1.

The tracking ecommerce allows data on product prices, purchase date, and billing locations to be
obtained.Immersive Reader

(1 Point)

Google Analytics

Data mining

Heat mapping and scroll mapping

Data warehouse

2.Using a remote platform for usability testing like What Users Do is a highly effective way to get normal
people to test a website.

(1 Point)

A/B Testing

User surveys

Acceptability Testing

User testing

3.This used to collect feedback about a user experience.

(1 Point)

User surveys

Acceptability Testing

User testing

A/B Testing

4.It can drill and see how users from different channels, browsers-including new and returning visitors-
interact with the site.

(1 Point)

Data mining

Google Analytics

Data warehouse

Heat mapping and scroll mapping

5.The final step is to bring what you have learned from your research on user behavior into action.

(1 Point)

User surveys

User testing

A/B Testing

Acceptability Testing

6.The most useful characteristic of internet is that it supports customers compare different options.

(1 Point)

purchase stage

pre-purchase stage

Online consumer behavior

post purchase behavior

7.Product assortment, sale services and information quality seem to be the most important point to help
consumers decide what product they should select, or what seller they should buy from.

(1 Point)

purchase stage

Online consumer behavior

post purchase behavior

pre-purchase stage

8.Consumers sometimes have a difficulty or concern about the product, or they might want to change or
return the product that they have bought.

(1 Point)

post purchase behavior

purchase stage

Online consumer behavior

pre-purchase stage
9.This includes attitudes, learning, perception, motivation, self-image.

(1 Point)

The Functional Motives

The External Factors

Internal Factors

Non-functional Motives

10.It divides into five sectors namely demographic, socio-economic, technology and public policy;
culture; sub- culture; reference groups; and marketing.

(1 Point)

Internal Factors

Non-functional Motives

The Functional Motives

The External Factors

11.The time, convenience of shopping online, price, the environment of shopping place, selection of
products etc.

(1 Point)

Non-functional Motives

The Functional Motives

Internal Factors

The External Factors

12.The customers filter their buying choices and decide on the final selection of stores they are willing to
buy from.

(1 Point)

security

Filtering elements

privacy

trust
13.The connecting of people, data, and diverse systems

(1 Point)

Outsource

interoperability - diko sureeeeeee haha

Filtering elements

reusability

14.The incorporation of the Internet into the company's international marketing activities and business
processes, such as marketing and advertising, online sales, and after-sales services.

(1 Point)

Internet intensity

Internet sensation

Internet usage

Internet testing

15.The use of Internet technology by companies such as e-mail, websites, intranets and extranets
customers and suppliers.

(1 Point)

Internet intensity

Internet sensation

Internet usage

Internet testing

16.The traditions, values, norms, and attitudes of the clients.

(1 Point)

Social norms

Ethnicity

Psychological factors

culture
17.It affects consumer behaviour include 'motivation,' 'perception,' 'learning' and 'attitude'.

(1 Point)

Psychological factors

Social norms

culture

Ethnicity

18.The variations across racial groups are not as broad as those between age groups.

(1 Point)

Ethnicity

Social norms

culture

Psychological factors

19.It recognized as a determinant, which has a prominent influence on consumer behaviour.

(1 Point)

Social norms

Psychological factors

Ethnicity

culture

20.It is a continuum mechanism whereby a customer is learning something new on a regular basis.

(1 Point)

Attitude

Perception of a commodity

Consumer skills

Consumer learning

21.It leads to thinking, and analysis leads to practice.

(1 Point)

Consumer learning

Attitude

Consumer skills

Perception of a commodity

22.This determines everybody's life, and it affects how everybody responds to certain people, things or
events and reacts to them.

(1 Point)

Consumer learning

Attitude

Perception of a commodity

Consumer skills

23.It refers to the transaction log as defined by consumers.

(1 Point)

Clickstream behavior

Option 2

Product characteristics

24.It refers to the idea that certain goods can be easy to use.

(1 Point)

Transaction history

Product characteristics

Consumer skills

Clickstream behavior

25. These are highly visual to show off the product in social media.

(1 Point)

Search Engine Marketing

Influencer Marketing

Affiliate Marketing

Social Media Marketing

26.It focuses on those people or brands that influence the target market.

(1 Point)

Social Media Marketing

Search Engine Marketing

Influencer Marketing

Affiliate Marketing

27.The use of search engines to build and sustain brands.

(1 Point)

Influencer Marketing

Social Media Marketing

Search Engine Marketing

Affiliate Marketing

28.The inclusion and ranking of sites depend on a unbiased application of a set of rules imposed by the
search engine.

(1 Point)

context advertising

paid inclusion

organic search

keyword advertising

29.The merchants purchase keywords through a bidding process at search sites, and whenever a
consumer.

(1 Point)

keyword advertising
paid inclusion

organic search

context advertising

30.It guarantees a Web site’s inclusion in its list of sites.

(1 Point)

context advertising

keyword advertising

organic search

paid inclusion

31.These are website communities that connect to each other, thereby improving their ranking in search
engines.

(1 Point)

social search

Content farms

Link farms

Click fraud

32.These are companies that produce large amounts of text content for various Web pages designed to
attract viewers and search engines.

(1 Point)

Content farms

social search

Link farms

Click fraud

33.It occurs when a competitor clicks on results and ads on the search engine.

(1 Point)

social search
Link farms

Content farms

Click fraud

34.A cost-effective way for small businesses to push traffic to their platform.

(1 Point)

Game Marketing

Sponsorships

Video Marketing

Blogs

35.It is a paid effort to tie the name of an advertiser to specific information.

(1 Point)

Sponsorships

Game Marketing

Blogs

Video Marketing

36.The YouTube has more than one billion active users and is likely to have your target audience
somewhere in there.

(1 Point)

Video Marketing

Game Marketing

Sponsorships

Blogs

37.It is the technique which is almost exclusively used by large companies.

(1 Point)

Video Marketing

Sponsorships
Blogs

Game Marketing

38.This involves getting clients to pass on the marketing message from a company to friends, family, and
colleagues.

(1 Point)

Viral Marketing

Sponsorships

Mobile Platform Apps

Ad exchanges

39. Aggregating the supply side of advertising slots available at publishers across several ad networks.

(1 Point)

Mobile Platform Apps

Viral Marketing

Sponsorships

Ad exchanges

40.It is a new tactic involving the use of interactive elements.

(1 Point)

Rich media

Interstitial ads

Banner ads

Video Ads

41.The advertising networks connect online marketers with publishers by displaying ads to consumers
based on detailed customer information.

(1 Point)

Banner ads

Rich media
Video Ads

Interstitial ads

42.The advertisements that appear as a separate website until you go to the original page you wanted to
visit.

(1 Point)

Interstitial ads

Banner ads

Video Ads

Rich media

43.The run video advertisements, gaining significant interest and dedication.

(1 Point)

Interstitial ads

Banner ads

Video Ads

Rich media

44.It pays for impressions in 1,000 unit lots.

(1 Point)

cost per thousand (CPM) advertiser

Transposition cipher

cost per action (CPA) advertiser

cost per click (CPC) advertiser

45.This pays only for those users who perform a specific action.

(1 Point)

cost per thousand (CPM) advertiser

cost per click (CPC) advertiser

cost per action (CPA) advertiser

Transposition cipher

46.It pays pre-negotiated fee for each click an ad receives.

(1 Point)

cost per click (CPC) advertiser

Transposition cipher

cost per action (CPA) advertiser

cost per thousand (CPM) advertiser

47.It is used to optimize ad distribution and this platform is extended to consumers based on their
location.

(1 Point)

Mobile marketing

Local advertising

Social marketing

Local marketing 1

48.It is a multi-channel, digital marketing strategy aimed at reaching a target audience on their
smartphones, tablets, and/or other mobile devices.

(1 Point)

Social marketing

Local marketing

Mobile marketing

Local advertising

49.It drives ongoing app downloads, installs, and improvements in usability.

(1 Point)

Mobile-friendly MarTech

Mobile-friendly apps

Mobile-friendly marketing SMS and MMS

Mobile-friendly websites

50.The content fits on the screen without side-to-side scrolling or zooming, it loads quickly, and it’s free
of mobile-specific errors.

(1 Point)

Mobile-friendly marketing SMS and MMS

Mobile-friendly apps

Mobile-friendly websites

Mobile-friendly MarTech

51.This is a standardized data set designed to make it easily accessible, usable, and maintained.

(1 Point)

Data mining

Big data

Data warehouse

database

52.It is a device that regularly retrieves and consolidates data in a dimensional or compressed data store
from the source systems.

(1 Point)

Data mining

Data warehouse

database

Big data

53.The process of exploring data to find the patterns and relationships that describe the data and to
predict the unknown or future values of the data.

(1 Point)

Data warehouse

database

Big data
Data mining

54.The large collection of small data and can be collected from publicly shared comments on social
networks and websites.

(1 Point)

Data warehouse

Data mining

database

Big data

55.It adds a level of focus to anomaly detection.

(1 Point)

Checking transfer

intrusion detection

fraud detection

criminal investigation