CRISIS

COMMUNICATION
PLAN
 Introduction &
Contents
Being prepared is the only way to address a crisis. For that
reason we have created this Crisis Communication Plan.
This CCP is mean to be a guide for the Crisis Management
Team (CMT) towards restoration during a crisis. The
following document is full of information that is important
to have when crisis strikes.
Thank you for your attentiveness -
Vivan Brooks
This Document holds the following information:
Introduction
Confidentiality Statement
Rehearsal Dates
Acknowledgement
Incident Report Form
CMT Comm Strategy Worksheet
Crisis Directory
CMT Contact List
Secondary Contact List
Centralized External Communication
Proprietary Information
Technical Jargon Warning
Crisis Control Center Designation
Confidentiality Statement

This is a confidential document meant for only for

employees or personnel related to Worthy Ends. The
contents of this message and any attachments are intended
solely for the addressee(s) and may contain confidential
and/or privileged information and may be legally protected
from disclosure. If you are not the intended recipient of this
message or their agent, or if this message has been
addressed to you in error, please immediately return this
information to the company.

I will not distribute said document unless authorized by the

company to do so.
 Rehearsal Dates
(Subject to Change)

At Worthy Ends we believe that practice makes perfect, and

we are aware that the best way to recognize flaws in our
crisis communication plan is to practice it.
Due to this mindset we have set a schedule to practice our
crisis response on a biannual basis. These rehearsals are to
be done on:

Second weekend of November & May

This ensures that we have an accurate reoccurring review of

the company, as well as the opportunity to evaluate any
potential threats that may come up due to growth or change.

- If it is observed that these dates need to change or if a

situation arrises where an extra rehearsal is needed, the
company maintains the right to require more rehearsals or
to change the established dates.
 Acknowledgement of
CCP

By reading the following information and signing my name

to the document I recognize that I am responsible to follow
the instructions given in the following pages.
I also acknowledge that:
In case of a crisis, I have been informed of the proper
steps to follow.
I have been informed of my role in the safety of my
coworkers.
I will keep myself informed of any changes that this
document may be subject to.
I am to report any potential issues to management.
I am to subject myself to the decisions that the company
makes, as decided by the crisis management team
during times of crisis.
I will not disclose information about any potential crisis
unless given written permission authorized by the
company.

Signature: Date:
 Incident Report

Date & Time of Location:

incident:

People Involved in initial incident / crisis:

Explanation of incident:
(Include actions taken, injuries, or any detail about damage to
the organization)

Who was contacted:

 CMT Communication
Worksheet
Who is our target audience (exact stake-holders):

Who is the specific audience (who might be present):

What is our communication goal: (What do we want to tell our

audience?)

What is our specific goal: (How will strategies fix our current
situation? - NOT tactics)

What tactics will be used: (Specific mediums and process)

Attach copy of actual message:

 CMT Contact
List
Person Phone Email
CEO - Vivian Brooks
vivian@worthyends.com
818-502-7141
COO - Violet Baker
violet@worthyends.com
818-931-7045
CFO - Jeremy Sanchez
jeremyS@worthyends.com
818-970-2165

PR Director - Diana Ronald

Diana@worthyends.com
818-813-4803
HR Director - Barbara Mitchell
barbara@worthyends.com
818-970-9853
Safety Specialist - Walter West
walterW@worthyends.com
818-310-7178
(Contact both by phone and email)
 Secondary Contact
List

Person Phone Email

General Manager- Stephen Webb
sthephernW@worthyends.com
818-502-7141
Operational Manager- Andrea
Morris andrea@worthyends.com
818-931-7045
Regional Manager - Jason Sanders
jasonS@worthyends.com
818-970-2165
Citi Manager - Alex Meminger
alexM@worthyends.com
818-249-9135
WE Lawyer - Issabell Brant
issabell@worthyends.com
818-915-0491

(Contact both by phone and email)

 Centralized External
Communication
City Emergency Contacts
Always call 911
24 Hour Police Services/Dispatch Center Burbank:
(818) 238-3000
Burbank Police Information Phone Number:
(818) 238-3333 - https://www.burbankpd.org/
Burbank Disaster Preparedness
(818) 238-3473 - 311 E. Orange Grove Avenue, Burbank, CA
91502 - https://www.burbankca.gov/alertburbank
Burbank Water and Power Disruption
(818) 238-3778 164 W. Magnolia Boulevard Burbank, CA
91502 - https://www.burbankwaterandpower.com/
City of Burbank Community Assistance Coordinator
Bob Kramer - bkramer@burbankca.gov (818) 238-5795
Burbank Fire Headquarters
311 E. Orange Grove Ave., Burbank, CA 91502 - (818) 238-
FIRE (3473)
Emergency Management Burbank Fire Corps
Phone: (818) 238-3491
Insurance Contact Information
1419 N San Fernando Blvd, Burbank, CA 91504 (888) 900-
0205
 Proprietary
Information

Proprietary information, also known as a trade secret, is

information that our company wishes to keep confidential.
Proprietary information can include secret formulas,
processes, methods used in production, employee
information, and crisis situations.

Due to our desire to keep the privacy of our employees and

the secrecy of our formula, we ask that all employees refrain
from sharing any information during the crisis. At Worthy
Ends we have established specific personnel that will keep
all parties informed.

- Unless having been given specific instructions to share

information with the media. Employees are to talk to their
managers about the ongoing crisis.If there are any questions
this document outlines the proper people to contact during
times of crisis.
 Technical - Jargon
Warning

Communication Jargon:
CMT - Crisis Management Team
CCP - Crisis Communication Plan
Crisis - Any situation that is directly affecting the
company and has to some degree stoped production.
Different types of Crisis:
Natural Disaster Crisis
Personnel Crisis
Operational Crisis
Production Jargon:
Machinery - any of the machines or tools used to make
our product
Chemicals - all of the product we use to create our
formula
Safety - any of the steps we have taken to prevent
accidents
Organization - the facilities where our product is
created as well as the essence of the company.
 Crisis Control Center
Designation
This section of our document is dedicated to establishing a
command center during times of crisis.
1. The main place for addressing crisis will be at the
facility where the crisis is taking place.
2. If this option is not viable due to potential harm to
personnel, then the next command center will be at the
attorneys office that is connected to our company.
3. Finally, if this second option is not viable then the
meeting place will be at a rented office as close to the
facilities as possible.
The crisis team will communicate via phone & email with all
involved parties. Radios will also be available to
communicate with law enforcement and all other
responding agencies.
The media that will be used by the CMT to communicate
about the crisis is:
News Anchors
Website Crisis Page
All current social media platforms (limited info mainly
guiding towards website)