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Implementing Open Innovation: The Case of Natura, IBM and Siemens
Implementing Open Innovation: The Case of Natura, IBM and Siemens
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DRIM- Driving Innovation in Multinationals: the case of BRA x SWE View project
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Abstract
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Keywords:
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FEA – USP / CCSA - Universidade Presbiteriana Mackenzie – Brazil. E-mail: cely@usp.br
FEA – USP – Brazil. E-mail: 2 3 5
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Product Acquisition
Licensing-in Sharing trade marks
Firm’s boundaries
Firm’s boundaries
Licensing-out Technology
Spin-outs
Ideas and
technology
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J. Technol. Manag. Innov. 2013,Volume 8, Special Issue ALTEC.
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Implementation of OI T
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- Requirements
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Culture
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be seen in table 2.
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Implement internal
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nents.
capabilities
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partners.
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Methodology
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Barriers
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Inputs
Process
Culture,
capabili.es
Procedures
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mo.va.on
implementa.on
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J. Technol. Manag. Innov. 2013,Volume 8, Special Issue ALTEC.
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usually small. -
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Natura IBM T
ness
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J. Technol. Manag. Innov. 2013,Volume 8, Special Issue ALTEC.
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Natura IBM T
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Conclusions and remarks
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- References
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