Business Plan Report Format

I. Executive Summary
i. Who we are
ii. What we sell
iii. Who we sell to
iv. Business Model canvas

II. Industry Analysis

i. Industry Overview
ii. Pestle Analysis
iii. Five forces Analysis

III. Company
i. Company Overview
ii. Vision Statement
iii. Mission Statement
iv. Management Team

IV. Product/ Service

i. Our Offerings/ Features
ii. Details and description of products and services
iii. Customer decision making process
iv. Value chain/ Model
v. VRIO analysis
vi. Application & Website

V. Market Opportunity
i. Market Overview
ii. Customer Overview
iii. Customer Research

VI. Competition Survey

i. Overview
ii. Unorganized Sector
iii. Organized Sector
iv. Analysis (Porter’s Five Forces Model)
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VII. Strategy & Implementation Tools
i. SWOT/TOWS
ii. 5W1H
iii. Positioning strategy
iv. Unique Selling Proposition (USP)
v. Other market entry strategies

VIII. Marketing Plan

IX. Customer Relationship Management

X. Legalities

XI. Financial Plan

i. Project Cost
ii. Fund raising
iii. Shareholding Pattern
iv. Revenue Model
v. Salary
vi. Back-Up
vii. Training Cost
viii. Profit & Loss
ix. Income Statement
x. Balance Sheet
xi. Cash-Flow Statement
xii. Break Even Analysis
xiii. Ratios

XII. Business Expansion plan (mandatory)

XIII. Exit Strategy

XIV. Conclusion

XV. Annexure