A SWOT analysis is a business analysis that analyses four company aspects.

The first two

variables are the company's strengths and shortcomings. Internal variables that might help or
impede a company's success are referred to as strengths and weaknesses. The other two
components in the SWOT analysis, on the other hand, are opportunities and threats. These two
elements examine the firm from the outside. A SWOT analysis may be used to "make the most of
what you have, lower the possibilities of failure, grasp what a firm lacks, and remove dangers"
("SWOT Analysis: - How to Develop a Strategy For Success").A SWOT analysis may help an
organisation determine what it should continue to focus on, what it should improve, and how other
organisations in the industry may constitute a threat.