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  • Shake Shack Slide Deck

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    144 views12 pages
    The document outlines a marketing strategy for Shake Shack targeting millennials ages 25-40 with higher incomes. The strategy aims to use copy that speaks to millennials and lets them know Shake Shack understands them by providing elevated diner food that can be comfort food for any meal. The marketing will utilize print, digital, and focus on Shake Shack's values of neighborhood enrichment, people-first approach, and accountability. It also references a "Real Food, Real Change" campaign.

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    The document outlines a marketing strategy for Shake Shack targeting millennials ages 25-40 with higher incomes. The strategy aims to use copy that speaks to millennials and lets them know Shake Shack understands them by providing elevated diner food that can be comfort food for any meal. The marketing will utilize print, digital, and focus on Shake Shack's values of neighborhood enrichment, people-first approach, and accountability. It also references a "Real Food, Real Change" campaign.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    144 views12 pages

    Shake Shack Slide Deck

    Uploaded by

    api-579383530
    The document outlines a marketing strategy for Shake Shack targeting millennials ages 25-40 with higher incomes. The strategy aims to use copy that speaks to millennials and lets them know Shake Shack understands them by providing elevated diner food that can be comfort food for any meal. The marketing will utilize print, digital, and focus on Shake Shack's values of neighborhood enrichment, people-first approach, and accountability. It also references a "Real Food, Real Change" campaign.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 12

    GROUP 5

    Lexi, Savannah, Claire, Grace


    TARGET AUDIENCE

    age

    living
    25-40

    income
    $$
    CONSUMER
    INSIGHT
    Millennials are tired of the stereotypes
    being put on their generation
    STRATEGY Copy that speaks to
    millennials, and lets them
    know that Shake Shack
    gets them

    Elevated diner food


    that can be comfort
    food for any meal
    PRINT
    DIGITAL
    accountability

    SHAKE
    SHACK neighborhood enrichment

    VALUES
    people-first
    BONUS
    REAL FOOD
    REAL CHANGE
    CAMPAIGN

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