Persona - Activities-2017IMG-054-2017IMG-069

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ATAL BIHARI VAJPAYEE

Indian Institute of Information Technology And


Management Gwalior(474010)

Activity-Persona

Submitted To Submitted By

Dr. Gaurav Kabra Simran Kureel(2017IMG-054)

KM Kavita(2017IMG-069)
1) KM KAVITA (2017IMG-69)

“Helping hands can revolutionize the society and coming generations”

Goals -
He is planning to develop a startup company by the end of this year. He is even planning to
marry this year. He is also thinking of raising funds for his startup and also has plans to bring
an IPO for his company.

Frustrations -
He is very busy as he has to manage both his professional career and also his personal
business or ideas.
Doesn’t know which organizations or connections to trust to speed up the process.

Rising from street kid to become an Ernst & Young Entrepreneur of The Year, Dalton is also a
Weatherhead Award winner who makes a humanitarian difference in the world. He has also
been able to navigate the minefields of corporate America and still hold fast to principles of the
Christian life. He even thought of doing some good work for society through his startup plans
which will benefit many unprivileged children who need basic education, food, etc. His story is
an inspiration and appeals to many to do little things which can make the world a better place.

Name - Christian
Education- MBA postgraduate
Hometown- California
Family- unmarried
Occupation- software engineer
2

2) Simran Kureel (2017IMG-054)

“I want to help my team deliver great user experiences”

Name - TANYA SHARMA


AGE - 27
Hometown - Mumbai
Status- Single
Occupation - UX Designer
Goals

● Introduce user focused mentality and methods into traditional


company landscape
● Improve usability of bank’s customer facing interfaces
● Grow the UX team
● She is a compassionate individual who cares deeply about people
not as privileged and wants to create a NJO which will help disabled
children.
● She wants to start her own startup.

Frustrations

● Getting buy-in for the new department’s activities


● Dealing with more bureaucracy than in her old job.
● Change to development team.
● Communicating necessity formalities.
● She lost hundreds of dollars in Covid because people were not
willing to pay.
Feedback by Kavita(2017IMG-069) on Simran(2017IMG-054) -

● Her brief story doesn’t tell much about his attitude & personality as
an individual, only about her career.
● No mention of the type of company she wants to start.
● You have not mentioned her personal goals, only financial goals.

Feedback by Simran(2017IMG-054) on Kavita(2017IMG-069)-

● No info on what he plans to do next.


● Some failures and negative sides can also be brought into the limelight.
● You could have used colourful pictures which would look better.
● It is not mentioned what other business he does other than the stock
market which puts him to believe to be the richest by 2030.

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