freezone
resembled a classroom, says executive
director, Steve Hartley.
“They were lined up one behind the
other and everyone was shuffling papers
as we scrambled to get our air operator’s
certificate (AOC) to fly,” he says.
Ten years on Hartley and his team
were carving into a cake at the Dubai
Airshow celebrating how the company
has grown. Empire now has a fleet of air-
craft flying all over the world. “We began
with a single Dassault Falcon 900 with
which we applied our AOC for. Now we
operate four for the same customer and
have a fleet of 24,” he says. Steve Hartley co-founded Empire Aviation Group with Paras Dhamecha in 2007
Hartley began his professional life
as a surfer. At the age of 19, the South Things have changed dramatically in
DID YOU KNOW? African was a national champion who the 10 years since, says Hartley. “We
24
went on to sell his business building used to be known primarily as a regional
surfboards and embark on a 38 year ca- Hawker operator. But now we have
reer in aviation. Hartley was a partner in G650s, three global express jets and two
Empire’s fleet has grown the National Airways Corporation which Falcon 7xs, and only one Hawker.”
from one Hawker in he sold to Imperial Group in South Africa The acquisition of high performance
in 2005 before starting Empire in the jets is an indication of how the dynamic
2007 to a mix of 24 air- UAE two years later. A certified pilot in of demand has changed, says Hartley.
craft in a decade the US, he also holds a pilot’s license in “People want to fly further and faster
the UAE for hawker jets. with greater comforts. Our most in
OLYMPUS
WIDENS FOCUS
Olympus’ imagery solutions have a leading market share in the inspection and
safety testing of turbines, engines and fuselages. With a dedicated regional office,
officially inaugurated a year ago, the company is looking to ramp up and deliver
locally the full portfolio of its services to the sector in the region.
H
amburg based imagery safety and testing, which we have the share with the technology and even
company Olympus’s focus best equipment to cater to. With offices more across the rest of the world.”
on the Middle East, Africa, in Dubai we can deliver not only better The Middle East’s harsh environment
and Turkey translated into quality but faster service which is the makes Olympus as a natural fit for the
a regional legal entity in Dubai to cover main advantage to a regional presence. aviation industry. “We have similar
the region two years ago, says Maurice Without needing to import or export equipment that’s used in oil and gas,
Faber (pictured) who was appointed as parts, we can deliver up to 70 percent of power generation even in the healthcare
regional managing director. all services and will be able to deliver and surgical business. All of those are
“My tasks were to build the entity, the whole portfolio of our solutions very harsh and extreme areas where we have
start the workshops and hire the right soon,” says Albert Alterjman, who works developed an expertise that lends itself
team that would allow us to grow our with Faber as general manager for the well to aviation as well,” says Faber.
business in the region. So we’ve done region. The big challenge in the Middle
well, and we show our revenue and NDT used to be done via X-ray and is East is hiring the right staff. “Training
income independently now,” says Faber. quickly being phased out by ultra sound, technicians can take up to three years
Olympus’ multi-million dirham eddy current and magnetic resonance which is why so far we have recruited
facility in Dubai employs 35 staff with technology, a lot of which requires experienced professionals from other
60 others throughout the region across external technicians to be trained on Olympus workshops around the world,”
product and application specialists, with workshops and demonstrations. says Faber. However, by working with
repair technicians and training “The airplane turbine has a lot of small 18 channel partners, which it hopes
professionals. Aviation’s promising parts. Our strength is imagery, and we to double by next year, Olympus is
outlook has caused Olympus to focus can deliver the resolution as well as bridging the talent gap. The company
intently on the sector. “We were already the flexibility, in terms of bending and is also currently training 70 NDT
working with most of the global airlines moveable cameras, unlike any other specialists at its workshops in the
as well as engine manufacturers such as company in the world,” says Faber. Middle East which it hopes to graduate
Rolls Royce,” he says. “The Middle East Apart from turbines Olympus’ by the end of the year.
is probably the fastest growing aviation services span turbine blade inspections “We train and track them with
region in the world which is why we’re to test their sturdiness as well as the very strict quality standards,” says
very interested in it.” fuselage for corrosion and other repair Alterjman. “After all with the amount
The company’s services in remote needs. “We have a global market lead of demand we are receiving from region
visual inspections (RVI) and non- with our Omni-scan technology,” says including from airlines looking to grow
destructive testing (NDT) went live only Alterjman. “The ultrasonic technology such as Saudi Arabian Airlines as well
in April this year, but within a short tests any surfaces for cracks, fatigue and as others in Ethiopia, it is important that
time are able to cater to 70 percent of all any other weaknesses. In the Middle we provide the same standard of service
requests, says Faber. “We concentrate on East we have 50 percent of the market across our network.”
JETEX’S
FIVE STAR FBO
Jetex’s FBO at Al Maktoum International Airport in Dubai is a one of a kind experience.
Designed by Perkins + Will, the facility caters to only the most elite of clientele including pri-
vate, business and government VIP travelers, and offers 24-hour customs clearance, dedicated
executive passenger and crew lounges, aircraft handling and ramp services, as well as person-
alized concierge services for those seeking VIP transportation or hotel accommodations.
O
ur brief was to design an landscapes and glimpses of colour when Rolls Royce airside transport and a
experience for clients with being viewed from above during flight. quick efficient walk through the lounge
focus on 5 star hospitality The resulting concept is islands of tex- to the waiting aircraft. Iconic Arne
and contemporary interior tured luxurious carpets in a sea of white Jacobsen Egg chairs in red and Zaha
design that includes a touch of retail. It’s stone punctuated with accents of colour. Hadid sofas delight and entice guests to
essentially a visual feast as guests move The ceiling represents the cloud cover- linger–though Jetex provides a “no wait”
through the space very quickly,” says ing with pockets of accent lighting as if service. The experience is one of quality
Diane Thorsen Principal Design Director rays of light are streaming through gaps and a visual impression that is simply
at Perkins + Will. in the clouds, she says. beautiful.
Spatial planning took inspiration from The Jetex service experience includes Guests can enjoy a cigar lounge within
QUANTUM
COMPUTING
Annie Gelinas, project director at creative and technology agency,
Omobono explores the impact of accelerated innovation on
commercial airlines
A
year ago, China announced Quantum computers will soon be storage, communications and security
the creation of the Sunway able to execute multiple calculations at systems could bring an end to issues of
TaihuLight computer, which once, speeding up extremely complex air traffic congestion, a major concern
has the capacity to carry out operations. Deloitte says that “it for most major city airports such as
93 quadrillion calculations per second. would take a classical computer 10.79 Dubai International Airport, which
Impressive right? While this represents quintillion years to break the 128-bit could otherwise see growth slow
a fantastic achievement, this machine AES encryption standard, while a down as passengers look for other,
is likely to be outsmarted in the next quantum computer could conceivably less busy transit options. But more
few months. Science is at a cross road break this type of encryption in importantly, the current challenges
and it would seem binary computers approximately six months.” around software debugging and
have taken us as far as we can go. So Without the capacity to replicate overall speeding up the software
what’s next? protein molecules or to predict systems verification and validation
In laymen’s terms, quantum complex weather systems, several (V&V) process, critical for the aviation
computing is the field dedicated to fields have reached a wall. For the industry, could be a thing of the past.
creating computers more powerful next wave of scientific breakthroughs Predicting complex weather systems?
than anything we currently have to happen, quantum computing needs Personal travel to space? Leave the
based on quantum mechanics to take us from the 50-ton computers math to the computer.
principles and a really, really cold of the 1950s to the iPhone, all within Most global companies already
freezer space. the next few months. understand the importance of
When the technology is made supporting the development of
available, the impacts of quantum quantum computing and are actively
If quantum com- computing will be far-reaching looking for applications in their
Quantum computing is bound to bring about a sea of change in the way business is done, says Gelinas
it seems quantum computing is vulnerable? Should you start building the technology isn’t yet at a stage
likely to be adopted by Fortune 100 your cyber defences already? The new where it can outsmart current super
companies initially. Does this mean scientific wave will also bring about computers, this is not a distant dream.
you should leave it to the big guns its own ecosystem of supporting Google has just published its plan to
before taking an interest? technology, offering smaller create a 50 qbit quantum computer in
Any new technology, especially businesses opportunities to pioneer the next few months. Such a device
on the scale of quantum computing, the way towards the 5th industrial would render obsolete the most
is bound to bring about a sea of revolution. powerful computer we have, ushering
change that will affect the way you Yes, quantum computers still have in the era of quantum supremacy. So
do business. For example, if quantum a long way to go. Currently, only while building quantum-resistant
computers are able to decrypt code one firm sells quantum computers infrastructures around your
in record time, where does that leave and systems have to be kept at encrypted data may be a little way
security infrastructures? Could temperatures colder than outer- away, it is worth keeping an eye on
sensitive data become vulnerable to space - one of many engineering the latest developments in the field. It
quantum computer cyber-attacks? problems associated with advancing is likely to develop much quicker than
Could your company’s data be left the science behind it. However, while you might think.
CONTRACT UPDATE
Round up of MRO agreements
and signings, both in the region UAE’s Strata delivers
and beyond
first set of A350 flaps to
Kuwait Airways signs AFI KLM E&M; Turkish Technic, Airbus
SAEI sign MoU, Gulf Air partners with Honeywell
‘Major milestone’ in growing rela-
Kuwait Airways has picked tionship with European plane maker
AFI KLM E&M to maintain
its fleet of GE90-115B engines DELIVERY
to under a support by the Strata Manufacturing, the advanced composite
hour contract covering en- aerostructures manufacturing facility wholly owned by
gine removal management, Mubadala Investment Company, has completed deliv-
shop visits, logistics/AOG ery of its first set of A350-900 inboard flaps to Airbus.
support. The engines equip Airbus selected Strata to manufacture the A350-900
the ten 777-300ER aircraft inboard flap in 2015. Located along the trailing edge
recently integrated into the of the wings, the inboard flaps are positioned next to
Kuwait Airways fleet. the airplane’s body, enabling it to secure greater lift
during the most critical part of take-off and landing.
Ismail Ali Abdulla, CEO of Strata, said: “The
Turkish Technic and SAEI impending delivery of flight critical and complete
(Saudia Aerospace Engineering assemblies to the Airbus Final Assembly Line in
Industries) have signed an MoU Toulouse, reinforces Strata’s status as a tier-one
building on support and main- supplier to Airbus. We are investing in innovative
tenance solutions in the field of techniques to produce these components, including
component service. Both intend processes like automatic tape layering and adaptive
to pursue a longer term business machine fixtures, in line with global best practice
partnership to support customer in this industry.”
fleet operations in the Gulf. Strata-produced inboard flaps will be incorporated
Under the terms of the MOU, into A350s from January 2018 and the UAE-based
both companies will share com- company expects to ramp up production of these
ponent maintenance and pool important components in 2018 and 2019.
services, while also supporting Franck Martin, head of Airbus Procurement
each other in warehouse and Aerostructures, said: “The delivery of the first shipset
logistics services. of A350 inboard flaps to Airbus is a major milestone
in the Airbus and Strata relationship, building on our
Gulf Air has signed an agree- significant achievements over the last nine years.
ment with Honeywell for Airbus is proud to be a premier partner of Strata
Auxiliary Power Units toward and the UAE and we look forward to continuing our
its incoming fleet of 29 Airbus relationship into the next decade.”
320/321neo aircraft. Honeywell Strata’s current manufacturing portfolio for Airbus
will also provide maintenance, includes complete wing movable assemblies for the
repair and overhaul services A330, A350 and A380 product range.
helping Gulf Air achieve greater
cost predictability for future
maintenance while reducing ex-
penses when unexpected servic-
ing is required. Gulf Air earlier
also confirmed it will purchase
58 LEAP-1A engines to power 17
Airbus A321neo and 12 A320neo
aircraft and an additional 7 spare
engines from CFM International. c Strata and Airbus have been working together for nine years
Hala Bahrain to
handle MENA
Aerospace
transfers
Hala Bahrain was launched
earlier this year by BIA
Paper-based systems
can’t last
Simon Meyer, Managing Director of Aviation Solutions at Human Recognition Systems on
how to get the industry to online security processes
O
n the one hand, the avia- writing such that they have to be re- suance. Because all signatories are given
tion sector is synonymous jected, slowing the process down for that their own unique login details, the digital
with being at the forefront particular applicant. Subsequently, it is platform can track every application
of security technology – predicted that up to 30% of initial applica- through the logins and provide auditable
from biometrics being used at passport tions are rejected. and traceable data for any required com-
control, to the latest developments at pliance inspection.
Changi Airport and the aquarium tunnel CAN TECHNOLOGY HELP?
at Dubai Airport. On the other, with the A technology solution which enables Having an online system also enables
risk of insider threats are greater than the pass office to offer an on-line tool to changes to the application process to
ever, airports also need to know who has process applications is one way in which be systematically communicated to all
access to their high risk environment. time and resources can be reduced. The signatories or pre-notification of system
So it might seem surprising to learn that system enables the pass office to set up changes to be advised. This has previ-
the industry still relies on paper-based signatories for the various companies ously been problematic with paper-based
systems to administer security checks on that require passes so they can apply as systems. Therefore, one of the key ben-
airport staff. and when they are required. The same efits realised is that the time and effort
system can also help validate the infor- spent on each application can be signifi-
IS PAPER THE BEST WAY TO mation required, by policy, relevant to cantly reduced for both the signatory
ACHIEVE THIS? each pass type, ensuring that every ap- and the ID pass office.
The challenge that airports face when plication issued is traceable and transpar-
vetting workers is one of historical pro- ent in terms of auditability. WHAT IS THE FUTURE FOR TECH-
cess. Yet, despite airports being technol- NOLOGY IN PRE-AIRPORT VET-
ogy driven, ID pass offices are still work- WHY IS THIS LEVEL OF TRANS- TING?
ing on archaic, paper-based systems that PARENCY IMPORTANT? The industry needs to accept that it has
are inefficient, time-consuming and by Compliance is critical for the pass of- to make the on-boarding of its workers
their nature inherently difficult to make fices. Periodically, an airport will be as efficient and as effective as taking
any updates to address new security inspected to ensure that it is compliant, passengers through the airport journey.
concerns. with auditors taking a snapshot of appli- There will always be the need to keep
cation packs. If the pass office is utilising records and ensure that airports are
REGULATORY REQUIREMENTS an online system, this auditing process compliant with the very latest regula-
Regulations stipulate that airports vet becomes much simpler and applications tions, and technology can really help to
all permanent and temporary staff for can be stored electronically rather than make this as seamless as possible. The
either landside or airside employment, in paper form. It also creates less of a adoption of technology also enables new
a procedure carried out by the airport physical storage issue as applications capabilities to be realised including self-
pass office, which has historically been must currently be stored for seven years pass printing or additional vetting checks
a paper-based process. This results in a requiring significant amounts of storage which enables ID Centres to not only
significant drain on resources as it takes space. increase the number of passes processed
time to check every paper-based applica- but also ensure security compliance is
tion, contact signatories when inaccura- WHAT OTHER BENEFITS DOES AN above the required standards. Any air-
cies are found in the data supplied and ONLINE SYSTEM OFFER? port that isn’t incorporating this type of
all this has to happen before vetting can Online systems enhance the role of secu- solution will eventually find itself racing
begin. It is not uncommon for the initial rity, enabling the pass offices to focus on to catch up with those who have adopted
application to include errors, or illegible the priority of their job of vetting and is- technology early.
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