BB101 - BUSINESS COMMUNICATION- (SEMESTER: SEPTEMBER 2021)

Group Assignment ( 30%)

In small groups (6 is maximum) , students are required to examine and analyse the
effectiveness of communication in a specific organizational context.

 Due date: 15th November,2021

 Assessment Task: 30% of total assessment in subject
 Word limit: 3,500-4,000 words (exclude cover page, table of contents, references,
appendices)
 The entire project must be your responsibility in making sure the similarity index is
not more than 30% (excluding cover page, table of contents, reference list and
appendices

1. General Advice:
In small groups of 6 students, you are required to identify an organisation in the public
domain and analyse the nature, implications and effectiveness of its public
communications. In particular, you are asked to utilise relevant theory in your report to:
 Identify the implications of the organisation’s public communications for
individual performance;
 Identify the implications of the organisation’s public communications for
organizational performance;

 Compare the effectiveness of various factors contributing to the effectiveness of

organizational communication evident including design, aesthetics and narrative;

 Identify the key communication issues in this particular organisation;

 Assess the role of evident communications in advancing an organisational

change management strategy.

2. Report Format:

 Your report must follow the proper format. The project must be typed, line spacing
of 1.5, on 8.27” x 11.69” sheets of unruled paper (A4 paper), using Times New
Roman (12 point) font and paragraphs must be justified.

 Each section of the project must be separated and clearly be identified.

 The cover page must list the following information:

 a. Title of the Project.

b. Name of University.

c. Team Members’ Full Names and ID.

d. Course Name and Code.

 Report structure must include the following headings:

 Executive Summary
 Introduction
 Communication Strategy
 Identification of Communication Issue
 Analysis of Communication Issue
 Recommendations
 Conclusion
 Reference List

3. Marking Criteria

Marking Template / 100

Introduction:  5
Student has provided a brief description of the organisation. The core topic has been
introduced and a few sentences that highlight the key findings.

Concept:  10
Student has correctly identified course concepts that apply to the organisation. They
have also applied theory and concepts beyond what has been discussed in class and the
text

Identification of Key Communication Issue:  25

Student is able to critically analyze the organization and apply multiple theoretical
frameworks to the organization. Theory and examples from beyond the text have also
been provided.

Recommendations:  25
Students have creative solution and recommendations to the organization based on
critical analysis of the literature. Students have applied theory and concepts supported
by literature beyond the text

Conclusion:  5
One final paragraph summarizing your analysis and findings has been provided

Style and grammar:  10

Strong, literary writing style with clear ability to express thoughts and point of view.
Excellent grammar, syntax, and spelling.

Effort  10
It is evident that the author spent a great deal of time and energy self-reflecting and
gathering information for this paper.

Referencing Skills:
In accordance with APA Referencing standards. (refer https://apastyle.apa.org/style-
grammar guidelines/references/examples/)
Turnitin Originality index should be less than 2% per sources.
5
Mark deduction applies on those exceeded 2% per references source.
ALL references must be creditable, original and verified.
References based on opinion such as blogs, web resources which is not original and just
sharing information and wiki etc. shall be subject to mark reduction.

Format

Adherence to the required format. 5