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PHAM and me. To get started, I want to thank you for taking time to
From now on, I would like to share with you about Key performance
usually sell drugs to wholesalers or retailers, and the drugs sold are
pharmacies.
about patients who are real customers from the pharmaceutical company's
point of view.
The company monitors prescription data and uses it for marketing strategies
such as lowering sales prices in areas with poor sales, or analyzes the market
share of competitors
Prescription data is usually provided by global pharmaceutical data companies such as IQVIA,
Symphony Health and bloomberg, analyst report. Data mainly includes sales
volume and sales amount by region.
Then, I will talk about R&D data from now on. According to data from the
U.S. Congressional Budget Office, pharmaceutical companies have the
largest R&D intensity in the U.S.
How should we analyze R&D data? First of all, quantitatively, we can think
of the return on research capital ratio. This ratio examines how much profit
the pharmaceutical company has made from its past R&D expenses.
This ratio is calculated by dividing the current gross profit by the previous
year's R&D expenses. When looking at J&J and Pfizer, the leading
pharmaceutical companies in the United States, J&J shows slightly higher
figures than Pfizer.