Saint Joseph Institute of

Technology
Corner Montilla Boulevard and T. Calo Street, Butuan City, 8600 Philippines
Certified : ISO 9001 :2000
Accredited   : Philippine Association of Colleges and Universities Commission of Accreditation
Contact Nos : (085) 225-5039, (085) 225-6228, (085) 342-5694, Tele Fax : (085) 815-4248
Website  : http://www.sjit.edu.ph

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION (BSBA) Major in
Marketing (MK) and Human Resource Management (HRM)

STRATEGIC MANAGEMENT (CMEC 1)

First Semester, Second Term- SY 2021 - 2022

REFERENCE :
STRATEGIC MANAGEMENT MADE SIMPLE, 2015 Edition
By: Felina C. Young

CMEC 1 COURSE MAJOR REQUIREMENTS

MID- TERM PERIOD : CHAPTER 1 TO CHAPTER 6

1. Perfect Attendance/ Class Participation

2. Quizzes/ Strategic Guides - By Chapter
Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5, Chapter 6

3. Reporting By Group
A. Power Point Presentation B. Video Clips

4. Mid- Term Project - 4 Case Studies with Specific Format

Case Study 1: St. George University
Case Study 2: Fresh Choice
Case Study 3: Vifel Cooperative Bank
Case Study 4: Gretchen Hotel

5. Mid - Term Examination

FINAL PERIOD: CHAPTER 7 TO CHAPTER 12

1. Perfect Attendance/ Class Participation
2. Quizzes/ Strategic Guides By Chapter
Chapter 7, Chapter 8, Chapter 9, Chapter 10, Chapter 11, Chapter 12

3. Reporting By Group
A. Power Point Presentation B. Video Clips

4. Final Project/ Final Examination - 4 Case Studies with Specific Format

Case Study 1: Violet Dreams
Case Study 2: Rosewater Hospital
Case Study 3: Security Agency Philippines
Case Study 4: Royal Airlines

5. Final Examination

Prepared by:

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

JENNY LYN TINDUGAN - NALUPA, PhD, EdD
PROFESSOR: Strategic Management (CMEC 1)
 Saint Joseph Institute of
Technology
Corner Montilla Boulevard and T. Calo Street, Butuan City, 8600 Philippines
Certified : ISO 9001 :2000
Accredited   : Philippine Association of Colleges and Universities Commission of Accreditation
Contact Nos : (085) 225-5039, (085) 225-6228, (085) 342-5694, Tele Fax : (085) 815-4248
Website  : http://www.sjit.edu.ph

JENNY LYN T. NALUPA, PhD, EdD

Professor, CMEC 1 - Strategic Management
COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION (BSBA)
Major in Human Resource Management (HRM)
and Marketing (MK)

STRATEGIC MANAGEMENT (CMEC 1)

First semester, Second term- SY 2021 - 2022
REFERENCE :
STRATEGIC MANAGEMENT MADE SIMPLE, 2015 Edition
By: Felina C. Young

STRATEGIC GUIDES

MID - TERM PERIOD

Chapter 1

1. Study the Biography of Howard Schultz, CEO of Starbucks.

Include the following:

1. His childhood, if there is something significant

2. His interests
3. His Educational Attainment
4. Profession and Career Orientation
5. Other facts that might have contributed to the success he is enjoying now.

2. Study the beginnings of Starbucks, the challenges it encountered thorough the years, and its journey
toward success.

3. From the Management, result- driven, practical, and inspirational strategies implemented by Schultz at
Starbucks, which struck you as something worth imitating? Explain your answer.

Chapter 2

1. Study the Biography of Jeffrey Bezos, CEO of Amazon.com

Include the following:

1. His childhood, if there is something significant

2. His interests
3. His Educational Attainment
4. Profession and Career Orientation
5. Other facts that might have contributed to the success he is enjoying now.

2. Study the beginnings of Amazon.com the challenges it encountered thorough the years, and its
journey
toward success.

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

JENNY LYN TINDUGAN - NALUPA, PhD, EdD
PROFESSOR: Strategic Management (CMEC 1)
 Saint Joseph Institute of
Technology
Corner Montilla Boulevard and T. Calo Street, Butuan City, 8600 Philippines
Certified : ISO 9001 :2000
Accredited   : Philippine Association of Colleges and Universities Commission of Accreditation
Contact Nos : (085) 225-5039, (085) 225-6228, (085) 342-5694, Tele Fax : (085) 815-4248
Website  : http://www.sjit.edu.ph

3. From the Management, result- driven, practical, and inspirational strategies implemented by Bezos at
Amazon, which struck you as something worth imitating? Explain your answer.

Chapter 3

1. Study the Biography of Tadashi Yanai, CEO of Fast Retailing.

Include the following:

1. His childhood, if there is something significant

2. His interests
3. His Educational Attainment
4. Profession and Career Orientation
5. Other facts that might have contributed to the success he is enjoying now.

2. Study the beginnings of Fast Retailing, the challenges it encountered thorough the years, and its
journey
toward success.

3. From the Management, result- driven, practical, and inspirational strategies implemented by Yanai at
Fast Retailing, which struck you as something worth imitating? Explain your answer.

Chapter 4

1. Study the Biography of Yang Yuanquing, CEO of Lenovo.

Include the following:

1. His childhood, if there is something significant

2. His interests
3. His Educational Attainment
4. Profession and Career Orientation
5. Other facts that might have contributed to the success he is enjoying now.

2. Study the beginnings of Lenovo, the challenges it encountered thorough the years, and its journey
toward success.

3. From the Management, result- driven, practical, and inspirational strategies implemented by
Yuanquing at Lenovo, which struck you as something worth imitating? Explain your answer.

Chapter 5

1. Study the Biography of Bernard Arnault, CEO of Louis Vuitton.

Include the following:

1. His childhood, if there is something significant

2. His interests
3. His Educational Attainment
4. Profession and Career Orientation
5. Other facts that might have contributed to the success he is enjoying now.

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

JENNY LYN TINDUGAN - NALUPA, PhD, EdD
PROFESSOR: Strategic Management (CMEC 1)
 Saint Joseph Institute of
Technology
Corner Montilla Boulevard and T. Calo Street, Butuan City, 8600 Philippines
Certified : ISO 9001 :2000
Accredited   : Philippine Association of Colleges and Universities Commission of Accreditation
Contact Nos : (085) 225-5039, (085) 225-6228, (085) 342-5694, Tele Fax : (085) 815-4248
Website  : http://www.sjit.edu.ph

2. Study the beginnings of Louis Vuitton, the challenges it encountered thorough the years, and its
journey toward success.

3. From the Management, result- driven, practical, and inspirational strategies implemented by Arnault at
Louis Vuitton, which struck you as something worth imitating? Explain your answer.

Chapter 6

1. Study the Biography of Miles White, CEO of Abbot Laboratories.

Include the following:

1. His childhood, if there is something significant

2. His interests
3. His Educational Attainment
4. Profession and Career Orientation
5. Other facts that might have contributed to the success he is enjoying now.

2. Study the beginnings of Abbot Laboratories, the challenges it encountered thorough the years, and its
journey toward success.

3. From the Management, result- driven, practical, and inspirational strategies implemented by White at
Abbot Laboratories, which struck you as something worth imitating? Explain your answer.

FINAL PERIOD
Chapter 7

1. Study the Biography of Warren Buffet, CEO of Berkshire Hathaway.

Include the following:

1. His childhood, if there is something significant

2. His interests
3. His Educational Attainment
4. Profession and Career Orientation
5. Other facts that might have contributed to the success he is enjoying now.

2. Study the beginnings of Berkshire Hathaway, the challenges it encountered thorough the years, and
its journey toward success.

3. From the Management, result- driven, practical, and inspirational strategies implemented by Buffet at
Berkshire Hathaway, which struck you as something worth imitating? Explain your answer.

Chapter 8

1. Study the Biography of Ma Huateng, CEO of Tencent.

Include the following:

1. His childhood, if there is something significant

2. His interests
3. His Educational Attainment

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

JENNY LYN TINDUGAN - NALUPA, PhD, EdD
PROFESSOR: Strategic Management (CMEC 1)
 Saint Joseph Institute of
Technology
Corner Montilla Boulevard and T. Calo Street, Butuan City, 8600 Philippines
Certified : ISO 9001 :2000
Accredited   : Philippine Association of Colleges and Universities Commission of Accreditation
Contact Nos : (085) 225-5039, (085) 225-6228, (085) 342-5694, Tele Fax : (085) 815-4248
Website  : http://www.sjit.edu.ph

4. Profession and Career Orientation

5. Other facts that might have contributed to the success he is enjoying now.

2. Study the beginnings of Tencent, the challenges it encountered thorough the years, and its journey
toward success.

3. From the Management, result- driven, practical, and inspirational strategies implemented by Huateng
at Tencent, which struck you as something worth imitating? Explain your answer.

Chapter 9

1. Study the Biography of Richard Anderson, CEO of Delta Airlines.

Include the following:

1. His childhood, if there is something significant

2. His interests
3. His Educational Attainment
4. Profession and Career Orientation
5. Other facts that might have contributed to the success he is enjoying now.

2. Study the beginnings of Delta Airlines, the challenges it encountered thorough the years, and its
journey
toward success.

3. From the Management, result- driven, practical, and inspirational strategies implemented by Anderson
at Delta Airlines, which struck you as something worth imitating? Explain your answer.

Chapter 10

1. Study the Biography of Mark Zuckerberg, CEO of Facebook.

Include the following:

1. His childhood, if there is something significant

2. His interests
3. His Educational Attainment
4. Profession and Career Orientation
5. Other facts that might have contributed to the success he is enjoying now.

2. Study the beginnings of Facebook, the challenges it encountered thorough the years, and its journey
toward success.

3. From the Management, result- driven, practical, and inspirational strategies implemented by
Zuckerberg at Facebook, which struck you as something worth imitating? Explain your answer.

Chapter 11

1. Study the Biography of Fred Smith, CEO of FedEx.

Include the following:

1. His childhood, if there is something significant

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

JENNY LYN TINDUGAN - NALUPA, PhD, EdD
PROFESSOR: Strategic Management (CMEC 1)
 Saint Joseph Institute of
Technology
Corner Montilla Boulevard and T. Calo Street, Butuan City, 8600 Philippines
Certified : ISO 9001 :2000
Accredited   : Philippine Association of Colleges and Universities Commission of Accreditation
Contact Nos : (085) 225-5039, (085) 225-6228, (085) 342-5694, Tele Fax : (085) 815-4248
Website  : http://www.sjit.edu.ph

2. His interests
3. His Educational Attainment
4. Profession and Career Orientation
5. Other facts that might have contributed to the success he is enjoying now.

2. Study the beginnings of FedEx, the challenges it encountered thorough the years, and its journey
toward success.

3. From the Management, result- driven, practical, and inspirational strategies implemented by Smith at
FedEx, which struck you as something worth imitating? Explain your answer.

Chapter 12

1. Study the Biography of Bill Gates, CEO of Microsoft.

Include the following:

1. His childhood, if there is something significant

2. His interests
3. His Educational Attainment
4. Profession and Career Orientation
5. Other facts that might have contributed to the success he is enjoying now.

2. Study the beginnings of Microsoft, the challenges it encountered thorough the years, and its journey
toward success.

3. From the Management, result- driven, practical, and inspirational strategies implemented by Gates at
Microsoft, which struck you as something worth imitating? Explain your answer.

Prepared by:

JENNY LYN T. NALUPA, PhD, EdD

Professor, CMEC 1 - Strategic Management

COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY (CBIT)

JENNY LYN TINDUGAN - NALUPA, PhD, EdD
PROFESSOR: Strategic Management (CMEC 1)