A Comparative Study Between Facebook & Tiktok to its Influence to

the Online and Offline Behavior of Senior High Students

In Partial Fulfillment

of the Requirements in the subject

PRACTICAL RESEARCH II G12- 01 HSS

Paraiso, Cyrine

Garcia, Denielle

Gumba, Maria Cristina Alex

Guevarra, Patrice Diane

Rustico, Charls

Tabios, Marco
Theoretical Framework

A Web survey of 1,715 Senior high school students was conducted to examine

Facebook Groups users' gratifications and the relationship between users'

gratifications and their political and civic participation offline. A factor analysis

revealed four primary needs for participating in groups within Facebook:

socializing, entertainment, self-status seeking, and information. These

gratifications vary depending on user demographics such as gender, hometown,

and year in school. The analysis of the relationship between users' needs and

civic and political participation indicated that, as predicted, informational uses

were more correlated to civic and political action than to recreational uses.

Internet users are increasingly becoming self-publishing consumers. Applying

the Uses and Gratifications (U&G) perspective, this study investigated how

people use TikTok in terms of consuming, participating and producing behaviors,

and examined the role of personality traits and users’ motivation as predictors to

this integrated usage behavior. An online survey was conducted to recruit 385

TikTok users using online network sampling technique. Our findings suggest that

it was users’ motivations, not personality traits, that have significant influence on

TikTok use. Results show that users’ motivations–namely archiving, self-

expression, social interaction and peeking–are significant predictors to TikTok

usage behaviors but differ in levels and influence. This study contributes to both

the theoretical and the empirical understanding of media use in a user-generated

media (UGM) context.

Qualitative Variables

This chapter provides a full presentation and discussion of the data analysis and

research outcomes. The findings are provided under the following primary

headings: respondent demographic profile, respondent perceptions.

Table 1: Demographic Profile in terms of Sexuality

Category Frequency Percentage

Female 15 50%
Male 15 50%
Table 1 indicates the number of male and female respondents to the

questionnaire, and it can be stated that the number of female respondents

Category Frequency Percentage Female 15 50% Male 15 50% is the largest,

reaching around 50% with fifteen (15) female students, while fifteen (15) male

students responded, providing a rate of 50%. Therefore if the number of Male and

female students - respondents are added together, the survey was made by 30

students in total
Table 2: Demographic Profile in terms of Age and Sex

Category Frequency Percentage

20-21 years of age 0 0

18-19 years of age 15 50%

16-17 years of age 15 50%

Table 2 implies and explains the demographic profile of the respondents in terms

of age who answered the questionnaire. It is undeniable that the number of

student-respondents met the 18-19 years of age standard with the rate of 50%

with the total of fifteen (15), while 16-17 years of age are providing the rate of 50%

with the total of fifteen (15) respondents.

Table 3 : Demographic Profile of the Respondents in terms of Strand

and Section.

G12 STRAND Frequency Percentage

G12-01 30 100%
 “A Comparative Study Between Facebook & Tiktok to its Influence to

the Online and Offline Behavior of Senior High Students”

(Survey questionnaire)

Instruction: Please write your answer to the corresponding questions.

Section 1: Demographic Segmentation

1. ) Name:

2. ) Age:

3. ) Sex/ Gender:

4. ) Grade level /Year:

Section 2: Segmentation Based on Media Usage

Instruction: Please check (/) the appropriate column of your choice on how

frequent you are in using the following media to search information for a private

higher educational institution to enrol with.

INDICATOR Always Often Sometimes Rarely Never

2.1) How often do you use

these social networking

applications?
2.2) H ow often do you find

yourself using

Facebook/Tiktok to know
about the people around

you?
2.3) How often do you post

updates on Facebook/

Tiktok?
2.4) How often do you find

yourself thinking that the

given social media can harm

you?
2.5) How often do you use

the given social media for

your academic needs?

Section 3: Psychographic Segmentation

Instructions: Please indicate/check (/) the extent to which you agree or disagree

with each of the following statements towards college education:

Strongly Agree Neutral Disagree Strongly

Agree Disagree
3.1) I use tiktok for

entertainment.
3.2) I use Facebook to

connect with people.

3.3) I find it hard to

communicate with

people online.
3.4) I don't have the

difficulty to express

what I feel in the

internet.
3.5) I trust more people

in social media than in

real life in terms of my

personal status.

Section 4:

Instructions: Please indicate/check (/) the extent to which Yes or No with each of

the following statements.

Yes No
4.1) Do you use Tiktok/ Facebook as/to your

educational needs?
4.2) Do you use Tiktok/Facebook as a way of learning

things more efficiciently?

4.3) Does Tiktok/Facebook helped you to be more

productive?
4.4) Are you more of a social media person?
4.5) Do the given social media networks helped you to
understand things better?