INDUSTRIAL VISIT REPORT

ON
PARLE, APC ,DABUR

INSTITUTE OF MANAGEMENT
SCIENCES, UNIVERSITY OF LUCKNOW
Submitted by
ANURAG SHUKLA
ROLL NO. 11001116014
MBA(HR&IR) 3rd Sem
 ACKNOWLEDGEMENT

Writing this industrial visit report happens to be one of the greatest

achievements in this phase of my life. Express my heartiest thanks to those
who provided me tremendous support and making it a useful firsthand
experience. I am indebted to those who helped me in one way or the other in
heavy indeed. I take the opportunity to thank all of them. I am very thankful
to our Director Dr. Raj Kumar Singh and Coordinator Mrs. Archana Raj
ma’am who gave us the excellent platform of doing something in
management field at Industrial Visit.
I am thankful to the PARLE BISCUITS Pvt Ltd., Pantnagar where I
able to prepare this project report. I express great sense of gratitude to HR,
head, in DABUR , Mr RITESH SINGH who gave me the opportunity to
learn with his prestigious his valuable guidance, integrated support and
perceptive criticism helped me to conceptualize this research work his
guidance is precious and unforgettable experience which will help me in my
future.
I Specially thanks to Mr Shishir Agarwal Director (Plant Head) and
Mr Anil Singh for paying their kind support, guidance and cooperation for
the successful completion of this study at APC by Schneider Electric at
Udham Singh Nagar.
 I also thank Mr. Ritesh Singh, Controller – HR at Dabur, Pant
Nagar, Rudrapur for paying their kind support, guidance and cooperation for
the successful completion of this study at Dabur.
There academic excellences, immense interest, scholarly suggestions and
affable temperament have been the source of inspiration and motivation
which helped me to complete this report.
I want to offer my sincere thanks to all the staff members of
PARLE, , APC & DABUR. I also indebted to the respondents for their
valuable support and kind cooperation for the purpose of study.

ANURAG SHUKLA
MBA (HR & IR) 3rd SEM
Roll No. 11001116014
IMS, UNIVERSITY OF LUCKNOW
 EXECUTIVE SUMMARY

The importance of Human Resource Management is being increasingly

realized in industrial and non-industrial organization both in India and
abroad. The realization has come about because of increasing complexity of
tasks if managers and administrators. In most organizations the problem of
getting the competent and relevant people, retaining them, keeping up their
best to the organization, are now viewed as the critical problems.
So with this reference the project related to the industrial visit for the study
of the HR Practices has been conducted. We had visited Parle &Dabur at
Pant Nagar and APC at Udham Singh Nagar. We had concluded data from
visits and tried to summarized in this project from primary research. It
emphasizes on the importance of a clear cut organization structure and
culture to avoid any confusion in order to achieve maximum results with
minimum resources.
The project report is aimed to cover maximum knowledge of HR Practices
followed in organization and how the performance is evaluated of the
employees, what primary factors are considered, how data is maintained and
finally the evaluation done. Here the HR practices of the companies have
being explained with their products profiles and competitors. The practical
knowledge has been gained mainly by observing all the activities taking
place in the HR department. This is a brief study done to enhance
understanding of the subject HR, how it is practically implemented, why it is
necessary , its implications and benefits.
 PREFACE
Human Resource Management is both an academic theory and a business
practice that addresses the techniques of managing a workforce. The
theoretical discipline is based on the assumption that employees are
individuals with varying goals and needs, and as such should not be thought
of as bonded labour or can be purchased at price. The field takes a positive
view of employees and study of practices followed by organization to
manage this intellectual capital to their maximum satisfaction, so that they
can work to best of their ability. So, as a MBA student I must know the
practical implication of concepts of Human Resource Management, IMS
has given me this golden opportunity to meet this end, by means of this
Project work.
Project work consists of visit to the company and collecting the
information about the practices being followed there, as an HR student my
aim was to get a deep insight into HR functioning and to know about the
vital role that HR department plays in functioning of other departments.
I have done my Project from PARLE, Dabur & APC., Rudrapur, as a
requirement for the degree of MBA(HR&IR). I hope to provide relevant
information about the various HR functions of the Organization in a
nutshell by means of this report. It had been a constant endeavor to remain
informative and to the point.
 CONTENTS

 Acknowledgement
 Preface
 Company Profiles
Parle
 Introduction & History
 Evolution & Growth of Industry
 Products & Services of Parle
 Competitors
Dabur
 Introduction & History
 Products and Financial Analysis
 Competitors
 Market Strategy
APC
 Introduction & History
 Achievements
 Work Flow Model
 Functional Areas – HR & Personnel Dept.
 Safety and Health Management

 Executive Summary
 Conclusion
 Bibliography
 PARLE

HISTORY

A long time ago, when the British ruled India, a small factory was set
up in the suburbs of Mumbai city, to manufacture sweets and toffees. The
year was 1929 and the market was dominated by famous international
brands that were imported freely. Despite the odds and unequal competition,
this company called Parle Products, survived and succeeded, by adhering to
high quality and improvising from time to time.
A decade later, in 1939, Parle Products began manufacturing biscuits,
in addition to sweets and toffees. Having already established a reputation for
quality, the Parle brand name grew in strength with this diversification. Parle
Glucose and Parle Monaco were the first brands of biscuits to be introduced,
which later went on to become leading names for great taste and quality.
 Apart from being the world's largest selling biscuit, Parle - G is
winner of 8 Gold and 11 Silver awards at the Mond Selection Awards – the
global standard for quality in Food category.
Secret of success

In keeping with our philosophy, we believe in adding value and spreading

the goodness around to improve the quality and safety of human life.
Our success today can be attributed to our members of the family
and their dedication that has resulted into success of the Parle brand name in
the market.

Market share

Over the years, Parle has grown to become a multi million US $ company.
Parle enjoys the 40% share of the total biscuit market & 15% share of
total confectionery market in India

THE STRENGTH OF THE PARLE BRAND

Over the years, Parle has grown to become a multi-million US Dollar

company. Many of the Parle products - biscuits or confectionaries, are
market leaders in their category and have won acclaim at the Monde
Selection, since 1971.
Today, Parle enjoys a 40% share of the total biscuit market and a 15% share
of the total confectionary market, in India. The Parle Biscuit brands, such as,
Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody,
Poppins, Mangobite and Kismi, enjoy a strong imagery and appeal amongst
consumers.

Be it a big city or a remote village of India, the Parle name symbolizes

quality, health and great taste! And yet, we know that this reputation has
been built, by constantly innovating and catering to new tastes. This can be
seen by the success of new brands, such as, Hide & Seek, or the single twist
wrapping of Mango bite.
In this way, by concentrating on consumer tastes and preferences and
emphasizing Research & Development, the Parle brand grows from strength
to strength.

The Quality Commitment

Parle Products has one factory at Mumbai that manufactures biscuits &
confectioneries while another factory at Bahadurgarh, in Haryana
manufactures biscuits. Apart from this, Parle has manufacturing facilities at
Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories at
Bahadurgarh and Neemrana are the largest such manufacturing facilities in
India. Parle Products also has 14 manufacturing units for biscuits & 5
manufacturing units for confectioneries, on contract.
All these factories are located at strategic locations, so as to ensure a
constant output & easy distribution. Each factory has state-of-the-art
machinery with automatic printing & packaging facilities.
All Parle products are manufactured under the most hygienic conditions.
Great care is exercised in the selection & quality control of raw materials,
packaging materials & rigid quality standards are ensured at every stage of
the manufacturing process. Every batch of biscuits & confectioneries are
thoroughly checked by expert staff, using the most modern equipment.

The Marketing Strength

Parle brand have found their way into the hearts and homes of people all
over India & abroad.
Parle has more than 3000 wholesalers, catering to 4, 25,000 retail outlets.
There are 31 depots and C&F agents supplying goods to the nation wide
distribution network

The extensive distribution network, built over the years, is a major strength
for Parle Products. Parle biscuits & sweets are available to consumers, even
in the most remote places and in the smallest of villages with a population of
just 500.

Parle has nearly 1,500 wholesalers, catering to 4, 25,000 retail outlets

directly or indirectly. A two hundred strong dedicated field force services
these wholesalers & retailers. Additionally, there are 31 depots and C&F
agents supplying goods to the wide distribution network.
The Parle marketing philosophy emphasizes catering to the masses. We
constantly endeavor at designing products that provide nutrition & fun to the
common man. Most Parle offerings are in the low & mid-range price
segments. This is based on our cultivated understanding of the Indian
consumer psyche. The value-for-money positioning helps generate large
sales volumes for the products.
PARLE G - THE EVOLUTION!!!

Parle-G has been a strong household name across India. The great
taste, high nutrition, and the international quality, makes Parle-G a winner.
No wonder, it's the undisputed leader in the biscuit category for decades.
Parle-G is consumed by people of all ages, from the rich to the poor, living
in cities & in villages. While some have it for breakfast, for others it is a
complete wholesome meal. For some it's the best accompaniment for chai,
while for some it's a way of getting charged whenever they are low on
energy. Because of this, Parle-G is the world's largest selling brand of
biscuits.

Launched in the year 1939, it was one of the first brands of Parle
Products. It was called Parle Glucose Biscuits mainly to cue that it was a
glucose biscuit. It was manufactured at the Mumbai factory, Vile Parle and
sold in units of half and quarter pound packs.

The incredible demand led Parle to introduce the brand in special

branded packs and in larger festive tin packs. By the year 1949, Parle Gluco
biscuits were available not just in Mumbai but also across the state. It was
also sold in parts of North India. By the early 50s, over 150 tonnes of
biscuits were produced in the Mumbai factory. Looking at the success of
Parle-G, a lot of other me-too brands were introduced in the market. And
these brands had names that were similar to Parle Gluco Biscuits so that if
not by anything else, the consumer would err in picking the brand. This
forced Parle to change the name from Parle Gluco Biscuits to Parle-G.
 Originally packed in the wax paper pack, today it is available in a
contemporary, premium BOPP pack with attractive side fins. The new
airtight pack helps to keep the biscuits fresh and tastier for a longer period.

Parle-G was the only biscuit brand that was always in short supply. It
was heading towards becoming an all-time great brand of biscuit. Parle-G
started being advertised in the 80's. It was advertised mainly through press
ads. The communication spoke about the basic benefits of energy and
nutrition. In 1989, Parle-G released its Dadaji commercial, which went on
to become one of the most popular commercials for Parle-G. The
commercial was run for a period of 6 years.

Parle-G grew bigger by the minute. Be it the packs sold, the areas
covered or the number of consumers. It became a part of the daily lives of
many Indians. It wasn't a biscuit any more. It had become an icon. The next
level of communication associated the brand with the positive values of life
like honesty, sharing and caring.

In the year 1997, Parle-G sponsored the tele-serial of the Indian

superhero, Shaktimaan that went on to become a huge success. The
personality of the superhero matched the overall superb benefits of the
brand. Parle extended this association with Shaktimaan and gave away a
lot of merchandise of Shaktimaan, which was supported by POS and press
communication. The children just could not get enough of Parle-G and
Shaktimaan.
 In the year 2002, it was decided to bring the brand closer to the child
who is a major consumer. A national level promo - `Parle-G Mera Sapna
Sach Hoga' was run for a period of 6 months. The promo was all about
fulfilling the dreams of children. There were over 5 lakh responses and of
that, over 300 dreams were fulfilled. Dreams that were fulfilled ranged from
trips to Disneyland at Paris & Singapore; meeting their favorite film star
Hrithik Roshan; free ride on a chartered plane; 20 scholarships worth Rs
50,000; a special cricket coaching camp with the Australian cricketer –
Ricky Ponting; etc.

The year 2002 will go down as a special year in Parle-G's advertising

history. A year that saw the birth of G-Man - a new ambassador for Parle-
G. Not just a hero but also a super-hero that saves the entire world,
especially children from all the evil forces. A campaign that is not just new
to the audiences but one that involves a completely new way of execution
that is loved by children all over the world - Animation. A TV commercial
that showed G-Man saving the children from the evil force called Terrolene
launched this campaign. It was also supported by print medium through
posters and streamers put up at the retail outlets. G-Man, a new superhero
of Parle-G has the potential of making it big. And will be supported by a
campaign that will see many a new creative in the future so as to keep the
children excited and generate pride in being a consumer of Parle-G.
 To make the brand much more interesting and exciting with children,
it was decided to launch a premium version of Parle-G called Parle-G
Magix in the year 2002. Parle-G Magix is available in two exciting tastes -
‘Choco’ and ‘Cashew’. The year 2002 also witnessed the launch of Parle-G
Milk Shakti, which has the nourishing combination of milk and honey,
especially launched for the southern market.

Parle-G continues to climb the stairs of success. Take a look at the

global market where it is being exported. First came the Middle East then
USA followed by Africa and then Australia. An Indian brand, that's
exported to almost all parts of the world. After all that's what you would
expect from the Parle-G World's Largest Selling Biscuit.

However, Parle Products also manufactures a variety of premium

products for the up-market, urban consumers. And in this way, caters a range
of products to a variety of consumers.

PRODUCTS AND SERVICE PROFILE OF THE

ORGANIZATION COMPETITORS

The PARLE product range is a genuine treat for every snack lover. The
biscuit alone have such variety, catering to diverse paletters, there’s
something for everyone. And the tantalizing array of sweetmeats is just the
cherry on top.
PARLE Biscuits
Parle biscuits are linked with factors of power and wisdom providing
nutrition and strength. Parle biscuits are indeed much more than a tea-time
snack, they are considered by many to be an important part of their daily
food. Parle can treat you with a basket of biscuits which are not only
satisfying but are also of good and reliable quality. Parle biscuit cater to all
tastes from kids to senior citizens. They have found their way into the Indian
hearts and home
Parle-G
Krackjack crispy creams
Krackjack Cookies (new)
Monaco
Milk Shakti
Kreams
PARLE 20-20
Parle Marie Melody
Hide and Seek Milano
NImkin
Digestive Marie
PARLE Confectioneries
Right from candies to toffees, the sweet 'n' treat category of the Parle
product range is a genuine treat for every snack lover. This category can
satisfy one's taste and at the same time create a desire for more. These
confectioneries are a sheer delight to the taste buds and have a universal
appeal. Parle Biscuits and confectioneries, continue to spread happiness &
joy among people of all ages.

Melody
KISMI GOLD (NEW)
Orange Candy
Kismi TOFFEE
Kaccha mango bite
POPPINS
Mango bite
XHALE
PARLE Snacks
Salty, crunchy, chatpata and crispy caters to the bunch of Parle snacks. You
can now treat your loved ones with this yummy lot. Parle snacks are a
complete delight to the taste buds and can create the desire for more and
more. These snacks will not only satisfy your tummy but will also sustain a
feel in your mouth to associate you with the bond of Parle.

BITES CHEESLLINGS
SIXER
MUST BITTES (new)

Competitors of PARLE :-

 BRITANNIA
  ITC
 PRIYA GOLD
 AMUL

Packaging and Labeling

Packaging:
 The time spent by a customer for picking up a product from a retail
outlet is a few seconds; therefore a package should appeal to a
customer within such a small interval of time. In this, both packaging
& labeling play an important role in attracting customers both visually
& psychologically.
 For Parle G: Parle G was initially recognized by its iconic white and
yellow stripped wax paper wrapper with the baby face on it. Many
competitors have tried to sell their lower quality products by copying
the packaging, trying to sell their biscuits as Parel-G; Parle-Jee etc.
Due to increasing competition Parle G now uses plastic wrappers for
its packaging. Parle-G comes in 8 different sizes: 25gms, 44gms,
93.5gms, 231gms, 340.5gms, 462gms, 577.5gms and a 1kg pack just
for Rs.30 which is not usually offered by other brands.
 Parle Hide & Seek: It initially came out with 3 variants: Mint, Orange
& Chocolate which wasn’t accepted by the masses. However, the
production of Mint & orange flavors was stopped. Chocolate is the
only flavor that is running successfully since it is India’s first
chocolate chip biscuit. . Hide & seek biscuit's current packaging has
been modified along with lower prices & better affordability rates.
 Thus there is a change in size of the product which is prevalent in the
ads. One of the advertisements shows movie actor, Hrithik Roshan
walking with a pack of hide & seek biscuits in the back pocket of his
jeans emphasizing on the small size of the product.
 Parle hide & seek Milano: This product of Parle has a flashy purple
coloured packing which attracts customers with the whole look of
Italian chocolate chip cookies.
 As in all other biscuits, packing plays an important role in Parle-G
too. The basic small packs are packed mechanically using automated
machines and are sealed using the Polly bag sealing machine. These
small packs are then manually packed into small boxes and are sent
through the conveyor belt to be packed in large cartons. 160 packets
are packed per minute. And in one big box there are 160 Parle-G
packets packed.

Before, they used to bring the packaging material from outside the
company but now it is produced in the factory premises itself. For
export purpose the packets have different languages print on them
depending upon the geographical location & demand of the people.
Each factory has state-of-the-art machinery with automatic printing &
packaging facilities.

Labeling:
 Consumers are becoming increasingly health conscious. So it is
essential to display the contents of every product. Every packet of
 Parle G, Parle hide & seek, Parle hide & seek Milano has information
about the ingredients used, nutrition facts, mailing & emailing
addresses asking for feedback, phone number, packaging date etc. All
this along with the brand name and directions are printed in Hindi too.

 Pricing Strategies
 The Parle marketing philosophy emphasizes catering to the masses. It
constantly endeavors at designing products that provide nutrition &
fun to the common man. Most Parle offerings are in the low & mid-
range price segments. This is based on its cultivated understanding of
the Indian consumer psyche. The value-for-money positioning helps
generate large sales volumes for the products.
 Parle G has adopted the Market Penetration strategy i.e. low price
along with capturing of a large market Also they focus on low prices
and provide good quality products at the same time, which means it
uses the value pricing method. This benefits Parle G by having a
competitive edge in terms of large market share which is around 40%:
both rural and urban presently.
 For setting the price of Parle hide & seek biscuit, a survey was taken
in the urban & semi-urban markets; on the basis of which hide & seek
was introduced. It was found that the potential consumers were ready
to pay a premium price for an innovative product like chocolate chip
biscuits. Thus, Parle adopted market skimming where the product is
high priced and also of high quality. It includes the cost of chocolates,
 packaging & other processing cost. All these show customer status,
which is also one of the reasons for parle hide & seek’s high price.
 A separate example for explaining the pricing strategy of Parle is its
product Parle Creams For this product Parle uses going rate method
only as a reference rate. In this case, Parle Creams were introduced
after Britannia’s Cream Treats with similar variants but at Rs.5 per
packet of biscuit and not Rs.10 like that of Britannia’s cream treats.

Public Relations
Parle has done the following for enhancing public relations:
 In the year 1997, Parle-G sponsored the tele-serial of the Indian
superhero, Shaktimaan that went on to become a huge success. The
personality of the superhero matched the overall superb benefits of
the brand. Parle extended this association with Shaktimaan and gave
away a lot of merchandise of Shaktimaan. The children just could not
get enough of Parle-G and Shaktimaan.
 American Power Conversion (APC)

INTRODUCTION & HISTORY

In Indian engineering industry today, APC the premier ISO 9001

company is a name to reckon with and the first largest manufacturer of UPS
in world. In 1981, APC became a publicly held company. The stock trades
under the name “APCC”.

Uninterruptible power supplies (UPSs) are devices that maintain the

supply of power to load even when the AC input power is interrupted or
disturbed. This is typically accomplished by drawing the necessary power
from a stored energy source, such as a battery. UPSs may also convert
unregulated input power to voltage and frequent-filtered AC power. Thus,
the UPS will provide stable power and minimize the effects of electric
power supply disturbances and variations.
 Sizes of UPSs vary, from approximately 250 VA to 1000 KVA. Small
UPSs are used for single personal computers and workstations where down
time is tolerable but data loss must be avoided. These UPSs provide enough
backup time for reliable equipment shutdown. Large UPSs provide mission-
critical applications where large-scale protection is essential.

It is the first of many great days for partners seeking the best solutions
in Critical Power and Cooling Services from the desktop to the data centre to
the factory floor. It is the first of many great days for our global customers
who have already come to trust the products, people, and services behind the
APC by Schneider electric name.

And in the first of many days for more than 12,000 employees who now
stand side-by-side ready to serve you, including:

 More than 1,600 solution engineers in the field;

 More than 500 inside support engineers; and
 More than 1,500 field service engineers who are all, in turn,

Backed by a worldwide team of more than 40000 consultants, systems

integrators, and value-added partners ready, willing, and able to take you
through a period of unprecedented change in power and cooling design.

According to Gartner Research, half of all data centers will need to

overhaul their power and cooling solutions within the next few years. At the
same time, the number of professionals qualified to design and run modern
data centers will decline 45% (AFCOM).In short, we have lot of work to do,
with fewer qualified industry experts than ever before.

And the nature of work is also changing. It is no longer fiscally

responsible to oversize power and cooling, no longer functionally practical
to handle IT-driven “demand” and facility-managed “supply” issues in
blissful isolation. After all, power in equals heat out. It did yesterday, and it
will do so tomorrow. And it will be tomorrow’s biggest problem.

This means for the businesses of today, the financial imperative of

achieving an Efficient Enterprise and the moral imperative of implementing
“green” data center systems together demand that every power, cooling, and
management component be re-evaluated in the context of an integrated
solution performing with minimal waste and maximum scalability, Power,
cooling, and management all working together, seamlessly, automatically.
No downtime, No headaches, No surprises, For today, and for tomorrow.

In response to these unparalleled changes, APC by Schneider electric

offer a unique combination of innovation and Legendary Reliability.

The industry’s most comprehensive product and solution range for all
critical applications, including home, SMB & Enterprise/IT, Facilities
Management, Process Control, Medical, etc.

The industry’s broadest service organization, with more than 1,500

dedicated professionals and almost 100,000,000 man hours in field of
expertise at your service, across more than 100 countries. Whether
delivering our newest professional services or proactive maintenance
programs across all APC by Schneider electric product lines, our field
engineers are simply world-class.

The industry’s largest R&D investment committed to delivering the

most innovative solutions, such as the award-winning and patented
InfraStruXure® power and cooling architecture, and the by Schneider
electric GALAXY / EPS range, now powering some of the largest data
centers in the world.

With industry’s most comprehensive design and management software, APC

by Schneider electric offer the industry’s most advances tools to quantify,
plan and manage the power and cooling challenges of data center.

Founded in 1981, American Power Conversion (APC) designs,

manufactures and markets products and services that improve reliability,
productivity and availability of information systems worldwide by
protecting hardware and data from the ongoing threat of power disturbances.

Our solutions include surge suppressors, uninterruptible power

supplies (UPSs), power conditioning equipment and related software for
computer and computer-related equipment, protected applications include
facilities, sites, mainframe computers, data centers, wide area networks
(WANs), local area networks (LANs), Internet and intranet equipment,
midrange computers, telecommunications equipment, home and office
workstations, and a variety of consumer electronics.
 We also protect these applications against power problems on data,
network, serial, coaxial (CATV) and telephone lines.

As of December 31, 1999, APC reached reported sales of $1.337

billion with 5,000 employees worldwide and manufacturing sites on three
continents.

ACHIEVEMENTS

APC is ranked as one of Fortune’s 1000 largest companies.

APC is recognized in the Forbes 500 list of the most profitable U.S.
companies for the second year in a row.

PC Magazine identifies APC as one of the "Top 100 Most Influential

Companies."

The Wall Street Journal ranks APC’s stock performance as the 18th best in
the 1990’s.

APC is named to Forbes’ "Platinum List of America’s Best Big Companies."

APC is included in Standard & Poor’s S&P 500 Index.

APC worldwide

APC by Schneider electric UPS Systems combined to form a $3

billion (2.4EUR billion) Critical Power & Cooling Services business unit of
 Schneider Electric. APC offer the industry's most comprehensive product
and solution range for critical IT and process applications in industrial,
enterprise, small and medium business and home environments. APC
solutions include uninterruptible power supplies (UPS), precision cooling
units, racks, and design and management software, including the industries
only integrated power, cooling, and management solution. Backed by the
industry's broadest service organization and an industry leading R&D
investment, the combined company's 12,000 employee’s help customers
confront today's unprecedented power, cooling and management challenges.
Schneider Electric, with 112,000 employees and operations in 190 countries,
had 2006 annual sales of $18 billion (EUR 13.7 billion).

 APC by Schneider electric has industry leading financial position

- Combined 2006 revenue of US$3 billion (2.4€ billion)

- 12,000 employees worldwide
- Manufacturing in the U.S., Europe, Asia Pacific, Latin America
 Backed by world leader Schneider Electric - The world’s power and
control specialist
- 2006 revenue US$18 billion (13.7€ billion)
- 105,000 employees globally
- Operations in 190 countries
 APC by Schneider electric is a private limited company mainly producing
electronic products, a part of Schneider Electric. APC stands for American
Power Conversion.

APC stands for,

A – Accountability
P – People
C – Customer

APC’s History
Three Massachusetts Institute of Technology (MIT) Lincoln Labs' electronic
power engineers founded American Power Conversion in 1981.
 Neil E. Rasmussen (Sr. VP, CTO and Director of APC)
 Emanuel E. Landsman (VP)
 Ervin F. Lyon (Retired)

At the time, the research and development efforts of these three men
were focused on solar power. Over the next few years, government funding
and incentives in the solar arena began to dry up. In response, APC shifted
its focus to power protection, introducing its first UPS, the 750, in 1984. The
need for capital to support this growing business was satisfied in July 1988
when APC became a publicly held company. The stock, trading under the
symbol "APCC," was priced at $.125 per share when adjusted for stock
splits.
 It is well known that computer systems require back-up power
solutions. It was quite common for a mainframe computer to have a large
uninterruptible power supply (UPS) and generator installed in tandem. APC
came at the market from a different perspective. Industry trends involving
the personal computer made APC management realize that smaller UPSs
were necessary for the market that included personal computers, PC servers
and their networks.

Over the years, APC has developed a global, end-to-end, product

offering targeted at four strategic application areas: Home/Small Office;
Business Networks; Access

Providers and Data Centers & Facilities Internal product development has
been augmented with strategic acquisitions to form an industry leading
product portfolio.

Throughout the world, the APC brand has become synonymous with quality
power back-up and management solutions.

Today, APC is a leader in its industry, employing over 5,000 people

worldwide, and is listed among the prestigious Fortune 1000, Forbes 500,
Nasdaq 100 and S&P 500 rankings.
 APC interactive solutions AG were set up in April 2000 through a
merger of Philips Multimedia and LB- Data. Private investors hold 46.35
percent of the company, another 20.48 percent are held by Philips Austria
GmbH, 13.69 percent are held by the LB-Data group and 15.78 is held by a
consortium of investors. The rest, i.e. 3.69 percent is held by the
management and the staff.

In today's "always on, always available" world where businesses can't

stop and downtime is measured in dollars, American Power Conversion
(APC) provides protection against some of the leading causes of downtime,
data loss and hardware damage: power problems and temperature. As a
global leader in network-critical physical infrastructure (NCPI) solutions,
APC sets the standard in its industry for quality, innovation and support. Its
comprehensive solutions, which are designed for both home and corporate
environments, improve the manageability, availability and performance of
sensitive electronic, network, communications and industrial equipment of
all sizes.

Known for its quality, innovation and industry leading service and
support, APC has perhaps the longest list of accolades in its industry. Not
satisfied with this, APC is working diligently to achieve its corporate
mission of creating delighted customers by improving the manageability,
availability and performance of information and
Communication systems through the rapid delivery of innovative solutions
to real customer problems

Headquarter
From corporate headquarters in West Kingston, RI, APC operates
sales offices throughout the world and manufacturing facilities on three
continents. Together, APC’s global teams work to fulfill their mission of
creating delighted customers.

Global Presence
APC’s corporate offices are located in West Kingston, Rhode Island.
The Company has sales offices throughout the world; manufacturing
facilities in the U.S., Ireland, Switzerland, Denmark, Philippines, China,
India, and Brazil; and ships product to approximately 160 countries. In 2005,
52% of APC’s revenues were in the Americas (North and Latin America),
30% were in Europe, the Middle East and Africa and 18% were in Asia. As
of December 31, 2005, APC had approximately 7,580 full-time employees
worldwide.

Manufacturing Units
 In USA : West Kingston, East Providence & Rhode Island;
 In Ireland : Galway and Castlebar

 In Philippines : Laguna and Cavite (P1, P2 ,P3 )

 In China : Suzhou
  In India : Bangalore (IDF1,IDF2,IDF3 & IDF4)

 In Brazil

Business Scopes & Products

APC interactive solutions AG offer overall solutions for interactive

terminals with the focus on multimedia payphones, multimedia terminals
and POS/POI/POP media for indoor or outdoor use. Purpose is to create
interactive networks of public screens that reach across borders. The most
important business areas of APC interactive solutions AG are landline
telecommunication, tourism, e-government and retail.

Facts & Figures

APC interactive solutions AG is on a good track with pound 4.8

million revenue in 2005, 20 percent higher than in the year before. Leading
market positions have been maintained or even strengthened in all business
areas. In 2006, the company’s revenue increased by twice the amount of
2005, with 10 percent of revenue being invested in research and
development activities.

Nature of Business
APC sets itself apart from the competition in several ways:

 Global one-stop solutions - APC provides worldwide access to "best-

of-breed" offerings;
  Financial strength - APC's financial strength makes it an attractive
partner;

 Efficient manufacturing - APC provides high quality products to

customers worldwide;

 Innovative product offerings - APC designs solutions to address "real"

customer needs.

 Sophisticated power management software – APC’s in-house software

team develops power management software that supports the
industry’s leading operating systems and Server Management
platforms, in addition to offering Web Management capabilities.

Key Application Areas

Today, the Company focuses its efforts on four key application areas: 

 Home/Home Office
 Business Networks

 Access Provider Networks

 Data Centers and Facilities

 Each requires customized efforts for products, sales and marketing,
but each has a common theme: high availability is increasingly essential.
APC is positioning itself to be the preferred brand worldwide in all four of
these application areas.

About APC India

The company first set up a Manufacturing plant in Bangalore in 1999

to support domestic Sales After a couple of successful years of
manufacturing experience, India became a global manufacturing hub.
Subsequently set up four more factories in Bangalore and currently supports
around 35% of the world wide requirements of the company.

 5 Plants in Jigani, Bangalore, India, 100% EOU Unit

 APC was awarded the highest Exporter for the fifth Consecutive year
by STPI for EHTP operations
 Manufacturing 21000 -23000 units per Day
 Over 1800 employees
 Exports approx 95% of products manufactured
 ISO9001-2000 Certified,ISO14001 Certified

EXIM Export award for the Last consecutive 2 years Best Productivity
in APC worldwide facilities

MERGERS AND ACQUISITIONS

During 2000, APC acquired a number of companies to broaden its

current product offering. APC purchased Airflow Company as well as U.K.
based Advance Power. APC acquired privately held ABL Electronics
Corporation. Earlier transactions include the 1998 acquisition of Silicon
A/S. These acquisitions have helped APC in providing expansive product
offering, enabling APC to leverage its global scale, strengthen channel
presence, and to deepen APC’s penetration into network and desktop
environments worldwide.

APC India’s Key Customers

 WIPRO,
 Infosys,
 Sun Micro Systems,
 Financial Technologies,
 Bharti, MTNL, BSNL, VSNL,
 Reliance Infocom,
 Reliance Industries,
 ICICI Bank, Bank of Baroda, Standard Chartered Bank, HSBC, CITI
Bank, SAP India, HP, IBM, Bajaj Alliance.

WORK FLOW MODEL (END TO END)

Work flow explains how the good have been accepted from the
customer, the procedure for booking goods-first consignee and cosigner
details, number of articles in a pack, weight of a pack and the value. The
goods forwarding note consist of consignee and consignor details with
source and destination of the goods to be parceled.
 APC by Schneider electric

Administration Manufacturing Solution delivery Market access

operations groups groups

HR Manufacturing Product- Sales

IT Purchasing development Marketing
Finance Service Product- Communications
Legal management Market research
CEO Research

 APC by Schneider electric offer the industry’s most comprehensive product and
solution range for critical IT and process applications in industrial, enterprise,
small sand medium business and home environments.
TO REACH A CUSTOMER

Retail

Catalog

IT Distributor
IT Seller

Electrical Distributor

APC End User

HPP Power Specialist

Electrical
Contractor
Manufacturer’s rep. firm

OEM

APC by Schneider electric solutions include uninterruptible power

supplies (UPS), precision cooling units, racks, and design and management
software, including the industries only integrated power, cooling, and
management solution.
 ORGANIZATION STRUCTURE

Outsourcing General Manager Support

-HR
-Service
-Finance

Production Quality Supply chain Mfg-tech Test Engg Plat form Sourcing

-IDF -HOD -HOD SCM -HOD -Test Platform -HOD

-managers Quality -Managers Mfg. tech Managers Manager Sourcing
-IDF -IDF -Team -managers -Team s -Managers
-Team managers Leaders -Team Leaders - -Team
Leaders -Engineers -Engineers Leaders - Engineer Leaders
-cell -QA -In changes -Sourcing Engineers s Sourcing
leaders technicians specialist - -Repair specialist
Operators Technicia Technici
ns ans
 FUNCTIONAL AREAS

1. HR DEPARTMENT

HR Head

Staffing Learning & HR business HR systems Outsourced

Development Partners agencies

1. Labour
statutory
compliance
2. Outsourced
labour.

The concept of personnel management at APC has undergone notable

changes over part twenty five years. The focus of the function shifted from
more administration to proactive human resource development over the
years.

 Proper functioning of activities like,

o Recruitment
o Training
o Placement
  Apprentice training
 Workshops
 Training in specific product and process

HUMAN RESOURCE DEVELOPMENT – INDIA HR VISION AND

ROLE

Vision

To be a high performance team and a trusted HR business partner to ensure

organizational objectives are met through our people.

Role
 A trusted HR partner
 Champion the cause of our employees and balance the needs of the
organization and its people
 A change agent
 An expert HR administrator – delivering the best in class HR services
 Subject matter/functional expert

HR Indices – HR Performance
 Employee Turnover – Attrition rate: Ensure that the attrition rate is
below industry standards and work towards lowering the attrition rate
from the current rate.
 Employee Satisfaction Index: Ensure that there is a healthy ESI in the
organization work towards constant improvement of ESI.
 Productivity - Contribution per employee: Maintain a healthy
contribution per employee (production, revenue, profit, and services)
and work towards constant improvement of the same.
 Training days per employee: Work towards achieving 40 training
hours per employee per annum and thereafter work towards constant
improvement every year with the organizational capability strategies.

 Employee cost: Ensure that the employees’ costs in the organization

are within budgeted plans and yet remain competitive in the
employment market.
 Discipline – Industrial Relations Index - Man Days’ Utilization:
Ensure that no days are lost due to any industrial strife and
maintaining healthy employees in the organization.
 Average days to hire: Ensure that the average days to hire are agreed
limits and on par with market standards.
 Cost of hire: Ensure that the cost of hiring is contained within
budgeted plans and yet ensure a healthy “average days to hire”.
 Absenteeism rate: Ensure that absenteeism is contained to within
agreed levels and yet maintaining a healthy work-life balance.
 Safety incidents: Work towards zero incidents and zero causality.
 2. PERSONNEL ADMINISTRATION DEPARTMENT

The personnel administration department designs all the policies, rules

and procedures relating aspects of HRM and is intended to serve as a basis
fro the effective and uniform implementation of this across the entire
organization. In other words it is just managing the people by personnel
policy.

A personnel department has four divisions:

1. Establishment –

The establishment division deals with all the activities relating to

recruitment, promotion, performance appraisals, transfer policy,
retirement.
Health scheme with co-operation of finance department
Medical scheme
Family planning incentive
Insurance

a) Recruitment:
 At executive level, APC prefers engineer,
 HRD and P&A department - MSW graduates/ MBA (HR
specialization)
 Marketing - MBA (Marketing)
 Finance – MBA (Finance), CA, ICWA
 APC prefers technical people, whenever they need engineers. APC
conducts written tests for freshets and technical interview for people with
experience. On the basis of the merit in the entrance test the engineers are
recruited. Otherwise an advertisement is given in newspaper whenever the
vacancy is generated and later on the basis of interview the selection is done.

Classification of employees:

Full Time Employee (FTE) - Is the one who is on regular payrolls of

company & entitled for all the benefits extended by the company

Temporary Employee – is the one who may work either on a full or part-
time schedule but are usually hired for a specific project or for a finite
period of time.

Probationer – Is the one, who is hired to fill the vacancy of Permanent

Position. On satisfactory completion of probationary period of service
which is 3 months, he will be confirmed as a Full Time Employee.
However, the probation period may be extended for maximum period of
another 3 months & if still the performance is not found satisfactory, the
services may be terminated during / at the end of the probation period /
extended probationary period.

Consultants – Is the one who is hired for their specialized knowledge &
engaged on a fixed retainer basis or paid on fees basis for services
rendered and are not employees of the company. A written contract
 specifying the time period of the contract and amount payable is executed
in all such cases.

Contractor or Contractor’s Employees - Is the one, who is been hired

for specified activities which are incidental to the company’s operations
and are of intermittent nature

Project Trainees – Is the one, who undergo training for a short period of
time, as part of their educational or professional training such as Summer
Trainees / Project Trainees from management / educational institutes, will
not be paid any stipend on a case to case basis.

In APC they conduct two different programmers:

 Induction programme
 Global New Hire Orientation programme (GNHO)
b) Promotion Policy and Rules:
 To provide all employees with broad equality of opportunity in
growth and career prospects.
 To ensure fairness, equality, consistency and uniformity in the
matters of promotion of employees in all the units/divisions of the
company.
 To organize and reward employees for their contribution to the
growth of the organization.
 To sustain the high morale of the employees by informing them of
the promotion opportunity existing in the organization.
 c) Transfer Policy:

Executives/employee of the company is liable for transfer from

department/section/job within the unit/division of which to another with the
discretion of management. While implementing the transfer policy the career
base promotion policy is reckoned with.

d) LTA (Leave Travel Allowances):

LTA amount payable is one month basic or as specified in the
compensation and benefits letter issued to the employee.

e) APC Employees Gratuity Fund:

Gratuity shall be pay able to an employee on the termination of his
employment after he has rendered continuous service of not less than 5
years.
 On his super annotation or
 On his retirement or resignation or
 On his death or disablement due to accident or disease

The completion of continuous service of 5 years shall not be

necessary where the termination of the employment of any employee is
due to death disablement
The ceiling of gratuity to an employee for every completed year of
service or part thereof in excess of 6 months subject to a maximum of 20
months wages of Rs. 1 Lakh, whichever is less.
 f) Death Relief Fund Scheme:
The APC employee’s death relief fund scheme gives monitory assistance
to the families of the members who die while in service of the company.
Scheme covers all the categories of employees who have voluntary
enrolled themselves by respective unit management.

g) Dearness Allowance:
DA is granted to compensate the price increase above CPI 1099 points, to
which the revised salary grade relate the payment of DA is based on slab
basis relate to the percentage increase over quarterly of AICPI 1099.

2. Canteen administration
Canteen food is provided to all the employees and to all the trainees in
the factory.
 Vegetarian food is provided
 Ordinary food cost 150Rs. p.m.
 Morning tea or coffee
 Tea/coffee/badam milk cost 0.10 paisa
 Afternoon 4:00 pm – 5:00 pm tea/coffee/badam milk is
provided

3. Welfare section
 Inter sports organizes competitions for cricket, kabaddi and
football matches.
  2 sets of uniforms are issued for all the employees and 1 set for
apprentice. Diploma and ITI trainees.
 2 sets of shoes are given to employees once in two years.
 Cultural programs are organized.
 Executive receive festival advance.

4. Law and administration

The section deals with following functions:
 Furniture allocation for officials (Tables, Chairs)
 Transport contract
 Issuing ID cards for temporary, permanent employees and for
trainees
 Pest control

PRODUCT INTRODUCTIONS

“This is an existing time at APC’s commented Rodger B. Dowdell

Jr., CEO and president “OUR record results reflecting the strength of APC’S
product offerings and our increasing presence in the category.”

Dowdell said that product strength is being exhibited from both the
high and low end of the company’s offerings. For example, the company’s
most expensive UPS, Matrix – UPS TM presently exhibits the most
momentum in the 3-5 KVA UPS category while the new power manager TM ,
a power director oriented towards retail sales, has been winning rare reviews
of its performance and design.

November marked the largest product introduction in the company’s

history, added Dowdell. “In addition to offering the best positioned product
and price combination for virtually any computer based application, our new
lines from a significant competitive advantage. This is most notable in the
largest corporative accounts which often look to one vendor for all their
power protection needs”.

Fourth quarter product introduction included UPS solutions for the

small office / LAN server ( smart-UPS® v/s) and advanced workstation
(Backup-UPS® ProTM) applications, surge protection for data and network
connections (protectNetTM) as well as a dramatically enhanced new version
of the industry leading smart-UPS® line. Despite the breadth of the
company continues to see opportunity to extend lines to lines to better
address current and future customer needs.

“our development pace and product introduction scheduled is

proceeding aggressively, and we expect to make significant product
introductions at both high and low end of our product offering in the
calendar 1995,” he said.

Dowdell said the company’ s innovative solutions gathered more than

a dozen independent awards for reliability and performance throughout
1994, including recent awards from the trade press in Russia and Brazil.
 “The market continues to be one in intense competition; however,
APC has continued to gain market share throughout the world, even as the
market itself expands. End users, computer distribution channels and the
media continue to recognize APC as a learning world wide vendor of
protection products,” commented Dowdell.

APC’s strategy is to design and manufacture products that incorporate

high – performance and quality at competitive prices, while offering our
customers appropriate technology for their applications.

Products are designed to fit seamlessly into the computer, networking,

and communication environments of business, homes, small offices/ home
offices, and outdoor installation. APC engineers and tests these products for
compatibility with leading information, communication and building
management technology hardware and software.
 PRODUCTION DEPARTMENT HIERARCHAL STRUCTURE

General Manager

Production Manager

Team Leader

Cell Leader

Cell Trainee

Inventory Controller

UPS Currently manufacture a broad range of standard domestic and

international UPS products. Puss are designed for multiple applications with
the principal differences among the products being the amount of power
which can be supplied during an outage, the length of time for which battery
power can be supplied, the level of intelligent network interfacing capability,
the number of brownout and over – voltage correction features and the
design approach used (standby, line interactive, double conversion Online
and delta conversion Online) Puss range from 325volt – amps for a PC, to
1.6 megawatt, or MW, suitable for a data centers, mainframe computers,
industrial application or facilitates. Estimated resale prices to end – users
range from $ 25 to approximately $250,000

Different Products & Services of APC are as follows:

 Back – UPS-BI
 Back- UPS-BS
 Laptop & Mobile Computing
 Data Distribution Cable
 Interface Cable
 Ethernet Switches
 Infrastructure Power Distribution Unites
 Smart UPS
 USB Hubs
 Voltage regulators
 Water Coolers
 Sensors/Cameras/Licenses/Accessories

SAFETY MANAGEMENT SYSTEM

SAFETY AND HEALTHY MANAGEMENT SYSTEM

Safety means nothing but freedom from unacceptable risk or harms.
Accident (means unexpected or unwanted happening things) occurs only
behave of these two reasons:

1) Unsafe act – like human being, attitude, over confidence, negligence

 2) Unsafe condition – like engineering, deviation of set procedures.

Policy
Management Review Legislation
Annual Review Risk Assessment

Responsibility
Accidents Procedure
Inspections Training
Audits Safety committee
Fire Drills

Work Place Hazards

 Physical
 Chemical
 Mechanical
 Biological

 Back health
o Lift weight, you consider safe to carry
o Reduce static leads
o Use strong muscles
o Keep fit & flexible
o Organize your work to eliminate problems
Electrical Safety

 Follow procedure and work instructions

 Do not cause damaged electrical equipment
 Water and electricity do not mix
 Disconnect the power from a shock victim and get help

Fire Safety Training

Fire is the physical heat resulting from a chemical chain reaction between
heat, fuel and oxygen under the correct conditions.
Which of this byproduct are most dangerous: heat, smoke, light and gases.

Fuels
Fuels involve can be in three states:
 Solid
 Liquid
 Gas
Fire Prevention
Control ignition sources
Keep all doors closed
Do not overload electrical sockets
Replace damaged electrical cables & equipments

Ultimately it is the manager’s responsibility to provide a safe working

environment for their employees and suggest areas of improvement.
Manager should ensure that the product has been tested and approved to
work safely with the connected service provider of the equipment and within
the specified environment.
 Nature of HRM

Simply put, Human Resource Management (HRM) is a management function

that helps managers to recruit, select, train and develop members for an
organization. Obviously, HRM is concerned with the people's dimension in
organizations. Following are few definitions of HRM:

1. HRM is a series of integrated decisions that form the employment

relationship; their quality contributes to the ability of the organizations and
the employees to achieve their objective.
2. HRM is concerned with the people dimension in management. Since every
organization is made up of people, acquiring their services, developing
their skills, motivating them to higher levels of performance and ensuring
that they continue to maintain their commitment to the organization are
essential to achieving organizational objectives. This is true, regardless of the
type of organization- government, business, education, health, recreation, or
social action.
3. HRM is the planning, organizing, directing and controlling of the
procurement, development, compensation, integration, maintenance and
separation of human resources to the end that individual, organizational, and
social objectives are accomplished.

These definitions of HRM can be summarized in the following points:

1.) Organizations are not mere bricks, mortar, machineries or

inventories. They are people. It is the people who staff and manage
 organizations.
2.) HRM involves the application of management functions and
principles. The functions and principles are applied to
acquisitioning, developing, maintaining, and remunerating
employees in organizations.
3.) Decisions relating to employees must be integrated. Decisions on
different aspects of employees must be consistent with other human
resource (HR) decisions.
4. Decisions made must influence the effectiveness of an organization.
Effectiveness of an organization must result in betterment of services
to customers in the form of high-quality products supplied at
reasonable costs.
5. HRM functions are not confined to business establishments only.
They are applicable to non- business organizations, too, such as
education, health care, recreation, and the like.

Scope of HRM

The scope of HRM is indeed vast. All major activities in the working life of a
worker—from the time of his or her entry into an organization until lie or
she leaves—come under the purview of HRM. Specifically, the activities
included are—HR planning, job analysis and design, recruitment and
selection, orientation and placement, training and development,
performance appraisal and job evaluation, employee and executive
remuneration, motivation and communication, welfare, safety and health,
industrial relations (IR) and the like.
For the sake of convenience, we can categorize all these functions into
seven sections—

(i) Employee hiring,

(ii) Employee and executive remuneration,

(iii) Employee motivation,

(iv) Employee maintenance,

(v) IR, and

(vi) Prospects of HRM (see Fig.1).

Fig.1 Scope of HRM

Human resource management is a process of bringing people and
organizations together so that the goals of each are met. It is that part of the
management process which is concerned with the management of human
resources in an organization. It tries to secure the best from people by
winning their whole hearted cooperation. In short, it may be defined, as the
art of procuring, developing and maintaining competent workforce to
achieve the goals of an organization in an efficient and effective manner.
In other words, it can be said that human resource management is concerned
with people at work and their relationships with each other.
 Nature of Human Resource Management

Interdisciplinary
Approach

Training and
Development
Pervasive Function
Function

Nature
Of
HRM

Continuous Individually
Function oriented

People
Oriented
A BRIEF ON:

In a typical manufacturing setup there are different Activities under the

Banner of HR Department. We can divide them into the following areas:
 ADMINISTRATION ACTIVITIES
 HR ACTIVITIES

For doing the Activities / Routine work there is a Standard Operating

Procedure (SOP).

These SOP’S help in making the functions more efficient & System oriented
rather than people oriented.

       
ADMINISTRATION ACTIVITIES    
   
1.) UNIFORM    
2.) EVENT MANAGEMENT    
3.) TELEPHONE    
4.) GUEST HOUSE/CHUMMERY    
5.) TRANSPORTATION    
a. Company vehicles    
b. unit head vehicle    
c. buses    
6.) XEROX    
7.) ESTATE MANAGEMENT    
8.) COURIER    
   
10.) TRAVEL DESK    
11.) STATIONERY    
12.) CANTEEN    
13.) TAXI HIRING    
14.) JOINING FORMALITIES    
15.) VISITING CARDS    
    
       
HR ACTIVITIES    
   
1.) RECRUITMENT/ SELECTION    
a.)shop floor employees    
b.)staff    
2.) c.)contract labour    
TRAINING/DEVELOPMENT    
a.)shop floor employees    
b.)staff    
3.) PERFORMANCE APPRAISAL    
4.) RELOCATION    
5.) INDUCTION    
6.) DOMESTIC TRAVEL POLICY    
7.) SEPARATION    
8.) EXIT INTERVIEWS    
9.) ATTENDANCE/AWARD/REWARD    
10.) CONFIRMATION PROCESS    
 HCL Technologies 


Type Public
BSE: 500179

NSE: HCLTECH 
Founded 1976
Headquarters Noida, UP, India 
Shiv Nadar, Founder, 
Chairman, CSO
Key people Harsh Chitale - CEO 
Ajai chaudhary –
Non executive chairman

Industry IT Services 
Revenue
Net income
▲11024.14 cr (2011) 
177.23
Operating
256.58 cr

income
Employees 65000 (2010) 








 
History

The HCL Enterprise is one of India's largest electronics,

computing and information technology company. Based in Noida,
near Delhi, the company comprises two publicly listed Indian
companies, HCL Technologies and HCL Infosystems.

HCL was founded in 1976 by Shiv Nadar, Arjun Malhotra,

Subhash Arora, Ajai Chowdhry, DS Puri, & Yogesh Vaidya. HCL
was focused on addressing the IT hardware market in India for the
first two decades of its existence with some sporadic activity in the
global market. The company was renamed as Hindustan
Computers Limited (HCL) and received support from the Uttar
Pradesh government to setup their manufacturing in Noida. In
1981, NIIT was started to cater to the increasing demand in
computer education. By early 2000s, Nadar divested his stake in
this venture.

 Mission
"To provide world-class information technology solutions and
services to enable our customers to serve their customers better"

 Vision
Together we create the enterprises of tomorrow".

 Milestones
1976 - HCL (Hindustan Computers Limited) is created.
1977 - Forms distribution alliance with Toshiba for copiers and
notebooks
1978 - Developed the first indigenous Microcomputer
1988 - Development of fine-grained multiprocessor Unix operating
system
1986 - HCL becomes the largest IT company in India
1989 - HCL America is created with Sanmina SCI as its
manufacturing partner.
1991 - Entered into a partnership with HP to form HCL HP
Limited. Developed a custom Multiprocessor Unix for HP
1994 - Tied up with Nokia for mobile phone distribution and
Ericsson for telephone switch distribution.[3]
1996 - Partnership with HP ends.
1997 - HCL's R&D division is spun off as HCL Technologies 2001
- HCL BPO is created.

 Services
HCL offers services including software-led IT solutions, remote
infrastructure management, Engineering and R&D Services and
BPO. HCL’s key services include:

 Custom Application Services

 Enterprise Application Services
 Enterprise Transformation Services
 Engineering and R&D Services
 Infrastructure Management
 Business Processing Outsourcing.

 HCL Technology

Overview
HCL is just a three-decade old enterprise, HCL Technologies (henceforth
referred to as 'HCL') is a relatively young company formed, eight years ago,
in 1998. In the 9 years since, we have transformed into a global technology
brand. IT has changed the way world works and HCL is changing the way
IT works. Having established our credentials in global delivery models,
domain expertise and corporate governance, now it focused on delivering
value to forward-looking customers.

 Facilities Management and

Infrastructure Services

Offering a wide spectrum of services involving Facilities Management,

Infrastructure Services, Infostructure Services and Strategic Outsourcing,
HCL Infosystems offers end to end hardware solutions.  
  Manufacturing Facilities

HCL PRODUCTION FACILITIES

     State of the art manufacturing facilities include:
      7 facilities : 2 at chennai , 4 at pondicherry and 1 at
        Uttaranchal
      ISO9001 and ISO 14001 certified facilities at Pondicherry
        and Uttaranchal
     
       PRODUCTS MANUFACTURED
      PCs, Business Servers , Workstations.
      PC keyboards , Active Networking
        products
      Color Monitors, Terminals , Thin clients & Passive
        Networking Products
        CNC Racks , Cabinets , Information Kisoks

Key features distinguishing HCL from other IT firms

 From aeronautics to life sciences, HCL reach out to millions
of people with the help of updated technology worldwide on
the daily basis
 HCL broke new grounds in modern calculation. Its
proficiency covers nations globally and aims at making a
difference.

HCL team holds its head high in being a pioneer of

heritage in India and taking ahead the revolutionary spirit
to their all other undertakings.

 IT Hardware

HCL Infosystems portfolio of products covers the entire spectrum

of the information technology needs of its customers
 

Product Engineering & Technology

  Development

Applications

Leveraging strong partnerships with platform /

product companies, the team of applications
professionals deliver unprecedented value to few
of the largest players in the field of Financial
Services, Retail and Healthcare.
  

B PO

Business Processing Outsourcing is heading towards a maturity

level where a new form of BPO, called Transformational BPO, is
evolving that constitutes Full Process Outsourcing and Multiple
Process Outsourcing . The evolving trend is more focused towards
compliance , time-to-market, focus on core process, and quality
improvement rather than cost savings.

 HCL Partnerships

HCL has always prided itself on its partnership engagements.

I997 Leading position on

office .Automation and
Laptops in India
1981
Scripting an era of
computing  across the
Microprocessor
 

1985
Strategic relationship that
has  seen the computer
evolve from a computing
device

2004
Partnering in computing
and providing IT Services

The HCL Advantage:

 Proven Expertise: We have more than thirty years of
Engineering and R&D expertise and experience in
developing critical hardware products.
  Strategic Partner: With offices and development centers in
more than 17 countries, HCL can be your Global Innovation
and R&D Partner – with the hub in India.
 Greater market penetration: We enable our customers to
serve existing markets better as well as enter adjacent and
new markets.
 Next Gen Solutions: We offer complete portfolio of product
engineering services ranging from concept, designing,
prototyping, manufacture, testing, after market support, to re-
engineering and developing Next-Gen solutions.
 Quick Time-to-market: We follow domain-specific quality
standards and processes and have reusable components to
ensure quick time-to-market the product.

Key Strengths:
 ASIC & FPGA design: HCL specializes in VLSI ASIC,
FPGA, SoC design and verification services. Our expertise in
solid state system engineering including end-to-end
development involving architecture design, RTL design,
developing full-functional FPGA prototypes, verification,
synthesis and back-end support helps customers improve
their design cycle and achieve faster go to market.
 Board Design: HCL offers expertise for concept to board
prototyping – including diagnostics, BSP and Driver
development. We have completed PCB designs of upto 20
layers, 800 MHz Bus speeds, 3.2 GHz signal traces. We test
boards for signal integrity and standards compliance and
have achieved the fastest time for developing a quality PCB.
 PCB Layout Services: HCL offers PCB Layout Services for
in House Components Engineering Support, in house PCB
CAD design using industry standard CAD packages, we have
strategic tie ups for quick turn Around PCB fabrication, PCB
assembly & Rework including BGA components.
 Product Re-engineering Services: HCL has solutions for
Obsolescence management for Hardware products where we
can help customers manage components obsolescence, cost
reduction, technology changes, and feature enhancements.
We can also reengineer your product to improve
manufacturing process.
 Independent Verification and Validation: HCL is currently
the only India-based Global services company to have an in-
house ISO 17025 accredited EMI / EMC testing laboratory.
The lab offers full compliance tests for OEM products as per
applicable industry standards like IEC, EN, CISPR, FCC,
ASTM or other customers' specifications.
 Compliance Engineering Services: HCL provides complete
compliance engineering services for Hardware product
companies - for RoHS (Restriction of Hazardous Substances)
and WEEE (Waste Electrical and Electronic Equipment)
helping them meet government directives in time.
 CONCLUSION

With the overall study of the above industrial profiles, products and
competitors of different industries we had come to a conclusion that Parle
and Britannia both are the top selling brands of the India. Both Parle and
Britannia are the competitors. The total production of biscuits in India is
estimated to be around 30 lakh MT, the organized sector accounts for 65%
and the unorganized sector accounts for 35% of the total industry volume.

 Parle Products Pvt. Ltd : Established In 1929, company has factories in

Mumbai, Bangalore, Bahadurgarh in Haryana and Neemrana in Rajasthan,
Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing
units on contract. Company has about approximate market share of 30-35% of the
total biscuit market. Parle-G accounts for the major volume turnover it accounts
for approximately 80% of the total biscuit tonnage for the company.

Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek Milano
,Magix ,Digestive Marie ,Monaco ,Parle Marie ,Kreams ,Milk Shakti ,Parle 20-20
Cookies ,Golden arcs ,Nimkin ,Kreams Gold ,Chox ,Monaco Jeera

 Britannia Industries Ltd. : Net sales for FY 2008-09 are Rs 3,112.2 Cr. For FY
07-08 biscuits recorded sales of Rs. 2,329.9 Cr.

Key Products Tiger, Good Day, Bourbon, 50-50, Treat, Milk Bikis, Marie Gold,
NutriChoice, Timepass, Little Hearts

In the case of Parle-G brand, the researcher found that it’s the taste, which
contributed towards the customers brand loyalty. Parle-G’s long presence in
the market didn’t have much impact on the consumers brand choice, rather it
was the taste that deferred customers from switching to the other brands of
glucose biscuits. The Parle-G customers are not against consuming the Tiger
brand provided they get the same quality taste as that of the Parle-G brand.
They pointed out that the Tiger brand has a little lower milky taste and is a
little sweeter than it should be. Thus, the company must maintain the price
and concentrate on the brand taste to take maximum advantage of this
opportunity. Also, marketing efforts are required to make the consumers
aware of the brand’s price and make them more of nutrition-conscious so
that they can understand the ‘Glucose H-Force Biscuit’ concept.

Talking about Britannia after going thick on the thing, now time is to make a
complete picture. While making a product a SKU (Stock Keeping Unit) of
the shop retailers think about the GMROI (Gross Margin Return On
Investment) and they promote the brand which provide them highest. They
expect return in the form of profit margin, company schemes, window
display and references of the shop. Among these, company schemes make
the differences and are the highest source of motivation after profit margin.
Retailing demands a constant push from the company.

Marketer needs to use advertising and brand building strategies to address

the discerning buyers and retail push to in different buyers. The
manufacturer should understand consumer behavior because retailers can't
help quality and price. It is only up to dealers said it is demand they sell
Britannia 42% agree that at retail shop it is brand popularity, which
determine the purchase of biscuit.

There is a greater need to understand the retailer behavior considering them

as a team working for the company may help them to be attached to the
company. There should be feeling of belonging to the company in inner of
the retailers. Setting values club for retailers so that they may exchange
views with the company and help in understanding consumer behavior.

APC has a unique position in the world APC products. It is one of the
profiteering companies in the country.

The company will have good future and exciting things happening today in
the field of power electronics and like any other adventure.

The current phase of innovation and business solutions has thrown up a

number of challenges and opportunities for a changed approach to business
itself, especially in the electronics sector. It has earned profit from the initial
stage of its operations and its confident of meeting all the challenges that lies
ahead and aim at achieving the highest turnover.

The study brought put many features and functions of the organization. The
organization study has helped me to get familiarized with the real world
organization system, their strategies and to understand the various levels in
the organization.

Project in Perfetti van malle started by interacting with the HR

manager & staff in the organization. The interaction with managers
gave insight on the procedures of the recruitment. It also gave insight on
the various types of training activities conducted for the new
employees and existing employees and managers . It also helped
to learn training requirements while conducting various training
activities by preparing the forms needed for the training activities . In
the Recruitment department, by the interaction with the recruitment
head came to know about the various selection processes which
were used in the organization in order to recruit the required
candidates who would be able to achieve the goals set by the company.
During the tenure in the company, the visit to the production unit
gave lot of information about the process . Finance department gave
information about the final accounts i.e. the annual reports which
helped in analyzing various ratios. It also gave the information on
the important sources through which the budget was laid for various
activities of the company.
Marketing and sales department gave information on various strategies
of marketing and the techniques used in the sales of the goods. It
helped to know the various practical aspects marketing strategies
which were learnt in the classroom
 BIBLIOGRAPHY
WEB SITES
 www.parleproducts.com
 www.wikipedia.org
 www.parle.com
 www.dabur.com
 Economic Times
 Brochure of the company GNHO (Global New Hire Orientation)
 www.apcbyscneiderelectric.com
 www.apcc.com
 www.schneiderelectric.com
 www.google.com
 www.apc.com