The Voice Web

The richness of the Web. The accessibility of the phone. The convergence of these is now forming a vast new
network - a Voice Web - where Internet content can be accessed from any phone, anywhere, using human voice.
What does it look like? Imagine picking up the phone, connecting to your favorite voice portal and asking for
tomorrow's weather report, a current stock quote, or buying a CD. On the Voice Web you can search for a name in
your online address book while you are miles from the nearest Internet connection, and just say "call ……" and
remain on the phone. You can find restaurant reviews, connect to the selected restaurant to make a reservation and
get driving directions while en route. This vision of pervasive access to services over the phone is driven by:
• Internet Content: New content, services and corporate applications on the World Wide Web continue to grow
virtually unbounded.
• Consumer Demand: People want access to this content and information, anywhere, anytime.
• Mobile Devices: The continued explosion of mobile phones is creating tremendous demand for new enhanced
telecommunications services.

Insonic Finance Solution

Insonic is making the voice web happen by providing out-of-the-box voice solutions for the financial industry.
These solutions facilitate voice-portals focussed at their customers. A single phone call opens the door to a wide
range of personalized and commercial services:
• Banking: Customers can use their natural language to request account information (e.g. account balances, latest
credits and debits) and execute routine transactions (e.g. transfers between accounts).
• Quotes: Allows customers to retrieve up-to-the-minute data on market indices, share prices and option
derivatives. Customer can personalize the scope by specifying the financial instruments that they want to track.
• Trading: Customers get their portfolio status spoken. Sell and buy orders can be placed and their execution
status queried. Furthermore, customers say which threshold limits they want and the system responds with
notification via phone, SMS , WAP, etc.

Internet Profile Configuration User Management System Management Development Tools

Internet
Insonic Tools
Insonic Tools

Interaction Application Personali- Speech

Manager Domains zation Processing

Voice Voice
Phone Banking Reco-
Phone Browser Print
gnizer e-commerce
e-commerce
Platforms
Wap Market
Open Adapters

Wap Platforms
Information
Open Adapters

Session
Profiles
GPRS Manager
GPRS Quotes
UMTS Verifier
UMTS
Channel Any other
Pager Content
Pager Manager Service

eMail Text
eMail Trading to RDBMS
Notifi-
Statistics Speech
Fax cation
Fax

Channels Insonic Enterprise

Channels Insonic Enterprise

Customer’s e-Transactions and e-CRM System

Insonic’s “Voice in whatever out” portal
interaction channels on any Enterprise system

• Financial news: Customers retrieve spoken analyst reports, research and market news. The repository is
navigated with a voice browser that has voice-markers (akin to bookmarks), hyperlinks, history etc.
Alternatively, customers specify filters to capture information on specific markets, sectors and companies. The
portal can also push information based on subscription.

Product Sheet Voice Solution INSONIC Page 1 of 2

• Investment advice: Investment recommendations can be pushed to or pulled by customers. These
recommendations are tailored to the customers needs based on a stored prior assessment of their investment
objectives and their risk profiles.
The Insonic Finance solution consists of two product lines: Insonic Enterprise is a Voice Portal framework which
contains basic features every voice-centered application needs (e.g. security, personalization, telephony integration,
output channels like WAP or email). The framework is based on a scalable, robust and powerful architecture.
Insonic Finance provides common functionality in the financial services business. The suite is embedded in Insonic
Enterprise and contains several adapters to connect to the company-specific e-commerce platform.
The implementation is based on open standards (e.g. VoiceXML and CORBA), modern programming paradigms
(e.g. Java, Speech Object Framework), best of breed speech technology (e.g. Nuance verifier, recognizer and voice
browser) and multiple operating platforms (e.g. Unix and Microsoft NT). The generic suite is easily customizable
for rapid implementation of unique branded services.

Benefits
To conduct e-business in a truly mobile, device-independent fashion, the ability to communicate and conduct
transactions in a hands-free manner is essential. Speech recognition technology allows businesses to leverage their
investment in e-business infrastructure to offer their customers quick and easy access to information and services
over the most readily available communications device, the telephone. For example, businesses can offer their
customers the ability to obtain information and execute transactions using words and natural sentences.
Speech recognition technology allows callers who would otherwise have to wait for a live call center agent, to be
serviced automatically. Those who might otherwise be frustrated by having to choose from many touch-tone options
can now speak directly to the e-business application. Speech recognition technology also provides a key
differentiator for companies seeking to provide a convenient, flexible and robust interface for customers to conduct
internet transactions through a medium other than a personal computer or personal digital assistant.
The Insonic solutions help financial institutions to reduce call center costs and enable their customers to
conveniently access their bank accounts from anywhere and at anytime.

Next Steps
If you have further interest in the Insonic Finance solutions, you can contact roland.staehelin@insonic.com (CTO
Insonic AG), who can provide you with further information and a reference case.

About Insonic
Insonic is the partner for engineering and implementation of voice portals with advanced speech recognition and
speaker verification features based on Insonic's products. Insonic builds and delivers dependable straight-through
processing systems. Process definition and project management skills complete the offering of system integration
services.
Insonic is a dynamic team of professionals combining skills and experience in financial services, banking
technology, user interface design and application development. The focus is on voice portals and call-center
applications for financial services. Immersed in Zurich's world-class banking environment and located at the
crossroads of Europe, Insonic is well placed to serve pan-European requirements for advanced multilingual voice-
portal technology for the financial market.

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