M.PRABHAVATHY B.

E(Computer Science)

Digital Marketing Strategist, Chennai.

mm_prabha@yahoo.com

Experience: 2.6 years

Certified in Google Analytics and Google Adwords.

OBJECTIVE:

Solutions focused and result oriented professional with over 2 years of a successful career in
digital marketing with diverse roles distinguished by commended performance and proven
results.

Currently working as a Digital Marketing Strategist in Chennai.

CURRENT QUALIFICATION:

PG Diploma in Technical Writing at Symbiosis Centre of Distance

Learning, Pune.

Undergone a course in Big Data Analytics – Hadoop.

PERSONALITY TRAITS:

 Good Oral and Written Communication.

 Excellent Inter Personal Skills.

 Ability to work independently as well as in a Team.

 Quick Learner, Hard Working, Patience and Self Confident in nature.

CAREER SUMMARY:

 A progressive and multitalented Lecturer with extensive practical knowledge.

 Six years of Teaching Experience in engineering field.

 Worked as Lecturer in the Department of IT,Velammal Engineering College,Chennai

 for one year(June 2002-may 2003).

 Worked as Lecturer in the Department of IT,RMK Engineering College,Chennai for

five years(June 2003-may 2008).

Worked as Content writer (as Freelancer) from Feb 2015 – Dec 2018).

Worked as Adwords Executive(Part Time) in Locsea Software Development Ltd, Chennai

from Feb 2018 – May 2018.
Worked as Digital Marketing Executive (Full Time) in Full Creative Ltd, Chennai from
July 2018 - September 2018.
Worked as Digital Marketing Executive (Full Time) in CMO Axis Marketing Oytsourcing
Ltd, Chennai from October 2018 - September 2019.
Working as Digital Marketing Strategist(Full Time) in Tekclan Software S, Chennai since
October 2019.

KEY RESPONSIBILITIES HANDLED:

 Researching on different subjects and submitting the research papers to the education

management committee.

 Compile Bibliographies of specialized materials.

 Write grant proposals to procure external research funding.

 Participated in three conferences conducted in various colleges.

 Conducting Lectures and preparing the material for undergraduate students.

 Planning, evaluating and revise the curriculum, course content and course materials.

 Participated in various activities as Placement Coordinator, Academic Counsellor,

Attendance Monitor, Timetable Coordinator, Student Advisor etc.,

 Serve on academic or administrative committees to deal with institutional policies.

 Collaborate with colleagues to address teaching issues.

 Preparing teaching aids(PowerPoint slides) to help the students.

 Utilizing the skills and qualities by assigning work for the students.

TECHNICAL SUBJECTS HANDLED:

 Data Structures and Algorithms

 Software Engineering

 Computer Networks.

 Advanced Computer Network and Programming

 Concepts of C Programming

 Object Oriented Analysis and Design

 Multimedia Systems

 Database Management System

 Robotic Engineering

 Natural Language Processing

TECHNICAL SKILLS:

 Programming Languages – C,C++,Core Java

 Operating Systems – UNIX,Windows 98, Windows XP

 Databases – Oracle 8i, SQL Server 2005

 Front End – Visual Basic

 MS Word, MS Excel, PowerPoint.

 Data Visualization – Advanced Excel, Power bi.

GOOGLE ADWORDS, GOOGLE ANALYTICS and SEO.

ACADEMIC QUALIFICATION:

 First Class with Distinction(75%) in Bachelor of Engineering, Affiliated by

Madras University (Thangavelu Engineering College).

 Higher Secondary Board(Class 12th) – 90%

 Matriculation Board(Class 10th) – 88%

 Completed Post Graduate Diploma in Technical Writing at Symbiosis Centre of

distance Learning.

 Undergone a course in Big Data Analytics.

 Undergone course in Digital Marketing.

HOBBIES AND INTERESTS:

Cooking, Drawing and Painting.

WORK COMPLETED:

 Work assignment (content writing) completed to JP associates in November 2014.

 Web Content completed to Wholesum foods and Epublishing in January 2015.

 Submitted Work Assignment of Epletro Services Limited on 18 February 2015.

Worked on 15 AdWords accounts from February 2018 till May 2018.

Handled Linkedin, Facebook and Instagram paid campaigns.

SEO and SEM responsibilities:

 Handling Off page and On page optimisation.

 Conduct keyword research as an input to clients PPC programs.
 Making daily adjustments to PPC campaigns based on budget constraints, lead
generation goals, cost-per-action targets and other parameters that clients specify.
 Provide regular reporting and recommendations to clients based on PPC program
results.
 Monitor client conversion rates and optimize results
   Knack of implementing new technologies, automation capabilities that enhance SEM
efforts.
   Coordinating and managing marketing campaigns on Google Adwords.
   Maximize profits by developing and crafting Google- Display Advertisement,
planning and deploying PPC campaigns
 Track and update traffic patterns through PPC or cost per click, as well as Adwords
Management
 Determine ROI on search marketing efforts.
 Dynamic Search Ads, Product Listing Ads, Display & Search Re-marketing
 Google AdWords Editor, Enhanced Campaign
 Call Tracking Metrics (Online Tool)
 Google Analytics, Event Tracking, Goal & Funnel setup. 
 Adding new keywords in the search engines, Search Engine Marketing skills
 Managing Google-Banner Ads (including client search strategies), Paid Search
Campaigns; setting 
 Search Engine Marketing (SEM), Google AdWords, Bing Ads & Facebook Ads
 Customize Reporting Dashboard.