Rosary College of Commerce and Arts

Navelim-Goa

GROUP 1

Alonny Cardoso R-TT-19-02

Claffy Fernandes R-TT-19-06
Delisha Dias R-TT-19-09
Gaffar Shaikh R-TT-19-13
Jonathan Carvalho R-TT-19-16
Malaika Fernandes R-TT-19-20
Melita Rodrigues R-TT-19-21

TY Bachelor of Business Administration (Travel & Tourism)

Subject: Database Management System
Topic: Content Management System and its Uses and Applications
Internal Term Assessment 3
 Contents
• Introduction
• How does CMS work
• Different types of Contents
• Content Management Examples
• Features of Content management system
• Applications and Uses
• How Companies use CMS and it’s the advantages
• Conclusion
Introduction

Content is becoming one of the main ways businesses interact with

their customers. Gone are the days that companies could regard
content as a ‘nice to have’ on the side. But content doesn’t affect just
marketing - it has become a core part of businesses and touches
almost every department, including sales, merchandising and
development. And yet, 42% of companies indicated they don’t have
the right technology to manage their content. This is where a content
management system (CMS) comes into play. A CMS helps the user
to implement a comprehensive content marketing strategy and
weave content into their commerce strategy. At the same time, their
developers won’t be involved in the process of publishing content
and can easily make changes at the backend, without disrupting
content publication.

What is a Content Management System?

A CMS is an application that is used to manage and publish web

content, allowing multiple users to contribute, create, edit and
publish without having to beg a developer. It also provides version
management and authoring workflow to keep large, global sites
consistent. If you further break down a content management system,
there are two main parts that help create a website. The content
management application (CMA) allows marketers, merchandisers
and other content creators to work with content directly, without
needing to involve the IT department.

How does CMS works:

• The content management application (CMA) allows marketers,

merchandisers and other content creators to work with content
directly, without needing to involve the IT department.
• The content delivery application (CDA) acts as the back-end
portion of the website, taking the content that you enter into the
templates and turning it into a working website that visitors
from around the world can access.

Different types of Contents:

1. Component Content Management System (CCMS)

• A component content management system, or CCMS, differs

from a standard CMS in that it organizes content at a granular
level. Instead of managing content page by page, it takes words,
phrases, paragraphs, or photos (also known as “components”)
and stores them in a central repository.
• Designed for maximum content reuse, components are only
stored once. The CCMS acts as a consistent trusted source that
publishes content across multiple platforms, including mobile,
PDF, and print.
• Benefits of a CCMS
 • Reusability: Content reuse within a CCMS saves time during
the writing, editing, and publishing phase, and significantly
reduces translation costs.
• Traceability: A CCMS enables you to track content in detail.
You can see who did what, when, and where.
• Single Sourcing: With a CCMS you can push content to
multiple channels, including print, mobile, web, chatbots,
embedded help, and more.
• Enhanced Team Collaboration: Improve workflow for your
content development team, especially those working remotely.

2. Document Management System (DMS)

• Paper is almost extinct. Tracking business files on paper is a

thing of the past. A document management system (DMS)
offers a paperless solution to manage, store, and track
documents in a cloud. It provides an automated solution for
uploading, processing, and sharing business documents without
the hassle of printing, copying, or scanning.
• Benefits of a DMS
• Eco-Friendly: Organize content digitally and save paper while
you do it!
• Security: A DMS offers many levels of security to ensure
confidential content stays in the right hands.
 • The Mobile Advantage: With a document management system,
you can access and edit documents remotely.

3. Enterprise Content Management System (ECM)

• An enterprise content management system collects, organizes,

and delivers an organization’s documentation, ensuring critical
information is delivered to the correct audience (employees,
customers, business stakeholders, etc.)
• An ECM gives all members of an organization easy access to
the content they need to complete projects and make important
decisions. In addition, an ECM deletes files after a certain
retention period, ensuring no unnecessary content takes up
space.
• Benefits of ECM
• Flexible: An ECM lets you capture any file type from any
location, and have it processed and stored automatically.
• Increases Efficiency: Now that documentation is taken care of,
you can be more productive in your day-to-day.
• Reduced Storage Costs: An ECM saves money by storing only
necessary files and deleting the rest.

4. Web Content Management System (WCMS)

 • A web content management system lets users manage digital
components of a website without prior knowledge of markup
languages or web programming. A WCMS provides
collaboration, authoring, and administration tools to help
manage digital content. Unlike other CMSs, which deal with
content destined for both the web and print, a WCMS handles
exclusively web content.
• Benefits of a WCMS
• Personalization: A WCMS lets users customize a webpage with
personalized design and content.
• Automation: A WCMS saves time and improves workflow
management by publishing content automatically.
• Scalable: A scalable system like a WCMS allows companies to
grow exponentially without worrying about surpassing their
website limits.

5. Digital Asset Management System (DAM)

• With a digital asset management system, users can store,

organize, and share digital content with ease. A DAM offers a
simple, centralized library where clients, employees, or
contractors can access digital content. These assets include
audio, creative files, video, documents, and presentations. A
DAM is cloud-based, so users can access content from
anywhere.
 • Benefits of a DAM
• Centralized Repository: Content is safe and secure in one place.
• Effective Brand Management: A DAM allows you to manage a
branded web portal for users to access important files.
• Digital Publishing: With a DAM, you can push digital content
to third-party distribution services, social media channels, and
more.
• Before choosing a CMS, it’s crucial you explore all types of
content management systems. Some systems may be better
suited for your business. For example, if you publish multiple
product versions in a year in several languages, your best bet is
surely a CCMS. If you’re looking for more flexibility for
publishing on a website, a web content management system
might best fit the bill.

CMS (Content Management System) Examples

1. WordPress

It’s the CMS everyone has heard of. Launched in 2003, WordPress
has gained fame ever since. One of its greatest features is an
affordably priced business plan. Based on PHP and MySQL, it offers
numerous tools to help create content, videos, images, etc. for your
website or blog.
Even though it offers a great selection of pre-made themes,
WordPress allows you to install third-party ones to personalize your
site. The biggest advantage is its intuitive interface making it
considerably easy to use.

The software can be downloaded for free from WordPress.org. Once

it’s installed on the server, you can customize any aspect of your
website. With 98% user satisfaction, it ranks as one of the most
popular CRMs.

While business owners can start for free, they can upgrade their plan
at any time to access more features.

2. Hubspot’s Website Platform

HubSpot CRM is available for free, but sales or marketing modules

can be added for an extra cost. The HubSpot Website Platform fully
integrates your content to the HubSpot Marketing platform.

This is an ideal solution for those who are considering to redesign

their website. So, while it helps to create attractive content, business
owners can utilize other aspects of this platform to target the right
audience and sell almost three times faster than the competition.

Though it offers various features at individual costs, users can easily

manage interface options while providing a secure, mobile-
optimized platform.
It ensures that your site has reliable uptime, is search optimized, and
has excellent performance.

3. Drupal

Drupal is a CMS plus so much more. It’s an open-source platform

that empowers many apps and websites.

One of its best features is that it offers an integrated modular system

that can be utilized for multiple functions, such as publication,
communication, and e-commerce. It provides many modules,
designs, displays, and plugins.

Drupal is customizable allowing users to create any website, social

networking page, or blog. It promotes the creation and management
of text, polls, videos, images, statistics, etc.

More importantly, businesses prefer to use Drupal because of its

scalability, reliability, versatility, manageability, security, and
availability of resources.

4. Joomla!

Like WordPress, it’s a free, open-source CMS. Used by over 75

million websites, Joomla is easy to use, even for those who aren’t
tech savvy.
As a CMS, it manages all the content you want, including text,
images, music, video, etc. It offers thousands of extensions and
themes, allowing you to customize all features of your site. All it
takes is a single click.

Joomla has been empowering websites all over the world. In terms
of complexity, this CMS lies between the simple WordPress and the
more advanced Drupal.

But with its collection of development tools alongside the tutorials,

you’ll get settled in and ready to start in no time. Joomla is
particularly a favorite among forums, news sites, and other content
sites.

Aimed at providing CMS to most businesses, some technical users

may find it too simple to match their needs.

5. Kentico

This all-in-one platform is the choice of Starbucks, Mazda, and

Gibson guitars. Kentico prides itself as the only CMS platform that
is fully integrated with ASP.NET.

Business owners can not only build and manage their website but
also direct important online marketing solutions such as e-commerce
campaigns and publish content. Additionally, it offers unique
community building capabilities, such as message boards, forums,
and groups.

Kentico is simple and easy to use, permitting developers and content

editors to update and edit effortlessly. It delivers 50% more out-of-
the-box solutions than other systems available in the market.

It offers four annual subscription packages, each with different

features to match your requirements.

6.Oracle WebCenter Content

This enterprise content management system is a bit expensive, with

business owners expected to pay nearly $7600 per year for a
minimum of 10 users.

That’s the price for highly effective, all-encompassing content

management systems. This robust platform includes end-to-end
content management from creation to archiving.

Oracle WebCenter Content helps maintain accurate and consistent

content, with special attention on branding and presentation to
ensure high levels of productivity.
It provides support for its customers by maintaining the quality of
the CMS. Its strategic infrastructure is perfect for managing content,
documents, rich media files, images, and records.

7. Squarespace

Another popular CMS platform that came out around the time
WordPress made its appearance is Squarespace.

Like WordPress, it allows users to develop a website and install

various themes. Content such as text, images, and videos can be
easily managed. However, it isn’t open source.

Tools include the ability to add logos or switch templates, fonts, and
color using the software’s Style Editor. The integration with Aviary
permits online photo editing.

It also allows users to search for Getty Images, preview and purchase
licenses at a discount. And as a blogging platform, Squarespace
helps to add content, save posts, publish them later, set them up with
iTunes podcasting, etc.
It offers three plans, $18-$40/month, offering SSL security, Zapier,
and Google AdWords credit.

Features of Content management system:

• Workflows, reporting, and content organization

It Make sure you to track the details of your content from start
to finish, from authoring, editing, and approval to publication,
promotion, and reporting.
The ability to customize and control workflows within your
CMS will help everyone work together smoothly and stay on
track with deadlines. And with features like intelligent
reporting tools and dashboards, you’ll be able to keep tabs on
different categories of content, like content that’s awaiting
approval and content per topic.
• Security
Making sure your business is secure from cyber-attacks is
incredibly important. Not only do attacks interrupt the
continuity of your business, but they also cost you huge
amounts.
Most CMS come with a fairly robust set of security features,
such as advanced authentication, strict permissions, firewalls
and protection against malware attacks.
• Omnichannel and Multilingual Support
 A Web Content Management system that supports easy multi-
language, multi-channel delivery not only makes this job much
easier, but it also empowers local brand and content managers
to run localized campaigns on the channels best suited for their
markets while maintaining the global brand identity.
• User-friendliness
Empowering your employees to support your globalization
efforts starts with simplifying the process they use to do so.
Using a content management system that is intuitive for the
end-user, and that allows employees to quickly re-use branded
components such as images, designs, and experiences, will
encourage teams to take ownership of the local experience -
especially if it also allows all users to use the system in their
preferred language.
A system that supports straightforward approval work flows
will make the lives of brand managers easier and will in turn
support continued effort and excellence in the globalization
process.
• Testing & Experimentation
To further support your global teams in their localization of the
brand into new markets, it’s crucial that they can quickly
evaluate the results of their efforts and take autonomous action
based on this feedback.
 The easiest way to do this is to ensure that the CMS you use has
built-in experimentation capabilities for easy testing of content
and experience elements, whether on desktop, mobile, or other
channels.
• Personalization
CMS system allows you to automatically personalize digital
experience elements like campaigns, content, or product grids
will provide more agility to global teams, as they can easily
create variants of the site experience from one global system. It
will also allow businesses more control over the global brand,
supporting globalization at scale.
• Analytics
Use a content management system that has a built-in analytics
engine, so your marketing teams, content creators, and brand
managers can easily spot visitor trends and opportunities for
improvement in the digital experience based on local visitor
data. It’s even better if the system can provide this information
per persona, which will give you much more precision in
optimizing the content served to your visitors around the world.
• Scalability
Businesses that run their CMS in the cloud will be able to scale
their globalization efforts much faster, with development teams
able to roll out updates to the digital experience worldwide with
 just a few clicks, while taking advantage of the uptime and
continuous improvements offered by cloud providers.

Uses Of Content Management System:

• One major advantage of a CMS is its collaborative nature.

Multiple users can log on and contribute, schedule or manage
content to be published. Because the interface is usually
browser-based, a CMS can be accessed from anywhere by any
number of users.
• The second major advantage of a CMS is that it allows non-
technical people who don’t know programming languages to
easily create and manage their own web content. The drag-and-
drop editors of a typical content management platform allows
users to enter text and upload images without needing to know
any HTML or CSS (programming languages).When a company
uses a CMS to publish its web pages, it reduces its reliance on
front-end developers to make changes to the website, making it
quicker and easier to publish new web pages.
• Simplified Collaboration and Team Content Building-A CMS
makes it easy for multiple users to collaborate on a single piece
of content. It is your one-stop-shop for all your content creation
and collaboration. For example, the writer can write the blog
post while the graphics designer can insert images. Then, the
 editor or content manager can check it for brand consistency
and publish it on the website.
• Simplified Content Scheduling-Content management software
allows you to draft your content and schedule it for later
publishing. You can schedule content a few days, weeks, or
even months in advance so you don’t have to worry about them
getting lost somewhere.
• Instant content updates. A CMS enables users to manage and
update content in real time -- without needing to wait for a
developer.
• Easy to scale. A CMS makes it easy for businesses to add new
web pages as their business grows without the need for a
developer.
• Easy to update. Development teams can roll out updates with
just a few clicks.
• Content management systems have the best security features
that protect your content and website from the hackers you can
have complete control of access to your content.

Companies that used Joomla as their content management

system

There are a number of reasons that open-source software systems are

good for businesses. Joomla, a free open-source content
management system, is one of the most popular. By February of
2014, it had been downloaded more than 50 million times. Statistics
show that it is now the second most used system on the Internet. Full
customization, there are more than 7,700 extensions, both free and
commercial, available in their extension directory. Version 3.5,
released earlier this month, offers 34 new features in addition to
other popular features such as a search function, page caching, RSS
feeds, news flashes, blogs, and language internationalization
support.

Customization, security, and language internationalization support

are some of the features that make Joomla so attractive to so many
multi-national corporations. Five of the biggest multi-national
business organizations that use open-source Joomla benefit from the
expertise of thousands of cutting-edge software developers working
towards the common goal of continual improvement.

EBay
American multi-national
corporation eBay was founded in
1995 by Pierre Omidyar, who was
himself a computer programmer.
Headquartered in San Jose,
California, the company now has operations in over 30 countries
worldwide. On September 21, 1998, eBay went public with the
target share price of $18 being far surpassed on the first day of
trading, when shares sold for $53.50. By 2008, the company had
more than 15,000 employees. In 2015, it reported net revenue of $2.1
billion dollars. It seems fitting that a company begun by a computer
programmer uses Joomla as its content management software.

General Electric
In 2012, General Electric was
listed in Forbes as the fourth-
largest company in the world. The
GE brand name itself was valued
at $28.8 billion dollars. Their
slogan “Imagination at work”,
may be one of the reasons that the company has appeared for 21
years on the Fortune 500 list, ranking at number eight this year. To
promote innovation, GE ran a two-year campaign to tell the stories
of innovators who were “reshaping the world through act or
invention”. Joomla provides all the necessary tools for companies to
fully utilize their imaginations when creating interactive websites
and content for their customers.
 IKEA

The world’s largest furniture seller

since 2008, IKEA uses Joomla to
reach customers in 381 stores in
47 countries. In 2010, the
company reported $23.1 billion
dollars in sales. In October of
2012, those sales rose an additional 3.1 percent to $37.9 billion
dollars due to growth in Russia, China, and the U.S. In 2004, Ikea
was named by Working Mothers magazine as one of the 100 Best
Companies for Working Mothers. The company was ranked at
number 80 of Fortune’s 200 Best Companies to Work For in 2008.

Harvard University

Harvard University, established in

1636, has the largest university
endowment in the world, which
was valued at $32 billion dollars in
2011. The Harvard University
Library System includes
approximately 80 individual
libraries with more than 18 million
volumes, making it the largest academic library in the U.S. and one
of the largest in the world. With 16,000 staff and faculty, it is one of
the world’s most prestigious universities, and was ranked at the top
for academic performance in 2014. In 2011, Harvard was ranked at
number one in the world in terms of how many alumni hold CEO
positions in Fortune Global 500 companies.

In a comparison of content management software, Joomla was

described as more “polished and refined” than Drupal CMS, another
popular system. One of the criteria used to reach this conclusion was
the ability of users to achieve a greater level of control over their
websites. Joomla users are able to choose to be offline after
installation and look at all the configurations before the final step of
the installation. Installation. Joomla also provides an additional
security feature, in that the installer requires removal of the
installation code folder after the installation has been completed.

Additional features that make Joomla the choice for so many

successful businesses include a greater number of themes to choose
from and the ability to upgrade the core from the back end.
Upgrading has been made as simple as logging in, going to the
update tab, and clicking “install update”. Joomla free open-source
software presents a serious challenge to the old business adage that
one get what they pay for. In this case, all users, whether an
established tech-savvy business or a new blogger building their first
website, are getting much more.
Others

Governments use Joomla

Joomla is used by many national and regional government sites.

International organizations such as United Nations and the European
Union use Joomla, and so do governments from the U.S.A., the U.K.
and Portugal to Indonesia, Sri Lanka, and Mongolia. One example
is https://www.casarosada.gob.ar, the official website for the
president of Argentina, shown below:

Corporations use Joomla

Joomla powers many business, entertainment and news websites and

can handle large amounts of traffic. Businesses from Porsche to
Danone to Ikea to General Electric have led the way in their use of
Joomla. One great example is the car company Peugeot, whose
Joomla site at https://www.peugeot.com is shown in the image
below:
Many leading businesses use Joomla for building many sites in
different countries. For example, Nintendo uses Joomla for sites
targeted at several European countries,
including https://nintendo.dk, https://nintendo.se, https://nintendo.n
o and https://nintendo.fi.

Media sites use Joomla

Leading newspapers in Chile, Italy, Nigeria, the Philippines and

many other countries use Joomla. One of the most popular
entertainment sites in the Netherlands, https://npo3fm.nl, is built in
Joomla, as seen below:

Tourism sites use Joomla

Tourist destinations and attractions around the world use Joomla to

show their best side to tourists. One prominent example is the
Monaco Yacht Show, whose beautiful website is available in both
English and French at https://monacoyachtshow.com. See the image
below:

Famous people use Joomla

Individuals often choose Joomla for their personal sites, and that
includes many celebrities. Michael Phelps, the record-breaking
swimmer, uses Joomla at https://michaelphelps.com:
Conclusion:

• A CMS is a piece of software that helps you create and manage

content for your website using a human-friendly interface,
rather than needing to work directly with the code. Basically, a
CMS makes managing a website much easier for people of all
technical levels. It can be a good solution to a project if the
required core functionalities are already built into it.
• Enterprises choose CMS based solutions based on their
functional requirements, customer support offered and analysis
of data gathered from current trends.
• As you noticed, a Content Management System can make
creating powerful and easy to use websites more manageable.
• The College of Natural and Social Sciences Website is a good
example of how neat it is. Content management systems can
contribute to the flexible management of online and offline
platforms such as websites. Here, users can edit content such as
texts, images or videos and publish them. Many systems are not
only open source, simplifying content publishing; they come
with a large and helpful community.

Thank you