WORTHY ENDS

MESSAGE
TEMPLATES
 Introduction

This document contains the information required for

crafting messages during times of crisis. While these
are just examples they have been strategically crafted
to adapt to different situations.

Please review this document and make sure that you

are adhering to the message templates while crafting
other messages.

If there are any issues with the template and the

situation cannot be adapted to the preset
expectations you may contact our PR Director -
Diana Ronald to address the issue. She can be
reached at Diana@worthyends.com or at 818-813-
4803.

Thank you for your cooperation,

Vivan Brooks
 Legal Crisis Templates

Text -
The intention of the text is
to give immediate
actionable instructions. All
employees will get message
and so the information
process can begin.

Email -
The email is to be more
informational but not too
long as we have instructed
management on how to
adress these situations.
 Press Release -
Good ,(morning or evening)
We have encountered a recall situation with
one of our product batches. We are addressing
the situation and we are sincerely sorry for the
inconvenience. Right now we are working
closely with the FDA to recall the
contaminated batch and we are investigating
where the inconsistency happened.
We are also following the proper protocols of
containment, but if any of the faulty products
have been acquired we request that you return
it to us.

Thank you for your continued support. If there

are any questions we have a specific phone
line for questions and that number can be
found in our website.
 Instagram-
Short, sweet and the the
point! Redirect people to the
website for a more cohesive
message.

Facebook-
Not so short, sweet and the
the point! It can be slightly
more informational however
the goal is still to redirect
people to the website for a
more cohesive message.
 Safety Crisis Templates

Text -
The intention of the text is
to give immediate
actionable instructions. All
employees will get message
and so the information
process can begin.

Email -
The email is to be more
informational but not too
long as we have instructed
management on how to
adress these situations.
 Press Release -
Good ,(morning or evening)
We have encountered an accident at our
facility involving an employee. The employee
was taken to the hospital in order to monitor
their vitals and to insure that they are well
taken care of. We are grateful that the medical
prognosis is positive and we will continue to
support our employee and his family.

Safety is of upmost importance for us and we

are addressing the issue at our facilities. We
will be shutting down production for the rest
of the week in order to properly address the
situation.

Thank you for your continued support. If there

are any questions we have a specific phone
line for questions and that number can be
found at our website.
 Instagram-
Short, sweet and the the
point! Redirect people to the
website for a more cohesive
message.

Facebook-
Not so short, sweet and the
the point! It can be slightly
more informational however
the goal is still to redirect
people to the website for a
more cohesive message.
 Economic Crisis
Templates

Text -
The intention of the text is
to give immediate
actionable instructions. All
employees will get message
and so the information
process can begin.

Email -
The email is to be more
informational but not too
long as we have instructed
management on how to
adress these situations.
 Press Release -

Good ,(morning or evening)

The entire country is currently under a
shortage of plastic. This shortage has affected
our production and as such we are having to
re-arrange how we package our product.

Thank you for your continued support. If there

are any questions we have a specific phone
line for questions that can be found on our
website.
 Instagram-
Short, sweet and the the
point! Redirect people to the
website for a more cohesive
message.

Facebook-
Not so short, sweet and the
the point! It can be slightly
more informational however
the goal is still to redirect
people to the website for a
more cohesive message.
 Darksite

This is where the biggest elements of our

external communication will funnel
through. Although we have a social media
presence we do not want to give all the
information on those sites. Because of
that we have created a website that is

Crisis Page-
updated hourly to keep people informed
on the crisis. It is to be simple and clear so
that there is minimal chance of
miscommunication.
The messages on the site are to be drafted
according to the press releases on this
document and must be approved by our
PR Director.
 Conclusion

As it was stated earlier, this document only

contains templates, it is meant to guide you in
the shaping of messages.

Please keep in mind that this is in no way

exhaustive and we reserve the right to change
any of the instructions found within.

If you see that there is necessity to update or a if

something needs to be changed contact Diana.