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Earnings-at-Risk Incentive Plans: A Performance, Satisfaction and Turn


over Dilemma

Article  in  Compensation & Benefits Review · July 2001


DOI: 10.1177/08863680122098441

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EAR PLANS
Note

Earnings-at-Risk Incentive
Research

Plans:A Performance,
Satisfaction and
Turnover Dilemma
Robert W. Renn, Ph.D. W. Kevin Barksdale, Ph.D.
Associate Professor General Manager
of Organizational Behavior Chuck Hutton Toyota,
Fogelman College of Memphis, Tennessee
Business and Economics

James R. Van Scotter, Ph.D.


Assistant Professor of Management EAR plans can produce
Fogelman College of
Business and Economics both positive and negative
results.

ncreasing domestic and foreign compensation plan. The findings should be use-

I
competition has caused com- ful to compensation specialists interested in EAR
pensation specialists to alter the plans and especially those concerned with de-
focus of pay plans from develop- signing and implementing pay plans that take a
ing a stable workforce to reduc- balanced approach to managing performance,
ing wage costs and increasing satisfaction and turnover.
productivity.1 Earnings-at-risk
(EAR) incentive plans are one
way of achieving these goals, as EAR Incentive Plans
they provide managers the flexi- With EAR plans, base wages are set below market
bility to reward higher perfor- rates, and a bonus pool is created and used to re-
mance without incurring perma- ward employees for achieving performance tar-
nent increases in fixed wage gets. The sizes of bonuses vary with performance
costs. objectives set by management and range from a
Although EAR plans may im- few dollars to amounts large enough to drive to-
prove strategically targeted per- tal pay above what employees could earn in a tra-
formance behaviors, they also may affect em- ditional salary or hourly rate plan.
ployee attitudes and behaviors in unintended The net effect of an EAR plan is to put a por-
ways that counteract the benefits they produce. tion of employees’ pay at risk. The amount of pay
This article reports the effects of one EAR in- at risk is equal to the difference between the re-
centive plan on pay satisfaction, performance duced EAR base pay and the pay employees
and turnover of a sample of customer service and could earn with a conventional pay policy. By
sales employees working in the hospitality indus- placing a portion of their pay at risk and provid-
try. It also compares the employees’ reactions to ing them with the opportunity to earn incentive
switching from an EAR plan to a merit-based bonuses, EAR plans are supposed to motivate

68 COMPENSATION & BENEFITS REVIEW


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© 2001 Sage Publications
EAR PLANS

Research
employees to behave in ways that support orga- formance standards set by management. Howev-
nizational goals. er, working harder to achieve performance tar-
gets is not the only recourse for alleviating base
wage dissatisfaction.
Base Wage Dissatisfaction Some employees, especially those who dislike

Note
and Motivation the risk accompanying EAR plans or who feel the
Employees’ pay satisfaction emanates from their company betrayed them by switching pay plans,
evaluations of total pay levels, raises, the struc- may cope by quitting and going to work for an
ture and administration of a plan and benefits.2 employer whose traditional hourly wage or salary
In particular, they gauge pay satisfaction by com- plan pays at or above market levels.4 Thus, the
paring the amount of each facet they receive with
the amount they believe they should receive. As EAR plans are designed to
the discrepancy between the have and the want
increases, so does pay dissatisfaction. encourage employees to
By lowering base wages, EAR plans produce a
gap in the amount of base pay employees receive reduce their base wage
and the amount they want, thereby creating base
wage dissatisfaction. For most employees, base dissatisfaction by working
wage dissatisfaction is unpleasant and motivates
them to alleviate it. harder and earning
Motivation theory predicts that workers will
try to reduce their pay dissatisfaction by engaging incentive pay tied to
in behaviors that are rewarded with increasing
frequency. The idea that organizations can in- performance standards
crease performance of desired behaviors by low-
ering base pay and increasing employee pay dis- set by management.
satisfaction forms the basis for EAR incentive
plans.
base wage dissatisfaction created by EAR plans
In a recent study, Karen Brown and Vandra Hu-
may motivate some employees to improve their
ber examined the impact of an EAR incentive
work performance and others to look for another
plan in a retail bank and found that pay satisfac-
job. This could be particularly problematic for
tion declined whether employees earned more or
companies competing in tight labor markets and
less total pay with the plan.3 Brown and Huber
when high-performing employees are the ones
suggested that the employees may have disliked
leaving.
the incentive plan because it forced them to ac-
cept lower base wages and earn back pay they
previously received. They also reasoned that the
risk associated with trading stable paychecks for Switching from an EAR Plan
paychecks that could vary across pay periods to a Traditional Pay Plan
might have contributed to the employees’ pay In the Brown and Huber study already men-
dissatisfaction. tioned, the bank reverted to a traditional hourly
In the end, the employees’ negative reactions wage plan following their employees’ negative re-
caused the bank to abandon the EAR incentive actions to the EAR plan. Unfortunately, the re-
system and replace it with a traditional merit- searchers did not have an opportunity to assess
based pay plan. Although Brown and Huber’s whether the employees’ pay satisfaction recov-
study did not address the impact of the EAR plan ered after implementation of the traditional pay
on employee performance or turnover, high lev- plan or whether the two plans were associated
els of dissatisfaction would be expected to have with different levels of performance and
some influence on these outcomes. turnover.
However, logic suggests that EAR incentive
plans and traditional hourly or salary plans may
Unintended Consequences produce different patterns of pay satisfaction, job
EAR plans are designed to encourage employees performance and turnover. For example, EAR
to reduce their base wage dissatisfaction by work- plans would be expected to produce higher levels
ing harder and earning incentive pay tied to per- of targeted performance behaviors than tradi-

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JULY/AUGUST 2001 69
EAR PLANS
Note

tional hourly plans because of the motivating ployees were leaving to work for competitors who
conditions explained earlier. Furthermore, tradi- paid higher base wages. In addition, management
Research

tional hourly plans usually fail to provide timely reported that employees were resistant to per-
positive reinforcement for attaining work goals, forming duties not rewarded by the EAR plan.
and they can weaken instrumentality beliefs, or We randomly selected 167 employees from a
beliefs that high job performance will lead to fi- population of 400 full-time employees to partici-
nancial rewards. pate in the study. The employees’ jobs consisted
By contrast, traditional wage plans may be as- of answering incoming calls, entering reserva-
sociated with higher base wage satisfaction than tions into a computer and providing confirma-
EAR plans simply because base wages are higher, tion numbers to callers. Eighty-seven percent of
stable and guaranteed. In EAR plans, employees the sample was female, with an average of 14 years
lose base pay and experience uncertainty about of education, 19 months tenure and 26 years of age.
how much total pay they will earn from one pay Participants completed two surveys. The first
period to the next. Generally speaking, individu- survey was administered 14 months after imple-
als value uncertainty reduction and react more mentation of an EAR plan, and the second survey
strongly to losses than to gains.5 This may explain was given 3 months after the company switched
why the bank employees experienced pay dissat- from the EAR plan to a traditional hourly wage
isfaction with the EAR plan regardless of whether plan. Of the 167 participants, only 124 provided
they lost or gained money with the plan. enough information in the first survey so we could
Traditional compensation plans are simpler match their responses to performance measures
and easier for employees to understand than EAR provided by management. At the time of the sec-
plans. Therefore, their satisfaction with the struc- ond survey, 92 of the original participants had left
ture and administration of the pay plan should be the company. Thus, the sample size for compari-
greater with this type of pay plan than with an son of plans was 75. Statistical analyses indicated
EAR plan. Last, if employees are more satisfied no difference in the demographic makeup of the
with base wages and the structure and adminis- original and final samples. It is important to note
tration of a traditional pay plan than an EAR plan, that this study is longitudinal but lacks the con-
then they may be less likely to quit their jobs. trol of a field experiment (e.g., a control or place-
bo group). Therefore, the results can be used only
to inform decisions about associations or rela-
The Study tionships and should not be used to inform cause
The research for this article was conducted in a and effect decisions.
customer-service center of a hospitality company The surveys contained measures of pay satis-
located in the southeastern United States. Sever- faction, turnover intentions and other aspects of
al months before this study, the company aban- the pay plan. We measured base wage satisfaction
doned annual wage increases for an EAR perfor- and satisfaction with pay structure and adminis-
mance bonus program. This program involved tration with a slightly modified version of the Pay
lowering the employees’ base wages by approxi- Satisfaction Questionnaire.6 We measured turnover
mately 11% below prevailing market rates and intentions with three questions adapted from
forming a pool of money from which monthly previous turnover studies.7 And we measured
performance bonuses could be drawn. employees’ beliefs that they could obtain a posi-
Bonuses were based on volume of guaranteed tion earning an equal amount to what they were
reservations, and five tiers of bonuses were creat- earning and used this measure along with the
ed. The first bonus brought total pay amounts to employees’ age in years, tenure in months, edu-
within 3% of market rates. The second bonus put cation, wage rate and incentive amounts as con-
total pay levels equal to market rates, and the fi- trol variables in the analyses. Management pro-
nal three bonus rates placed total wages above vided us with employee sales performance
market rates. The largest bonus placed total earn- measures, which were the performance behaviors
ings 43% above current market rates for the job. targeted and rewarded with incentive bonuses.
The plan was designed so that 50% of the em-
ployees could achieve a bonus.
Two years after implementation of the EAR Findings
plan, the company experienced recruiting diffi- Our review of the literature on EAR plans suggest-
culties and high turnover in the customer-service ed that employees working under the EAR plan
center. Exit interviews indicated that some em- and who were dissatisfied with their base wages

70 COMPENSATION & BENEFITS REVIEW


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EAR PLANS

Research
EXHIBIT 1
Differences in Pay Satisfaction, Performance and Quit Intentions for Pay Plans
Traditional Mean
Variable EAR Mean (SD ) Mean (SD ) Difference (SE ) t Value p Value

Note
Base wage satisfaction 2.01 (0.93) 2.51 (0.96) –0.50 (0.12) –4.17 .001
Pay structure/ administration satisfaction 2.51 (0.72) 2.63 (0.60) –0.12 (0.08) –1.59 .12
Performance 7.51 (2.94) 7.13 (2.46) 0.38 (0.08) 4.75 .001
Quit intentions 3.60 (1.14) 3.05 (0.97) 0.55 (0.13) 4.23 .001
Note: N = 75 (analyses based on employees who participated in both surveys). EAR = earnings at risk; traditional = traditional
hourly wage plan; SD = standard deviation; SE = standard error of mean. Survey measures were rated with a 5-point Likert-type
scale ranging from 1 = lower satisfaction/agreement to 5 = higher satisfaction/agreement.

would work harder to earn greater amounts of in- the two groups was not statistically significant at
centive pay, thereby raising their total pay levels. the p < .05 level). (See Exhibit 2.)
(See Exhibit 1.) The statistical analyses supported The analyses also showed that those who left
this prediction, indicating that base wage satis- during the study were less satisfied with their
faction was negatively related to sales perfor- work schedules and were more likely to work the
mance (regression coefficient = –.25, p < .01), evening rather than the day shift. Those who left
even after controlling for market beliefs, age, were also younger and had less tenure on the job
tenure, wage rate and incentive amount. than the employees who remained. Somewhat
We also found that employees dissatisfied with surprisingly, the stayers and leavers did not differ
base wages reported higher turnover intentions in their beliefs in pay for performance, expecta-
than those satisfied with base wages. However, tions of earning more money under the EAR plan
the analyses indicated that base wage satisfaction or understanding of the incentive plan.
was not related to actual turnover.
A comparison of employee reactions to the
EAR versus the traditional hourly wage plan sup- Implications
ported three of our four predictions: With increasing emphasis being placed on com-
pensation plans that provide flexibility, that do
1. Sales performance was significantly high- not increase fixed wage costs and that pay for
er under the EAR plan than under the traditional performance, compensation specialists need to
plan. understand the motivating mechanisms underly-
2. Base wage satisfaction was higher for the ing these plans. They also need to know whether
traditional plan than for the EAR plan. these plans enhance strategically targeted perfor-
mance behaviors to the detriment of other im-
3. There was no difference in the level of sat- portant employee attitudes and behaviors. This
isfaction with pay administration/structure be- study of customer service and sales representa-
tween the two plans. tives in the hospitality industry provides a unique
4. Turnover intentions were greater under glimpse of how one sample of employees re-
the EAR plan than they were under the tradition- sponded to an EAR incentive plan and how it re-
al plan. acted to switching back to a traditional pay plan
after working under an EAR plan for 2 years.
Because 92 of the original participants quit An underlying assumption of EAR incentive
during the study and base pay dissatisfaction did plans is that employees will direct their work ef-
not explain the departures, we compared em- forts toward objectives management deems
ployees who stayed versus those who left to ex- strategically valuable when they are dissatisfied
plore other reasons for the turnover. The results with base wages and can raise total pay
indicated that those who left earned lower base amounts via financial bonuses tied to specific,
wages, less incentive pay and less total pay than attainable performance goals. Our results are
those who remained throughout the study. How- consistent with this assumption. We found that
ever, the analysis indicated that the leavers did the employees’ base wage satisfaction was lower
not perform any worse than the stayers (i.e., the under the EAR plan than with the traditional plan
mean difference in sales performance between and that the base wage dissatisfaction created by

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JULY/AUGUST 2001 71
EAR PLANS
Note

EXHIBIT 2
Research

Differences in Stayers versus Leavers


Variable Stayers’ Mean (SD ) Leavers’ Mean (SD ) Mean Difference (SE ) t Value p Value
Sales performance 7.73 (2.96) 6.73 (2.82) 1.00 (0.60) 1.63 .10
Base wage satisfaction 3.66 (1.15) 3.21 (1.23) 0.44 (0.21) 2.06 .04
Pay for performance 0.87 (0.77) 0.47 (0.60) 0.40 (0.15) 2.50 .01
Total pay 7.58 (0.99) 7.00 (0.75) 0.58 (0.17) 3.26 .001
Work schedule satisfaction 3.66 (1.15) 3.21 (1.23) 0.45 (0.21) 2.06 .04
Day or evening shift 0.80 (0.39) 0.47 (0.50) 0.33 (0.07) 4.22 .001
Age 26.60 (6.46) 23.55 (4.17) 3.05 (1.11) 2.73 .01
Tenure 22.37 (20.09) 8.76 (7.58) 13.60 (3.36) 4.04 .001
Pay-for-performance beliefs 3.89 (0.97) 4.05 (0.94) –0.15 (0.18) 0.86 .38
Wage expectations 3.09 (0.90) 3.05 (1.09) 0.04 (0.18) 0.20 .84
Understanding of pay-for-
performance plan 3.22 (1.07) 3.00 (1.16) 0.22 (0.20) 1.10 .27
Note: Tenure reported in months. Day shift = 1; evening shift = 0; SD = standard deviation; SE = standard error of mean. Survey
measures were rated with a 5-point Likert-type scale ranging from 1 = lower satisfaction/agreement to 5 = higher
satisfaction/agreement.

the EAR plan appeared to motivate employees to work schedules and were more likely to work the
raise their total pay levels by increasing their sales evening shift than the employees who stayed.
volume. This suggests that work schedules are one possi-
Although the EAR plan was associated with ble reason for the turnover. For instance, the
higher sales volume than the traditional plan, 92 leavers may have had less opportunity than the
of the original 167 participating employees (55%) stayers to attain performance targets and, thus,
quit during the 2 years the plan was in place, and earn more incentive pay because they worked
employees’ turnover intentions were greater un- when the volume of sales calls was low as com-
der the EAR plan than with the traditional pay pared to the peak hours that the stayers worked.
plan. Our comparison revealed that leavers per- Did reverting to the traditional plan raise pay
formed as well as stayers (at least in terms of sales satisfaction and solve the turnover problem? The
volume), but those who departed earned less per- analyses indicated that switching back to the tra-
formance and total pay than the stayers. The em- ditional hourly pay plan, which set base wage
ployees who left also were younger and had less amounts equal to prevailing market levels, was
tenure with the organization. In other words, the associated with higher base wage satisfaction
EAR plan appeared to retain older, more experi- than the EAR plan. In addition, the employees’
enced employees who earned higher base wages, turnover intentions were significantly lower fol-
incentive pay and total pay. lowing implementation of the traditional plan.
The comparison also demonstrated that those This suggests that replacing the EAR plan with
who quit and those who remained had similar the traditional plan should have lowered
beliefs about the importance of pay being tied to turnover. However, we had no data to evaluate
performance and similar expectations of earning actual employee departures after the organiza-
more money under the EAR plan than with a tra- tion switched to the traditional plan, and, there-
ditional plan. In addition, both groups had a sim- fore, we must consider this conclusion tentative.
ilar understanding of how the EAR incentive plan
worked. This suggests that lack of understanding
and concern about earning more or less money Conclusions
under the EAR plan are unlikely explanations for This study suggests that managers may face a
the turnover. quandary with EAR incentive plans. These pay
By contrast, the analyses indicated that the plans may prompt higher targeted performance
employees who quit were less satisfied with their behaviors, but they also may be linked to lower

72 COMPENSATION & BENEFITS REVIEW


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EAR PLANS

Research
base wage satisfaction, higher turnover and re- 2. Heneman, H. G. (1985). Pay satisfaction. In
cruiting difficulties. Indeed, the latter two out- G. Ferris & R. Rowland (Eds.), Research in per-
comes were the primary reasons why the partici- sonnel and human resource management
pating company dropped the incentive plan. (Vol. 3, pp. 115-139). Greenwich, CT: JAI.
Managers considering an EAR plan may not view 3. Brown, K. A., & Huber, V. L. (1992). Lowering

Note
high turnover as a significant problem if poor floors and raising ceilings: A longitudinal as-
performers leave. But that did not occur in this sessment of the effects of an earnings-at-risk
study. plan on pay satisfaction. Personnel Psycholo-
Our results combined with those of the Brown gy, 45, 279-309.
and Huber study strongly suggest that managers 4. Rousseau, D. M. (1995). Psychological con-
should consider carefully the cost and benefits of tracts in organizations: Understanding writ-
EAR plans before implementing them. If manage- ten and unwritten agreements. Thousand
ment decides to adopt an EAR plan, it should di- Oaks, CA: Sage.
rect particular attention to the negative reactions 5. Kahneman, D., & Tversky, A. (1979). Prospect
employees may have to these plans, the level of theory: An analysis of decisions under risk.
personal control employees actually have over Econometrica, 47, 263-291.
targeted performance behaviors and creating a 6. Heneman, H. G., & Schwab, D. P. (1985). Pay
level playing field that does not put newer em- satisfaction: Its multidimensional nature and
ployees at a disadvantage. measurement. International Journal of Psy-
chology, 20, 129-141.
7. Hom, P. W., & Griffeth, R. W. (1991). Structur-
Notes al equations modeling test of a turnover the-
1. Lawler, E. E. (2000). Rewarding excellence. ory: Cross-sectional and longitudinal analy-
San Francisco: Jossey-Bass. ses. Journal of Applied Psychology, 76, 350-366.

Robert W. Renn (Ph.D., Georgia State University) is an associate professor of organizational behavior at
the Fogelman College of Business and Economics, University of Memphis. He is a member of the Academy
of Management and Southern Management Association. His research has been published in the Journal
of Management, Human Relations, Educational and Psychological Measurement, Group and Organiza-
tion Management, Journal of Business Research, Journal of Organizational and Occupational Psychol-
ogy, and Advances in the Management of Organizational Quality. His research interests center on im-
proving work motivation and work performance through self-regulation, goal setting, performance
feedback and work design.

James R. Van Scotter is an assistant professor of management. He received a Ph.D. in management from
the University of Florida in 1994. His work experience includes managing acquisition programs in four
Asian countries, applied research and project management to support logistics activities, including 4 years
on the graduate faculty of the Air Force Institute of Technology. His research interests include performance
ratings, whistle blowing and communication.

W. Kevin Barksdale (Ph.D., Georgia State University) was an assistant professor of management at the Fo-
gelman College of Business and Economics, University of Memphis. His research has appeared in the
Academy of Management Journal and Journal of Organizational Behavior. He is now the general man-
ager of Chuck Hutton Toyota, Memphis, Tennessee.

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JULY/AUGUST 2001 73

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