Media Text Analysis
KEY CONCEPTS
1. All media messages are
constructed.
2. Media have embedded values
and points of view.
3. Each person interprets the
messages differently.
4. Media have commercial,
ideological, or political interests.
GUIDE QUESTIONS
A. What is the message of the
text?
B. How effectively does it
represent reality?
A. What lifestyles, values and
points of view are represented in
the text?
B. Who or what is missing?
A. What message do you
perceived from the text?
B. How might others understand
it differently? Why?
A. What is the purpose of the
text?
B. Who is the target audience of
the text?
ANALYSIS
A. It says here that sometimes
even when they are tired, the
fun or bonding they have as a
family is eating food at Jollibee.
B. It represents into reality
because many people relate to
this commercial, especially
nowadays it is rare for a family to
have a bonding
A. When I order I go through
online and sometimes walk in
B. I think what is lacking in their
commercial is the prices and the
menu. Because not everyone
knows the prices
A. The chicken is for children,
because the foods are focused
on children
B. That other people
misunderstand because the price
in the commercial is different
than the reality when they order
themselves
A. The purpose of the text or the
commercial is to inform or
realize to other families that
bonding is important, because in
our time other families do not
have time to bond.
B. Those family members who
are losing time for each other
 5. Media messages are
constructed using a creative
language having its own rules.
A. What techniques are used in
the text?
B. How effective are the
techniques in supporting the
messages or themes of the text?
A. the technique they used was
the one they showed that
because of eating jollibee a
family has a bonding.
B. because of the techniques
they use, many will be
encouraged to imitate it and
they will be more encouraged to
have bonding.

Name: ___ABENIR, SUGAR A._________________________________________

Course: ___BSA_1C________________________________________

Directions: Choose an advertisement whether local or international (image or video) then make a Media Text Analysis of
it using the Key Concepts of Media Literacy. In the first column are the key concepts in each row. Guide questions for
each questions for each key concepts is in the second column. On the other hand, your analysis, which are your answers
to the guide questions will be put on the third column.

Include the image of the advertisement you have analyzed before the table of Media Text Analysis. If you used a video
advertisement, include a screen shot of the video, you need also to put the link to the video advertisement.

https://www.youtube.com/watch?v=v-kdKPPCjfk