Business Plan Crispylicious

lOMoARcPSD|10543141
Business PLAN Crispylicious
Technological Entrepreneurship (Universiti Teknikal Malaysia Melaka)
StuDocu is not sponsored or endorsed by any college or university

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)
lOMoARcPSD|10543141
BUSINESS PLAN
Crispylicious.co
DATE PREPARED
10/12/2020
CONTACT
NUR SYAFIQAH BINTI A. RAHIM

gaciciko@gmail.com
011-16171007
NO 2 FELDA REDONG 1,
85000, SEGAMAT,
JOHOR
https://www.instagram.com/crispylicious.co
Page 1

lOMoARcPSD|10543141
TABLE OF CONTENTS
1. BUSINESS DESCRIPTION................................................................................................................. 5
1.1
OVERVIEW.....................................................................................................................................................
......5
1.2 BUSINESS
LOGO..................................................................................................................................................6
1.3
OBJECTIVES..................................................................................................................................................
.......6
2. PURPOSES OF PREAPARING BUSINESS PLAN..............................................................................7
3. COMPANY
BACKGROUND......................................................................................................................................8
4. OWNER
BACKGROUND.......................................................................................................................................9-
13
5. MANAGEMENT
PLAN........................................................................................................................................14-20
5.1
VISION&MISSION.......................................................................................................................................
.......14
5.1.1 COMPANY'S
VISION..................................................................................................................................14
5.1.2 COMPANY'S
MISSION...............................................................................................................................14
5.2 BUSINESS
OWNERSHIP......................................................................................................................................14
5.3 ORGANIZATION
STRUCTURE............................................................................................................................15
5.4 HUMAN RESOURCE
PLANNING........................................................................................................................16
5.5 RELEVANT
EXPERIENCE.................................................................................................................................18-20
6. MARKET ANALYSIS.................................................................................................................... 21-25
6.1 PROBLEM & SOLUTION................................................................................................................ 21
6.1.1 THE PROBLEM...................................................................................................................... 21
6.1.2............................................................................................................................................................OUR SOLUTION
22
6.2 TARGET MARKET.......................................................................................................................... 22
6.2.1................................................................................................................................................................MARKET SIZE
22
6.2.2............................................................................................................................. GEOGRAPHIC
23
6.2.3.............................................................................................................................................................DEMOGRAPHIC
24
6.3 COMPETITION.............................................................................................................................. 25
6.3.1................................................................................CURRENT ALTERNATIVES TARGET BUYERS ARE USING
25
6.3.2.........................................................................................................................OUR COMPETITIVE ADVANTAGES
25
7.
MARKETING................................................................................................................................................
.........26-29
7.1 PRODUCT OR SERVICE OFFERINGS.............................................................................................. 26
7.1.1......................................................................................................................................................................PRODUCT
26
7.2 SALES & MARKETING PLAN.......................................................................................................... 26
Page 2

lOMoARcPSD|10543141
7.2.1.......................................................................................................................................................MARKETING PLAN
26-28
7.2.1.1
PRICING..............................................................................................................................................26-27
7.2.1.2
DISTRIBUTION............................................................................................................................................2
7
7.2.1.3
PROMOTION............................................................................................................................................27
7.2.1.4
ADEVERTISING..........................................................................................................................................27
7.2.1.5 MEDIA
PLAN........................................................................................................................................27-28
7.2.1.6 PUBLIC
RELATION.....................................................................................................................................28
7.3 SALES
FORECASTING.........................................................................................................................................29
8. OPERATIONS PLAN.................................................................................................................... 30-38
8.1
FLOWCHART..................................................................................................................................................
........30
8.2 PRODUCT
SCHEDULE......................................................................................................................................31-32
8.3 MATERIAL
REQUIREMENT................................................................................................................................33-34
8.4 MANPOWER
REQUREMENT..................................................................................................................................35
8.5 OPERATOR
LAYOUT..............................................................................................................................................35
8.6 LOCATION OF THE
BUSINESS................................................................................................................................35
8.6.1 DELIVERY
SERVICE......................................................................................................................................35
8.7 TECHNOLOGY INFRASTRUCTURE TO OPERATE
BUSINESSES..............................................................................35
8.7.1 OPERATION OVERHEAD & OPERATION
BUDGET.....................................................................................38
9. FINANCIAL PLAN............................................................................................................................ 39
9.1 FINANCING.................................................................................................................................. 39
9.1.1......................................................................................................PROJECT IMPLEMENTION COST SCHEDULE
39
9.2 FINANCIAL STATEMENTS........................................................................................................ 40
9.2.1..................................................................................................................................................INCOME STATEMENT
41
9.2.2..........................................................................................................................................CASH FLOW STATEMENT
42
9.2.3 BALANCE
SHEET..........................................................................................................................................43
10.
CONCLUSION..............................................................................................................................................
...........44
11. APPENDIX........................................................................................................................................ 45
Page 3

lOMoARcPSD|10543141
EXECUTIVE SUMMARY
Crispylicious.co was established on 23 October 2020 in a very fine Friday.

Its started by 5 people which is young entrepreneur try to make a good
experience in entrepreneurship world. Crispylicious.co provided a various type
of snack or sweet treats to the customer. Our company gives the best and
premium sweet treats to the customer. Our product is NIMS Choco Tub, Choco
Crispy, and Sweeties Bakes. Our product only uses premium chocolate and
ingredients to keep our standard high while keeping our product affordable to
purchase by anyone. Our company product provided a combination of excellent
sweet treats with fun packaging and create such a good atmosphere will attend
online classes or at workplace. It will boost up energy and makes everything
seems easy.
In today’s highly competitive environment, it is becoming increasingly

difficult to differentiate our product with another same product but with different
brand. In this case, we go through this problem by do various type of marketing
by determined marketplace and customers demand, do marketing mix, and
perform the marketing activities. We create such a great online platform in
social media such as Instagram, Twitter, and Facebook. We have been marketed
our products daily and frequently as possible. Most of our customers is from
social media and our marketing has succeed in getting customers day by day.
We intend to acquire approximately 500 units of each product from our

company in the financial year ends in 2020. This will be set to increase to over
10000 units of each product in the financial year end in 2021. Although initial
product procurement will be relatively low, these numbers are expected to grow
exponentially over the short medium term. This number must be achieved as
our motivation to widen our business into global and help in economic world
growth. Despite keeps getting more sales, we must keep our company standard
high and became famous among the others.
Our main priority is to established outlets in crowded mall, preferably in

one of prominent shopping mall all over Malaysia and other country such as
Singapore to introduce our product and expand our business into global. We will
take any risk to expand our business even though it will be hard because “no
pain, no gain”.
Page 4

lOMoARcPSD|10543141
This business plan is prepared to obtain a location for the initial launch of
this concept. Additional financing is needed to be secured for the 6 subsequent
outlets, anticipated in month 12 and early in year four. The financing, in addition
to the capital contributions from shareholders in company, will allow
Crispylicious.co to successfully open and expand through year two. The initial
capital investment will allow Crispylicious.co to provide customers with value-
driven, entertaining experience through creativity of its founder.
1.0BUSINESS DESCRIPTION
Page 5

lOMoARcPSD|10543141
1.1OVERVIEW
Crispylicious.co is a business that offered a variety of snacks or

sweet treats according to current trends. Our business chooses to sell food
and beverage because it is the need of the community and the main
choice of customers in making any purchase. Most of the customers prefer
food over other needs when making any purchase.
As others business, we also have our own vision for our business
that is to inspire young entrepreneurs. Then, we have our own mission
itself. Our business mission is to create environment which is
teenagers willingly take risks in start business despite rough
condition in surrounding. Furthermore, our main focus for our business
is we want widen our business into global. Although it is a desire that was
impossible and difficult to achieve, but we feel that the future and think
ahead for our business success. For us, it is not impossible if we do not
know the meaning of despair and we dare to accept any challenge even in
today’s highly competitive environment.
While running this business, we also have our value proposition for
our business. Known as a food and beverage business, crispylicious.co is
all about customer preferences by ensuring that everything that we
offered can satisfy our customers. For this value proposition, there’s the
ways we do to our business if there’s any problem with our business. We
will always make sure all our products are in good condition.
In addition, if we receive any unsatisfactory feedback from our
customers, we will accept with an open heart and will learn from past
mistakes to ensure that the same mistakes in our business are not
repeated. Since we do business online, we always ensure that the goods
purchased by customers will be delivered faster so, we make it by
choosing the best courier that offered an affordable postage to our
customers.
In our business, there is benefits our customers can expect. All of
our product was a sweet treats that is chocolate. So, basically chocolate
can releases stress especially among students. Students nowadays are
just too busy with their assignment and somehow can make them stress
that why we provide them to buy our product.
1.2BUSINESS LOGO
Page 6

lOMoARcPSD|10543141
The company’s name is called Crispylicious.co and this logo illustrate

our product which is coco jar and chocolate cookies.
1.3Objectives
 To provide a quality of products and put our company name as the
first choice
 To become a nationwide company in becoming a supplier of various
type of desserts
 To create awareness to young people out there to start a small
business
2.0PURPOSE OF PREPARING BUSINESS PLAN
Page 7

lOMoARcPSD|10543141
Business plan was written to identify, describe and analyze business

opportunity or business already under way, examining its technical, economic,
and financial feasibility. Moreover, it should serve as business card for
introducing the business to others which is banks, investors, institutions,
public bodies or any other agent involved, when it comes time to seek
cooperation or financial support of any kind. This business plan has a dual
function which is management tool and planning tool/ In management tool, it
contains of financial projections, management indicators, marketing policy,
management of human resources and risks of business. While in planning
tools, it contains of results-oriented actions, strict fulfillment of its economic
commitments, decision-making processes, qualitative & quantitative
information and planning conforms.
3.0COMPANY BACKGROUND
Page 8

lOMoARcPSD|10543141
BUSINESS NAME Crispylicious.co

BUSINESS ADDRESS No 2, Felda Redong 1, 85000, Segamat, Johor.
TELEPHONE NO. +6017-748 0458
FORM OF BUSINESS 1. NUR SYAFIQAH BINTI A. RAHIM
2. NUR AIN BINTI ZAMRI
3. SITI NOR FATMA BINTI AZAHARI
4. NUR AIN FATIHAH BINTI MOHD AMIN
5. NUR AINA ADILAH BINTI NIZAM
TYPE OF OWNERSHIP Partnership
DATE OF
COMMENCEMENT
BANK NAME Bank Islam
ACCOUNT NO. 01078024336433
4.0OWNER’S BACKGROUND
CEO
Page 9

lOMoARcPSD|10543141
NAME OF PARTNER NUR SYAFIQAH BINTI A. RAHIM
CO - POSITION CEO
IDENTITY CARD NUMBER 000718010030
PERMANENT ADDRESS NO 2 FELDA REDONG 1,85000 SEGAMAT
JOHOR
EMAIL ADDRESS gaciciko@gmail.com
TEL.NUMBER 01116171007
DATE OF BIRTH 18 JULY 2000
AGE 20 YEARS OLD
MARITAL STATUS SINGLE
ACADEMIC QUALIFICATION BACHELOR OF TECHNO-ENTREPRENUERSHIP
WITH HONOURS
COURSE ATTENDED TECHNOLOGY ENTREPRENEURSHIP

SKILLS Having led a group of proficiency in doing the
work and always wanted to do assignments
quickly so as not to exceed the prescribed
time
EXPERIENCE Work at Tunku Abdul Rahman University

College's Cafe
PRESENT OCCUPATION -
PREVIOUS BUSINESS Master Agent of NIMS Crispy Choco Tub
EXPERIENCE
DIRECTOR
Page 10

lOMoARcPSD|10543141
NAME OF PARTNER SITI NOR FATMA ZAHRA BINTI AZAHARI
CO - POSITION DIRECTOR
PERMANENT ADDRESS LOT 2182 TAMAN GURU, 17500 TANAH MERAH
KELANTAN
EMAIL ADDRESS Fatmazahari28@gmail.com
DATE OF BIRTH 28 AUGUST 2000
AGE 20 YEARS OLD
WITH HONOURS

SKILLS While I enjoy working independently, I thrive
when working in team. I’m excited about
working effectively with others to achieve
common goals.
EXPERIENCE working as waiter at Nasi Ayam Pok Su
restaurant
PREVIOUS BUSINESS Agent of Choco Crispy
EXPERIENCE
EXECUTIVE ADMINISTARY MANAGER
Page 11

lOMoARcPSD|10543141
NAME OF PARTNER NUR AINA ADILAH BINTI NIZAM
CO - POSITION EXECUTIVE ADMIN MANAGER

PERMANENT ADDRESS 601, JLN BUKIT CORAL 18, TAMAN CORAL
HEIGHT, SIKAMAT 70400 SEREMBAN NSDK
EMAIL ADDRESS ainanuradilah75@gmail.com
DATE OF BIRTH 7 MAY 2000
AGE 20 YEARS OLD
WITH HONOURS

SKILLS MULTITASKING
EXPERIENCE WORK AS CASHIER AT ECOSHOP SDN BHD.
PREVIOUS BUSINESS Agent of Choco Crispy & Mold Premium
EXPERIENCE Brownies Cookies
EXECUTIVE FINANCIAL MANAGER
Page 12

lOMoARcPSD|10543141
NAME OF PARTNER NUR AIN BINTI ZAMRI
CO - POSITION FINANCIAL MANAGER

PERMANENT ADDRESS NO 7, JALAN MURNI, TAMAN KIARA 86600
PALOH JOHOR
EMAIL ADDRESS ainzamri38@gmail.com
DATE OF BIRTH 2 OKTOBER 2000
AGE 19 YEARS OLD
WITH HONOURS

SKILLS Always submit the work on time and able to
provide good cooperation to teammates
EXPERIENCE Work as cashier and barista at ChaTime Jusco
Tebrau
PREVIOUS BUSINESS Agent of Choco Cripy & Sweetie Bakes
EXPERIENCE
EXECUTIVE MARKETING MANAGER
Page 13

lOMoARcPSD|10543141
NAME OF PARTNER NUR AIN FATIHAH BINTI MOHD AMIN
CO - POSITION EXECUTIVE MARKAETING MANAGER

PERMANENT ADDRESS NO 103, KAMPUNG AIR GANDA TEMENGOR,
33300 GERIK PERAK
EMAIL ADDRESS ainftihah11@gmail.com
DATE OF BIRTH 11 DECEMBER 2000
AGE 20 YEARS OLD
WITH HONOURS

SKILLS complete work quickly and ensure yourself
fully cooperate and do not cause problems
with colleagues
EXPERIENCE ever experienced caring for a Jaya Grocer,
Ipoh Parade
PREVIOUS BUSINESS Agent of Choco Crispy & NZ Crunchies
EXPERIENCE
5.0MANAGEMENT PLAN
5.1VISION AND MISSION
5.1.1 COMPANY’S VISION
To inspire young entrepreneurs
Page 14

lOMoARcPSD|10543141
Our vision for Crispylicious.co is to be an inspiring company to
teenager out there to challenges their self in order to be a successful
people by doing business either small or big company.
5.1.2 COMPANY’S MISSION
To create environment which is teenagers willingly take
risks in starting business despite rough condition in
surrounding
Crispylicious.co is mainly focused on our company’
mission which is create an entrepreneurship environment in
Malaysia and create more job sector in business. It then also can
increase our country economy. In future, if we established our
company mission, we will create more job opportunity to
graduate students or undergraduate students to secure their
monthly income while widen our company branch.
5.2BUSINESS OWNERSHIP
We choose a partnership for business ownership, partnership is a company that

is owned by two or more people but is not a corporation. The partnership structure
is appropriate for firms that need more resources and leadership talent than a sole
proprietorship but do not need the fundraising capabilities or other advantages of a
corporation. A partnership in which all partners have joint authority to make
decisions for the firm and joint liability for the firm’s financial obligations.
Reason why my group like choose partnership as a business ownership because

partnerships have many advantages in terms of simplicity in business. We also gain
more resources available for profit.
5.3ORGANIZATION STRUCTURE
Page 15

lOMoARcPSD|10543141
NUR SYAFIQAH BINTI A.RAHIM

CEO
SITI NOR FATMA ZAHRA BINTI AZAHARI

DIRECTOR
NUR AINA ADILAH BINTI NIZAM NUR AIN BINTI ZAMRI NUR AIN FATIHAHBINTI MOHD AMIN
EXECUTIVE ADMINISTARY MANAGER EXECUTIVE FINANCIAL MANAGER EXECUTIVE MARKETING MANAGER
5.4HUMAN RESOURCES PLANNING
Page 16

lOMoARcPSD|10543141
POSITION ROLES
CEO  Responsible for making major
corporate decision
 Responsible for being the public

face of the company
DIRECTOR  Responsible to analyses

workflow process, employee
and space requirement and
made implements change
 Responsible to coordinate
activities that affect operational
decision and business
requirements
EXECUTIVE ADMINISTARY MANAGER  Responsible to supervise team
members.
 To ensure that daily office

operations was perfomed in a
scameless and efficient manner.
EXECUTIVE FINANCIAL MANAGER  Responsible for reviewing

financial reports, monitoring
accounts, and preparing activity
reports and financial forecast.
EXECUTIVE MARKETING MANAGER  Responsible for researching and

developing marketing
opportunities
5.5REMUNERATION PLAN
Page 17

lOMoARcPSD|10543141
POSITION NUMB MONTHLY EPF SOCSO TOTAL

ER OF SALARY (12%) (2%)
WORK (GROSS)
ER
Chief Executive
Officer 1 RM 5500 RM660 RM110 RM6270
Director 1 RM4000 RM480 RM80 RM4560
Executive 1 RM4000 RM480 RM80 RM4560
Administory
Manager
Executive Financial 1 RM4000 RM480 RM80 RM4560
Manager
Executive Marketing 1 RM4000 RM480 RM80 RM4560
Manager
TOTAL 5 RM21 500 RM2580 RM430 RM24510
5.6RELEVANT EXPERIENCE
CHIEF EXECUTIVE OFFICER
Page 18

lOMoARcPSD|10543141
Name of the partner: Nur Syafiqah Binti A. Rahim
Identify card number: 000718-01-0030
Relevant experience: I started business as an agent and I had faced many types of
human behavior. For example, one of my customers keep chatting with me and ask
about my product but at last he/she does not interested at all towards my product. It
makes me as agent, think I had not give my best toward he/she. Despite from that, I
came up with new good experience and made it as a lesson to increase my
credibility as seller.
DIRECTOR
Name of the partner: Siti Nor Fatma Zahra binti Azahari
Relevant experience: I do have a experience being a mini agent. When being a mini
agent, I always need to be aware of the products sold by ensuring that stock is
always sufficient. Besides that, I also have to deal with various types of customers
and solve all of my business problems calmly to avoid the desire to give up. I also
have an experience as a dropship whereas I can work less and sell more.
MANAGER
Page 19

lOMoARcPSD|10543141
Name of partner: Nur Aina Adilah binti Nizam
Relevant experience: I started a business by becoming a dropship. as a dropship I

must find customers to generate profits. constantly updated on available stock.
then, I became a mini agent for the next step and started getting stock from
suppliers to make more profit. I learned to find customers from being a dropship to
being good at managing stocks after becoming a mini agent.
EXECUTIVE SALE
Name of partner: Nur Ain Binti Zamri
Relevant experience: Be mini agent taught me to comitted while doing job. I must
alert when the stock arrived because I will update to customer the available stock.
So, this make easier for customer to make decision while buy our product through
the available stock.
Apart of that, I learned a wide variety of customer styles. So, it is make me a more
mature person to deal with any situation calmly
EXECUTIVE SALE
Page 20

lOMoARcPSD|10543141
Name of partner: Nur Ain Fatihah Binti Mohd Amin
Relevant experience: I experienced to be a dropship member. I

have learned a lot about how to do business online. This is because as
a dropship there is no need to hold goods, only need to promote goods
and serve customers. I learned the right time to promote the product at
the right time. For example, upload a picture of the product at break
time which is lunch hour because at that time many people are serving
social media. So, I need to plan my time well to get a good sales result.
6.0MARKET ANALYSIS
6.1PROBLEM & SOLUTION
Page 21

lOMoARcPSD|10543141
6.1.1 THE PROBLEM

Nowadays, while we are in Pandemic Covid-19, people
hard to get dessert and sweet because of limited time and
Movement Control Order (MCO) condition. In meantime, people
tend to get stress due to online things they need to go through
such as online classes, assignment especially for students and
work from home for grown-ups. Main biggest problem that leads
to stress is when people do not get a chance to eat at the
restaurant and find delicious treats outside. Its commonly leads
to stress issues and will weaken mental health.
6.1.2 OUR SOLUTION
In order to overcome stress issues in our society, my
company provided a product that can relieves stress. It is
because our product contains chocolate that helps people
release more endorphin. When you are on a high, it may be due
to excitement, love or after exercise. This high is due to the
release of endorphins which are brain hormones. The great
advantage of chocolate is that flavanols can also help in
endorphin production without having to run a marathon.
Endorphins play a key role in helping to prevent depression and
other mental disorders. Rather than that, our product is a mixed
of chocolate and crunch that can helps provide energy and give
nutritious desserts in meantime.
6.2TARGET MARKET
6.2.1 MARKET SIZE
Page 22

lOMoARcPSD|10543141
TARGET MARKET NUMBER OF TARGET MARKET SIZE

(MONTHLY)
SEGAMAT, JOHOR TEENAGERS (13-25): 150
ADULTS (26-45): 50 RM3000
PALOH, JOHOR TEENAGERS (13-25): 150

ADULTS (26-45): 30 RM2160
TANAH MERAH, TEENAGERS (13-25): 200

KELANTAN
ADULTS (26-45): 100 RM3000
SEREMBAN, NEGERI TEENAGERS (13-25): 150

SEMBILAN
ADULTS (26-45): 50 RM2000
GERIK, PERAK TEENAGERS (13-25): 100

ADULTS (26-45): 20 RM1200
TOTAL 1000 RM11360
6.2.2 GEOGRAPHIC
LABIS
DISTRICT GERIK
Page 23

lOMoARcPSD|10543141
TANAH MERAH
KLUANG
SIKAMAT
FELDA REDONG 1
RESIDENCY KG. AIR GANDA TEMENGOR
TAMAN GURU
TAMAN KIARA
TAMAN CORAL HEIGHT
SEGAMAT
CITY GERIK
TANAH MERAH
KLUANG
SEREMBAN
JOHOR
PERAK
STATE KELANTAN
NEGERI SEMBILAN
COUNTRY MALAYSIA
6.2.3 DEMOGRAPHIC
AGE TEENAGER (13-25)

ADULT (26-45)
Page 24

lOMoARcPSD|10543141
GENDER WOMEN (75%)

MEN (25%)
RACE MALAY (70%)

CHINESE (15%)
INDIAN (10%)
OTHERS (5%)
INCOME RM1500 – RM10000
HOUSEWIFE
OCCUPATION TEACHER
DOCTOR
ENGINEER
ENTREPRENEUR
SPM
EDUCATION DIPLOMA
DEGREE
MASTER
PhD
6.3COMPETITION
6.3.1 CURRENT ALTERNATIVES TARGET BUYERS ARE USING
NO COMPANY NAME ADDRESS STRENGTHS WEAKNESS
Page 25

lOMoARcPSD|10543141
1
KRUNCHY AS YELLOW ENTERPRISE GOOD IN LIMITED STOCK
CHOCO MELTS PROMOTE & NOT ALWAYS
NO 58 A, LEBUH LAPANGAN THEIR PRODUCT READY STOCK
SIBER 2, BANDAR CYBER,
31350 IPOH, PERAK.
2
CEKELATGIFT NO 35 JALAN PERMATA 4, HAVE MANY LACK OF TIME
TAMAN DESA PERMATA, CONTACTS WHO TO DELIVER
GERIK CAN HELP FOR THE ITEMS
SALES AND ORDERED TO
PROMOTES CUSTOMER DUE
TO ONLINE
CLASSES
3
CRIMEBITES G-65 MAXIM CITYLIGHTS, WEEL-KNOWN LACK OF
NO. 25, JALAN SENTUL PRODUCT AGENTS
PERDANA, 51100, KUALA AROUND
LUMPUR COUNTRY
6.3.2 OUR COMPETITIVE ADVANTAGES

Our competitive advantages mostly are they were well-
known and popular enough to get more customer and gain more
followers from time to time. They were also made a big sale
every month because they got many agents and stockiest all
around the country. Despite their advantages, our company
hopes that we will overcome them even it will takes time. We
will frequently improve our lack and our weakness to be #1 in
the country.
7.0MARKETING PLAN
7.1PRODUCT OFFERINGS
7.1.1 PRODUCT
Page 26

lOMoARcPSD|10543141
We have chosen to sell a wide variety of food. Among them are

Choco Crispy, NIMS Choco Tub, Sea Salt Chocolate Chip Cookies,
Cornflakes Honey and NZ Crunchies. The main food product of our
group is Choco Crispy. Each of our food products has various types
which is Choco Crispy has 2 types, mini crunch and bubble rice flavored
with milk chocolate or white chocolate and has 4 types of toppings like
milo, Kinder Bueno, Kit kat and Oreo. The second food product is NIMS
Choco Tub there are 4 types is coco ball, coco Krisp, coco crunch and
coco rice. And the last product is NZ Crunchies has only 4 flavors,
which is golden salted egg, Korean BBQ, cheese primo and chocolate
supreme. Our food products can benefit buyers in a way that buyers
can buy online only by using various social media platforms such as
Instagram, WhatsApp, Facebook and so on. Customers do not have to
go out of the house to buy it at the store. if near we can send the food
home and if the place is far away we can post. Products that have been
ordered will arrive in good condition to the buyer. Crispylicious.co’s
unique sales proposal is "every bite makes you happy".
7.2SALES AND MARKETING PLAN

7.2.1 MARKETING PLAN
7.2.1.1 PRICING
The main product of our business is Choco crispy products. One
jar of Choco Crispy costs RM10 and the profit for each jar we get is
RM2 because we take stock from supplier one jar costs is RM8. NZ
crunchies and cornflakes products are also the same as the price of
Choco crispy products. The price for one jar of cookies is RM15, the
profit for one jar is RM2 also because the price of one jar from the
supplier is RM13. For NIMS Choco tub products, the price is according
to the type. The type of coco rice costs is RM13 for one jar and the
profit of one jar is RM5, this is because the price charged by the
supplier for this type is RM8. While the type of coco ball, coco Krisp
and coco crunch cost RM15 per jar and the profit earned for one jar is
RM5.50 because the price of one jar from supplier is RM9.90. Delivery
of products to customers will save if customers buy in large
quantities. For example, 1 parcel can fit in 4 jars, if the customer buys
only 1 jar the postage price is RM6 if the customer buys 4 jars the
postage price is also RM6. This are why we do not calculate the price
Page 27

lOMoARcPSD|10543141
of postage by weight. This makes customers want to buy in large

quantities to save on postage.
7.2.1.2 DISTRIBUTION
Our group takes stock of products through suppliers. 4 people
from our group members took the same product which is crispy Choco
product. 3 people from our group added products which is NIMS Choco
tub, NZ crunchies, sea salt chocolate chip cookies and cornflakes. We
use 3 delivery methods, this is through cash on delivery (COD), self-
pickup and post. COD and post methods are carried out during the
weekend only while self-pickup according to the customer's wishes to
pick it up.
7.2.1.3 PROMOTION
Promotion is a method created to increase product sales. The
promotion done by our business is that we give free gifts masks to
buyers who show our concern for customers to always stay safe
during the MCO. This will make customers feel valued about their
safety. In addition, we also offer affordable postage prices if buying
products in large quantities. So, customers can buy in large quantities
without worrying about expensive postage
7.2.1.4 ADVERTISING
Advertising is one way to inform the public about the products.
We use social media platform such as Instagram, Facebook, Twitter
and other to promote our products. We create Instagram businesses
to make it easier for people to follow every development of our
products on the Instagram site. We provide posters or pictures of the
products and the types of flavor we offer. In addition, we have also
listed the prices for each food product to make it easier to choices.
7.2.1.5 MEDIA PLAN

The media plans used for product updates are Instagram,
Facebook, WhatsApp and Twitter. This media is used by many
community members. While they are on break, they can visit this
media platform to buy it. This is how our business advertises to the
community using social media. We have listed in detail about product
type, price, quality and so on.
Page 28

lOMoARcPSD|10543141
7.2.1.6 PUBLIC RELATION

Public relations the way a business communicates with the
community about a product and capable to identify the desires of
each community. This can strengthen the relationship between
customers. Crispylicious.co business once made a live on Instagram to
promote Choco crispy products for clear stock. This way it makes it
easier for customers to know about the remaining stock for them to
buy their desire. We will be able to identify the type of flavor that the
community likes. This makes it easier to make future stocks.
7.3SALES FORECASTING
Year 1 Month Sales Forecast

(RM)
1 1 RM 11, 360
Page 29

lOMoARcPSD|10543141
2 RM 11, 928
3 RM 12, 882
4 RM 13, 655
5 RM 14, 338
6 RM 13, 477
7 RM 12, 668
8 RM 13, 935
9 RM 15, 329
10 RM 17, 168
11 RM 19, 743
12 RM 22, 310
2 RM 200, 000
3 RM 250, 000
8.0OPERATIONAL PLAN
Our operation planning is to provide a high quality services that meet the
demands of the customers while maintaining a competitive price that still profitable
to the company. We aim for customer satisfaction in term of service and the quality
of the service itself. In operational plan we also include the simple flowchart.
Page 30

lOMoARcPSD|10543141
8.1FLOWCHART
PLANNING
PURCHASE PROCES
NO
PURCHASE
APPROVED REQUISITION
YES
MAKE PAYMENT
MARKETING
ONLINE ONLINE/OFFLIN OFFLINE
E
POST VIA J&T CASH ON

EXPRESS/POSLAJU DELIVERY/PICKUP
8.2PRODUCT SCHEDULE
CUSTOMER
PRODUCT SCHEDULE
NAME OF PRODUCT PICTURE OF PRODUCTS PRICE
Page 31

lOMoARcPSD|10543141
CHOCOCRISPY
(RM10)
SEA SALT COOKIES
(RM17)
HONEY CORNFLAKES
(RM12)
NIMS CHOCO TUB
Page 32

lOMoARcPSD|10543141
(RM13@15)
NZ CRUNCHIES
(RM10)
8.3MATERIALS REQUIREMENT
MATERIALS REQUIREMENT
Page 33

lOMoARcPSD|10543141
Name of The Material Pieces Price

product
Sea Salt Wheat flour 1 kg RM 2.47
Chocolate Chip
Cookies
TOTAL RM 81.96
Honey Nestle Cornflakes 257 g RM 8.90
Cornflakes
Choco Crispy Bubble rice/ Mini

crunch
NIMS Choco Tub Coco rice/Coco

ball/ Coco Krisp/
Coco crunch
Page 34

lOMoARcPSD|10543141
NZ Crunchies Wheat flour
8.4MANPOWER REQUIREMENTS
Manpower requirement we use is J&T Express when we want to delivery. We

choose J&T Express as our courier because the good delivered within one days. Other
than, J&T Express will deliver customer goods in good condition. The customer
service in J&T also kind and friendly when we ask any question. Second, we used
easy parcel to pay customer's postage. Easy parcel is very easy plat from for sellers.
It is because the price of postage was affordable and we can choose any courier that
Page 35

lOMoARcPSD|10543141
we prefer. This can give some advantage to customer because we offer reasonable
and affordable prices.
8.5OPERATIONS LAYOUT
8.6LOCATION OF THE BUSINESS
Address: No 2 Felda Redong 1 , 85000, Segamat, Johor.
Page 36

lOMoARcPSD|10543141
8.6.1 DELIVERY SERVICE
LOCATION DAY/ TIME RATE

FELDA REDONG EVERYDAY (8 a.m. – 11 FREE
p.m.)
LABIS MONDAY-THURSDAY (4 RM3
p.m. – 6 p.m.)
SEGAMAT WEEKENDS (8 a.m. – RM5
6p.m.)
Page 37

lOMoARcPSD|10543141
8.7TECHNOLOGY INFRASTRUCTURE TO OPERATE BUSINESS
Item Price per Unit No. Required Total Cost Supplier
Computer RM 1500 5 RM 7500 Senheng.com.my
Air conditioner RM 3000 4 RM 12000 Samsung
Photostat RM 2000 1 RM 2000 Printer ink

machine
(Shopee)
Punch card RM 200 1 RM 200 Timioffice (Shopee)

machines
Punch card Rm 0.11 100 RM 110 GC Online Stationary

(Shopee)
Workers table RM 97.40 6 RM 584.40 Kitchenz (Shopee)
Office chair RM 90 10 RM 900 La famille (Shopee)
Whiteboard RM 500 1 RM 500 S&Y Proboard

Marketing (Shopee)
Fire RM36 10 RM360 MARIBEST ONESTOP

extinguishers (Shopee)
File RM12 20 RM240 MR. DIY
Page 38

lOMoARcPSD|10543141
8.7.1 OPERATIONS OVERHEAD AND OPERATIONS BUDGET
Operations Overhead: Water, electricity, telephone and gas facilities as well as other
basic utilities that are essential in moving the operations
Item Cost (RM)

Water 700
Electricity 4000
Telephone 100
Web hosting 100
TOTAL 4900
Operations Budget: A business must consider fixed assets cost, monthly expenses
and other expenses.
Item Fixed Asset Monthly Expenses Other Expenses
Machine RM50,000
Wages RM 28,000
Factory Rental RM 7,000
Deposit on RM 20,000
Factory Rental
Delivery RM 1000
Plastic bag RM 150
Spoon RM 100
Uniform RM 250
Insurance RM 650
Total RM 50 000 RM 55000 RM 2150
Page 39

lOMoARcPSD|10543141
9.0FINANCIAL PLAN
9.1FINANCING
9.2.1PROJECT IMPLEMENTATION COST SCHEDULE
PROJECT IMPLEMENTATION COST
Requirements Cost
Fixed & Assets
Office furniture & equipment RM

24894.40
Working capital
Salary office’s workers (5 workers) RM 21500
Salary factory’s workers (30 workers) RM 36000
Utilities (telephone, water, electric and Wi-Fi) RM 5000
SOSCO & EPF (5 office’s worker) RM3010

SOSCO & EPF (30 factory’s worker) RM 5040
Rental RM 900
Other payment
Maintenance RM 200
Signboard RM 1000
Pre operation
Deposit – rent (RM20000) RM 20000
Registration & License Insurance & Road Tax RM 1000
TOTAL RM
121544.40
Page 40

lOMoARcPSD|10543141
9.1.2 SOURCES OF FUNDING
When starting a business, the first capital is a collection of each member or a

guarantee on our own assets. We distribute the capital equally to all members to get
a supply of products from supplier. As we known principle of business is worthwhile
profit. Because of that we start looking for investor when our sales results are stable
and high to convince investors who want to invest in our company.
Page 41

lOMoARcPSD|10543141
9.2FINANCIAL STATEMENTS
9.2.1 INCOME STATEMENTS
COMPANY NAME
CRISPYLICIOUS.CO
TIME PERIOD COVER
3 years
INCOME PER MONTH
Sales income (including

deduction for returns and
discounts) RM 800000
Other incomes RM 1000
Total incomes RM 801000
COSTS OF GOOD SOLD
COSGS RM
102764.40
TOTAL COGS RM
102764.40
NET INCOME RM
641535.60
EXPENSES PER MONTH
Wages and Benefits RM 100
Rent / Mortgage RM 7000
Utilities (bill water& electricity) RM 4700
Office supplies RM 1000
Phone RM 100
Web hosting RM 200
Insurance RM 200
Travel RM 1000
Depreciation RM 2000
Taxes RM 500
Other expenses RM 1000
TOTAL EXPENSES RM 15700
Page 42

lOMoARcPSD|10543141
9.2.2 CASH FLOW STATEMENT
COMPANY NAME FOR THE YEAR

ENDED
CRISPYLICIOUS.CO 3 YEARS
OPERATING ACTIVITIES RM
Net Income 641535.60
Changes in Working Capital (3000)

Depreciation and Amortization (2000)
Account Receivable (12000)
Account Payable 20000
Deferred Taxes (1000)
Others 1000
NET CASH FROM OPERATING ACTIVITIES 625535.60

INVESTING ACTIVITIES
Cash from Sale of Capital Assets 50000
Cash Paid for Purchase of Capital Assets (50000)
Increases in All Other Long -Term Assets 10000
Other 1 2000
Other 2 3000
Other 3 1000
NET CASH FROM INVESTING ACTIVITIES (434000)
FINANCING ACTIVITIES
Proceeds from Common Stock Issuance 600000

Proceeds from Long-Term Debt Issuance 110000
Dividends Paid Out 5000

Proceeds from Preferred Stock Issuance 2000
NET CASH FROM FINANCING ACTIVITIES 717000

Net increases or Decrease in Cash and Cash Equivalents During 600500
Period
Cash and Cash Equivalents at Beginning of Period 50000
CASH AND CASH EQUIVALENTS AT END PERIOD 650500
Page 43

lOMoARcPSD|10543141
9.2.3 BALANCE SHEET

Item 1 month 2 month 3 month 4 month 5 month
(RM) (RM) (RM) (RM) (RM)
Fixed Asset
Machine 50 000 40 000 30 000 20 000 10 000
Office 24894.40 23894.40 22894.40 21894.40 20894.40

equipment &
furniture
Total 74984.40 63894.40 52894.40 41894.40 30894.40
Current
Asset
Cash balance 50000 40000 30000 20000 10000
Total 50000 40000 30000 20000 10000
Total asset 124984.40 103894.40 82894.40 61894.40 49894.40
Owner’s
Equity
Capital 640000 540000 440000 340000 240000
Net profit 641535.40 741535.40 841535.40 941535.40 1041535.40
Total 1281535.4 1281535.4 1281535.4 1381535.40 1281535.40
0 0 0
Page 44

lOMoARcPSD|10543141
10.0 CONCLUSION
For the conclusion of this precious business plan, we have a great instinct that
our beloved company Crispylicious.co will became a worldwide company in future if
we try our best to meet the need and demand of the customers. This business plan
had become our guidance to run this business from start to success. We made this
business plan as our hope and our goal to establish our vision and mission. Our team
will put our best effort to make this company move forward and forward without
turning back. We will work together as a team to gain back our investment in term of
money, time, and others that we had mentioned in financial part in a proper way.
Even though we start in a small scale business, we put a high hopes in our company
to became bigger company and bring more profit for us.
Page 45

lOMoARcPSD|10543141
11.0 APPENDIX
FIGURE 11.1 PRODUCT
FIGURE 11.2 STOCK
FIGURE 11.3 CUSTOMER
Page 46

Business Plan Crispylicious

Uploaded by

Copyright:

Available Formats

You might also like

Business Plan Crispylicious

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Business Plan Crispylicious

Uploaded by

Copyright:

Available Formats

lOMoARcPSD|10543141

Business PLAN Crispylicious

Technological Entrepreneurship (Universiti Teknikal Malaysia Melaka)

StuDocu is not sponsored or endorsed by any college or university

NUR SYAFIQAH BINTI A. RAHIM

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

Crispylicious.co was established on 23 October 2020 in a very fine Friday.

In today’s highly competitive environment, it is becoming increasingly

We intend to acquire approximately 500 units of each product from our

Our main priority is to established outlets in crowded mall, preferably in

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

Crispylicious.co is a business that offered a variety of snacks or

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

The company’s name is called Crispylicious.co and this logo illustrate

 To provide a quality of products and put our company name as the

 To become a nationwide company in becoming a supplier of various

 To create awareness to young people out there to start a small

2.0PURPOSE OF PREPARING BUSINESS PLAN

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

Business plan was written to identify, describe and analyze business

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

BUSINESS NAME Crispylicious.co

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

NAME OF PARTNER NUR SYAFIQAH BINTI A. RAHIM

COURSE ATTENDED TECHNOLOGY ENTREPRENEURSHIP

EXPERIENCE Work at Tunku Abdul Rahman University

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

NAME OF PARTNER SITI NOR FATMA ZAHRA BINTI AZAHARI

COURSE ATTENDED TECHNOLOGY ENTREPRENEURSHIP

EXECUTIVE ADMINISTARY MANAGER

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

NAME OF PARTNER NUR AINA ADILAH BINTI NIZAM

CO - POSITION EXECUTIVE ADMIN MANAGER

COURSE ATTENDED TECHNOLOGY ENTREPRENEURSHIP

EXECUTIVE FINANCIAL MANAGER

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

NAME OF PARTNER NUR AIN BINTI ZAMRI

CO - POSITION FINANCIAL MANAGER

COURSE ATTENDED TECHNOLOGY ENTREPRENEURSHIP

EXECUTIVE MARKETING MANAGER

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

NAME OF PARTNER NUR AIN FATIHAH BINTI MOHD AMIN

CO - POSITION EXECUTIVE MARKAETING MANAGER

COURSE ATTENDED TECHNOLOGY ENTREPRENEURSHIP

Downloaded by Nurain Fatihah Bt Ma E20G0625 (e20g0625@siswa.umk.edu.my)

Our vision for Crispylicious.co is to be an inspiring company to

teenager out there to challenges their self in order to be a successful

people by doing business either small or big company.

5.1.2 COMPANY’S MISSION

To create environment which is teenagers willingly take

risks in starting business despite rough condition in

Crispylicious.co is mainly focused on our company’

mission which is create an entrepreneurship environment in

increase our country economy. In future, if we established our

company mission, we will create more job opportunity to