Key Issues in Digital

Environment
E-Commerce Strategies

Nama Dosen : Ian Agisti Dewi Rani, MBA

Figure 2.1 The environment in which digital business services are provided
Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6 th edition Marketing Insights Limited 201

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◻ Macro Environment: elemen diluar organisasi
yang secara tidak langsung mempengaruhi
operasional
◻ Micro Environment : factor internal yg secara
langsung mempengaruhi organisasi

Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6 th edition Marketing Insights Limited

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The SLEPT factors in Macro
Environment:
S – Social factors
L – Legal and ethical factors
E – Economic factors
P –Political factors
T – Technological factors

Chaffey, Digital Business and E-commerce Management Powerpoints on the Web, 6 th edition Marketing Insights Limited 201

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 M-Shopper
Segmentation
◻ Exploiters
◻ Savvys
◻ Price Sensitives
◻ Traditionalist
◻ Experience Seekers

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 Factors affecting buying
behaviour

◻ Credit card information being stolen

◻ Fake online stores
◻ Information will get sold
◻ Unsure what the products really like
◻ Lost orders
◻ Need help from a salesperson

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Figure 4.6 Problems
encountered
when buying over the Internet

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Ethical issues and data
protection

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 Why personal data is
valuable for digital business?

◻ Contact information
◻ Profile information
◻ Platform usage information
◻ Behavioural information on a single site
◻ Behavioural information across multiple sites

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Economic/political

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 Technological
Issues
• Rate of change
Which new technologies should we adopt?
Monitoring for new techniques
Evaluation, are we early adopters?
Re-skilling and training

• Are our systems secure?

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