CRI G6 Assignment

TECHNOLOGY PARK MALAYSIA
BM006-3-2-CRI
CREATIVITY AND INNOVATION
UC2F2008IT / APD2F2008IT
Summary of Assignment:
1- YAAQOB MOHAMMD - TP052619

2- MOHAMMED WASEEM - TP057740
Name & Student ID 3- KHOLLA SIKANDAR - TP057748
4- GALAL SULTAN - TP054495
5- SIMBARASHE GERALD - TP056547
Module Code: BM006-3-2-CRI
Module Title: CREATIVITY AND INNOVATION
Module Lecturer: PN. HASLINA HASHIM
Group Assignment (Idea Generation) 30%
and Individual Assignment (Product
Weighting:
Description, Market Identification and Idea
Evaluation) 50%
Assessment Type: GROUP ASSIGNMENT
Hand out date: 15/3/2021
Submission date: 21/5/2021
Executive Summary
The report describes products suggested by a group of 5 members, which includes: Arabic LA- A learning app
it uses AR technology allowing 2D and 3D shapes to be displayed while learning the content. It provides a
sense of fun an interactive learning, Study Dream-A learning platform with wide range of subjects for most
ages and games to keep children interaction, Remote Learning – a platform to bring remote learning into
action for educational purpose and Books- Provide books to people which are out of range and expenditure to
afford it.
This platforms/software will be developed by experts provided and marketed through business companies. The
main goal was to counter the problems we found regarding education in countries where people are unable to
afford it due to various situations. Various technologies have been used to make these solutions work in the real
world such as AR tech, web development using html and CSS for online platform,
When the products/prototypes are ready to be implemented, Advertising and marketing strategies were used to
show our solutions and inform the people around about it. Finally, to analyze the ideas, after conducting survey,
we conducted Force Field Analysis and SWOT analysis to determine whether, to accept or reject the ideas.
Table of Contents
1.0 Introduction........................................................................................................................................................6
1.1 Company background....................................................................................................................................6
1.2 Problem Statement.........................................................................................................................................6
1.3 Objective statement.......................................................................................................................................8
2.0 Idea Generation..................................................................................................................................................9
2.1 Lotus Blossom...............................................................................................................................................9
2.2 Mind Mapping.............................................................................................................................................10
Individual Part.......................................................................................................................................................12
Mohammed Waseem TP057740............................................................................................................................12
3.0 Competitor Analysis........................................................................................................................................12
ESpark................................................................................................................................................................12
Frekle.................................................................................................................................................................12
4.0 Market Identification.......................................................................................................................................18
Product...............................................................................................................................................................18
Place...................................................................................................................................................................18
Price...................................................................................................................................................................18
Promotion..........................................................................................................................................................18
5.0 Idea Evaluation................................................................................................................................................18
Force Field Analysis..........................................................................................................................................18
SWOT Analysis.................................................................................................................................................19
6.0 References........................................................................................................................................................19
7.0 Appendix..........................................................................................................................................................19
YAAQOB BAWZER (TP05219)..........................................................................................................................35
3.0 Competitor Analysis and Product Concept Description..................................................................................35
3.1 Competitor Analysis........................................................................................................................................35
3.1.1 Curiscope..................................................................................................................................................35
3.1.2 Nearpod.....................................................................................................................................................35
3.2 Objective Statement.....................................................................................................................................36
3.3 Product Concept Description...........................................................................................................................36
3.3.1 Product Overview and Technology used..................................................................................................36
3.3.3 Function....................................................................................................................................................47
4.1 Product.........................................................................................................................................................48
4.2 Place.............................................................................................................................................................48
4.3 Price.............................................................................................................................................................48
4.4 Promotion....................................................................................................................................................49
5.0 Idea Evaluation................................................................................................................................................49
5.1 Force Field Analysis....................................................................................................................................49
5.2 SWOT Analysis...........................................................................................................................................50
6. Reference...........................................................................................................................................................52
7. Appendix............................................................................................................................................................53
7.1 Survey..........................................................................................................................................................53
SIMBARASHE GERALD MUTENGA (TP056547)...........................................................................................63
3.0 COMPETITOR ANALYSIS...........................................................................................................................63
3.1.1 YogoMe....................................................................................................................................................63
3.1.2 Remind......................................................................................................................................................64
3.2 Overview of Competitor Analysis...............................................................................................................65
3.3 Objective Statement.........................................................................................................................................66
3.4 Product Concept Description...........................................................................................................................66
5.0 Idea Evaluation................................................................................................................................................69
5.1 Force Field Analysis....................................................................................................................................69
5.2 SWOT ANALYSIS.....................................................................................................................................70
6.0 References........................................................................................................................................................72
7.0 Appendix..........................................................................................................................................................72
Galal Sultan Ali Sodan (TP054495)......................................................................................................................79
6. Survey................................................................................................................................................................79
Kholla Sikandar TP057748....................................................................................................................................86
3.1 Competitor analysis.........................................................................................................................................86
3.1.1 See Words.................................................................................................................................................86
3.1.2 Epic...........................................................................................................................................................87
3.2 Objective statement.....................................................................................................................................88
3.3 Product concept description.........................................................................................................................88
Market identification.............................................................................................................................................94
4.1 Product.........................................................................................................................................................94
4.2 Place.............................................................................................................................................................94
4.3 Price.............................................................................................................................................................94
4.4 Promotion....................................................................................................................................................95
Idea evaluation.......................................................................................................................................................95
5.1 Force Fitting Triggers..................................................................................................................................95
5.2 SWOT analysis............................................................................................................................................95
References..............................................................................................................................................................96
Appendix............................................................................................................................................................96
Conclusion...........................................................................................................................................................103
References............................................................................................................................................................103
1.0 Introduction
1.1 Company background
Say’un–Tech Is an IT Consultant Company that provides easy design solutions by developing, implementing,
and maintaining them. This company strives to help people around the world with difficulties with their new
solutions. It believes in the humanity and the goodwill of the people that they are always ready to help. The
Company’s mission is to provide easy-accessible tech and solutions to the ones who need it most. Their vision
is to see that everyone gets their basic needs with or without their help.
1.2 Problem Statement

Basic Knowledge to discover personal interests (Mohammed Waseem TP057740)
Families who are suffering from country problems such as war, political issues or inequality could be the ones
who don't get the basic needs a human need. They suffer from poverty and are unable to provide even basic
education for their children. To be a part of this world and grow along with it, a minimum knowledge would be
required for an individual for him/her to discover where their interest lies so they can have a proper future. And
of course, every child has a right to education. But many developing countries do not generate enough financial
resources to build schools, recruit teachers and buy study materials. [ CITATION Hum21 \l 1033 ]
Taking the initiative to level up the education sector in Yemen (YAAQOB BAWZER
TP052619)
After more than 15 years of war that afflicted Yemen from March 2015, education in Yemen has been directly
affected in 2015/2016 because of that more than two million Yemeni children forced to leave school. And that
the continuation of the conflict in the country - would lead to the collapse of the education sector in those areas
and threaten the future of an entire generation. The warnings (“UNICEF”) proved correct. However, this
dilemma has not yet received the appropriate response from the international and local community. The collapse
of the education sector in the territories, although devastating, is not surprising, as it is an expected consequence
of the ongoing conflict and represents one of the implications of the war on the entire infrastructure of the
country - although this sector was suffering even long before the outbreak of the conflict (UNICEF, 2021).
About two million Yemeni children cannot read or write in the Arabic language due to the ongoing conflict.
This places a great burden on the government, schools, and institutes to combat illiteracy. Due to inadequate or
no access to schooling, a whole generation of Yemeni children faces an unknown future. (UNICEF, 2021).
Providing children of rural areas with same education and opportunities as children in urban areas.
(Kholla Sikandar TP057748)
Rural areas of Pakistan do not get enough attention form government when it comes to educational
development. Hence, most of the villages only have one school each and that too in the worst condition. The
students don’t have furniture to sit on and no books to read from. They study from the only source which is;
black board. The teachers teach the very basics and continue teaching same course for two to three levels of
grade. Such environment and condition limit the education, ability, and future of the children. After several
demands and pressure from education sector, the government provided with tablets to each school, equal to the
number of students enrolled. The system running on the tablet is not very efficient hence, we introduce a new
application for children to use. The application provides with digital books for level 1 to level 8 students which
can be accessed once students login and can study from there. The books are recommended by the ministry of
education which are widely studied by school students in urban areas.
Continuing to use traditional methods of education rather than adopting modern ones (Galal Sultan Ali
TP054495)
The use of traditional methods in teaching methods without considering new methods such as research, critical
thinking, and creativity, and this is due to the presence of many teachers who are incompetent or unqualified
mainly, especially in light of the low acceptance rate in colleges of education and teacher institutes, which
means that the teacher is responsible for educating an entire generation. He is basically uneducated, and has not
achieved high school grades (2019 ,‫)حنين‬
SIMBARASHE GERALD MUTENGA (TP056547)
There are many things to note down in the world we are living, especially now during the covid-19 pandemic
and various factors like war, malnutrition, problems in the health sector etc. ln spite of factors like war and the
covid-19 pandemic, it is wasted time when children fail to go to school. Inability to access education by school
children, according to educators and educational analysts, could have negative consequences for students,
especially those who are educationally at risk. (Johnson, 2020). With government mandates requiring higher
expectations, such as the introduction of remote learning, educational analysts have predicted that if the children
continue without education, the pass rate is likely to decrease and maybe some could dropout. (Adam, 2019).
The aim of this problem is to develop and remote learning application for children that are being affected by the
above stated issues.
1.3 Objective statement

The objective is to develop, evaluate, and apply novel technologies that can be used to address the specified
problems for children. The solution concepts' goals are to ensure children's wellness, nutrition, education, and
shelter and protect their rights and raise awareness about child-related issues. Additionally, solutions are
proposed to improve the overall quality of the children's lives.
YAAQOB MOHAMMED TP052619 To develop an application that uses Augmented Reality

technology to learn Arabic and to prevent the spread of
illiteracy among children in Yemen.
MOHAMMED WASEEM TP057740 Build a digital tablet solely for the purpose of education
specifically to at least provide minimal knowledge on
different subjects using different methods as audios,
readable texts, study games and much more.
Galal Sultan Sodan TP054495 Using artificial intelligence to change the visual way of
teaching, which is for students to sit in a room together
and complete the same lessons - usually using the same
textbooks - regardless of learning styles or mastery of the
subject matter, to one-on-one tutoring as much as
possible.
Kholla Sikandar TP057748 To develop an application which allows students to access
the books which are not available in the region or are out
of their expenditure range.
Simbarashe Gerald Mutenga TP056547 To collaborate with content developers and Internet
Service Providers. Content developers are responsible for
creating all the deliverables that we may need for remote
learning. One of their basic responsibilities includes
HTML formatting. In addition, there is need to engage
with education authorities so that they can approve remote
learning.
2.0 Idea Generation

2.1 Lotus Blossom
The Lotus Blossom Technique is a structured brainstorming exercise used to expand on a central idea or
problem.
Fig.1 Lotus Blossom for Children’s problems
One of the biggest problems faced by children today is poverty which leads to further problems such as
homelessness, hunger, and behavioral and emotional problems. Lack of food, education, and health is another
problem faced by poverty ridden children. Not having enough food leads to starvation hence, causing weight
loss and malnutrition which further leads to diseases and less social activities. While lack of education gives rise
to unemployment, gender inequality, Labour, and marginalization. Lack of education also cease mental and
spiritual development of children which leads lack of confidence and voice and exploitation hence making a
poverty trap. Poor health care also leads to further problems such as physical restrictions and mental health
issues.
Furthermore, Child Labour is another problem. There are many risks involved with child Labour such as
diseases, injury, health issues, trafficking, and slavery. One out of eight refugees are children who don’t have
any rights or freedom, they don’t have basic facilities such as education and their future are not secure. Children
also face abuse of different kinds which causes depression and complex trauma leading to poor peer relations
and social isolation. It can also cause drug reliance. Hygiene is another big problem related to children now
adays. It can accumulate bacteria which can lead to parasitic diseases such as diarrhea which can cause lack of
cognitive development and environmental enteropathy.
2.2 Mind Mapping

Mind mapping is a visual design technique used as a simple way to illustrate new concepts and ideas to a given
problem. It is an important means of brainstorming and pulling new ideas out of the mind. The approach maps
keywords that create relationships to the new concept, and it functions as an external reflection to human
thought. The diagram below maps the ideas that could be implemented to solve the problem of access to
education to the children. Figure 1.1 shows a mind mapping diagram of the proposed solutions.
Mohammed Waseem TP057740

Build digital readers in a way that will be having built in step-by-step learning resources from beginner to
advance on various subjects so that what is preferred/liked can be chosen by the children. The resources will be
available as audios, texts and even games so that learning can be enjoyable and remembered. It will be
satisfactory for the children to pursue what they are fond of, or to even discover on the way what they are
interested in. The resources can be multilingual for easiness.
YAAQOB BAWZER (TP052619)
The aim is to participate in the efforts to combat illiteracy among children but in an innovative way. Thus, an
Arabic: learning app will be developed that uses AR technology which allows the addition of two-dimensional
and three-dimensional shapes and the inclusion of audio and video files and information to the content of the
language. It provides children with real interaction and a sense of fun during the learning process.
Galal Sultan Ali (TP054495)

Websites will be created to offer books to students from kindergarten to college, in order to change the visual
way of teaching and enable students to search through books in their spare time. AI-based solutions will adapt
to students' knowledge levels, interesting subjects, and so on. The framework is designed to assist students with
their limitations by offering instructional resources that are tailored to their specific needs.
Kholla Sikandar (TP057748)

The aim is to provide the children of remote areas access to education and knowledge which they are unable to
get due to lack of books and material. Thus, an educational application will be developed which will provide
children the books and study material that is otherwise not available to them. Moreover, fun exercise, quiz, and
storybooks will be added to make education fun and easy for children.

The goal is to create an application for remote learning. This is to provide education to disadvantaged children.
As most children spend most of their time on social media platforms, the idea is to make use of the social media
platforms for learning or including some features in our application to encourage children to always use it.
Individual Part
Mohammed Waseem TP057740
3.0 Competitor Analysis
ESpark
ESpark provides a learning environment and helps children learn various subjects through different methods.
Every learner can move at their own pace to keep up with themselves. It promoted independent learning through
methods of games, videos, and digital activities. The teachers can monitor their students' progress in real time
with weekly reports. Their vision is to ensure every student, regardless of their background or situation, has the
opportunity to set and pursue a dream for them themselves. And their mission is to enable students to succeed in
their life.
Frekle
With growing number of closed schools due to the pandemic, Frekle provides an online learning platform that
allows students to learn Maths and English at their own level.
Objective Statement
The main goal to help children in their learning age and help them develop themselves mentally
and emotionally and have a bright future by the use the digital readers with learning programs
that make learning easier for them. With this they will be able to dream and discover where
their interest lies so they can further go into it. Every child can learn at their own pace and time.
Product Concept Description
A software application that holds different subjects for children to choose from a variety. There
will be a language learning like alphabets, words and making sentences and tests available for
all to complete. Maths subject will used for children to develop logic thinking and problem-
solving skills. After these subjects which are to be done by all, they can move on to choose
what they like to proceed in learning.
The applied subjects will be trying to cover most of the areas/fields and providing basic
knowledge of them.
Features:
 Each device has own ID and pass pasted on the back of device for login purpose.
 Made for kids aged more than 6yrs.
 Basic subjects for all kids to pass through.
 Variety of tests to test knowledge gathered.
 Audios to listen to.
 Books to read based on different genres.
 Games to play to make learning fun.
 Advanced subjects on variety of fields for deep learning.
 Generate weekly report of student to handing management.
 Call request option in settings to a handling supervisor.
 Notes taking option.
Functions:
 English and Maths are placed as general subjects to be completed before anything else
can be used. Video are provided to listen to and understand so that the test can be
attended. Marks are displayed on the screen for each test.
 Once Maths and English tests are done, the kids can explore the other subjects available.
 Inside each subject there are different levels so they can choose where they want to start
from.
 Children who like listening to audios can listen to them based on the type of audios
provided.
 Different genres of books are available for free to read for those who has interest in
reading. Reading is an important skill to develop vocabulary, mindset, and creativity
hance will be helpful for kids.
 Simple games are provided to have fun while learning to prevent lack of personal interest
in learning.
 A number of devices will be under a supervisor, each device will have a call request
button, when pressed, a request will be sent to the supervisor and call can be made.
 The button is used for future purposes as in when the children are done learning, tests and
are able to think for themselves what they want to do in future. Help will be provided
accordingly to each child.
 An inbuilt note pad to type notes that can be moved in all screens.
 Supervisor will be handling a limited number to devices so they will receive reports
automatically weekly about the child’s progress.
 View all the done test scores in one place from settings menu.
4.0 Market Identification
Product
In the application children can choose the subjects they want to learn or even explore all
subjects which look new to them. Each subject has its own set of level so children can proceed
from beginner to advanced in a proper method. Games, books, and audios are provided to make
learning fun. It also provides different language so they can learn translations also.
Place
This product is aimed for children above age of 6. Many children in Srilanka face getting
education issues, so this easily accessible and non-expensive product can be deployed there for
limited children to check on their feedback about it months later. With children liking, the
product can later be used in different countries to help many children get the education they
deserve.
Price
As this product is playing an important part in the life of the children, the product will be sold at
a cheap price. As the devices are reusable, i.e., once a child is done using it, it can be sold again
to a different child depending on device quantity requirement. Hence appropriate price would
be 60USD per device. Price may be discounted further considering different
conditions/situation of the buyer.
Promotion
The application can be promoted by advertisements, social media. One method would be to
specifically deliver it to some children with parents’ consultation and get feedback on it, for
better promotion/advertising.
5.0 Idea Evaluation

Force Field Analysis
Forces for change Plan Forces resisting change
4 Wide range of program selection Children will have less physical 4
(R8) activity than screen time (R2)
2 Make a different creation (R7) Costly to buy/Affordability (R7) 1
5 Propose programs to fit all age Not suitable for all age limits 2
(R10)
3 Involvement with entrepreneurs Parents will not approve for 3
to spread its use (R8) games (R4)
4 it is good idea since No content update over time 4

most children have access to (R10)
computers. (R5)
5 Hold a trial and check on Not suitable for all users (R5) 2
feedback to further proceed (R9)
23 Total 16
SWOT Analysis
STRENGTHS WEAKNESS
 This can create paths for children in  Updating and having new content to
what they truly desire for education and keep up with future generations (R10)
career. (R8)  the targeted user may not find an interest
 Yes Social-cultural (R9) in the idea given (R5)
 The variety of technicalities to function  Lagging when many people is using the
as one product is really good for children as application. (R7)
they can have wide range of selections. (R8)
OPPORTUNITIES THREATS
 The idea is really wonderful and it will help  the provided idea takes children to hold
most of student in their journey (R6) a gadget where children should play more
outside and have a physic activity.(R2)
6.0 References
Anon., 2021. Humanium. [Online]
Available at: https://www.humanium.org/en/right-to-education/
[Accessed 23 04 2021].
UNICEF, 2021. In Yemen, children's education devastated after three years of escalating conflict. [online]
UNICEF. Available at: <https://www.unicef.org/press-releases/yemen-children-education-devastated-three-
years-conflict#:~:text=Nearly 2 million children now out of school&text=SANA'A, 27 March 2018,a UNICEF
assessment released today.> [Accessed 3 May 2021].
7.0 Appendix
RESPONDENT NO. NAME DATE

R1 MOHAMED SUHAIL LATIFF AHAMED 18/05/2021
R2 IBRAHIM BIN ABDUL HALIM 18/05/2021
R3 ALLAN MALIK TILLEKERATNE 18/05/2021
R4 MUHAMMAD RAFLY HERVIAN 18/05/2021
R5 MOHAMMED YASER MOHAMMED NAHSHAL 18/05/2021
R6 ABDULAZIZ ABDULRAZZAQ MOHAMMED ALALIMI 18/05/2021
R7 CHENG ZHUN TANG 19/05/2021
R8 LIM SHAT SHEN 19/05/2021
R9 TISHAN THAVANESAN 19/05/2021
R10 OOMAR AADAM ALEXANDRE OREEAWON 19/05/2021
ID Name Responses
1 MOHAMED SUHAIL LATIFF AHAMED TP059164@mail.apu.edu.my
2 IBRAHIM BIN ABDUL HALIM TP057414@mail.apu.edu.my
3 ALLAN MALIK TILLEKERATNE TP056248@mail.apu.edu.my
4 MUHAMMAD RAFLY HERVIAN TP054957@mail.apu.edu.my
MOHAMMED YASER MOHAMMED

5 tp057733@mail.apu.edu.my
NAHSHAL
ABDULAZIZ ABDULRAZZAQ MOHAMMED

6 Tp054245@mail.apu.edu.my
ALALIMI
7 CHENG ZHUN TANG Tp057616@mail.apu.edu.my
8 LIM SHAT SHEN TP057254@mail.apu.edu.my
9 TISHAN THAVANESAN TP057575@mail.apu.edu.my
10 OOMAR AADAM ALEXANDRE OREEAWON tp055780@mail.apu.edu.my
1 MOHAMED SUHAIL LATIFF AHAMED 18/05/2021
2 IBRAHIM BIN ABDUL HALIM 18/05/2021
3 ALLAN MALIK TILLEKERATNE 18/05/2021
4 MUHAMMAD RAFLY HERVIAN 18/05/2021
5 MOHAMMED YASER MOHAMMED NAHSHAL 18/05/2021

6 ABDULAZIZ ABDULRAZZAQ MOHAMMED ALALIMI 18/05/2021
7 CHENG ZHUN TANG 18/05/2021
8 LIM SHAT SHEN 19/05/2021
9 TISHAN THAVANESAN 19/05/2021
10 OOMAR AADAM ALEXANDRE OREEAWON 19/05/2021
5. Are you clear with the idea proposed by the student?
ID Name Responses
1 MOHAMED SUHAIL LATIFF AHAMED 5 (Very clear)
2 IBRAHIM BIN ABDUL HALIM 5 (Very clear)
3 ALLAN MALIK TILLEKERATNE 4

ID Name Responses
4 MUHAMMAD RAFLY HERVIAN 3

5 5 (Very clear)
NAHSHAL
ABDULAZIZ ABDULRAZZAQ
6 5 (Very clear)
MOHAMMED ALALIMI
7 CHENG ZHUN TANG 4
8 LIM SHAT SHEN 4
9 TISHAN THAVANESAN 5 (Very clear)
OOMAR AADAM ALEXANDRE

10 4
OREEAWON
6. Is the description of the target market specific or general?
ID Name Responses
1 MOHAMED SUHAIL LATIFF AHAMED 5 (Highly specific)
2 IBRAHIM BIN ABDUL HALIM 4

5 4
NAHSHAL
6 4
MOHAMMED ALALIMI
7 CHENG ZHUN TANG 4
8 LIM SHAT SHEN 4
9 TISHAN THAVANESAN 3

10 3
OREEAWON
7. Has the student explained the value that will be provided by his or her idea to
the target customer(s) or user(s) clearly?
ID Name Responses
1 MOHAMED SUHAIL LATIFF AHAMED 5 (Very clear)
2 IBRAHIM BIN ABDUL HALIM 5 (Very clear)

5 5 (Very clear)
NAHSHAL
6 5 (Very clear)
MOHAMMED ALALIMI
7 CHENG ZHUN TANG 4
8 LIM SHAT SHEN 4

10 4
OREEAWON
8. How far do you agree that the value provided by the proposed idea is relevant
to the target market/user?
ID Name Responses
1 MOHAMED SUHAIL LATIFF AHAMED 5 (Highly relevant)

5 5 (Highly relevant)
NAHSHAL
MOHAMMED ALALIMI
7 CHENG ZHUN TANG 4
8 LIM SHAT SHEN 4

OREEAWON
9. How innovative is the proposed idea?

ID Name Responses
1 MOHAMED SUHAIL LATIFF AHAMED 5 (Highly Innovative)

ID Name Responses

5 4
NAHSHAL
6 5 (Highly Innovative)
MOHAMMED ALALIMI
7 CHENG ZHUN TANG 5 (Highly Innovative)
8 LIM SHAT SHEN 4

10 3
OREEAWON
10. How unique is the proposed idea when compared to the identified competing
alternatives?
ID Name Responses
1 MOHAMED SUHAIL LATIFF AHAMED 5 (Very Unique)

ID Name Responses

5 4
NAHSHAL
6 4
MOHAMMED ALALIMI
7 CHENG ZHUN TANG 3
8 LIM SHAT SHEN 4

10 4
OREEAWON
11. How far is the proposed idea considered to offer superior value when
compared to the identified competing alternatives?
ID Name Responses
1 MOHAMED SUHAIL LATIFF AHAMED 5 (Highly Superior)
2 IBRAHIM BIN ABDUL HALIM 5 (Highly Superior)

5 5 (Highly Superior)
NAHSHAL
6 4
MOHAMMED ALALIMI
7 CHENG ZHUN TANG 4
8 LIM SHAT SHEN 3

10 4
OREEAWON
12. What are the limitations of the proposed idea?

ID Name Responses
MOHAMED SUHAIL LATIFF

1 No limitations
AHAMED
the provided idea takes children to hold a gadget where

2 IBRAHIM BIN ABDUL HALIM children should play more outside and have a physic
activity
3 ALLAN MALIK TILLEKERATNE -
It will be really depend on the game to make it

4 MUHAMMAD RAFLY HERVIAN
interesting for the children
MOHAMMED YASER
5 the program suggested might not suit all targeted user.
MOHAMMED NAHSHAL
ABDULAZIZ ABDULRAZZAQ The idea is really wonderful and it will help most of
6
MOHAMMED ALALIMI student in their journey
Not all children family can afford a mobile device to

7 CHENG ZHUN TANG
install the application.
8 LIM SHAT SHEN No limitation
9 TISHAN THAVANESAN Age limit Choice of subjects
OOMAR AADAM ALEXANDRE Updating and having new content to keep up with future
10
OREEAWON generations
13. What are the non-technical feedbacks – either positive or negative feedbacks
(which can include the political-legal, social-cultural, economic and ecological
environment) do you think may exist when the proposed idea is to be
implemented?
ID Name Responses

1 No
AHAMED
people will not approve of it in the first time because many

IBRAHIM BIN ABDUL
2 parents didn't like if their children playing games and parents
HALIM
afraid of their children is addicted to gadget
ALLAN MALIK
3 -
TILLEKERATNE
MUHAMMAD RAFLY
4 none
HERVIAN
MOHAMMED YASER
5 the targeted user may not find an interest in the idea given
MOHAMMED NAHSHAL
ABDULAZIZ
6 ABDULRAZZAQ Yes i believe this ideal will be really helpful
MOHAMMED ALALIMI
7 CHENG ZHUN TANG Lagging when many people is using the application.
This can create paths for children in what they truly desire
8 LIM SHAT SHEN
for education and career.
9 TISHAN THAVANESAN Yes Social-cultural
OOMAR AADAM Some games and modules may not fit to certain students
10
ALEXANDRE OREEAWON maybe
14. Will there be any technical feedbacks (negative or positive) in designing and
implementing the proposed product/ service/process innovation?
ID Name Responses

1 No
AHAMED
ID Name Responses
yes, depend on the children age, we cant give anime to a

2 IBRAHIM BIN ABDUL HALIM
4 years old
ALLAN MALIK
3 -
TILLEKERATNE
MUHAMMAD RAFLY The parents may complain because the children are
4
HERVIAN playing games
MOHAMMED YASER it is good idea since most childern have access to

5
MOHAMMED NAHSHAL computers
6 There is no specific feedback
MOHAMMED ALALIMI
7 CHENG ZHUN TANG Can continue doing this proposed product.
The variety of technicalities to function as one product is

8 LIM SHAT SHEN really good for children as they can have wide range of
selections.
9 TISHAN THAVANESAN Yes

10 no
OREEAWON
15. Do you agree that the proposed product/service/process innovation can be

introduced within FIVE (5) YEARS from now?
ID Name Responses
1 MOHAMED SUHAIL LATIFF AHAMED Yes
2 IBRAHIM BIN ABDUL HALIM Yes

ID Name Responses
3 ALLAN MALIK TILLEKERATNE Yes
4 MUHAMMAD RAFLY HERVIAN Yes

5 Yes
NAHSHAL
6 Yes
MOHAMMED ALALIMI
7 CHENG ZHUN TANG Yes
8 LIM SHAT SHEN Yes
9 TISHAN THAVANESAN Yes

10 Yes
OREEAWON
16. What suggestions can you provide to overcome any limitations, non-technical
problems and technical difficulties that you have identified above?
ID Name Responses

1 No suggestions
AHAMED
2 IBRAHIM BIN ABDUL HALIM make the game to do a physical activity

ID Name Responses
3 ALLAN MALIK TILLEKERATNE -
It is possible to give an explanation to the parents so

4 MUHAMMAD RAFLY HERVIAN
they won't complain about the product
MOHAMMED YASER MOHAMMED is to reaseach the marcket and get the opioin of
5
NAHSHAL targeted user
6 None
MOHAMMED ALALIMI
7 CHENG ZHUN TANG Can create other then application.
8 LIM SHAT SHEN None
9 TISHAN THAVANESAN Should add restrictions Should be user friendly
OOMAR AADAM ALEXANDRE Propose several of the same programs to fit all
10
OREEAWON students
17. What other suggestions or comments can you give in order to improve the
idea?
ID Name Responses
MOHAMED SUHAIL
1 -
LATIFF AHAMED
IBRAHIM BIN ABDUL do research and make an age classification so we divide the
2
HALIM content depends on the age classification
ID Name Responses
There are already other systems similar to this idea, so it should

ALLAN MALIK have some unique features to further enhance the learning
3
TILLEKERATNE experience. An example could be a way to communicate and
learn together with friends
MUHAMMAD RAFLY
4 It will be better to focus on audio-based games for the product
HERVIAN
MOHAMMED YASER
5 to link the idea with a specific education purpose
MOHAMMED NAHSHAL
ABDULAZIZ
All i have to say is the idea is brilliant and hope we can see it in
6 ABDULRAZZAQ
the near future
MOHAMMED ALALIMI
7 CHENG ZHUN TANG Improve on the lagging of the application
Maybe getting involved with entrepreneurs and high educated

8 LIM SHAT SHEN
professors.
This is a good idea, to improve more and get the best out come,
initially this idea should be implemented and then have to see
9 TISHAN THAVANESAN
the outcome as results. According to the results we can make
further improvement in this idea.
OOMAR AADAM
10 ALEXANDRE -
OREEAWON
YAAQOB BAWZER (TP05219)
3.0 Competitor Analysis and Product Concept Description
3.1 Competitor Analysis

3.1.1 Curiscope
Curiscope is a startup organization focused on implementing Augmented reality in education to inspire
interested children to grow an interest in science. Their exquisitely engineered Augmented Reality products
allow children to discover the world in ways they never imagined possible, and their Virtual Tee is already
generating buzz. The way it works is that one user wears a t-shirt while another uses a smartphone to open the
app and learns about the human body in a novel way. This is an innovative way to incorporate augmented
reality into education, and it is undoubtedly a precursor of exciting possibilities from Curiscope. The app is
available on iOS and Android, and you can watch it carry the Science of Anatomy to life when wearing the
100% cotton super soft shirt (Aaron Burch, 2016).
3.1.2 Nearpod
Nearpod is a company that blends virtual reality and augmented reality technologies with conventional lesson
plans in the classroom to provide a more engaging technology-based approach to learning. Nearpod's lesson
plans incorporate 360-degree images and videos, as well as a PowerPoint-like presentation for students to use in
conjunction with the 360-degree photos and videos. Additionally, students may be required to respond to
questions through their laptops or tablet. Nearpod VR demonstrates how a classroom of the future could look,
with lesson plans improved by VR and AR technologies and students excited about using this advanced
technology (nearpod, 2021).
Overview of Competitor Analysis
Company Name Nearpod Curiscope

Product Name Online education platform that Virtual -Tee
uses AR technology
Uniqueness It brings abstract concepts to life Provide a visualization to learn
with implementation of AR tech. about the human body in a unique
way
Limitation There are restrictions on the Require a t-shirt to be used with
number of students who may the mobile application
attend a Nearpod lesson on the
website. It allows only up to 150
students at the same time.
Technology Application Application
3.2 Objective Statement

The main objective of Arabic LA (learning App) application is to use augmented reality technology in the
Arabic language learning process to mix the truth and the virtual in a real environment and be interactive at the
time of its use and enabling seamless learning between the teacher and the learner
3.3 Product Concept Description

3.3.1 Product Overview and Technology used
Teaching Arabic is the process of communicating knowledge and providing children with experiences, skills
and elements Linguistic as well as language sciences, so that children can acquire the Arabic language, and this
requires having a method or method that leads them to their goal. Therefore, the practitioner of the teaching and
learning process is not aware of the great importance involved in the teaching aids in providing the experiences
from which each child takes what achieves his goals and arouses his interest. Among the modern educational
methods is the technology of augmented reality, which is: the technology that combines virtual objects in the
real world, and the user can interact with virtual objects at the same time, as it allows the addition of two-
dimensional and three-dimensional shapes and the inclusion of audio and video files and information. Arabic
LA (learning App) product aims to employ AR technology in learning Arabic language and Arabic language
topics and skills that children can learn using this technology. Augmented reality technology is one of the
modern methods of learning that is widely applied in the field of education, including Many characteristics as
previously explained. This technique will be used to learn some topics in the Arabic language, as shown in the
following table:
Table 1 Benefits of using AR technology to teach Linguistic subjects .
Numbe Linguistic subjects Benefits

r
1 Learning the vocabulary 1- Learn Arabic vocabulary using designed flashcards with
augmented reality technology can bring excitement and
motivation for children (Zainuddin, N. and Idrus, R.M.,
2016).
2- Learn English vocabulary through materials designed with
augmented reality technology for children will positively
affect increasing student motivation (Solak, E. and Cakir, R.,
2015).
2 Learn the alphabet/letters the 1- Augmented Reality technology provides an enjoyable

alphabet environment for learning the alphabet for preschool children
(Rambli, D.R.A., Matcha, W. and Sulaiman, S., 2013).
2- Teaching children how to write the Javanese alphabets
using augmented reality technology (Ahmad Zabidi,2014).
3 Learning the skill of reading 1- Augmented reality technology encourages children's
reading habits through short stories designed with this
technology (Yap Sing Nian, 2011).
4 Learning the skill of writing 1- The augmented reality materials develop writing skills in
learning English as a foreign language (Liu, P.-H.E. and Tsai,
M.-K., 2012).
2- Augmented Reality technology offers a new way of
learning how to write the Javanese alphabets (Ahmad Nazri
and Ahmad Zabidi,2014).
5 Learning the skill of listening 1- Applications of augmented reality technology can be
augmented with audio, video and other interactive content that
support learning of the listening skill (Eric Hawkinson, 2014).
6 Translate linguistic phrases. 1- The technology provides translation version for selected
phrases into target languages.
Steps in employing augmented reality technology in learning the Arabic language:
Diagram No. 1: Steps to employ augmented reality technology in learning the Arabic language.
Setting the goals
Sourcing planning
Gathering the resources
Unit development with augmented reality technology
Linking multimedia to book pages
1 - Setting the goals
Teaching the Arabic

language in an attractive
way
Create an atmosphere of Improve the four language

enthusiasm and interaction skills.
between children.
Goals
2 - Resource planning
2- Sourcing planning
The unit of study will be chosen to learn the Arabic language that the Ministry of Education is currently
teaching in Yemen. A unit is a chapter in any books, but in Yemen, a chapter is referred to as a unit in the book
given by the ministry of education of Yemen. The main source in the selected unit is some texts and videos that
are allowed to be viewed using augmented reality technology and some other resources such as videos available
on the Internet and Bilingual dictionaries, whether printed or Electronic.
3- Gathering the resources
Using the Internet to search for the appropriate videos, 3D shapes, images, and graphics that will be used to
employ the augmented reality technology. It shows in its final form in the following table2 :
Table 2 Deploying augmented reality technology in the unit.
Page Topics designed Multimedi Skills lessons

with augmented
number a type
reality
technology.
1 Learning the alphabets video The skill of Learning new vocabulary with
listening, pronunciation and writing
reading,
and writing
2 How to pronounce letters video Reading Pronunciation of the letters
skill pronounced right
3 The readable text is on Recorded Skills of Listening to the recorded voices

"Myself." sounds and 3D listening of the read text and answering
shapes and questions related to it
reading.
4 Guess pictures, 3D shapes with Skills of new vocabulary

recorded sounds listening
and
speaking.
5 The readable text is Triangular listening Listen to the sounds Recorded

subject. forms and reading for text
Dimensions skills Read and answer questions
with sounds related to that text
Recorded.
6 The names of the signal 3D shapes with The skill of Grammar

recorded sounds listening
7 Singing all the reference video The skill of The use of reference nouns in
names listening the sentence
8 Review the topic of Pictures and The skill of Learning Arabic numbers
numbers. Sounds listening
and the
skill of
speaking.
4- Unit development with augmented reality technology

The tools that will be used in developing the unit using augmented reality technology, as shown in the table
below.
Table 3 Development tools
Number Development tools The purpose
1 Adobe Photoshop Create and modify bitmap images
2 Sony Vegas Professional video editing
3 3D MAX Designing and producing 3D shapes
4 Unity Program development with augmented reality

technology
Screenshots in Simulating development stage:

The following figures simulate the development stage of the program:
Figure 1 Simulating the stage of creating and modifying bitmap images.
Figure 2 Simulating Professional video editing.

Figure 3 Simulating designing and producing 3D shapes.
Figure 4 Simulating designing and producing 3D shapes.

Figure 5 Simulating video production with augmented reality technology.
Figure 6 Simulating program development with augmented reality technology.

5 - Linking multimedia to book pages
Simulating is done at this stage, which links the multimedia to the Arabic language unit through the Arabic LA
(learning App) application, and the following figures show the pages applied with the augmented reality
technology.
Figure 7 Simulating Learning the alphabets using AR technology.

Figure 8 Simulating How to pronounce letters using AR technology.
Figure 9 Simulating Learn vocabulary using AR technology

Figure 10 Simulating Learn the nouns of the sign using AR technology.
3.3.3 Function
Learning the vocabulary

1- In this function, children can learn Arabic vocabulary using our designed flashcards with augmented reality
technology through the Arabic LA (learning App) application; moreover, this can bring excitement and
motivation for children and positively affect child motivation. In addition, teaching children how to write the
Javanese alphabets using augmented reality technology that the Arabic LA (learning App) application provide.
Learning the four skills of the language Reading, Writing, listening, and speaking
1- In this function, Augmented reality technology encourages children's reading habits through short stories
designed with this technology provided by the Arabic LA (learning App) application.
2- Arabic LA (learning App) application offers a new way of learning how to write the Javanese alphabets.
3- Arabic LA (learning App) application is augmented with audio, video and other interactive content that
supports listening skill.

4.1 Product
Within Arabic LA (learning App) application, children can choose which skills they want to learn. Suppose the
child chooses to learn a reading skill. In that case, they can learn this skill in a new way in the form of small
stories using augmented reality technology to encourage the reading habit of children with the help of
augmented reality technology. If the children choose to learn the listening skill, they will learn it in an enjoyable
way because of the audio and visual accessories integrated into Arabic LA (learning App) application that uses
augmented reality technology and in terms of writing skill, this application offers a new way to write the
alphabets. The application also offers an additional feature, which is translating language phrases into other
languages.
4.2 Place
The second element explains how the product will be made available to consumers, or how it will be delivered.
Since the application is aimed at illiterate children in Yemen, it will initially be deployed there. After receiving
positive feedback from the industry, the application aims to extend its reach to other countries and institutes,
announcing its presence as a novel method of teaching the Arabic language on a global scale. The demographics
indicate that the intended users are Yemeni children between the ages of 5-8 who wish to become literate in the
Arabic language.
4.3 Price
The product will be marketed as a technical solution in teaching languages. We came up with the idea of and
creating an app that utilizes augmented reality technology to assist children in learning the Arabic language in a
novel way and to help Yemen reduce its illiteracy rate. Teachers in schools and institutes can use the application
also. The revenue created by these augmented reality apps will come from the purchase of the app and Paid
Subscriptions to AR content inside the app, as well as from occasional exclusive offers available to schools and
institutes. The price of an augmented reality app will between $30 for schools and $500 for individuals.
4.4 Promotion
The software will be promoted on tv, online, and on the company's Facebook and Instagram pages, and via
schools and institutes. The app will also be marketed via phone to the targeted schools. Employees will contact
specific institutes to spread the announcement about the new app and will happily invite them over to try it out
if they are interested.
5.0 Idea Evaluation
5.1 Force Field Analysis
Forces for change PlanForces resisting change

5 AR does not need any To develop an application that AR application must be 3
equipment. Since most of the uses Augmented Reality cross-platform and cross-
child in Yemen have tablets technology to learn Arabic and to device compatible.
and smartphones at least prevent the spread of illiteracy However, it is virtually
their parents. (R10) among children in Yemen. difficult to deliver almost the
same quality of augmented
reality content across all
devices. (R1)
4 The children may benefit how to make entertainment 3
significantly from utilized to entice children to
interactive, augmented study while also allowing
reality instruction. It them to learn the important
maintains their interest and things. (R7)
makes learning enjoyable
and effortless. (R9)
5 Open a world of possibilities usage of augmented reality 2
for diversifying and shaking in classes can face
up routine lessons. restrictions by schools and
Interactive classes, in which opposition from educators.
all students participate in the (R10)
learning process concurrently
4 Rather than reading the Institutional limits, such as 3
lessons in theory. the need to cover a certain
children will see lessons in volume of content in a
reality. (R5) specified amount of time,
often contribute to the
difficulty of introducing
technologies and
innovations. (R5)
4 Can Increase comprehension The scope and sequence of 3
of the content of the the curriculum are
language for children. (R8) unchangeable; teachers are
unable to alter them to meet
the needs of children or to
achieve educational goals.
(R6)
5 Can help children develop While reality and fantasy are 3
their long-term memory. combined, this hybrid reality
can lead children to become
confused. (R9)
27 Total 17
The method of Force Field Analysis was used, as it gives a concise description of the current forces that drive
and resist change. The powers that inspire reform revolve around the fact that augmented reality teaching
benefits children dramatically because it maintains their attention, allows learning fun, and may improve
children's understanding of language material. Meanwhile, respondents to the survey mentioned the
application's restrictions, such as structural constraints, such as the need to cover a certain volume of material in
a given period of time, which often add to the difficulties of implementing new technology and developments,
as well as the powers opposed to reform. As seen in the study, the majority of forces are in favor of the
proposed concept, totaling 27 points, while the forces opposed to the idea equal 17 points. Having said that, the
fact that the forces for change outnumber the forces against change means that the proposed idea is viable.
5.2 SWOT Analysis
STRENGTHS WEAKNESS
- Accurate representation of real-world - Children may fail to use the app because they
situations did not have the required skills. (R1)
- Interactive - Utilizing virtual reality in schools necessitates
- Increases information acquisition. (R5) the creation of a certain resource base. For
- Increases children curiosity. (R8) instance, not every child possesses a
- Complements the latest wave of children's smartphone capable of running augmented
lifestyle. (R10) reality apps (R5)
OPPORTUNITIES THREATS
- being able to Learn Arabic vocabulary using - delivery of the products. Distribution and
designed flashcards with augmented reality investment are inextricably related. Without
technology that can bring excitement and sponsorship, it is difficult to collect funds for
motivation for children. (R7) interactive app. (R6)
- It is applicable to all schooling and training - children must be taught about how to use
centers. (R9) augmented reality, which takes time and
- Technology is becoming more affordable and energy. (R1)
accessible. (R6) - Since augmented reality is still in its infancy,
- It promotes active learning. (R1) companies are having enough rooms for
your content. This will change as they
become more known. (R10)
The second method used to decide to choose whether or not to pursue the new idea is the SWOT analysis,
which evaluates the idea's strengths, weaknesses, opportunities, and threats. According to the findings tabulated
in the study above, the new idea's strengths include increasing knowledge retention and the children's interest by
the use of the application, which was also recommended by survey respondents. Concerning the proposed
smartphone application's weaknesses, a few technological problems have been overlooked. For example, using
augmented reality in schools necessitates the creation of a specific resource base. For example, not every child
owns a smartphone capable of running augmented reality applications, as respondents also noted. The
application's shortcomings could be overcome by considering the respondents' recommendations and being
more careful when designing the application's functionalities in order to guarantee a smoother user experience.
In terms of external considerations, there is space for expansion of the suggested idea, such as additional
functionality and features that increase the application's usefulness, thus attracting more buyers. Opportunities
bring with them threats, which are present in the proposed solution. The severity of existing threats can be
mitigated by using technologies like data analytics to obtain visibility into user behavior, enabling the business
to respond appropriately. To summarize the SWOT analysis's findings, the strengths and opportunities
overshadow the weaknesses and threats. Hence the idea may be pursued further.
6. Reference
- Aaron Burch, 2016. The Top 10 Companies Working on Education in Virtual Reality and Augmented Reality.
[online] Touchstone Research. Available at: https://touchstoneresearch.com/the-top-10-companies-working-on-
education-in-virtual-reality-and-augmented-reality/ [Accessed 18 May 2021].
- nearpod, 2021. Virtual Reality Classroom: Nearpod VR. [online] Virtual Reality Classroom | Nearpod VR.
Available at: https://nearpod.com/nearpod-vr [Accessed 18 May 2021].
- Zainuddin, N. and Idrus, R.M., 2016. The use of augmented reality enhanced flashcards for Arabic vocabulary
acquisition. 2016 13th Learning and Technology Conference (L&T).
- Solak, E. and Cakir, R., 2015. Exploring the effect of materials designed with augmented reality on language
learners vocabulary learning. The Journal of Educators Online, 12(2).
- Rambli, D.R.A., Matcha, W. and Sulaiman, S., 2013. Fun Learning with AR Alphabet Book for Preschool
Children. Procedia Computer Science, 25, pp.211–219.
- Ahmad Nazri Ahmad Zabidi,2014. Learning Jawi Alphabets Using Augmented Reality. Bachelor theses,
University Teknikal Melaka-Malaysia.
- Behrang Parhizkar, Tan Yi Shin, Arash Habibi Lashkari, and Yap Sing Nian, 2011. Augmented Reality
Children Storybook (Arcs). International Conference on Future Information Technology IPCSIT. Vol 13.
IACSIT Press. Singapore.
- Liu, P.-H.E. and Tsai, M.-K., 2012. Using augmented-reality-based mobile learning material in EFL English
composition: An exploratory case study. British Journal of Educational Technology, 44(1).
- Ahmad Nazri and Ahmad Zabidi,2014. Learning Jawi Alphabets Using Augmented Reality. Bachelor theses.
University Teknikal Melaka-Malaysia.
- Eric Hawkinson, 2014. Augmented Reality Enhanced Materials Design for Language Learning. The Asian
Conference on Language Learning. Osaka. Japan .158
7. Appendix
7.1 Survey
A survey was conducted on the proposed app. A total of 10 students from Asia Pacific University has provided
feedback to be used for evaluating ideas.
Table 4 Respondent's details
Number of the respondent date name

R1 17 May 2021 NAJIB FAISAL ABDO
MUSLEH
R2 17 May 2021 MOHAMMED KHALED
R3 17 May 2021 GALAL SULTAN ALI

SODAN
R4 18 May 2021 MOHAMMED YASER
MOHAMMED
R5 18 May 2021 ABDULLAH MUSAED
R6 18 May 2021 MOHAMMED WASEEM
R7 19 May 2021 SAIF AHMED MANSOOR

TALEB
R8 19 May 2021 ABDULAZIZ

ABDULRAZZAQ
R9 19 May 2021 EBRAHIM SALEH AHSAN
R10 20 May 2021 MOHAMMED AKRAM

Figure 11 Respondent's emails
Figure 12 The outcome of Question 1





Figure 25 The outcome of the agreement
3.0 COMPETITOR ANALYSIS
In operations and strategic planning, competitive analysis is an evaluation of existing and future competitors'
strengths and weaknesses. This report offers a strategic framework for identifying opportunities and challenges
from both a strategic and tactical standpoint. In order to promote efficient and effective plan development,
execution, evaluation, and modification, profiling brings together all applicable sources of competitor analysis
under one structure. (Pahwa, 2021)
3.1.1 YogoMe
It is indeed common knowledge that learning can be enjoyable when combined with a game. YogoMe, is a
Mexico City-based studio, has jumped into this trend and is producing some amazing learning experiences for
children of all ages. Their games are aimed at elementary and middle school students, but children as young as
five and as old as twelve will benefit from using their software.
Yogome reportedly has 30 App Store apps and 11 Google Play apps. Manolo Daz and Alberto Colin came up
with the idea for Yogome in 2010. From 2010 onwards, they expanded the studio to 40 employees, including
on-site communication specialists for multilingual support and curriculum experts to ensure that the education
goes along with the fun.
The game is divided into eight worlds that cover eight different topics such as math, science, and programming.
Parents may also participate and use the YogoMe Parent Dashboard to monitor their children's progress and
even give them tests. (Miracle, 2016)
Adapted (Yogome-LAVCA-Venture-Investors-1.jpg (512×512))
3.1.2 Remind
Remind is a software application that helps schools keep in touch with parents. Remind allows you to send
messages in real-time to all parents, a specific group of parents, or even an individual, all from your phone or
device. This is useful for sending a short message to parents informing them of any last-minute scheduling
changes or any other school related matter. (McDonnell, 2021)
Fast - Messages can be broadcast to the whole class, a specific group of people, or an individual in real time.
You can plan of time and connect illustrations and other files to your announcements.
Accessible - Remind is flexible because it allows communication and sharing of information between all types
of devices. Messages can be translated into more than 90 languages before sending them to ensure that they
reach the intended recipient.
Effective: To find out who has read your texts through delivery receipts.
Adapted (website-review-remind.png (600×315) (d1e2bohyu2u2w9.cloudfront.net))
Common Attributes
3.2 Overview of Competitor Analysis
Uniqueness Limitations Technology

YogoMe Includes educational Chats and class Whiteboards that
games in the discussions are not are interactive
application created.
Multimedia
There is no use of real- projects
time information.
Cameras for
documentation
VR Headsets
Remind It sends reminders to Application can only be Remind utilizes
parents and students used when connected to 42 technology
on important issues the internet solutions, such as
as well as HTML5, Google
assignments due. If a teacher exceeds Analytics, and
more than 150 students jQuery.
in a single class, he/she
will not be able to According to
broadcast messages to BuiltWith (2020),
the entire group of Remind is
students. currently using
47 innovations on
its platform.
Viewport Meta,
iPhone / Mobile
Compatible, and
Google Analytics
are among them.
3.3 Objective Statement
1. To build an online platform that allows children to learn from home.
2. Allow children to share and discuss school related problems.
3.4 Product Concept Description
A computer/mobile application with a user-friendly interface for distance learning. This application will display
previous discussions between students in the same grade, teacher-assigned assignments, and their weekly
schedule. It's usually used when there are scheduling problems, emergencies, or, as is the case now, disasters
(COVID-19).
Messaging, recording, video chat, and file sharing are among the main features of the LearnFast application.
This application has no limit on the number of students that can join each class.
LearnFast will be cloud-based unified communications (UC) offering, and it competes with similar products,
such as Slack, YogoMe and Remind. As a school remote learning app, LearnFast enables local and remote
students to collaborate on content in real time and near-real time across different devices, including laptops and
mobile devices. LearnFast will integrate with other content developers, including Exchange, PowerPoint, and
SharePoint.
Since it keeps separated classmates linked and collaborating, LearnFast would be particularly useful for remote
interaction. The COVID-19 outbreak has forced schools all over the nation to use various remote learning
applications.
LearnFast will be implemented across entire Zimbabwean schools, not just within specific grades. LearnFast
may be able to take the place of email for internal contact between teachers, parents, and students in some
instances.
Features
· It is compatible on all devices.

· Fast information retrieval
· Public and private communication channels
· Make a note of your favorite messages so you can quickly find them later.
User Interface
Figure 1.0 above shows the main page of LearnFast application. The user is able to check the recent discussions
when they open the application. On the top left corner of the screen is a menu bar. When the user clicks on it
there are several options to choose from such as joining a class, starting a conversation with your peers,
assignments tab amongst other options. In addition, if the child has any problem, he or she can post the question
up for discussion with other classmates which makes learning more enjoyable and social.
Marketing identification is the method of categorizing potential users of LearnFast application based on their
likelihood of using the application for remote learning. In terms of the services and products that make up a
LearnFast business model, the marketing strategies are complex. Identifying why a consumer may choose to use
LearnFast application despite all the substitutes available, segmenting the entire market based on common
characteristics, and selecting the most viable, profitable market sector as the main demographic for your
marketing mix are all part of target market identification. (Lake, 2020)
Marketing Strategy
Characteristics Attribute
Demographics School Children in Zimbabwe
Gender Both
Age Group Children between 5-17years of age
Literacy Level Inter-mediate users with an idea of how to
operate an electronic device.
Product
The idea behind this innovation is that children spend more time on social media platforms. Therefore,
developing an application that supports both remote learning and also the social side of children can be a good
implementation.
Price
There is no cost associated with purchasing LearnFast application. All you need is an internet connection to
download the app, create an account, and begin your remote learning experience.
Promotion
The app will be promoted across all social media channels where most children spend the majority of their time.
It will be promoted in schools, on television, and through posters to raise awareness. As part of the deal, 100
mobile devices will be given away for free, along with LearnFast application for remote learning.
Place
The remote learning app will be available on both the Playstore and the Appstore, so it will work on both
Android and iOS devices. Downloads for all types of computers will be available on the company's website.
5.0 Idea Evaluation
5.1 Force Field Analysis
For obtaining a detailed summary of the forces operating on an organizational development issue, as well as
their nature and strength, a Force Field Analysis is vital. (Lewin, 2021) This approach is used to determine
whether or not a company will proceed with a change in the current product, as well as the strength of the
factors supporting or opposing the reform.
Pre-improvement
Forces for Change Forces Against Change

It just needs people to 3 - Accuracy
get used 3
Time Constraints 3 - Comfortability to use the
2 App
Market Demand 3 - Visibility of new technology
3
New Technology 4 - Costly
2
13 Total 10
3
Post-Improvement
Forces for Change Forces Against Change

It just needs people to Accuracy
get used
Time Constraints Comfortability to use the
App
Market Demand Visibility of new technology
New Technology Costly
15 Total -8
7
5.2 SWOT ANALYSIS
SWOT analysis is planning methodology that was developed at Stanford in the 1970s. The term SWOT stands
for Strengths, Weaknesses, Opportunities, and Threats, and it is a formal preparation process for evaluating
those four elements of an entity, initiative, or business venture.
A SWOT analysis is a basic yet effective method for optimizing an organization's strengths, strengthening its
vulnerabilities, mitigating risks, and maximizing opportunities. (GUREL, 2017)
STRENGTHS WEAKNESS
Transitioning from rival applications is
It is easy to use and allows people to challenging.
communicate in groups.
Several features can cause the user to
Some of the functionalities to be become uncertain.
introduced are not present in competitor
applications. We would be able to make
our commodity a specialty as a result of
this.
Whiteboard sharing and other unique

features will be included in this
application.
OPPORTUNITY THREAT
Technological Advancements – Because
inventions have a limited lifespan, we Many Alternatives
must continually refine our application to
remain competitive. Normalization – If the world returns to
normal, our application will become less
Expansion – once our application has common.
gained traction in the market, we intend
to launch a social media feature where There is a competition.
people can connect.
Decision:
The SWOT analysis is an essential approach used to decide whether or not to pursue the proposed concept. This
method evaluates the strengths, weaknesses, opportunities, and threats of designing a remote learning
application. The impact of the suggested concept outweighs the weakness, as shown by the findings tabulated in
Figure 3.0. To provide users with a better performance of the application, the shortcomings could be mitigated
by taking into account the suggestions made by the respondents. Threats accompany opportunities, which are
present in the suggested ideation. The severity of the current threat can be reduced by implementing new trends
in technology. As a result, LearnFast application can be developed further.
6.0 References
GUREL, E. (2017, May 6). ResearchGate. Retrieved from

https://www.researchgate.net/publication/319367788_SWOT_ANALYSIS_A_THEORETICAL_REVI
EW
Lake, L. (2020, May 6). Microsoft Surface. Retrieved from https://www.thebalancesmb.com/what-is-target-
market-identification-2295569
Lewin. (2021, May 6). tutor2u. Retrieved from https://www.tutor2u.net/business/reference/models-of-change-

management-lewins-force-field-model
McDonnell, E. (2021, May 5). Remind. Retrieved from https://help.remind.com/hc/en-us/articles/201342445-

What-is-Remind-
Miracle, R. (2016, May 3). Corona. Retrieved from https://coronalabs.com/blog/2016/08/30/case-study-

yogome-educational-games-with-a-passion/
Pahwa, A. (2021, May 2). FEEDOUGH. Retrieved from https://www.feedough.com/what-is-competitor-

analysis/
7.0 Appendix
Number of Name Email Date

Respondent
1 William Junior Satade tp056593@mail.apu.edu.my May 8-2021
2 Musawenkosi Mpofu tp034021@mail.apu.edu.my May 8-2021
3 Tinotenda Mukuwe tp098189@mail.apu.edu.my May 11-2021
4 Su Lai Yee Win tp023432@mail.apu.edu.my May 8-2021
5 Shabneez Mohun tp055782@mail.apu.edu.my May 10-2021
6 Yu Feng tp063789@mail.apu.edu.my May 8-2021
7 Oomar Aadam Alexandre tp055780@mail.apu.edu.my May 7-2021
Oreeawon
8 Shirley Leong Wei tp056804@mail.apu.edu.my May 10-2021
9 Batsi Usiku tp036980@mail.apu.edu.my May 8-2021
10 Sarah Tp040520@mail.apu.edu.my May 9-2021
Question 1 Are you clear with the idea proposed?

Analysis
Question 2 Is the description of the target market specific or general?
Analysis
Question 3 Has the student explained the value that will be provided by his or her idea
to the target customer(s) or user(s)clearly?
Analysis
Question 4 How far do you agree that the value provided by the proposed idea is
relevant to the target market/user?
Analysis
Question 5 How innovative is the proposed idea?
Analysis
Question 6 How unique is the proposed idea when compared to the identified competing
alternatives?
Analysis
Question 7 How far is the proposed idea considered to offer superior value when
compared to the identified competing alternatives?
Analysis
Question 11. Do you agree that the proposed product/service/process
innovation can be introduced within FIVE years
Analysis
Galal Sultan Ali Sodan (TP054495)
6. Survey
ID Name Responses
1 tp057740 Mohammed Waseem
2 tp052619 YAAQOB MOHAMMED SAEED BAWZER
3 tp057414 Ibrahim Bin Abdul Halim
4 TP054181 Anson
5 TP055319 MOHAMMAD FAIZ BIN HJ AWG ABDULLAH
6 TP038538 MOHAMMAD NAJMI BIN MOHAMMAD NORAZAM
7 TP051025 KOK JIA ZE
8 TP050823 LOW CHEE SING
9 TP050910 OOI TAR YANG
10 TP050789 YOGIS A/L SARAVANA KUMAR
6.1 TP mail
ID Name Responses
1 Mohammed Waseem tp057740@mail.apu.edu.my
YAAQOB MOHAMMED
2 tp052619@mail.apu.edu.my
SAEED BAWZER
3 Ibrahim Bin Abdul Halim TP057414@mail.apu.edu.my
4 Anson TP054181@mail.apu.ed.my.
MOHAMMAD FAIZ BIN
5 TP055319@mail.apu.ed.my.
HJ AWG ABDULLAH
MOHAMMAD NAJMI BIN
MOHAMMAD NORAZAM
7 KOK JIA ZE TP051025@mail.apu.ed.my.
8 LOW CHEE SING TP050823@mail.apu.ed.my.
9 OOI TAR YANG TP050910@mail.apu.ed.my.
YOGIS A/L SARAVANA
KUMAR
6.2 Are you clear with the idea proposed by the student?
ID Name Responses
1 Mohammed Waseem 3
YAAQOB MOHAMMED SAEED
2 5(Very clear)
BAWZER
3 Ibrahim Bin Abdul Halim 5(Very clear)
4 Anson 2
MOHAMMAD FAIZ BIN HJ AWG
5 4
ABDULLAH
MOHAMMAD NAJMI BIN
6 3
MOHAMMAD NORAZAM
7 KOK JIA ZE 3
8 LOW CHEE SING 3
9 OOI TAR YANG 1 (Not clear)
10 YOGIS A/L SARAVANA KUMAR 3
Figure 1: Question 1.
6.3 Is the description of the target market specific or general?

ID Name Responses
1 Mohammed Waseem 3
2 3
BAWZER
3 Ibrahim Bin Abdul Halim 4
4 Anson 3
5 3
ABDULLAH
MOHAMMAD NAJMI BIN
6 2
MOHAMMAD NORAZAM
7 KOK JIA ZE 1 (Highly general)
8 LOW CHEE SING 3
9 OOI TAR YANG 1 (Highly general)
6.4 Has the student explained the value that will be provided by his or her idea to the target
customer(s) or user(s) clearly?
ID Name Responses
1 Mohammed Waseem 3
2 4
BAWZER
3 Ibrahim Bin Abdul Halim 5 (Very clear)
4 Anson 4
MOHAMMAD FAIZ BIN HJ
5 2
AWG ABDULLAH
MOHAMMAD NAJMI BIN
6 4
MOHAMMAD NORAZAM
7 KOK JIA ZE 3
8 LOW CHEE SING 1(Not clear)
9 OOI TAR YANG 1(Not clear)
YOGIS A/L SARAVANA
10 3
KUMAR
6.5 How far do you agree that the value provided by the proposed idea is relevant to the target
market/user?
ID Name Responses
1 Mohammed Waseem 3
2 4
BAWZER
4 Anson 5(Highly relevant)
5 5(Highly relevant)
ABDULLAH
MOHAMMAD NAJMI BIN
6 3
MOHAMMAD NORAZAM
7 KOK JIA ZE 1(Not relevant)
8 LOW CHEE SING 4
9 OOI TAR YANG 1(Not relevant)
6.6 How innovative is the proposed idea?
ID Name Responses
1 Mohammed Waseem 3
2 4
BAWZER
4 Anson 4
5 4
ABDULLAH
MOHAMMAD NAJMI BIN
6 4
MOHAMMAD NORAZAM
7 KOK JIA ZE 3
8 LOW CHEE SING 2
9 OOI TAR YANG 4
YOGIS A/L SARAVANA KUMAR
6.7 How unique is the proposed idea when compared to the identified competing alternatives?
ID Name Responses
10 Mohammed Waseem 4
9 3
BAWZER
7 Anson 5 (Very unique)
6 3
ABDULLAH
MOHAMMAD NAJMI BIN
5 3
MOHAMMAD NORAZAM
4 KOK JIA ZE 4
3 LOW CHEE SING 2
2 OOI TAR YANG 4
6.8 How far is the proposed idea considered to offer superior value when compared to the
identified competing alternatives?
ID Name Responses
1 Mohammed Waseem 3
2 3
BAWZER
4 Anson 4
5 4
ABDULLAH
MOHAMMAD NAJMI BIN
6 3
MOHAMMAD NORAZAM
7 KOK JIA ZE 3
8 LOW CHEE SING 3
9 OOI TAR YANG 2
6.9 What are the limitations of the proposed idea?

ID Name Responses
With large range availability children may not find it
1 Mohammed Waseem
interesting.
YAAQOB MOHAMMED SAEED Need to specify the type pf subjects that the library will
2
BAWZER have and what AI type algorithm to be used
the limitation is sectioning and authorization, so that the
3 Ibrahim Bin Abdul Halim
children cannot access an adult content inside the library
the limitation is sectioning and authorization, so that the
4 Anson
children cannot access an adult content inside the library "
MOHAMMAD FAIZ BIN HJ You need to decide what kind of topics the library will
5
AWG ABDULLAH include and the type of AI algorithm that will be used
MOHAMMAD NAJMI BIN
6 need to be more clear
MOHAMMAD NORAZAM
7 KOK JIA ZE No need
8 LOW CHEE SING need to be more clear
9 OOI TAR YANG need to be clear
YOGIS A/L SARAVANA
10 I think its ok
KUMAR
6.10 What are the non-technical feedbacks – either positive or negative feedbacks (which can
include the political-legal, social-cultural, economic and ecological environment) do you think
may exist when the proposed idea is to be implemented?
ID Name Responses
1 Mohammed Waseem -
YAAQOB MOHAMMED
2 None
SAEED BAWZER
at first maybe people will deny this idea but maybe with a good
approach this idea can be realized
4 Anson none
MOHAMMAD FAIZ BIN
5 none
HJ AWG ABDULLAH
MOHAMMAD NAJMI BIN
6 none
MOHAMMAD NORAZAM
7 KOK JIA ZE none
8 LOW CHEE SING Nothing
9 OOI TAR YANG none
YOGIS A/L SARAVANA
10 none
KUMAR
6.11 Question Will there be any technical feedbacks (negative or positive) in designing and
implementing the proposed product/ service/process innovation?
ID Name Responses
1 Mohammed Waseem -
2 Nothing
BAWZER
3 Ibrahim Bin Abdul Halim i dont think there will
4 Anson I think there will be
5 Nothing
AWG ABDULLAH
MOHAMMAD NAJMI BIN
6 Maybe there will be
MOHAMMAD NORAZAM
7 KOK JIA ZE none
8 LOW CHEE SING none
9 OOI TAR YANG none
YOGIS A/L SARAVANA
10 Maybe there will be
KUMAR
6.12 Do you agree that the proposed product/service/process innovation can be introduced
within FIVE (5) YEARS from now?
ID Name Responses
1 Mohammed Waseem Yes
YAAQOB MOHAMMED
2 Yes
SAEED BAWZER
3 Ibrahim Bin Abdul Halim Yes
4 Anson Yes
5 Yes
AWG ABDULLAH
MOHAMMAD NAJMI BIN
6 No
MOHAMMAD NORAZAM
7 KOK JIA ZE Yes
8 LOW CHEE SING Yes
9 OOI TAR YANG No
YOGIS A/L SARAVANA
10 Yes
KUMAR
6.13 What other suggestions or comments can you give in order to improve the idea?
ID Name Responses
1 Mohammed Waseem -
YAAQOB MOHAMMED Including more subjects that related to children interest not
2
SAEED BAWZER only educational books
making an AI isnt that simple. gathering data to be processed
is way more important
making an AI isnt that simple. gathering data to be processed
4 Anson
is way more important"
5 nothing
AWG ABDULLAH
MOHAMMAD NAJMI BIN
6 nothing
MOHAMMAD NORAZAM
7 KOK JIA ZE nothing
8 LOW CHEE SING nothing
9 OOI TAR YANG Nothing
YOGIS A/L SARAVANA
10 no
KUMAR
6.14 ______________________________________, hereby declare that the above information is provided

by my good self in support of the effort made by the student in writing their Creativity and
Innovation assignment.
ID Name Responses
1 Mohammed Waseem M.waseem
2 Yes
BAWZER
3 Ibrahim Bin Abdul Halim Ibrahim
4 Anson yes
5 yes
AWG ABDULLAH
MOHAMMAD NAJMI BIN
6 Mohammed
MOHAMMAD NORAZAM
7 KOK JIA ZE yes
8 LOW CHEE SING yes
9 OOI TAR YANG no
YOGIS A/L SARAVANA
10 yes
KUMAR
Kholla Sikandar TP057748

3.1 Competitor analysis
3.1.1 See Words
The school consists of a series of iPad reading and learning applications, one for students and one for teachers,
which will handle all levels of difficulty. These reading learning apps follow the Orton-Gillingham technique
and improve room learning through interactive apps. Customized immersive storytelling, spelling, and activity
pursuit may be customized according to your course, which is very suitable for preschool, daycare, first-grade
rooms, and outside activities. This reduces the management burden on academics and provides children with
challenging and rewarding tasks to assist them to read and grow. (Ltd, 2021)
3.1.2 Epic
With more than 40,000 books, Epic can be said to be one of the leading digital reading platforms. Epic has
carefully selected high-quality books from more than 250 major publishers around the world and is committed
to improving the reading level of young people aged 12 and above. Age, gender, and thousands of teachers
around the world use Epic as their reference reading app. Parents can also read with their children through daily
updates and search activities. I still start to read. (Ltd, 2021)
Application Name Epic See Words

Aim Provide a huge number of Provides learn-to-read
books for children to read apps which reinforce
and aims to enhance what’s learned in the
reading for kids aged 12 classroom with interactive
and below tracing activities, spelling,
and engaging stories
Uniqueness Parents can participate in Can be personalized to
their kids’ reading your curriculum
journey by following
daily updates and
tracking activities
Limitation Cannot be used to help Is only applicable for
with a school’s primary school students
curriculum
3.2 Objective statement
The main objective of the application is to help the primary and secondary school children of rural areas get the
education which the children in urban areas get. And help them in their development by providing good
education. When provided with quality education, children can grow up to be compatible among peers and can
have bright futures ahead.
3.3 Product concept description
A lot of students in rural areas of Pakistan do not have access to proper education due to lack of resoources and
materials available in schools. Those children are restricted to study just from black board or have to share old
torn books with more than one student. The government of Pakistan announced to provide tablets to one school
in a village equal to the number of students enrolled. So that long term cost of buying books can be reduced to
almost none.
Considering that, A software application is proposed. It will provide books according to the curriculum that the
ministry of education has implemented. The application will be unique to level of class form level 1 to level 8.
The students will be able to access their course book on the application and read and study from them during
and after classes. Students can either login directly to access their book or they can first choose their level and
then login. There is also fun exercises and games which are assessment based on the students’ curriculum.
Teachers also have access to the application. Where they can manage assess students’. The application can be
used according to the timetable.
Fig 1 Home page
Fig 2 Student Log In
Fig 3 Teacher’s Log In

Fig 4 Books for grade 1 students
Fig 5 Books for grade 8 students

Fig 6 Activities for students of Grade 5 and below
Fig 7 Library of non course story books
Fig 8 Home page of teacher after logging in
Features
· Made for children aged 5-14.
· Attractive and colorful GUI for children
· Application will not require any internet connection
· Have books of every subject implemented by ministry of education
· Books range from grade 1 to grade 8.
· Activities to do as a form of fun assessment.
· Story books are also provided for fun learning.
· Informative Games and videos are available for students of grade 1-5 .
· Every student will have their own account to access the books and activities.
· Teachers will also have admin account to view and manage the progress of the students.
· The application can be set according to the timetable.
Functions
· Students can login to their account where they can access books.
· When logged in, students can see their course books personalized to their course work and can open and
read them during the subject’s specific class.
· students can do activities assigned to them by teachers after signing.
· Students can also see the results of the assessments in their account.
· Students can also access the library of non curriculum books for fun reading.
· The students of grade 5 and under also have access to videos and games for fun learning, once logged in.
· The teachers can also login to their account
· The teachers can view the activity of students of level assigned to them after logging in.
· Teachers can mark the assessments
· Books can be managed by teachers partially but main hold will be with the ministry of education to
update the books when required.
Market identification
4.1 Product
Within the application students can access the books they are unable to get access to otherwise. They can either
choose their level or login to their account. Where they can see a list of books of their course. The students then
can choose from the books to read according to the timetable. Children also have a library which they can
access at anytime other than classes and read storybooks of their choice. For younger students there is an option
of getting help through games and videos in studying. For elder students, there is an option of fun assessment.
The teachers can monitor and manage through their accounts.
4.2 Place
The application is aimed at the young children of rural areas of Pakistan who do not have access to adequate
education and resources, particularly, books. Provided that government of Pakistan has distributed tablets in the
schools of each village, the application is built to work on those tablets. Once successful, it is aimed to
introduce the application to a wider audience, where all the students of Pakistan can access books and any kind
of books they are unable to find.
4.3 Price
Since the application will be working on the tablets provided by the government, the fee is also payable by the
government only because the sole purpose of the application is to ease the education system for students of rural
areas, hence it is not aimed to get those families pay for the application where they could rather pay for books.
The average subscription rate of educational applications range from $2.99 to $15 a month.
4.4 Promotion
The application will be promoted through school teachers and officials to the students and their parents to
participate in implementing the product. Banners and posters can also be used in villages to popularize the idea
of digital books. The idea could also be advertised through TV but we do not need to target a larger population
and costs will also be extra, so specific promotion will be used.
Idea evaluation
5.1 Force Fitting Triggers
Force for change Plan Force against change

Availability of the books negative use of the
1 which was not the case technology(R1) 1
otherwise. (R5)
2 Building up of confidence in Unfair distribution of the
students.(R2) technology(R7) 2
Development of children Illiteracy of technology from
3 mind and personality (R3) teachers and students 3
side(R6)
Learning in an inviting and Change in culture of
4 fun environment (R8) education not being 4
appreciated or accepted by
the parents(R9)
A chance to read other than Faults or lagging of the
5 course books(R1) system(R8) 5
6 Fun Assessments will change Increases screen time can
the narrative exams, have adverse affects on 6
motivating students to learn children’s health(R2)
better. (R6)
5.2 SWOT analysis
Strengths Weakness
- Children will get the same level of - Literacy of technology (R3)
education which a privileged child - Internet connection(R5)
gets(R6) - Acceptance from the parents(R8)
- Children will be introduced to the - Fair distribution of tablets(R2)
unfamiliar wider world of - Careful and consistent organization,
knowledge(R1) planning, and implementation of the
idea(R5)
Opportunities Threats
- Children will be confident about - Economic impact(R5)
themselves and sensible about the - Increased screen time among
surroundings(R7) students who are too young for it.
- Children will have a bright future to (R4)
look to(R8) - Social and cultural changes away
from norms (9)
References
Ltd, E., 2021. Best Apps for Schools : For Teachers and Students. [online] Educational App Store. Available at:
<https://www.educationalappstore.com/app-lists/best-apps-for-schools> [Accessed 20 May 2021].
Appendix
Conclusion
According to the report's analysis, the study delivered and demonstrated the integration of technology
knowledge, investigative capabilities, critical abilities, and innovative thought by the students' suggested
proposals. Both group participants accomplished their assignments effectively with the use of creative thinking
skills to identify the challenge, analyze possible responses, and select the right solution. To create the product
concept, identify the possible customers, and refine the proposal, techniques such as idea creation, sales
strategy, idea estimation, and idea refinement were used.
Implementing and deploying these solutions proposed by group members is projected to strengthen the
company's reputation and serve as a significant growth catalyst in the future. Although the costs of introducing
the proposed products can be quite high due to the technologies used, the many advantages they provide users,
such as increased productivity and earning their loyalty, render it worthwhile.
In general, the idea evaluation techniques used to test these projects resulted in the effective implementation of
the ideas. The survey findings indicate that the typical consumer is pleased with the announcement of the new
solutions and services, including the fact that they have some challenges and weaknesses that can be addressed
by the collaborative efforts of the programme development staff to ensure that the proposals are implemented in
a manner that meets customer needs.
References
UNICEF, 2021. In Yemen, children's education devastated after three years of escalating conflict. [online]
UNICEF. Available at: <https://www.unicef.org/press-releases/yemen-children-education-devastated-three-
years-conflict#:~:text=Nearly 2 million children now out of school&text=SANA'A, 27 March 2018,a UNICEF
assessment released today.> [Accessed 3 May 2021].

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TECHNOLOGY PARK MALAYSIA

1- YAAQOB MOHAMMD - TP052619

1.2 Problem Statement

SIMBARASHE GERALD MUTENGA (TP056547)

1.3 Objective statement

YAAQOB MOHAMMED TP052619 To develop an application that uses Augmented Reality

2.0 Idea Generation

Fig.1 Lotus Blossom for Children’s problems

2.2 Mind Mapping

Mohammed Waseem TP057740

Galal Sultan Ali (TP054495)

Kholla Sikandar (TP057748)

SIMBARASHE GERALD MUTENGA (TP056547)

3.0 Competitor Analysis

5.0 Idea Evaluation

2 Make a different creation (R7) Costly to buy/Affordability (R7) 1

4 it is good idea since No content update over time 4

23 Total 16

RESPONDENT NO. NAME DATE

1 MOHAMED SUHAIL LATIFF AHAMED TP059164@mail.apu.edu.my

2 IBRAHIM BIN ABDUL HALIM TP057414@mail.apu.edu.my

3 ALLAN MALIK TILLEKERATNE TP056248@mail.apu.edu.my

4 MUHAMMAD RAFLY HERVIAN TP054957@mail.apu.edu.my

MOHAMMED YASER MOHAMMED

ABDULAZIZ ABDULRAZZAQ MOHAMMED

7 CHENG ZHUN TANG Tp057616@mail.apu.edu.my

8 LIM SHAT SHEN TP057254@mail.apu.edu.my

9 TISHAN THAVANESAN TP057575@mail.apu.edu.my

10 OOMAR AADAM ALEXANDRE OREEAWON tp055780@mail.apu.edu.my

1 MOHAMED SUHAIL LATIFF AHAMED 18/05/2021

2 IBRAHIM BIN ABDUL HALIM 18/05/2021

3 ALLAN MALIK TILLEKERATNE 18/05/2021

4 MUHAMMAD RAFLY HERVIAN 18/05/2021

5 MOHAMMED YASER MOHAMMED NAHSHAL 18/05/2021

7 CHENG ZHUN TANG 18/05/2021

8 LIM SHAT SHEN 19/05/2021

9 TISHAN THAVANESAN 19/05/2021

10 OOMAR AADAM ALEXANDRE OREEAWON 19/05/2021

5. Are you clear with the idea proposed by the student?

1 MOHAMED SUHAIL LATIFF AHAMED 5 (Very clear)

2 IBRAHIM BIN ABDUL HALIM 5 (Very clear)

3 ALLAN MALIK TILLEKERATNE 4

4 MUHAMMAD RAFLY HERVIAN 3

MOHAMMED YASER MOHAMMED

7 CHENG ZHUN TANG 4

8 LIM SHAT SHEN 4

9 TISHAN THAVANESAN 5 (Very clear)

OOMAR AADAM ALEXANDRE

1 MOHAMED SUHAIL LATIFF AHAMED 5 (Highly specific)

2 IBRAHIM BIN ABDUL HALIM 4

3 ALLAN MALIK TILLEKERATNE 3

4 MUHAMMAD RAFLY HERVIAN 2

MOHAMMED YASER MOHAMMED

7 CHENG ZHUN TANG 4

8 LIM SHAT SHEN 4

OOMAR AADAM ALEXANDRE

1 MOHAMED SUHAIL LATIFF AHAMED 5 (Very clear)

2 IBRAHIM BIN ABDUL HALIM 5 (Very clear)

3 ALLAN MALIK TILLEKERATNE 4

4 MUHAMMAD RAFLY HERVIAN 3

MOHAMMED YASER MOHAMMED

7 CHENG ZHUN TANG 4