Marketing Management – I by Prof. Jayanta Chatterjee & Prof.

Shashi Shekhar

Assignment-2
(Jul-Dec 2021 Semester)

1. According to Ansoff’s Product-Market Expansion Grid, which of the following strategy

you would recommend to a manager for current products in new markets:

a) Market penetration strategy

b) Product development strategy
c) Market-development strategy
d) Diversification strategy

2. Value is function of _____________.

a) the price paid by a consumers for a product

b) the cost of manufacturing a product
c) the degree to which consumer demand for the product is positive
d) the sum of the perceived tangible and intangible benefits less costs to customers

3. When competitive advantage is cost- or price-based, it is necessary to know the

_____________ to be sure that you can compete on this basis by matching market price
cuts.

a) cost of raw materials

b) competitor's costs
c) economic conditions
d) inflation rates

4. Max Fridge offers commercial deep freezers at highly competitive prices to its buyers. It
can be said that Max Fridge follows _____________ strategy of Porter’s generic strategy
set.

a) overall cost leadership

b) differentiation
c) focus
d) None of these

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5. As per the Boston Consultancy group (BCG) matrix, if a product has a high market share
and corresponding market growth rate is also high, then the product can be termed as:

a) Dog
b) Star
c) Cash cow
d) Question mark

6. The GE strategic planning grid model is based on:

a) Industry attractiveness and Business Strength

b) Industry growth rate and Business strength
c) Industry attractiveness and Relative market share
d) Industry growth and Relative market share

7. The most relevant barrier to entry for a new shower gel brand looking at entering the
semi-urban Indian market can be:

a) Capital requirements
b) Buyer switching cost
c) Government policies and regulations
d) None of these

8. A company tries to sell superior products that are valued by all consumers and are not
offered by any of the competitors. The strategy followed by the company can be said to
be based on:

a) Overall Cost Leadership

b) Focus
c) Differentiation
d) None of these

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9. Which of the following statements regarding characteristics of core competencies is
false?

a) It should be applicable to a wide variety of markets

b) It should be valued by the customers
c) It should be able to generate competitive advantage
d) It should be easy to imitate

10. Once a firm decides to enter an industry and chooses a market in which to compete, it
must gain an understanding of its competitive environment. This challenge can be
undertaken by completing a:

a) Business analysis
b) Industry analysis
c) Competitor analysis
d) Strategic analysis
e) Market analysis