Study Id28566 Soap and Bath Product Consumption in The United Kingdom Kantar Media Tgi

Soap and bath product consumption in Great Britain
(Kantar Media TGI)

SOAP AND BATH PRODUCT CONSUMPTION IN GREAT
BRITAIN (KANTAR MEDIA TGI)
Table of Contents
Table of Contents
01 Soap and handwash

Bars of soap usage in Great Britain 2013-2020, by user type 02
Frequency of bar of soap usage in Great Britain 2020 03
Liquid handwash usage in Great Britain 2013-2019, by user type 04
Frequency of liquid handwash usage in Great Britain 2013-2019 05
Bars of soap and liquid handwash usage in Great Britain in 2020, by type 06
Leading brands of soap bars in Great Britain 2020, by number of users 07
02 Shower gels and bath products

Shower gel and bath product usage in Great Britain 2013-2020, by user type 09
Frequency of shower and bath product usage in Great Britain 2015-2020 10
Shower gels & bath products usage in Great Britain 2015-2020, by type 11
Leading brands of shower gel in Great Britain 2020, by number of users 12
Supermarket brands of shower gels in Great Britain 2020, by number of users 13
Table of Contents
03 Soap, shower and bath brand products

Leading Dove products in Great Britain 2020, by number of users 15
Leading Imperial Leather products in Great Britain 2013-2020, by number of users 16
Soap bar brands of Imperial Leather in Great Britain 2013-2020, by number of users 17
Shower gel brands of Imperial Leather in Great Britain 2013-2020, by number of users 18
Leading Radox products in Great Britain 2013-2020, by number of users 19
Leading shower gel brands of Radox in Great Britain 2013-2020, by number of users 20
Leading Palmolive products in Great Britain 2013-2020, by number of users 21
Leading shower gel brands of Palmolive in Great Britain 2013-2020, by number of users 22
Leading soap bar brands of Johnson's in Great Britain 2013-2020, by number of users 23
Johnson's shower & bath products in Great Britain 2013-2020, by number of users 24
Soap and handwash

Number of people using bars of soap in Great Britain from 2013 to 2020, by user type (in 1,000s)
Bars of soap usage in Great Britain 2013-2020, by user type
Heavy users Medium users Light users
35,000
29,325 29,409 29,511 29,881 29,488

30,000 28,612 28,010
26,719
Number of people in thousands
25,000
20,000
15,000
10,000
6,697 6,137 5,988 6,553
6,263
5,581 5,555 5,231 5,413
4,544 4,132 4,125 3,942 4,515
3,719 3,589
5,000
0
2013 2014 2015 2016 2017 2018 2019 2020
User type*
Note(s): United Kingdom (Great Britain); 2013 to 2020; 15 years and older; 24,024 respondents
Further information regarding this statistic can be found on page 26.
2 Source(s): Kantar Media; ID 302852 Soap and handwash
Number of people using bars of soap in Great Britain in 2020, by frequency of use (in 1,000s)
Frequency of bar of soap usage in Great Britain 2020
20,000
17,624
18,000
16,000
14,000
11,864
12,000
10,000
8,000
6,263
6,000
3,696
4,000 2,858
2,000
0
10 or more times a day 7 to 9 times a day 4 to 6 times a day 2 to 3 times a day Once a day or less
Frequency of use
Note(s): United Kingdom (Great Britain); 2020; 15 years and older; 24,024 respondents
Number of people using liquid handwash in Great Britain from 2013 to 2019, by user type (in
1,000s)*
Liquid handwash usage in Great Britain 2013-2019, by user type
19,500
18,500
17,500
16,500
15,500
14,500
13,500
12,500
2013 2014 2015 2016 2017 2018 2019
User type*
Note(s): United Kingdom (Great Britain); 2013 to 2019; 15 years and older; 24,006**
Number of people using liquid handwash in Great Britain from 2013 to 2019, by frequency of use
(in 1,000s)
Frequency of liquid handwash usage in Great Britain 2013-2019
10 or more times a day 7 to 9 times a day 4 to 6 times a day 2 to 3 times a day Once a day or less
15,500
13,500
11,500
9,500
7,500
5,500
3,500
2013 2014 2015 2016 2017 2018 2019
Frequency of use
Note(s): United Kingdom (Great Britain); 2013 to 2019; 15 years and older
Number of people using bars of soap and liquid handwash in Great Britain in 2020, by product type
(in 1,000s)
Bars of soap and liquid handwash usage in Great Britain in 2020, by type
40,000
34,414
35,000
30,000
24,649 24,001
25,000
20,000
15,000
11,795
10,000
5,000 3,431
0
Anti-Bacterial Standard Moisturising/Nourishing Sensitive/PH Neutral Other
Brands of bars of soap and liquid handwash ranked by number of users in Great Britain in 2020 (in
1,000s)
Leading brands of soap bars in Great Britain 2020, by number of users

0 5,000 10,000 15,000 20,000 25,000
Carex 23,767
Any Dove 20,067
Imperial Leather Bar soap 9,599
Dettol 9,236
Any Nivéa 8,991
Any Palmolive 8,737
Baylis & Harding 8,692
Other Supermarket Own Brands 8,404
Any others 7,390
Radox 7,177
Tesco 6,890
Sanex 6,553
Simple 5,889
Boots 5,791
Any Body Shop 4,839
Note(s): United Kingdom (Great Britain); January to December 2020; 15 years and older; 24,024 respondents
Shower gels and bath products

Number of people using shower gels and bath products in Great Britain from 2013 to 2020, by user
type (in 1,000s)
Shower gel and bath product usage in Great Britain 2013-2020, by user type
35,000
30,697 30,431 30,232 30,625
29,581 29,595
30,000 28,865
28,115
25,000
20,000
15,000 13,450 13,789 13,389 13,284 13,227 13,315 13,927

13,039
10,000
5,000 2,921
2,380 2,422 2,233 2,514 2,399 2,238 2,127
0
2013 2014 2015 2016 2017 2018 2019 2020
User type*
9 Source(s): Kantar Media; ID 302776 Shower gels and bath products
Number of people using shower and bath products in Great Britain from 2015 to 2020, by frequency
of use (in 1,000s)
Frequency of shower and bath product usage in Great Britain 2015-2020
2015 2016 2017 2018 2019 2020
35,000
30,625
29,58129,59530,232 28,865
30,000 28,115
25,000
20,000
15,000 13,78913,38913,28413,22713,31513,927
10,000
5,000
1,457 1,745 1,726 1,655 1,495 1,949 776 769 972
673 582 632
0
Once a day or more 2 or 3 times a week Once a week Less than once a week
Frequency of use
Number of people using shower gels and bath products in Great Britain from 2015 to 2020, by type
(in 1,000s)
Shower gels & bath products usage in Great Britain 2015-2020, by type
Shower Gels/Cream/Body Wash (Normal) Shower Gels/Cream/Body Wash (with scrub) Bath Liquid/Oils/Salts Other
70,000
1,586 2,309
1,620 1,752 1,954 2,421
60,000
10,582 10,497 9,743 9,802 11,494
10,232
50,000
10,640 10,424 10,552 10,624 11,292
10,239
40,000
30,000
20,000 42,228 42,214 42,085 41,584 40,212 41,391
10,000
0
2015 2016 2017 2018 2019 2020
Brands of shower gels and bath products ranked by number of users in Great Britain in 2020 (in
1,000s)
Leading brands of shower gel in Great Britain 2020, by number of users

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000
Adidas 2,572
Avon 3,607
Badedas 1,401
Biotherm 724
Body Shop 5,064
Boots 3,896
Brut 750
Bulldog 1,204
Carex 4,823
Cussons Mum & Me 572
Other Cussons 1,134
Dettol Deep Fresh 833
Dove 13,151
E45 Wash 1,695
Femfresh 1,690
Supermarket brands of shower gels and bath products ranked by number of users in Great Britain
in 2020 (in 1,000s)
Supermarket brands of shower gels in Great Britain 2020, by number of users
5,000
4,500 4,331
4,000
3,423
3,500
3,000
2,460
2,500
2,035
2,000
1,548
1,500 1,234
1,000
500
0
Tesco Asda Sainsbury's Morrisons M&S Other supermarket brands
Soap, shower and bath brand products

Dove products ranked by number of users in Great Britain in 2020 (in 1,000s)
Leading Dove products in Great Britain 2020, by number of users
Number of users in thousands

0 5,000 10,000 15,000 20,000 25,000
Dove - Body Silk for women (body creams & moisturisers) 1,346
Dove - Firming for women (body creams & moisturisers) 2,816
Dove anti-perspirants & body spray deodorants (men) 3,222
Dove anti-perspirants & body spray deodorants (women) 9,869
Dove bars of soap and liquid handwash 20,067
Dove cleansing cream, milk, lotion, toner and wipes 1,791
Dove face creams and lotions for men 1,092
Dove face creams and lotions for women 3,087
Dove hair conditioners (excluding treatments & masques) 2,071
Dove hair conditioning treatments and masks (excluding styling products) 1,225
Dove hair styling & finishing products (including hairsprays) 604
Dove hand creams & lotions 5,677
Dove Pro-Age for women (body creams & moisturisers) 1,209
Dove shampoo (women) 3,238
Dove shampoos and conditioners (men) 2,942
15 Source(s): Kantar Media; ID 311881 Soap, shower and bath brand products
Imperial Leather products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s)
Leading Imperial Leather products in Great Britain 2013-2020, by number of users
Imperial Leather Bar soap Imperial Leather (shower gels and bath products)
Other Imperial Leather (bars of soap and liquid handwash) Imperial Leather Foam Burst (shower gels and bath products)
Imperial Leather (anti-perspirants and body spray deodorants for women) Imperial Leather (anti-perspirants and body spray deodorants for men)
Imperial Leather shaving foam, gel or cream for men
35,000
30,000
571
619 608
442 975 560
564
982 847 596 517
3,211 592 563
845 541
25,000 2,883 856 424
465 509
787 494
2,802 735 593
2,662 3,145 728
4,332 4,141 2,969 3,311
3,005
20,000 7,294 4,120 3,919
4,007 4,195 3,643
7,673 7,510
15,000 6,672 7,130
6,794 6,902 6,868
7,083
10,000
11,992 12,187 11,241 10,961

5,000 8,735 10,158 9,822 9,599
0
2013 2014 2015 2016 2017 2018 2019 2020
Soap bar brands of Imperial Leather ranked by number of users in Great Britain from 2013 to 2020
(in 1,000s)
Soap bar brands of Imperial Leather in Great Britain 2013-2020, by number of users
Imperial Leather Bar soap Other Imperial Leather
14,000
11,992 12,187
12,000 11,241
10,961
10,158
9,822 9,599
10,000
8,735
8,000 7,294
6,000
4,332 4,141 4,120 4,195
3,919 4,007
4,000 3,643
2,000
0
2013 2014 2015 2016 2017 2018 2019 2020
Shower gel brands of Imperial Leather ranked by number of users in Great Britain from 2013 to
2020 (in 1,000s)
Shower gel brands of Imperial Leather in Great Britain 2013-2020, by number of users
Imperial Leather Imperial Leather Foam Burst
9,000
8,000 7,673 7,510

7,083 7,130
6,794 6,902 6,868
7,000 6,672
6,000
5,000
4,000
3,211 3,145 3,311
2,883 2,969 3,005
2,802 2,662
3,000
2,000
1,000
0
2013 2014 2015 2016 2017 2018 2019 2020
Radox products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s)
Leading Radox products in Great Britain 2013-2020, by number of users
Radox (shower gels & bath products) Radox (bars of soap and liquid handwash)
Radox Daily Elements (shower gels & bath products) Radox Salts (shower gels & bath products)
Radox Daily Elements (anti-perspirants & body spray deodorants for women)
30,000
398
1,833 281
25,000 1,596 275
1,518 253
2,195
1,897 1,444 237

1,884 173 302
1,702 1,177 160 1,602 1,550
1,199
20,000 1,559 1,293 1,618 1,362
8,556 8,850 8,175
7,698
7,427 7,107 7,522 7,177
15,000
10,000
13,604 13,171 13,196 12,543 11,940 11,876 11,491 11,672

5,000
0
2013 2014 2015 2016 2017 2018 2019 2020
Shower and bath products of Radox ranked by number of users in Great Britain from 2013 to 2020
(in 1,000s)
Leading shower gel brands of Radox in Great Britain 2013-2020, by number of users
Radox Radox Daily Elements Radox Salts
16,000
14,000 13,604
13,171 13,196
12,543
11,940 11,876 11,672
12,000 11,491
10,000
8,000
6,000
4,000
2,195 1,897 1,596
1,833 1,884 1,702 1,702 1,618 1,602
2,000 1,518 1,559 1,293 1,199 1,362 1,550
1,177
0
2013 2014 2015 2016 2017 2018 2019 2020
Palmolive products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s)
Leading Palmolive products in Great Britain 2013-2020, by number of users
Bars of soap and liquid handwash Palmolive Naturals (shower and bath products) Other Palmolive (shower and bath products)
Washing up liquids/detergents Shampoos and conditioners for men Anti-perspirants & body spray deodorants for women
Shaving foam, gel & cream for men Shampoo for women Anti-Perspirants & Body Spray Deodorants for men
25,000
20,000
15,000
10,000
5,000
0
2013 2014 2015 2016 2017 2018 2019 2020
Shower and bath products of Palmolive ranked by number of users in Great Britain from 2013 to
2020 (in 1,000s)
Leading shower gel brands of Palmolive in Great Britain 2013-2020, by number of users
Palmolive Naturals Other Palmolive
4,500
4,011
3,887
4,000
3,523 3,584
3,398 3,343 3,392 3,349

3,500
3,000
2,500
1,902
2,000 1,775 1,814 1,817
1,677 1,742
1,659 1,605
1,500
1,000
2013 2014 2015 2016 2017 2018 2019 2020
Soap bar brands of Johnson's ranked by number of users in Great Britain from 2013 to 2020 (in
1,000s)
Leading soap bar brands of Johnson's in Great Britain 2013-2020, by number of users
Johnson's Johnson's Baby Soap
4,000
3,406 3,437
3,500 3,336
3,121
2,923 2,943 2,963
3,000 2,869
2,428
2,500 2,300 2,235
2,004 2,023
1,939 1,925
2,000 1,845
1,500
1,000
500
0
2013 2014 2015 2016 2017 2018 2019 2020
Shower and bath products by Johnson's in Great Britain from 2013 to 2020, ranked by number of
users (in 1,000s)
Johnson's shower & bath products in Great Britain 2013-2020, by number of users
Johnson's Baby Johnson's
2,500
2,098
2,043 2,012
1,948
2,000 1,877 1,858
1,825 1,795
1,674 1,661 1,653

1,616 1,598
1,501 1,537
1,442
1,500
1,000
500
0
2013 2014 2015 2016 2017 2018 2019 2020
References
Number of people using bars of soap in Great Britain from 2013 to 2020, by user type (in 1,000s)
Bars of soap usage in Great Britain 2013-2020, by user type
Description
Source and methodology information
This statistic displays the frequency of bars of soap usage in Great Britain from 2013 to 2020. In 2020, an
Source(s) Kantar Media estimated 6.55 million people were heavy bar of soap users. This was an increase in the number of people who
were heavy bar of soap users in 2019.
Conducted by Kantar Media
Survey period 2013 to 2020
Region(s) United Kingdom (Great Britain)
Number of respondents 24,024
Age group 15 years and older
Special characteristics n.a.
Published by Kantar Media
Publication date June 2021
Original source Kantar Media TGI
Website URL visit the website
Notes: * The source indicates: - Heavy users consumed bars of soap either "10 or
more times a day" or "7 to 9 times a day". - Medium users consumed bars
of soap "4 to 6 times a day". - Light users consumed bars of soap either
"two or three times a day" or "just once a day or less".
Back to statistic
26 References
Number of people using bars of soap in Great Britain in 2020, by frequency of use (in 1,000s)
Frequency of bar of soap usage in Great Britain 2020
Description
This statistic shows the usage frequency of bars of soap in Great Britain in 2020. In 2020, an estimated 3.7
Source(s) Kantar Media million people used a bar of soap ten times a day or more. In comparison an estimated 17.6 million people used
a bar of soap once a day or less.
Survey period 2020
Notes: Figures estimated by the source on the basis of survey responses.
Back to statistic
27 References
Number of people using liquid handwash in Great Britain from 2013 to 2019, by user type (in
1,000s)*
Liquid handwash usage in Great Britain 2013-2019, by user type
Description
This statistic shows the frequency of liquid handwash usage in Great Britain from 2013 to 2019. In 2019, an
Source(s) Kantar Media estimated 15.56 million people were heavy liquid handwash users. This was the highest number of heavy liquid
handwash users recorded in the provided time interval.
Number of respondents 24,006**
Notes: *The source indicates: - Heavy users consumed liquid handwash either
"10 or more times a day" or "7 to 9 times a day". - Medium users
consumed liquid handwash "4 to 6 times a day". - Light users consumed
liquid handwash either "two or three times a day" or "just once a day or
less". **Number of resp [...] For more information visit our Website
Back to statistic
28 References
Number of people using liquid handwash in Great Britain from 2013 to 2019, by frequency of use
(in 1,000s)
Frequency of liquid handwash usage in Great Britain 2013-2019
Description
This statistic shows the usage frequency of liquid handwash in Great Britain from 2013 to 2019. In 2019, an
Source(s) Kantar Media estimated 7.5 million people used liquid handwash 10 or more times a day. This was an increase from the
previous year.
Number of respondents 24,006*
Notes: Figures estimated by the source on the basis of survey responses. *

Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) =
24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191
Back to statistic
29 References
Number of people using bars of soap and liquid handwash in Great Britain in 2020, by product type
(in 1,000s)
Bars of soap and liquid handwash usage in Great Britain in 2020, by type
Description
This statistic shows the usage of bars of soap and liquid handwash in Great Britain in 2020, by product type. In
Source(s) Kantar Media that year, an estimated 34.4 million people used anti-bacterial soap and handwash.
Survey period 2020
Back to statistic
30 References
Brands of bars of soap and liquid handwash ranked by number of users in Great Britain in 2020 (in
1,000s)
Leading brands of soap bars in Great Britain 2020, by number of users
Description
This statistic shows a ranking of the leading brands of bars of soap and liquid handwash in Great Britain in 2020,
Source(s) Kantar Media by number of users. In 2020, an estimated 23.7 million people used any Carex. Ranked second and third were
Dove and Imperial Leather.

Survey period January to December 2020 Liquid soap is an increasingly valuable market in Great Britain. In December 2010, the market was valued at 131
million British pounds, a figure that rose to 190.8 million British pounds by 2017. The market value of toilet soap
Region(s) United Kingdom (Great Britain) has declined in recent years, falling to 84.28 million British pounds by December 2017.


Back to statistic
31 References
Number of people using shower gels and bath products in Great Britain from 2013 to 2020, by user
type (in 1,000s)
Shower gel and bath product usage in Great Britain 2013-2020, by user type
Description
This statistic presents the frequency of shower gel and bath products usage in Great Britain from 2013 to 2020.
Source(s) Kantar Media In 2020, an estimated 28.1 million people were 'heavy' shower gel and bath product users.
Notes: * The source indicates: - Heavy users consumed shower gel and bath
product "once a day or more" - Medium users consumed shower gel and
bath product "two or three times a week" - Light users consumed shower
gel and bath product "once a week" or "less than once a week". Figures
estimated by the source [...] For more information visit our Website
Back to statistic
32 References
Number of people using shower and bath products in Great Britain from 2015 to 2020, by frequency
of use (in 1,000s)
Frequency of shower and bath product usage in Great Britain 2015-2020
Description
This statistic shows the usage frequency of shower gels and bath products in Great Britain from 2015 to 2020. In
Source(s) Kantar Media 2020, an estimated 28.1 million people used shower gels and bath products once a day or more.
Back to statistic
33 References
Number of people using shower gels and bath products in Great Britain from 2015 to 2020, by type
(in 1,000s)
Shower gels & bath products usage in Great Britain 2015-2020, by type
Description
This statistic displays the usage of shower gels and bath products in Great Britain from 2015 to 2020, by type. In
Source(s) Kantar Media 2020, an estimated 41.4 million people used 'normal' shower gels, creams or body wash.
Back to statistic
34 References
Brands of shower gels and bath products ranked by number of users in Great Britain in 2020 (in
1,000s)
Leading brands of shower gel in Great Britain 2020, by number of users
Description
This statistic presents the ranking of the leading brands of shower gels & bath products in Great Britain in 2020,
Source(s) Kantar Media by number of users. In 2020, an estimated 13.1 million people used Dove shower gels & bath products. Ranked
second and third were Radox and Lynx.
Survey period 2020
Publication date July 2021
Back to statistic
35 References
Supermarket brands of shower gels and bath products ranked by number of users in Great Britain
in 2020 (in 1,000s)
Supermarket brands of shower gels in Great Britain 2020, by number of users
Description
This statistic displays the ranking of the most used supermarket brands of shower gels and bath products in
Source(s) Kantar Media Great Britain in 2020. In 2020, an estimated 3.4 million people used Tesco shower gels and bath products.
Survey period 2020
Back to statistic
36 References
Dove products ranked by number of users in Great Britain in 2020 (in 1,000s)
Leading Dove products in Great Britain 2020, by number of users
Description
This statistic shows a ranking of the leading Dove products in Great Britain in 2020. In that year, an estimated 20
Source(s) Kantar Media million people used Dove bars of soap and liquid handwash. Ranked second was Dove shower gels and bath
products.
Survey period 2020
Publication date July 2021
Back to statistic
37 References
Imperial Leather products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s)
Leading Imperial Leather products in Great Britain 2013-2020, by number of users
Description
In 2020, an estimated 9.6 million people used Imperial Leather bar soap, making it the most popular product in
Source(s) Kantar Media Imperial leathers product line. Shower gels and bath products were the second most used item in 2020, followed
by bars of soap and liquid handwash.
Back to statistic
38 References
Soap bar brands of Imperial Leather ranked by number of users in Great Britain from 2013 to 2020
(in 1,000s)
Soap bar brands of Imperial Leather in Great Britain 2013-2020, by number of users
Description
This statistic shows a ranking of the leading Imperial Leather soap bars in Great Britain from 2013 to 2020, by
Source(s) Kantar Media number of users. In 2020, an estimated 9.6 million people used Imperial Leather Bar Soap.
Back to statistic
39 References
Shower gel brands of Imperial Leather ranked by number of users in Great Britain from 2013 to
2020 (in 1,000s)
Shower gel brands of Imperial Leather in Great Britain 2013-2020, by number of users
Description
This statistic depicts the ranking of the leading Imperial Leather shower gels and bath products in Great Britain
Source(s) Kantar Media from 2013 to 2020, by number of users. In 2020, an estimated 6.87 million people used 'Imperial Leather' shower
and bath products.
Back to statistic
40 References
Radox products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s)
Leading Radox products in Great Britain 2013-2020, by number of users
Description
In 2020, an estimated 11.7 million people used Radox (shower gels & bath products) a slight increase since
Source(s) Kantar Media 2019. Ranked second and third were Radox (bars of soap and liquid handwash) and Radox Salts (shower gels &
bath products) with 7.1 and 1.6 million users
Back to statistic
41 References
Shower and bath products of Radox ranked by number of users in Great Britain from 2013 to 2020
(in 1,000s)
Leading shower gel brands of Radox in Great Britain 2013-2020, by number of users
Description
This statistic depicts the ranking of the leading Radox shower gels and bath products in Great Britain from 2013
Source(s) Kantar Media to 2020, by number of users. In 2020, an estimated 11.67 million people used 'Radox' shower or bath products.
Back to statistic
42 References
Palmolive products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s)
Leading Palmolive products in Great Britain 2013-2020, by number of users
Description
In 2020, an estimated 8.7 million people used Palmolive soaps and liquid handwash. Ranked second and third
Source(s) Kantar Media were Palmolive Naturals and other Palmolive shower gels and bath products.
Back to statistic
43 References
Shower and bath products of Palmolive ranked by number of users in Great Britain from 2013 to
2020 (in 1,000s)
Leading shower gel brands of Palmolive in Great Britain 2013-2020, by number of users
Description
This statistic depicts the ranking of the leading Palmolive shower gels and bath products in Great Britain from
Source(s) Kantar Media 2013 to 2020, by number of users. In 2020, an estimated 3.3 million people used Palmolive Naturals.
Back to statistic
44 References
Soap bar brands of Johnson's ranked by number of users in Great Britain from 2013 to 2020 (in
1,000s)
Leading soap bar brands of Johnson's in Great Britain 2013-2020, by number of users
Description
This statistic shows a ranking of the leading Johnson's soap bars in Great Britain from 2013 to 2020, by number
Source(s) Kantar Media of users. In 2020, an estimated 3.3 million people used Johnson's brand of soap bar.
Back to statistic
45 References
Shower and bath products by Johnson's in Great Britain from 2013 to 2020, ranked by number of
users (in 1,000s)
Johnson's shower & bath products in Great Britain 2013-2020, by number of users
Description
This statistic depicts the ranking of the leading Johnson's shower gels and bath products in Great Britain from
Source(s) Kantar Media 2013 to 2020, by number of users. In 2020, an estimated 1.5 million people used Johnson's Baby.
Back to statistic
46 References

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Soap and bath product consumption in Great Britain

(Kantar Media TGI)

01 Soap and handwash

02 Shower gels and bath products

03 Soap, shower and bath brand products

Soap and handwash

Heavy users Medium users Light users

29,325 29,409 29,511 29,881 29,488

Heavy users Medium users Light users

Number of people in thousands

Any Dove 20,067

Imperial Leather Bar soap 9,599

Any Nivéa 8,991

Any Palmolive 8,737

Baylis & Harding 8,692

Other Supermarket Own Brands 8,404

Any others 7,390

Any Body Shop 4,839

Shower gels and bath products

Heavy users Medium users Light users

15,000 13,450 13,789 13,389 13,284 13,227 13,315 13,927

2015 2016 2017 2018 2019 2020

20,000 42,228 42,214 42,085 41,584 40,212 41,391

Number of people in thousands

Body Shop 5,064

Cussons Mum & Me 572

Other Cussons 1,134

Dettol Deep Fresh 833

E45 Wash 1,695

Soap, shower and bath brand products

Number of users in thousands

Dove - Firming for women (body creams & moisturisers) 2,816

Dove anti-perspirants & body spray deodorants (men) 3,222

Dove anti-perspirants & body spray deodorants (women) 9,869

Dove bars of soap and liquid handwash 20,067

Dove cleansing cream, milk, lotion, toner and wipes 1,791

Dove face creams and lotions for men 1,092

Dove face creams and lotions for women 3,087

Dove hair conditioners (excluding treatments & masques) 2,071

Dove hair styling & finishing products (including hairsprays) 604

Dove hand creams & lotions 5,677

Dove Pro-Age for women (body creams & moisturisers) 1,209

Dove shampoo (women) 3,238

Dove shampoos and conditioners (men) 2,942

11,992 12,187 11,241 10,961

Imperial Leather Bar soap Other Imperial Leather

Imperial Leather Imperial Leather Foam Burst

8,000 7,673 7,510

1,897 1,444 237

13,604 13,171 13,196 12,543 11,940 11,876 11,491 11,672

Radox Radox Daily Elements Radox Salts

Palmolive Naturals Other Palmolive

3,398 3,343 3,392 3,349

Johnson's Johnson's Baby Soap

Johnson's Baby Johnson's

1,674 1,661 1,653

Survey period 2013 to 2020