Matric No.:289890 Respondent No:.

1
Group : 1___________

SCHOOL OF ECONOMICS, FINANCE AND BANKING

UNIVERISITI UTARA MALAYSIA

The purpose of this study is to obtain opinions of the customers based on factors that
influences their demand behaviours. This research is conducted as part of assessment for
BEEB1013 Principles of Economics.
You are cordially invited to participate in this survey by completing the questionnaire.
The questionnaire is expected to take approximately 10 to 15 minutes to complete. There
are no right or wrong answers to the questions and please state your own true and sincere
response or opinion.
Thank you.

PART A: RESPONDENT BACKGROUND

1. Gender: Male / Female

2. Ethnicity:
Malay Chinese / Indian Others

3. Age:

/ Below 30
31 - 40
41 - 50
Above 51

1
PART B: CONSUMER BEHAVIOUR (1)
Please tick (√) ONE answer to each statement that best describes your opinion.
1 = strongly disagree
2 = disagree
3 = moderate
4 = agree
5 = strongly agree

No Scale
1 2 3 4 5
1 I prefer to purchase goods/ products /
depending on their brands.
2 Even if the price is high, I am glad if I can /
buy branded goods.
3 If my income rises, I will increase my /
purchases of goods (assumption of ceteris
paribus).
4 If the price of goods is low, I will increase my /
purchases (assumption of ceteris paribus)
5 I prefer to buy goods online rather than in /
person.
6 Purchasing goods online is more convenient /
and cost-effective

2
PART C: CONSUMER BEHAVIOUR (2)
Please tick (√) ONE answer to each statement that best describes your opinion.
1 = strongly disagree
2 = disagree
3 = moderate
4 = agree
5 = strongly agree

Good A Good B

No Scale
1 2 3 4 5
1 If the price of Good A falls by 50%, I will /
purchase it (assumption of ceteris paribus).
2 Even if the price of Good A is high, I will still /
purchase Good A (assumption of ceteris paribus).
3 If the price of Good B rises by 50%, I will /
purchase Good A (assumption of ceteris paribus).
4 If my income increases by 50%, I will purchase /
Good A (assumption of ceteris paribus)
5 If my income increases by 50%, I will purchase /
both Good A and B.

<<< Thank you>>>

3
 Matric No.:289890 Respondent No:. 2
Group : 1____________
SCHOOL OF ECONOMICS, FINANCE AND
BANKING
UNIVERISITI UTARA MALAYSIA

The purpose of this study is to obtain opinions of the customers based on factors that
influences their demand behaviours. This research is conducted as part of assessment for
BEEB1013 Principles of Economics.
You are cordially invited to participate in this survey by completing the questionnaire.
The questionnaire is expected to take approximately 10 to 15 minutes to complete. There
are no right or wrong answers to the questions and please state your own true and sincere
response or opinion.
Thank you.

PART A: RESPONDENT BACKGROUND

1. Gender: / Male Female

2. Ethnicity:

/ Malay Chinese Indian Others

3. Age:

/ Below 30
31 - 40
41 - 50
Above 51

PART B: CONSUMER BEHAVIOUR (1)

Please tick (√) ONE answer to each statement that best describes your opinion.

4
1 = strongly disagree
2 = disagree
3 = moderate
4 = agree
5 = strongly agree

No Scale
1 2 3 4 5
1 I prefer to purchase goods/ products /
depending on their brands.
2 Even if the price is high, I am glad if I can /
buy branded goods.
3 If my income rises, I will increase my /
purchases of goods (assumption of ceteris
paribus).
4 If the price of goods is low, I will increase my /
purchases (assumption of ceteris paribus)
5 I prefer to buy goods online rather than in /
person.
6 Purchasing goods online is more convenient /
and cost-effective

PART C: CONSUMER BEHAVIOUR (2)

Please tick (√) ONE answer to each statement that best describes your opinion.

5
1 = strongly disagree
2 = disagree
3 = moderate
4 = agree
5 = strongly agree

Good A Good B

No Scale
1 2 3 4 5
1 If the price of Good A falls by 50%, I will /
purchase it (assumption of ceteris paribus).
2 Even if the price of Good A is high, I will still /
purchase Good A (assumption of ceteris paribus).
3 If the price of Good B rises by 50%, I will /
purchase Good A (assumption of ceteris paribus).
4 If my income increases by 50%, I will purchase /
Good A (assumption of ceteris paribus)
5 If my income increases by 50%, I will purchase /
both Good A and B.

<<< Thank you>>>

Matric No.:289890 Respondent No:. 3

Group : 1____________

6
 SCHOOL OF ECONOMICS, FINANCE AND BANKING
UNIVERISITI UTARA MALAYSIA

The purpose of this study is to obtain opinions of the customers based on factors that
influences their demand behaviours. This research is conducted as part of assessment for
BEEB1013 Principles of Economics.
You are cordially invited to participate in this survey by completing the questionnaire.
The questionnaire is expected to take approximately 10 to 15 minutes to complete. There
are no right or wrong answers to the questions and please state your own true and sincere
response or opinion.
Thank you.

PART A: RESPONDENT BACKGROUND

1. Gender: Male / Female

2. Ethnicity:
Malay Chinese / Indian Others

3. Age:

/ Below 30
31 - 40
41 - 50
Above 51

PART B: CONSUMER BEHAVIOUR (1)

Please tick (√) ONE answer to each statement that best describes your opinion.
1 = strongly disagree
2 = disagree

7
3 = moderate
4 = agree
5 = strongly agree

No Scale
1 2 3 4 5
1 I prefer to purchase goods/ products /
depending on their brands.
2 Even if the price is high, I am glad if I can /
buy branded goods.
3 If my income rises, I will increase my /
purchases of goods (assumption of ceteris
paribus).
4 If the price of goods is low, I will increase my /
purchases (assumption of ceteris paribus)
5 I prefer to buy goods online rather than in /
person.
6 Purchasing goods online is more convenient /
and cost-effective

PART C: CONSUMER BEHAVIOUR (2)

Please tick (√) ONE answer to each statement that best describes your opinion.
1 = strongly disagree
2 = disagree

8
3 = moderate
4 = agree
5 = strongly agree

Good A Good B

No Scale
1 2 3 4 5
1 If the price of Good A falls by 50%, I will /
purchase it (assumption of ceteris paribus).
2 Even if the price of Good A is high, I will still /
purchase Good A (assumption of ceteris paribus).
3 If the price of Good B rises by 50%, I will /
purchase Good A (assumption of ceteris paribus).
4 If my income increases by 50%, I will purchase /
Good A (assumption of ceteris paribus)
5 If my income increases by 50%, I will purchase /
both Good A and B.

<<< Thank you>>>