Majid Al Futtaim

Introduction

Majid Al Futtaim, founded in 1992, is the Middle East and North Africa's premier
shopping mall, retail, and leisure pioneer. It has since developed into one of the most
renowned and successful enterprises in the United Arab Emirates. The company
employs over 27,000 people and has earned the highest credit rating (BBB) among
privately-held Middle Eastern corporations.
Majid Al Futtaim's annual report is a review of the Majid Al-Futtaim Group's business
and corporate strategies, as well as an analysis of the company's goals and the
business environment. The purpose of this report is to apply the lessons learned from
the management module's strategic management lessons to a company scenario.
Strategic management is a relatively recent discipline in the world of management
that gives an organization overarching direction for reaching its goals and achieving
success. It is a constant process in which a company modifies its plans in response
to changes in the rapidly changing business environment.
In this article,

Business Strategy

According to the competitive analysis, Majid Al Futtaim is the market leader in the
MENA region's real estate, retail, and leisure industries; however, it is working to
significantly expand its presence in Egypt and Saudi Arabia; however, the MAFP
Group's main policy is to maintain its leading position by satisfying customers with
unique offers and a reasonable price structure. Even in the harshest and unfavorable
financial situation in the global market, the management team of Majid Al Futtaim
Properties LLC has a long-term business strategy to generate stronger projections in
the future. Furthermore, this firm attempts to establish a foundation in African
countries, particularly with Carrefour; nonetheless, the following table provides further
information on Majid Al Futtaim Properties LLC's expansion strategy-

Market penetration
Currently, this firm primarily joins an established market with existing business units;
for example, it has a total of 12 hotels, with 10 of them in the United Arab Emirates;
this strategic growth has shown to be the most effective plan for the MAFP group.
Product development
Majid Al Futtaim Properties' marketers have focused on product development from
the company's inception, introducing new items for clients in the MENA area and
neighboring nations.
Market development
This company's retail business follows this marketing technique; it presently has over
80 outlets in the MENA area and neighboring nations. Its business goal is to expand
into new markets using current retail sectors.
Diversification
The goal of this strategy is to increase business functions in new markets with new
product lines. As a result, Majid Al Futtaim Properties should expand business in
Asian nations with new segments since it has the financial resources to do so.

Corporate structure
Holding board
Majid Al Futtaim holding

Three operations companies

Proprieties board retail board ventures board

Majid Al Futtaim properties Majid Al Futtaim retail Majid Al Futtaim ventures
Shopping mall Carrefour Cinema
Hotels Fashion
Communities Finance
Project Management
 Alliances and
Partnerships
Established Track with key retail
Unique Leisure
Record, Reputation &
Offer
Brand

Majid Al Futtaim Priorities

Prime Location
In House Secured for
expertise business