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  • Munchy

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    laimeysan
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    The document lists the group members working on a project and provides information about a snack brand called Munchy's. It describes Munchy's personality as youthful and artistic, and that it is often associated with art. It also discusses advertising as Munchy's channel and outlines how the brand was redesigned to have a cheeky, fun branding with a bite mark logo and the phrase "Bite Me" to encourage consumers to try the tasty snacks.

    Original Description:

    BPMM3013 Consumer behaviour task

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    The document lists the group members working on a project and provides information about a snack brand called Munchy's. It describes Munchy's personality as youthful and artistic, and that it is often associated with art. It also discusses advertising as Munchy's channel and outlines how the brand was redesigned to have a cheeky, fun branding with a bite mark logo and the phrase "Bite Me" to encourage consumers to try the tasty snacks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    49 views1 page

    Munchy

    Uploaded by

    laimeysan
    The document lists the group members working on a project and provides information about a snack brand called Munchy's. It describes Munchy's personality as youthful and artistic, and that it is often associated with art. It also discusses advertising as Munchy's channel and outlines how the brand was redesigned to have a cheeky, fun branding with a bite mark logo and the phrase "Bite Me" to encourage consumers to try the tasty snacks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Group Members:

    1. Ng Jing Yang 278434


    2. Neow Gee Yee 278444
    3. Oon Shuet Fen 278967
    4. Quah Wei Loon 279052
    5. Lai Mey San 278687

    Munchy’s

     Personality Trait : Youthful & Artistic


    Munchy is often associated with art. These individuals utilise their hands and minds to create
    new things

     Channel: Advertisements

    Munchy's was redesigned to be cheeky and fun in terms of branding. The logo was simplified
    and given a stronger makeover, with a bite mark on the corner as a subtle wink of cheekiness that hints
    to the brand's irresistibility. Munchy is often associated with art. These individuals utilize their hands
    and minds to create new things.

    The phrase "Bite Me" embodied the attributes that distinguished Munchy's from other home
    treats. In efforts to demonstrate how delicious the products are, the font is styled with bite marks that
    are intended to encourage consumers to “BITE ME!”

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