BG: Shangrila is a well-known brand with high quality food and beverage products but due o its weak

communication strategies it is unable to reach most of the customers globally

Problem: poor communication strategies, less promotion, less availability

Objective: improve communication strategies, availability and also promote the products on large scale

Target audience: children, adult

Consumer mindset: people are more inclined towards competitive brands due to their strong
promotional activities that is why they prefer them over shangrila

Promise: provide good quality, hygienic halal food products

Support: no other brand provide variety of different flavors of sauces as they are providing but it is of no
use until they make their promotional strategies strong and reach to the customers worldwide

Necessary tactics: all social media platforms as well as traditional marketing