THE ONLINE COACH’S PRODUCTIVITY

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Firstly, thanks for downloading this guide!

I can 100% empathise with the challenge of time management, as a coach for the past decade, at
times managing a client load of 70+ individual online coaching clients whilst travelling around the
world to deliver seminars, having a new baby AND still having time to train, continue my
education and more was something of a baptism of fire to finding time management strategies
that work.

There are two key principles that will underpin everything in this guide:
1. NOTHING will work for everyone. We all have different preferences, styles of work, coach
different demographics in different settings this is just some strategies that I’ve found to be
useful
2. Stick with it for at least two weeks before you write it off! This is the golden rule, you need to
give things time to get used to them before discounting it

I’d love to hear how you use these strategies (yes that’s right...you have to USE them to get the
benefit!) feel free to email me on matt@integrated-performance.com or you can tag or DM me
on Instagram here although you likely found this guide through an ad - I’m a REAL person and
would love to hear how you’re getting on.

STEP 1 - TIME TRACKING

“WHAT GETS MEASURED GETS MANAGED”

1.1 - ESTABLISH A BASELINE

If you feel like you’re working hard but not sure where your time is currently going, THIS is going
to rock your world.

Step 1: Download and install a time-tracking app like Toggl (available on Mac/iPhone/Android
etc)
Step 2: For the next 7 days, track EVERY task that you perform, this will give you an idea of time
spent on different tasks (you can stick to just ‘working’ hours but it can be an eye-opener to track
time spent outside of work also)
Step 3: Divide the revenue you made during that 7-day period (or take your monthly income and
divide by 4.3 to get weekly income) by the hours that you tracked. You then have your hourly rate.
We then need to subtract overheads and costs from that figure.

With all the things that need to get done, it can be easy to get distracted by the minutia of
running a business, new systems, creating content, continuing education and more, through it all
there is one key point to keep focused on...
SERVICE DELIVERY IS KING

If you get nothing done in a day OTHER than serving your paying clients to the highest level
possible, then it’s STILL a productive day.

Identifying the one thing you need to do each day to sustain and grow your business is vital to
both productivity AND long-term success. Service delivery is the one thing you need to excel at
every, single, day.

1.3 - EXPERIMENT WITH POMODORO TECHNIQUE

There are a tonne of different recommendations when it comes to facilitating so-called ‘Deep
Work’, one that I’ve found to be useful is the Pomodoro Method.

Essentially, you work in ‘chunks’ of 40 distraction-free minutes, followed by a 5minute break

where you get up, away from what you’re doing, get some water etc.

You can read more on the Pomodoro technique here:

https://en.wikipedia.org/wiki/Pomodoro_Technique

There’s also a plethora of apps you can use to track Pomodoro intervals on your computer and
phone, I use ‘BeFocused’ although there are plenty of others available.
STEP 2 - PRIORITISING TASKS
“IF YOU’VE GOT MORE THAN 3 PRIORITIES...YOU DON’T HAVE ANY”

2.1 - THE EISENHOWER BOX

Eisenhower was a five-star general in the US Army, served as Supreme Commander of the Allied Forces in
Europe during WW2 and was responsible for planning and executing invasions of North Africa, France and
Germany.

He also served as President of Columbia University, became the first Supreme Command of NATO and
somehow also found time for hobbies such as golfing and oil painting.

(You could say he was pretty busy...)

Eisenhower is also well known for his productivity, seemingly getting masses of work done and tasks completed
with sustained periods of productivity lasting decades. His most well-known strategy is below, the Eisenhower
Box.

I’ve been using this for the past few years to help me prioritise tasks and ensure that my business, clients and
the coaches I mentor are consistently moving towards their goals.

URGENT NON-URGENT

IMPORTANT DO THIS NOW SCHEDULE A TIME TO COMPLETE

Put out the fire in the kitchen (extreme Your own training
example….but you get what I mean!) Communication, feedback & emails
Education
Podcasts/Reading
Business Strategy
Marketing

NON-IMPORTANT DELEGATE / SYSTEMISE ELIMINATE / MINIMISE

Creating graphics for social content Netflix / Watching TV
Travel arrangements Social Media
Accounts Eating bonbons on the couch
Date night
Using the box is pretty simple.

1. Write down EVERY task you perform on a daily/weekly/monthly/quarterly/annual basis into

the grid above
2. From this you’ll end up with four different types of task:
1. URGENT & IMPORTANT - do this NOW
2. URGENT & NON-IMPORTANT - delegate/automate/systemise it
3. NON-URGENT & IMPORTANT - schedule these tasks into your calendar
4. NON-URGENT & NON-IMPORTANT - minimise or eliminate it

This is something that I spend considerable time building out with the coaches I mentor.
Ensuring you have sufficient time to work on education, service delivery, marketing, sales,
administration and other aspects of your business is key.

2.2 - ELIMINATE DISTRACTIONS

Smartphones are making us dumb. Make your phone distraction-free using the guides below.

Create a distraction-free iPhone here:

https://thesweetsetup.com/the-distraction-free-phone/
Create a distraction-free Android here:
https://medium.com/make-time/the-distraction-free-android-2fd595c77747

STEP 3 - PRODUCTIVITY / TO-DO LISTS

3.1 - BATCHING TASKS
Batching or ‘time-blocking’ is a method that batches together similar tasks to be executed at the
same time.

It’s the task equivalent of going to the store with a shopping list and knowing where EVERYTHING
is. In the fruit & vegetable aisle? Cool. Get ALL the fruit and vegetables that are on your list.

NOT using batching is like going to pick up one apple, then going to frozen foods, then the
bakery, then back to pick up another apple.

It’s pretty clear which is the most efficient use of time.

You can batch tasks in a number of different ways and it’s down to personal preference and
personality type.

3.2 - TO-DO LISTS

Todo lists can be great for the right person, for the wrong person they can mount up and cause all
sorts of overwhelm and anxiety. It’s important that you use only the methods you find that work
for you. If you’re more data/outcome driven you might love a todo-list. If you’re more
sensorial/process driven then it might drive you crazy.

Personally I use an app called ‘Todoist’ the premium version syncs with Momentum dashboard on
Google Chrome and maintains a distraction-free desktop with a clear plan of action for the day to
keep you on task.

STEP 4 - SYSTEMISING YOUR CALENDAR

“WORK EXPANDS SO AS TO FILL THE TIME AVAILABLE FOR IT’S COMPLETION”

4.1 - CHRONOTYPE
We’re all genetically designed to function best at certain times of day, whether you’re an early
bird or a night owl, structuring your schedule (where possible) to suit this is key for maximal
productivity.

You’ll probably have some idea of where you sit, based on when you feel the most energy during
the day when you feel most creative and the opposite, where you feel the need to rest and
unwind. If you’re naturally suited to being most creative late at night, then Jocko Willink-esque 4
am starts will probably drive you into the ground.

You can take a free chronotype test here: https://thepowerofwhenquiz.com/

4.2 - CNS TAP TEST

In addition to the Chronotype test above, a valuable exercise to find your peak time of day for
mental acuity is what’s called a CNS Tap Test.

This is a simple test where you tap your index finger on a screen (using an app) or a pencil on a
piece of paper, as many times as possible in a 10sec window. You count the number of taps (or
dots) and use this as an indicator of CNS readiness and in some cases can be used to track
recovery/readiness to train.
For productivity, I would recommend performing this test every 2-3 hours throughout the day for
3-4 days which will allow you to see a clear distinction of highs/lows and where it may be best to
put periods of focused, deep work. Also, keep in mind that caffeine and other stimulants will affect
these outcomes!

4.3 - WHAT’S YOUR ‘ONE THING’

Identify what the ONE thing you need to do is. For me, getting my ‘one big thing’ done early in
the day is key to ensure that other tasks don’t end up detracting from the most important thing I
do each day.

I tend to colour code activities on my calendar for quick distinction:

You’ll notice that my ‘one thing’ is program design - this is the one big thing that I need to
complete each day to ensure service delivery. My communication is all batched to one 30-minute
window in the AM and one 30-min window in the PM (this includes social media use, emails,
client feedback, messages etc.)

You can also see in this screenshot that I have my Monthly Review scheduled where I’ll look at
numbers in the business and make adjustments for the coming month.
STEP 5 - BUILD & MAINTAIN AN ‘EXTERNAL BRAIN’
If you’re running your own business, coaching clients, continuing your education and more - there
can be a lot to remember and keep track of.

Feelings of overwhelm are common among coaches and one of the greatest tools I found to
combat that is using an ‘external brain’.

This can be a notepad, whiteboard, journal, diary, app or anything where you can get tasks, ideas
and thoughts OUT of your head and into an external brain.

Personally, I use Evernote (the premium version is something like £3-5/month and well worth it)
and have notes in there going back 5+ years from courses, client program design, events I’ve
attended and more. It allows you to take photos of text (both print and written) and will make it
searchable, super helpful for lots of different things.

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