Shopee Singapore

Brand x CPAS Templates Guidelines

Creative Guidelines

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Shopee Logo
Third Party Ads

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Always use the FULL Shopee logo
The full Shopee logo consists of the symbol combined with the logotype, when
put together it represent the official brand for Shopee.

Horizontal version application:

Minimum 60px in width

Vertical version application:

Minimum 40px in width

Shopee “Shopping Bag” symbol application

Exception to use the Shopee “Shopping Bag” symbol when application is
<40px in width. Minimum size of application - 20px in width.
Ensure that the “S” is white on the full colour icon and not transparent.

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Logotypes - Use cases
Third Party Ads

Table of Contents Logo in Orange (Vertical)

‘Shopee’ Text is always under the Symbol. Use for light backgrounds.

Logo in Orange (Horizontal)

‘Shopee’ Text is always to the right of the symbol. Use for light
backgrounds.

Logo in White (Vertical)

‘Shopee’ Text is always under the symbol.For use on dark backgrounds.

Logo in White (Horizontal)

‘Shopee’ Text is always to the right of the symbol. Use for light
backgrounds.

Minimum size for logo

40px height

Shopee Logo can be downloaded here

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Logo Spacing
Third Party Ads

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Logo Spacing
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Co-branded: Logo Layout
Third Party Ads

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Partnership logo layout:
In order make the full Shopee logo and co-brand
logo coherent and distinguishable, it is
recommended use the specified amount of
minimum spacing at the four corners as well as
between the two logos.

Do use a thin vertical line to separate the logos

and space it out with at least 0.5 height of the
Shopee symbol.

Always use the FULL Shopee logo

The full Shopee logo consists of the symbol
combined with the logotype, when put together it
represent the official brand for Shopee.

Horizontal version application:

Minimum 60px in width

Horizontal version application:

Minimum 40px in width

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Logo | Dos & Dont’s
Third Party Ads

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Shopee Ad Typeface - Primary
Third Party Ads

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Shopee Ad Typeface - Secondary
Third Party Ads

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Template Design: DOs
Third Party Ads

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Shopee | Partner’s logos should ALWAYS
be readily visible and be placed on a
clear background.
Campaign colours and elements should
come out strong but not overbearing.
SKUs should be neatly cropped and lay
out in a tastefully balanced
composition.
Only display essential information on the
banner. Avoid placing excessive
information as it may cause the visual to
fail Facebook’s prerequisite of 20% text
overlay. Plus, it will clutter the design.

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Template Design: DON’Ts
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Ensure layout is balanced and none of Be mindful not to overlap text & logos Shopee | Partner’s logos never be
the essential information is cropped. with visual elements. placed on busy or complicated
background.

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Colour Don’ts
Third Party Ads

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Don’t overuse the colour black or purple Majority of the colour on your ad needs to be Don’t use any other colour that’s not part of
in either a primary colour or plain white. our guidelines or primary colours unless it’s
used as decorations around the ad.

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Element Don’ts
Third Party Ads

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Don’t use borders on your ads as it makes it Don’t use other elements in the ad unless it’s Don’t reshape elements that have been already
look cluttered. part of the Key Visual or Campaign guidelines. approved.

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 Detail & Requirements - Logo
Third Party Ads

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Square IG Story
If the Shopee logo is:

● ORANGE #EE4D2D, the “S”

inside the bag should be WHITE
#FFFFFF

● WHITE #FFFFFF, the “S” inside

the bag should be transparent
Max. Area for copy

Swipe Up Button
Can use partner’s
identity colour

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Use Cases & Recommendation - For Non Big Campaign Period
Third Party Ads

Y.O.UTable of Contents
Makeup

Square
1080 x 1080 px

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Use Cases & Recommendation - For Non Big Campaign Period
Third Party Ads

Y.O.UTable of Contents
Makeup

IG Story
1080 x 1920 px

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Use Cases & Recommendation - For Non Big Campaign Period
Third Party Ads

Y.O.UTable of Contents
Makeup

Facebook Horizontal
1200 x 628 px

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