INNOVATION ASSESSMENT

WELCOME TO THE INNOVATION ASSESSMENT

Discover your innovation archetype & specific tactics to realize your potential, faster. Plus, see how you and your
organization compares to the world’s top innovators.

Table of Contents

i. Your Innovation Archetype

ii. Your Primary & Secondary Traits
iii. Primary Trait Deep Dive
iv. Secondary Trait Deep Dive
v. Appendix
Understanding Your Results
Farmer's Instincts & Traps
Hunter's Instincts & Traps
vi. Next Steps

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YERI
VORACIOUS ADVENTURER
VELAZQUEZ

i. INNOVATION ARCHETYPE FOR YERI VELAZQUEZ

VORACIOUS ADVENTURER
9.5% of people innovate like you

As a Voracious Adventurer, you possess an insatiable nature that motivates you to capitalize on new
opportunities and tackle new challenges. Your curiosity supports this by enabling you to pursue the areas of
opportunity that are often overlooked or dismissed by others. Be careful that you're not rushing your decisions or
actions and that you're taking a disciplined approach. Peers or colleagues might perceive the Voracious
Adventurer as too unpredictable and rushed.

Disciplined
(& Repetitive) Rebellious Trusted Persistent Masterly Dedicated Diligent
Warden Caretaker Ideator Overseer Agent Perfectionist

Curious
(& Distracted) Ambitious Inventive Relentless Dynamic Imaginative Eager
Visionary Mediator Creative Realist Brainstormer Initiator

Consistent
(& Complacent) Daring Dependable Reliable Steadfast Inquisitive Consistent
Moderator Optimizer Voyageur Performer Facilitator Pragmatist
PRIMARY TRAIT

Insatiable
(& Dissatisfied) Hungry Cautious Seasoned Experienced Voracious Change
Daredevil Explorer Adventurist Motivator Adventurer Ambassador

Loyal
(& Protective) Dutiful Trustworthy Zealous Loyal Devil's Decisive
Changemaker Devotee Quarterback Gatekeeper Advocate Guardian

Willing to
Destroy
(& Reckless) Venturous Whimsical Fearless Courageous Futuristic Purposeful
Entrepreneur Loyalist Opportunist Influencer Pioneer Trailblazer

Willing to
Destroy Loyal Insatiable Consistent Curious Disciplined
(& Protective) (& Dissatisfied) (& Complacent) (& Distracted) (& Repetitive)
(& Reckless)

SECONDARY TRAIT

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YERI
VORACIOUS ADVENTURER
VELAZQUEZ

ii. Primary & Secondary Traits

PRIMARY INSTINCTS AND TRAPS: SECONDARY INSTINCTS AND TRAPS:

Insatiable Dissatisfied Curious Distracted

• Motivated to begin new
projects and to gain new
skills and experiences
• Demonstrates initiative,
adaptability and
determination with new
projects & ideas
• Moves too quickly
without consulting
relevant stakeholders
or considering all
outcomes
• Grows dissatisfied
and impatient easily,
resulting in a lack of
predictability among
peers
• Strong desire to learn
new things & question
the status quo
• Motivated to explore
unknown paths to
identify insight &
potential that others
often overlook
• Easily distracted,
resulting in time
management &
productivity issues
• Struggles to make
decisions, which can
prevent progress or
implementation of
ideas

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YERI
VORACIOUS ADVENTURER
VELAZQUEZ

iii. PRIMARY TRAIT DEEP DIVE:

Insatiable (& Dissatisfied)
Each trait represents a trade off between a Hunter and a Farmer tendency. The red indicator shows how strongly
you scored on that particular trait.

+ Consistent + Insatiable
- Complacent Balanced - Dissatisfied

Your primary trait is rooted in your insatiable nature. This is often expressed through experimental tendencies and
a desire to push new ideas and projects forward quickly. You're likely highly ambitious in the objectives you set for
yourself, acting with determination and purpose. At the extreme, you may become impatient and restless when
progress or change is delayed.

Vision & Intrinsic Motivation for Insatiable (& Dissatisfied)

Instinctive Strengths

You are a big thinker who doesn't feel limited by organizational constraints. As someone who isn't intimidated by
red tape or being told "no," you're constantly thinking outside the box. The way you view success is grounded in
discovering new opportunities and covering unexplored ground. You feel fulfilled and accomplished when you're
able to tackle the unknown and explore unfamiliar territority.

Instinctive Traps

While you like to think big, remember that many organizations have rules and regulations in place to meet the
expectations of stakeholders. Failing to take into account those realities could result in a situation where peers
view you as impractical. While exploring new opportunities is critical to maintaining a personal and team-wide
competitive edge, dismissing tradition and the past can create a situation where you lose sight of the big picture.

Next Steps

Remember that change will often take both time and persistence to win people over. The status quo isn't always
easy to move, so stay patient. When looking to the future, take into account the lessons and insights learned from
the past. They've played a pivotal role in getting you and your team where you are today.

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YERI
VORACIOUS ADVENTURER
VELAZQUEZ

Problem Solving Style for Insatiable (& Dissatisfied)

Instinctive Strengths

You're someone who understands the dangers of narrow and limited thinking. You believe an unwillingness to test
out new strategies and approaches will increase the probability of failure in the long run.

Instinctive Traps

While you believe experimentation is critical to achieving success, not all people share this view. This thinking
could create behavior that is perceived as too risky by others.

Next Steps

Be mindful that change was never experienced as quickly as it is today. Many individuals -- especially in large
organizations -- have built their careers and success on tried and tested methods. Demonstrate patience,
understanding and openness when collaborating with others on new ideas, but don't hold back on sharing them.
You can play a key role in influencing positive and innovative change.

Skills, Development & Growth for Insatiable (& Dissatisfied)

Instinctive Strengths

You enjoy the experience of learning and becoming proficient in a variety of areas. Being able to work on various
projects with different people keeps you inspired and motivated.

Instinctive Traps

While your involvement across multiple groups in the company indicates you are highly versatile, tackling fewer
projects provides the opportunity for you to create serious impact. Peers are more likely to seek out experts for
counsel. Spreading yourself too thin may actually limit your ability to collaborate with others.

Next Steps

Remember that specialization in a specific area can make you highly desirable. The mastery of a specific skill set
may be more beneficial in the long run as opposed to gaining minor experiences in a variety of projects.

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YERI
VORACIOUS ADVENTURER
VELAZQUEZ

Working With Others & Organizational Behavior for Insatiable (& Dissatisfied)

Instinctive Strengths

You are action-oriented and prefer to move quickly to advance progress. You would rather make a dent in a new
project or assignment and modify or tweak later on if necessary. You're likely to push on a decision by a superior if
you feel strongly opposed, which is a characteristic of both a leader and an independent thinker. You prefer
working with someone who will experiment with unconventional thinking, similar to your own approach.

Instinctive Traps

When working in groups, especially those in large organizations, it's important to remember that not everyone will
be as comfortable moving forward in a new direction right out of the gate. Some may view your proactive behavior
as too forward and potentially even irresponsible. While your ability to push back on decisions is indicative of your
action-oriented and determined mentality, this behavior could potentially be interpreted as defiant by some. While
surrounding yourself with like-minded people who are willing to stray from convention is what you prefer, it may
not always facilitiate the most productive solutions.

Next Steps

Try to understand whether your sense of urgency is critical to success or if it is at odds with the current processes
and practices in place. When working in a large organization, try to understand the rationale behind what you may
view as bureaucracy -- and if it's in your best interests to challenge it. While creativity is a powerful strength, a
balance of producitivity and diligence can be equally as important. Despite wanting to collaborate with like-
minded creatives, consider working with those who are more specialized. These people will help you realize your
ideas quicker. Remember to seek a balance of skills and work styles among those you work with.

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YERI
VORACIOUS ADVENTURER
VELAZQUEZ

iv. SECONDARY TRAIT DEEP DIVE:

Curious (& Distracted)
Each trait represents a trade off between a Hunter and a Farmer tendency. The red indicator shows how strongly
you scored on that particular trait.

+ Disciplined + Curious
- Repetitive Balanced - Distracted

Your secondary trait is rooted in your curious nature. This trait is often reflected in someone who is constantly
seeking new information and inspiration. As someone who tends to be more analytical and thoughtful, you're
likely to ask "how" and "why" instead of "what." Your openness to new ideas and your insightful nature mean you're
likely to spot opportunity that might otherwise be overlooked. At the extreme, you may struggle with productivity
and decisiveness.

Vision & Intrinsic Motivation for Curious (& Distracted)

Instinctive Strengths

As someone who enjoys taking on new challenges, you have a tendency to lose interest in your work when it
becomes too monotonous. You thrive in environments where you're able to seek inspiration from a number of
projects. You are a big thinker who likes to envision what is possible and you believe in your ability to create the
ideal future. When ideating and brainstorming, you're not held back by red tape or logistics. These are insignifcant
in the grand scheme of a breakthrough idea.

Instinctive Traps

While you get tired of routine, remember that consistency and repitition are critical to mastery. While big thinking
is key to inspiring those around you, it can create a situation where you lose sight of key deliverables and
expectations. Your idealistic thinking could, at times, get in the way of you attending to more immediate priorities
within your organization.

Next Steps

While routine can become cumbersome, ensure that you still deliver on expectations to contribute to your team's
success. While some mundane tasks may require completion, consider ways to inject more creativity into them or
approach them from a new angle. While you are capable of being a big thinker who can spark creativity among
others, be sure that your visionary approach takes into account the realities of what your organization and team is
capable of.

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YERI
VORACIOUS ADVENTURER
VELAZQUEZ

Skills, Development & Growth for Curious (& Distracted)

Instinctive Strengths

You are stimulated by working on multiple projects with different people. Your involvement in different areas of
your department or organization allows you to cross-pollinate while simultaneously expanding your skill set.

Instinctive Traps

While your participation across various projects prompts creativity, remember that true mastery comes from
repeated, focused effort. You may run the risk of spreading yourself too thin, creating a situation in which you lack
a specialty or niche.

Next Steps

Be aware that while there are times when your hunter-like instincts to jump on the next idea are extremely
valuable, there are also situations that demand for focus, diligence and the successful completetion of a project.
Strive to recognize the difference.

Working With Others & Organizational Behavior for Curious (& Distracted)

Instinctive Strengths

You like to examine all possibilities for a project, even if doing so could jeopardize the schedule. You prioritize
finding the best solution even at the risk of failing to meet a deadline. You like to explore possibilities and will
continue to look for solutions or options that on first glance may seem impractical. Your ability to ask questions
encourages others with different viewpoints or skill sets to continue contributing ideas, leading to better solutions
in the long run.

Instinctive Traps

While this approach ensures that you are well informed on potential solutions, be cautious how this can impact
schedules and timelines; not everyone within the organization can afford the additional time or resources. While
your ability to explore and question leads to you and your team making informed and intelligent decisions, others
may interpret it as lacking decisiveness.

Next Steps

Most projects will involve multiple stakeholders and colleagues so be sure have a strong understanding of who is
involved in the projects you're working on. The more informed you are on this, the better able you'll be able to
navigate new paths or know when to stick to the plan. Be sure to strategically explore your options on projects -- if
something is particularly time-sensitive, don't push it so much that it falls behind schedule.

In 5-8 minutes, you'll be able to download an in-depth profile with your innovation archetype, strengths and opportunities. Your individual results are
kept confidential, available only to you.

Your organization will receive a confidential overview with averaged results for the group. [MORE]

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YERI
VORACIOUS ADVENTURER
VELAZQUEZ

v. APPENDIX
UNDERSTANDING YOUR RESULTS

Farmer
The "Farmer" mentality is rooted in a desire to sustain the success and optimize the strategy of their
organization. The Farmer is often highly specialized in their craft and is motivated to maintain an elevated level of
success, excellence and predictability. They value the foundations on which their organization was built and are
loyal in their efforts to preserve the company’s success, achievements and purpose. The "Farmer" mentality is
more likely to exist in legacy organizations or established brands.

Hunter
The "Hunter" mentality is rooted in a desire to move quickly and fix later. Hunters are motivated to disrupt
and change the way businesses think, strategize, ideate and operate. They are inspired and pushed by the
possibility of new opportunity. A Hunter will prioritize expansion, growth and development over maintaining
success. They move very quickly and are rarely bound to the past or a company’s history. The "Hunter" mentality is
more likely to exist in smaller organizations, often start-up environments.

Top Farmer & Top Hunter Questions

All individuals and organizations possess Farmer and Hunter traits to varying degrees. The ‘Top Farmer’ and ‘Top
Hunter’ questions on Team Overviews highlight where a group of people skew more towards the Farmer or Hunter
tendencies. This feature of the overview is an effective way to pinpoint key differences within the group. When
reading these results, your team’s score is reflected where the red circle falls; the gray circle represents the
average of all Assessment participants.

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YERI
VORACIOUS ADVENTURER
VELAZQUEZ

v. APPENDIX
FARMER'S INSTINCTS + TRAPS

Complacent
• May be perceived as resistant to experimenting or adapting within role or projects
• Relies on past success & strategies to navigate and inspire future endeavors

Consistent
• Demonstrates high levels of success and expertise within
role & projects
• Extracts high performance from peers through strategic
collaboration

Protective
• Apprehensive to new ideas and change with outcomes that
cannot be guaranteed
• May be stuck in comfort zone, relying on traditions and
methods of the past

Loyal
• Motivated to maintain the highest of standards for all
functions within the organization
• Recognized by peers as a dependable, reliable & highly
skilled team member

Repetitive
• Resistant to exploring untested methods or ideas due to
the uncertainties of risk or loss
• Perceived as stubborn when it comes to exploring new
ideas or projects

Disciplined
• Highly strategic in implementing and executing new strategies yielding successful
results
• Effectively optimizes routines, methods & systems to ensure stability & high success
rates

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YERI
VORACIOUS ADVENTURER
VELAZQUEZ

v. APPENDIX
HUNTERS'S INSTINCTS + TRAPS

Curious
• Strong desire to learn new things & question the status quo
• Motivated to explore unknown paths to identify insight & potential that others often
overlook

Distracted
• Easily distracted, resulting in time management &
productivity issues
• Struggles to make decisions, which can prevent progress
or implementation of ideas

Insatiable
• Motivated to begin new projects and to gain new skills and
experiences
• Demonstrates initiative, adaptability and determination with
new projects & ideas

Dissatisfied
• Moves too quickly without consulting relevant stakeholders
or considering all outcomes
• Grows dissatisfied and impatient easily, resulting in a lack
of predictability among peers

Willing to Destroy
• Consistently looking to the future to reinvent & capture new
opportunities
• Demonstrates flexibility & resilience in the face of loss,
failure or uncertainty

Reckless
• Prone to bypass procedures, protocols and the needs of others in favor of action
• Perceived as reckless, impulsive and even negligent by peers

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YERI
VORACIOUS ADVENTURER
VELAZQUEZ

vi. NEXT STEPS

1. IMPROVE YOUR POTENTIAL WITH A TEAM ASSESSMENT

Benchmark your team’s strengths, gaps and opportunities compared to the world’s
best brands and innovators.

With a team assessment and overview workshop, you’ll better understand your
team’s composition, strengths, weaknesses, opportunities and how you compare to
the world’s top innovators. We design custom keynotes, workshops, training and
research for 500 of the world’s most powerful innovators, so we’d be happy to help
you accelerate your culture of innovation with a customized Innovation Accelerator
programs for your team.

Create an assessment link for Trend Hunter and share with 10 or more people in your
organization to access results on how your organization as a whole scores

2. JOIN 10,000,000+ INSPIRED BY OUR KEYNOTES & BOOKS

What great ideas are so close within your grasp?

There are hidden patterns and clues that could lead you to your full potential – and
sooner. Get the book, or join millions of people in watching our top innovation
keynote videos online. You will learn how to better interpret your assessment results
and how to get BETTER by exploring how to overcome evolutionary traps that block
innovation. Then, you will learn to get FASTER by learning repeatable shortcuts to find
better ideas, faster.

https://www.trendhunter.com/innovate

3. MAKE CHANGE HAPPEN WITH OUR ACCELERATOR, RESEARCH &

EVENTS

Take your skills to the next level with our innovation accelerator, custom research,
training seminars or our epic Future Festival event series

Future Festival is an immersive learning experience where thousands of the world's

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Contact us for a free consultation:

https://www.trendhunter.com/services

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