Project Brief

Abdur Rehman
Course Title: Principles of Microeconomics Instructor:
Saeed
Assignment Format &
Essay (at least 2500) Project Weighting: 20%
Maximum Word count
Time: 12:00am
Coursework return
Date: 04.06.2021
Coursework Submission: Date returned to
Method: Electronically
students:
(Moellim)

Assessment Criteria
Learning Outcomes: Knowledge and Understanding tested in this assignment:
 Exhibit an insight about the microeconomic concepts and their implications in business organizations
 Identify the factors/developments which contributed to the process of economic growth
Learning Outcomes: Skills and Attributes tested in this assignment:
 Analyse the policy implications on the emerging small and medium business enterprises
 Deliver written and oral presentations in which selected issues are discussed on the basis of
adequate level of research
Transformational Opportunities
 Exploring the fundamental economic changes in the recent years
 Critically assessing the role of microeconomics in business organisations
Feedback /Marking criteria for this Assignment
 Performance will be assessed using attached Grading Criteria and Mark scheme.
 Plagiarism offences will receive standard penalties.

Detailed Brief for Individual/Group Assessment

Assignment Title:
Individual Essay
Description of the assignment:
Write a 2500-word individual essay on the following topic:
“Critically discuss and evaluate the role of microeconomics in a Private Enterprise.”
Any specific instructions:
Candidates are required to include the following points in their works:
 Provide a background of the concepts used for discussion.
 Select one or more small and medium business organizations as examples.
 Provide a brief history of the Enterprise.
 Recognise and distinguish the advantages and the disadvantages of the microeconomic concepts
utilized.
 Discuss how the performance of the organisation has impacted.
 Justify your arguments in depth and make a conclusion.

Marking scheme:

Application of literature & data For this you need to show that you have well researched the topic
and have a good grasp of the broader context (provide evidence of
wider reading). Refer to history of the organisation. Use the
relevant data/figures to support your arguments.
20%
Project Brief
Quality of Content For this you should show your ability to analyse and explore the
topic, showing knowledge and understanding through thorough
and appropriate research. You will need to provide relevant
arguments to discuss the advantages and disadvantages of the
organisation in the question. Concentrate on providing an in-depth
conclusive analysis.
40%

Analysis and Critical evaluation For this part you need to make critical judgements and conclusions,
taking into account the advantages and disadvantages you have
discussed.
30%

Presentation, Structure, Clarity
This requires you to pay attention to the essay structure, quality of
the writing (academic style) and effective use of grammar. Make
sure that:
 Your arguments are clear and understandable.
 Care has been taken to separate the paragraphs and
sections by level of importance and relevance.
 The arguments are coherent and follow logically.
 The word count is as expected.
 No grammatical/spelling errors.

10%