LESSON ONE

Media, Information and Technology Literacy

What is COMMUNICATION? BASIC TYPES OF COMMUNICATION

➢ Non-Verbal Communication
- The act of using words, sounds, signs
○ Signs
or behaviors to express or exchange
information or to express your ideas, ○ Symbols
thoughts, feelings, etc., to someone ○ Colors
else. ○ Gestures
- It is the exchange of information and ○ Body language
the expression of feeling that can ○ Facial expressions
result in ➢ Verbal Communication
understanding. ○ Oral

TRANSMISSION MODEL by: Lasswell’s Communication Model (1948)

Communication - Message - Medium - Receiver - Effect

RECEPTION MODEL by: Osgood – Schramm Model of Communication (1954)

PICTURE ANALYSIS - Media literate youth and adults are

better able to understand the
complex messages we receive from
10 Levels of Intimacy in Today’s television, radio, internet,
Communication newspapers, magazines, books,
billboards, video games, music, and
1. Talking all other forms of media.
2. Video Chat
3. Phone INFORMATION LITERACY
4. Letter - It is knowing when and why you need
5. IG information, where to need
6. Text msg information, where to find it, and how
7. Email to evaluate, use and communicate it
8. Facebook msg in an ethical manner.
9. Facebook status - Increasingly, information is available
10. Twitter in unfiltered formats, raising
questions about its authenticity,
validity, and reliability.
MEDIA LITERACY - This abundance of information is of
- It is the ability to access, analyze, little help to those who have not
evaluate, and create media. learned how to use it effectively.

MEDIA AND INFORMATION LITERACY
- Have always been linked.
- The greater accessibility of content
via the internet and mobile platforms
has meant that those literacies are
increasingly intertwined.
- Empowers citizens to access,
retrieve, understand, evaluate and
use, create, as well as share
information and media content in all
formats.
- Using various tools, in a critical,
ethical and effective way, in order to
HOW IS COMMUNICATION AFFECTED BY MEDIA AND
INFORMATION?
Media
Communication tools
➳ Internet
➳ Television
➳ Radio
➳ Magazines
➳ Newspapers
- participate and engage in personal,
professional and societal activities.
UNESCO
- Considers Information Literacy
together as Media and Information
Literacy (MIL).
- It includes Information and
Communication Literacy and Digital
Literacy.
Information
➳ Data, knowledge derived from study,
experience, or instruction, signals or
symbols
➳ Knowledge of specific events or
situations