Apple Porter Five

Threats of Substitute Product

Low

It isn’t hard to make apple

product but to make the function
and the quality is hard that’s why
I think the threats is low

Supplier’s Power
Buyer’s Power
Low
Rivalry among existing firm Low
Because apple welcomes product
created by customer to sell to I think buyer’s power is low
customer which mean they because you can’t buy apple
accept variant supplier as long as product somewhere else
they are creative

Threats of new entrans

Low to Middle

Because apple is unique and

the branding is already so
good so it is hard to get to
apple’s level of company.