(Effectiveness of Online Shops’ Advertisements)

Dear Respondents;

The researchers are conducting a study on the Effectiveness of Online Shops’ Advertisements.
Your honest response will be of great help to obtain reliable results of the study. Rest assured that
your answer will be treated with outmost confidentiality. Thank you.

Lead Researcher

Part I: Respondent’s Profile

Please check and fill up everything with your answers.
Name (Optional):_________________________________________________
Age: _____________________
Sex: Male Female
Monthly Allowance: _____________________________
Instructions: Please read the statement carefully and indicate your assessment towards the
effectiveness of online shops’ advertisements by placing a check mark on the space that corresponds to
your answer. You are rate from 1-5, 5 being the highest and 1 being the lowest. Below are the options
and the verbal interpretation.

Code Description
5 Always
4 Frequently
3 Sometimes
2 Seldom
1 Almost Never

Part II: Questionnaire Proper

A. Television Advertisements

To what level of effectiveness these online shop’s advertisements in the following items.

5 4 3 2 1
How often do you watch T.V.?
Do you see advertisements about online
shops?
Do these advertisements use celebrities as
endorses?
Do you often like the content of these
advertisements?
Are you often convinced by these
advertisements?
How often do you purchase product from
the online shop advertised in television?
B. Social Media

To what level of effectiveness these online shop’s advertisements in the following items.

5 4 3 2 1
How often do you access your social media
accounts?
Did you often notice advertisements about
online shops?
Do these online shops often advertise on
pictures and videos?
Does it often catch your attention?
Are you often persuaded by these
advertisements?
How often do you purchase product from
the online shop advertised in social media?

C. Online Websites

To what level of effectiveness these online shop’s advertisements in the following items.

5 4 3 2 1
How often do you surf in the web?
When you surf the web, Did you observe
often advertisements about online shops?
Do these online shops often use other
websites to advertise?
Do you often find these advertisements
interesting?
Does it often convince you to visit their
online shops?
How often do you purchase product from
the online shop advertised in online
websites?