IMPORTANT QUISTIONS FOR PRINCIPLE OF MARKETING

Q.1 consumer buying process? Types of consumer buying process

Q.2 market concept/history/market orientation/ERA
Q.3 market segmentation? What are the ways/basis of segmentation?
Q.4 new product development process?
Q.5 product life cycle?
Q.6 market logistics goals for function?
Q.7 define product? Major classification of product for services/levels?
Q.8 micro & macro environment?
Q.9 various sampling techniques used in marketing while conduction research?
Q.10 steps/process/scale of market research & its types & edv or disadv?
Q.11 design research. Value of research?
Q12 proposal research?
Q.13 diff b/w retailer & wholesaler. Why producers use the channel of wholesale instead
of direct selling for retailer or customer?
Q.14 retailing? Role in distinguished channel & its types?
Q.15 sales promotion. Objectives & tools?
Q.16 market information system/four sources of information, market plan.
Q.17 factors or characteristics that effects consumer behaviors?
Q.18 what is marketing mix
Q.19 what is pricing strategies?