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A Project Report On Why Mutual Fund Is The Better Investment Plan
A Project Report On Why Mutual Fund Is The Better Investment Plan
1
DECLARATION
I do hereby declare that the project entitled “Why Mutual
Fund is the better Investment plan” submitted in partial
fulfillment of the requirement of the degree of Master of
Finance and Control, Utkal University in the course
curriculum for the third semester is an original piece of work
done by me under the guidance and supervision of Mr. C
Vasudevan (Senior General Manager, IPF – Secretariat,
Bombay Stock Exchange limited) and Prof Jayanta Parida
(Faculty, P.G. Dept. of Commerce, UtkalUniversity,
Bhubaneswar) . This has not been submitted for the awar d of
any degree elsewhere in part or in full. This project report is
not an exhaustive study of the topic undertaken.
Date:
Place: Signature
2
Acknowledgement
I do hereby acknowledge that this Summer Internship Project is a
genuine work undertaken and successfully completed by me. I would
also like to acknowledge the fact that I would not have been able to
complete my project without the due permission of the SGM Shri C
Vasudevan Sir for allowing me to work here as a Summer Intern, the
AGM Shri Nilkanth P. Pandya Sir, for paying his due attention and
imparting some valuable knowledge on the topic.
Date:
Place: Signature
3
Content
Chapter 1: INTRODUCTION
1.1 Mutual Fund
1.2 History of Mutual Fund
1.3 Emerging Issues and Present Position
1.4 Investment Strategies
1.5 Advantages and dis-advantages
1.6 Classification of Mutual Fund
Chapter 2: COMPANY PROFILE
2.1 History
2.2 Prominent Position
2.3 A Pioneer
2.4 Awards
2.5 BSE SWOT
4
CHAPTER 1
INTRODUCTION
5
INTRODUCTION TO MUTUAL FUNDS AND ITS VARIOUS
ASPECTS
Mutual fund is a trust that pools the savings of a number of investors who share a
common financial goal. This pool of money is invested in accordance with a stated
objective. The joint ownership of the fund is thus ―Mutual‖, i.e. the fund belongs to
all investors. The money thus collected is then invested in capital market
instruments such as shares, debentures and other securities. The income earned
through these investments and the capital appreciations realized are shared by its
unit holders in proportion the number of units owned by them. Thus a Mutual Fund
is the most suitable investment for the common man as it offers an opportunity to
invest in a diversified, professionally managed basket of securities at a relatively
low cost. A Mutual Fund is an investment tool that allows small investors access to
a well-diversified portfolio of equities, bonds and other securities. Each
shareholder participates in the gain or loss of the fund. Units are issued and can be
redeemed as needed. The fund‘s Net Asset value (NAV) is determined each day.
Mutual funds are considered as one of the best available investments as compare to
others they are very cost efficient and also easy to invest in, thus by pooling money
together in a mutual fund, investors can purchase stocks or bonds with much lower
trading costs than if they tried to do it on their own. But the biggest advantage to
mutual funds is diversification, by minimizing risk & maximizing returns.
6
launched, with verbose and quirky names that when translated read profitable and
prudent or small maters grow by consent. The foreign and colonial Govt. trust
formed in London in 1868, promised start the investor of modest means the same
advantages as the large capitalist by spreading the investment over a number of
stocks.
When three Boston securities executives pooled their money together in 1924 to
create the first mutual fund, they had no idea how popular mutual funds would
become. The idea of pooling money together for investing purposes started in
Europe in the mid-1800s. The first pooled fund in the U.S. was created in 1893 for
the faculty and staff of Harvard University. On March 21st, 1924 the first official
mutual fund was born. It was called the Massachusetts Investors Trust.
After one year, the Massachusetts Investors Trust grew from $50,000 in assets in
1924 to $392,000 in assets (with around 200 shareholders). In contrast, there are
over 10,000 mutual funds in the U.S. today totaling around $7 trillion (with
approximately 83 million individual investors) according to the Investment
Company Institute.
THE EVOLUTION
The formation of Unit Trust of India marked the evolution of the Indian mutual
fund industry in the year 1963. The primary objective at that time was to attract the
small investors and it was made possible through the collective efforts of the
Government of India and the Reserve Bank of India. The history of mutual fund
industry in India can be better understood divided into following phases:
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Growth Fund and India Fund (India's first offshore fund) in 1986, Mastershare
(India‘s first equity diversified scheme) in 1987 and Monthly Income Schemes
(offering assured returns) during 1990s. By the end of 1987, UTI's assets under
management grew ten times to Rs 6700 crores.
The Indian mutual fund industry witnessed a number of public sector players
entering the market in the year 1987. In November 1987, SBI Mutual Fund from
the State Bank of India became the first non-UTI mutual fund in India. SBI
Mutual Fund was later followed by Can bank Mutual fund, LIC Mutual Fund,
Indian Bank Mutual Fund, Bank of India Mutual Fund, GIC Mutual Fund and
PNB Mutual Fund. By 1993, the assets under management of the industry
increased seven times to Rs. 47,004 crores. However, UTI remained to be the
leader with about 80% market share.
Mobilization
Assets as % of
1992- Amount
Under Gross
93 Mobilized Management Domestic
Savings
Public
1,964 8,757 0.9%
Sector
8
Phase III. Emergence of Private Sector Funds (1993-96):
The permission given to private sector funds including foreign fund management
companies (most of them entering through joint ventures with Indian promoters) to
enter the mutual fund industry in 1993, provided a wide range of choice to
investors and more competition in the industry. Private funds introduced
innovative products, investment techniques and investor-servicing technology. By
1994-95, about 11 private sector funds had launched their schemes.
The mutual fund industry witnessed robust growth and stricter regulation from the
SEBI after the year 1996. The mobilization of funds and the number of players
operating in the industry reached new heights as investors started showing more
interest in mutual funds. Investors' interests were safeguarded by SEBI and the
Government offered tax benefits to the investors in order to encourage them. SEBI
(Mutual Funds) Regulations, 1996 was introduced by SEBI that set uniform
standards for all mutual funds in India. The Union Budget in 1999 exempted all
dividend incomes in the hands of investors from income tax. Various Investor
Awareness Programmes were launched during this phase, both by SEBI and
AMFI, with an objective to educate investors and make them informed about the
mutual fund industry.
In February 2003, the UTI Act was repealed and UTI was stripped of its Special
legal status as a trust formed by an Act of Parliament. The primary objective
behind this was to bring all mutual fund players on the same level.
Presently Unit Trust of India operates under the name of UTI Mutual Fund and its
past schemes (like US-64, Assured Return Schemes) are being gradually wound
up. However, UTI Mutual Fund is still the largest player in the industry. In 1999,
there was a significant
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Phase V. Growth and Consolidation - 2004 Onwards:
The industry has also witnessed several mergers and acquisitions recently,
examples of which are acquisition of schemes of Alliance Mutual Fund by Birla
Sun Life, Sun F&C Mutual Fund and PNB Mutual Fund by Principal Mutual Fund.
Simultaneously, more international mutual fund players have entered India like
Fidelity, Franklin Templeton Mutual Fund etc. There were 29 funds as at the end
of March 2006. This is a continuing phase of growth of the industry through
consolidation and entry of new international and private sector players
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1.3 Emerging Issues of the Mutual Fund Industry in India:
By end of 2012, Indian mutual fund industry reached more than Rs. 8
trillion which is a very smart turnover.
100% growth in last 8 years
Number of foreign AMC's are in the queue to enter the Indian markets
Our saving rate is over 34%, highest in the world. Only channelizing
these savings in mutual funds sector is required.
We have approximately 45 mutual funds which are much less than US
having more than 800. There is a big scope for expansion
'B' and 'C' class cities are growing rapidly. Today most of the mutual
funds are concentrating on the 'A' class cities. Soon they will find scope
in the growing cities.
Mutual fund can penetrate rural like the Indian insurance industry with
simple and limited products.
SEBI allowing the MF's to launch commodity mutual funds.
Emphasis on better corporate governance.
Trying to curb the late trading practices.
PRESENT POSITION
Mutual funds play vital role in resource mobilization and their efficient
allocation in a transitional economy like India. Economic transition is usually
marked by changes in the financial mechanism, institutional integration, market
regulation, re-allocation of savings and investments, and changes in the inter-
sector relationships. These changes often imply negativity which shakes
investor‗s confidence in the capital market. Mutual funds perform a crucial task
as efficient alligators of resources in such a transitional period.
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The spread of equity cult has further increased reliance of the corporate sector
on equity financing. The role of mutual funds in the financing of corporate has
substantially increased after the SEBI allowed the corporate sector to reserve
20% of their public issues for Indian mutual funds.
INVESTMENT STRATEGIES
Systematic Investment Plan: under this a fixed sum is invested each month
on a fixed date of a month. Payment is made through post dated cheques or
direct debit facilities. The investor gets fewer units when the NAV is high and
more units when the NAV is low. This is called as the benefit of Rupee Cost
Averaging (RCA)
Systematic Transfer Plan: under this an investor invest in debt oriented fund
and give instructions to transfer a fixed sum, at a fixed interval, to an equity
scheme of the same mutual fund.
12
1.4 Advantages of Investing Mutual Funds:
3. Economies of Scale - Mutual fund buy and sell large amounts of securities at
a time, thus help to reducing transaction costs, and help to bring down the
average cost of the unit for their investors.
13
1.5 Disadvantages of Investing Mutual Funds:
2. Costs - The biggest source of AMC income is generally from the entry &
exit load which they charge from investors, at the time of purchase. The mutual
fund industries are thus charging extra cost under layers of jargon.
4. Taxes - when making decisions about your money, fund managers don't
consider your personal tax situation. For example, when a fund manager sells a
security, a capital-gain tax is triggered, which affects how profitable the
individual is from the sale. It might have been more advantageous for the
individual to defer the capital gains liability.
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1.6 CLASSIFICATION OF MUTUAL FUNDS
15
OPEN-ENDED FUNDS
CLOSE-ENDED FUNDS
Investor can buy units from funds only during its NFO.
Units are traded, post-NFO in a stock exchange. This is done through
listing of the scheme in a stock exchange, such listing is compulsory for
Close-Ended funds.
Since post-NFO, sale and purchase of units happen to or from a counter
party in stock exchange and not to or the mutual fund, the unit capital of
the scheme remains stable.
INTERVAL FUNDS
16
AGGRESSIVELY/ACTIVELY MANAGED FUNDS
PASSIVE FUNDS
EQUITY FUNDS
DEBT FUNDS
HYBRID FUNDS
GILT FUNDS
17
DIVERSIFIED DEBT FUNDS
LIQUID SCHEMES
Invests only in debt securities where the money will be repaid within 61
days.
Also called as MONEY MARKET SCHEMES.
Lowest risk.
SECTORAL FUNDS
18
EQUITY LINKED SAVING SCHEMES (ELSS)
ARBITRAGE FUNDS
THEMATIC FUNDS
GOLD FUNDS
19
MONTHLY INCOME PLANS
BALANCED FUND
Close-Ended schemes.
Structured to ensure that investors get their principal back irrespective of
what happens in market.
Achieves objective by investing in Zero Coupon Government securities
whose maturity is aligned to scheme‘s maturity.
COMMODITY FUNDS
Exposure in commodities.
Investment objective would specify the commodity which proposes to
invest in.
Such funds can be structured as commodity ETFs or commodity sector
funds.
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INTERNATIONAL FUNDS
FUND OF FUNDS
21
CHAPTER 2
COMPANY PROFILE
22
2.1 COMPANY PROFILE
Bombay Stock Exchange Limited is the oldest stock exchange of Asia and
one of the oldest in World with a rich heritage. As the first stock exchange
in India, the Bombay Stock Exchange Limited is considered to have played a
very important role in the development of county‘s capital market. The BSE is
the largest stock exchange of 24 exchanges in India, with over 6000 listed
companies. It is also the fifth largest exchange in the world with a market
capitalization of $466 billion.
The Exchange has a nationwide reach with its presence in 417 cities and
towns of India. The systems and processes of the exchange are designed to
safeguard market integrity and enhance transparency in the operations. The
Exchange provides an efficient and transparent market for trading in equity,
debt and derivative instruments. The BSE provides online trading with the
BSE‘s Online trading System (BOLT), which is a proprietary system of the
exchange and is BS 7799-2-2002 certified. The Surveillance and Clearing
Settlement function of the Exchange are ISO 9001:2000 certified.
VISION
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2.2 HISTORY
One of the oldest stock exchanges of the world and the first in the country to be
granted permanent recognition under the Securities Contract (Regulation)
Act, 1956, Bombay Stock Exchange Limited has had an interesting rise to
prominence over the past 133 years.
The Bombay Stock Exchange Limited traces its history to the 1850s, when
four Gujarati and one Parsi stock broker would gather under the banyan tree
in front of the Town Hall, where the Horniman Circle is now situated. A
decade later, the brokers moved their venue to another set of foliage, this
time under banyan trees at the junction of Meadows Street and Mahatma
Gandhi Road. As the number of brokers increased, they had to shift from
place to place and wherever they went, through sheer habit, they overflowed
to the streets. At last, in 1874, found a permanent place. The new place was,
aptly, called Dalal Street.
2.4 A PIONEER
BSE as brand is synonymous with the capital markets in India. The BSE
SENSEX is the benchmark equity index that reflects the robustness of the
economy and finance. At par with international standards, BSE has been a
pioneer in several areas. It has a several firsts to its credit,
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2.5 AWARDS
Bombay Stock Exchange Limited has many awards to its name for
its excellence in several fields, these are
STRENGTHS:
BSE has inherent advantages: its history, larger scrip base and a stronger
brand.
The SENSEX (BSE‘s 30-share sensitive index) is one of the most
recognized indexes and tracked worldwide.
Apart from lager base of listed companies, BSE also has a historical
perspective.
Its online trending system (BOLT) has awarded with the global recognized
Information Security Management System Standard BS7799-2-2002.
It got the ISO certification for its surveillance and clearing and settlement.
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WEAKNESS
OPPORTUNITIES
THREATS
27
CHAPTER 3
THEORETICAL
CONCEPT
28
3.1 WORKING OF MUTUAL FUND
29
MUTUAL FUND OPERATION FLOWCHART
30
When an investor subscribes for the units of a mutual fund, he becomes part
owner of the assets of the fund in the same proportion as his contribution
amount put up with the corpus (the total amount of the fund). Mutual Fund
investor is also known as a mutual fund shareholder or a unit holder.
Any change in the value of the investments made into capital market
instruments (such as shares, debentures etc) is reflected in the Net Asset Value
(NAV) of the scheme. NAV is defined as the market value of the Mutual Fund
scheme's assets net of its liabilities.
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3.2 HOW RISKY YOUR MUTUAL FUND IS
Investors always judge a fund by the return it gives, never by the risk it took. In
any historical analysis of a mutual fund, the return is remembered but the risk is
quickly forgotten. So a fund manager may have used very high-risk strategies
(that are bound to fail disastrously in the long run), hoping that his wins will be
remembered (as they often are), but the risk he took will soon be forgotten.
WHAT IS RISK?
Risk can be defined as the potential for harm. But when anyone analyzing
mutual funds uses this term, what is actually being talked about is volatility.
Volatility is nothing but the fluctuation of the Net Asset Value (price of a unit
of a fund). The higher the volatility, the greater the fluctuations of the NAV.
Generally, past volatility is taken as an indicator of future risk and for the task
of evaluating mutual fund; this is an adequate (even if not ideal) approximation.
Mutual funds face risks based on the investments they hold. For example, a
bond fund faces interest rate risk and income risk. Bond values are inversely
related to interest rates. If interest rates go up, bond values will go down and
vice versa. Bond income is also affected by the change in interest rates. Bond
yields are directly related to interest rates falling as interest rates fall and rising
as interest rise. Income risk is greater for a short-term bond fund than for a long-
term bond fund.
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Following is a glossary of some risks to consider when investing in
mutual funds:
CALL RISK:-
The possibility that falling interest rates will cause a bond issuer to redeem or
call its high-yielding bond before the bond's maturity date.
COUNTRY RISK:-
The possibility that political events (a war, national elections), financial
problems (rising inflation, government default), or natural disasters (an
earthquake, a poor harvest) will weaken a country's economy and cause
investments in that country to decline.
CREDIT RISK:-
The possibility that a bond issuer will fail to repay interest and principal in a
timely manner. Also called default risk.
CURRENCY RISK:-
The possibility that returns could be reduced for Americans investing in foreign
securities because of a rise in the value of the U.S. dollar against foreign
currencies. Also called exchange-rate risk.
INCOME RISK:-
The possibility that a fixed-income fund's dividends will decline as a result of
falling overall interest rates.
INDUSTRY RISK:-
The possibility that a group of stocks in a single industry will decline in price
due to developments in that industry.
INFLATION RISK:-
The possibility that increases in the cost of living will reduce or eliminate a
fund's real inflation-adjusted returns.
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INTEREST RATE RISK:-
The possibility that a bond fund will decline in value because of an increase in
interest rates.
MANAGER RISK:-
The possibility that an actively managed mutual fund's investment adviser will
fail to execute the fund's investment strategy effectively resulting in the failure
of stated objectives.
MARKET RISK:-
The possibility that stock fund or bond fund prices overall will decline over
short or even extended periods. Stock and bond markets tend to move in cycles,
with periods when prices rise and other periods when prices fall.
PRINCIPAL RISK:-
The possibility that an investment will go down in value, or "lose money," from
the original or invested amount.
There are two ways in which you can determine how risky a fund is.
STANDARD DEVIATION:-
SHARPE RATIO:-
This ratio looks at both, returns and risk, and delivers a single measure that is
proportional to the risk adjusted returns. “Since Sharpe Ratio is a measure of
risk-adjusted returns, a high Sharpe ratio is good.”
34
HOW TO CHECK THE FUND’S RISK
So how would you figure out how risky a mutual fund is?
Value Research a mutual fund research outfit, carries out a rating every month
which is also carried on rediff.com. If you would like to take a look at the latest
ratings, click on the relevant month viz March, April, May.
In this rating, each fund is given a star. The funds with a 5-star rating
are the best. Those with a 1-star ( ) rating are the worst.
This star rating is based on risk-adjusted return. In a very simple way, it gives
investors an understanding of whether a fund is taking an acceptable amount of
risk in generating the kind of returns it is doing.
Mutual funds posses a very strong distribution channel so that the ultimate
customers doesn‘t face any difficulty in the final procurement. The various
parties involved in distribution of mutual funds are:
1. Direct marketing by the AMCs: the forms could be obtained from the AMCs
directly. The investors can approach to the AMCs for the forms. some of the top
AMCs of India are; Reliance ,Birla Sunlife, Tata, SBI magnum, Kotak
Mahindra, HDFC, Sundaram, ICICI, Mirae Assets, Canara Robeco, Lotus India,
LIC, UTI etc. whereas foreign AMCs include: Standard Chartered, Franklin
Templeton, Fidelity, JP Morgan, HSBC, DSP Merill Lynch, etc.
3. Individual agents, Banks, NBFC: investors can procure the funds through
individual agents, independent brokers, banks and several non- banking
financial corporations‘ too, whichever he finds convenient for him.
35
3.4 Costs associated:
Expenses:
Loads:
Entry Load/Front-End Load (0-2.25%) - It‘s the commission charged at the
time of buying the fund to cover the cost of selling, processing etc.
Every investor investing in the mutual funds is driven by the motto of either
wealth creation or wealth increment or both. Therefore it‘s very necessary to
continuously evaluate the fund‘s performance with the help of factsheets and
newsletters, websites, newspapers and professional advisors like SBI mutual
fund services. If the investors ignore the evaluation of fund‘s performance then
he can lose hold of it any time. In this ever-changing industry, he can face any
of the following problems:
1. Variation in the funds‘ performance due to change in its management/
objective.
2. The fund‘s performance can slip in comparison to similar funds.
3. There may be an increase in the various costs associated with the fund
4. Beta, a technical measure of the risk associated may also surge.
5. The fund‘s ratings may go down in the various lists published by
independent rating agencies.
6. Can merge into another fund or could be acquired by another fund house.
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Performance measures:
Equity funds: the performance of equity funds can be measured on the basis of:
NAV Growth, Total Return; Total Return with Reinvestment at NAV,
Annualized Returns and Distributions, Computing Total Return (Per Share
Income and Expenses, Per Share Capital Changes, Ratios, Shares Outstanding),
the Expense Ratio, Portfolio Turnover Rate, Fund Size, Transaction Costs, Cash
Flow, Leverage.
Debt fund: likewise the performance of debt funds can be measured on the
basis of: Peer Group Comparisons, The Income Ratio, Industry Exposures and
Concentrations, NPAs, besides NAV Growth, Total Return and Expense Ratio.
Liquid funds: the performance of the highly volatile liquid funds can be
measured on the basis of: Fund Yield, besides NAV Growth, Total Return and
Expense Ratio.
Every fund sets its benchmark according to its investment objective. The fund‘s
performance is measured in comparison with the benchmark. If the fund
generates a greater return than the benchmark then it is said that the fund has
outperformed benchmark , if it is equal to benchmark then the correlation
between them is exactly 1. And if in case the return is lower than the benchmark
then the fund is said to be underperformed.
37
To measure the fund’s performance, the comparisons are usually done
with:
i) With a market index.
Asset allocation.
Selection of fund.
In case of mutual funds, financial planning is concerned only with broad asset
allocation, leaving the actual allocation of securities and their management to
fund managers. A fund manager has to closely follow the objectives stated in
the offer document, because financial plans of users are chosen using these
objectives.
If we take a look at the recent scenario in the Indian financial market then we
can find the market flooded with a variety of investment options which includes
mutual funds, equities, fixed income bonds, corporate debentures, company
fixed deposits, bank deposits, PPF, life insurance, gold, real estate etc. all these
investment options could be judged on the basis of various parameters such as-
return, safety convenience, volatility and liquidity. Measuring these investment
options on the basis of the mentioned parameters, we get this in a tabular form.
38
Return Safety Volatility Liquidity Convenienc
e
Equity High Low High High Moderate
We can very well see that mutual funds outperform every other investment
option. On three parameters it scores high whereas it‘s moderate at one.
comparing it with the other options, we find that equities gives us high returns
with high liquidity but its volatility too is high with low safety which doesn‘t
makes it favourite among persons who have low risk- appetite. Even the
convenience involved with investing in equities is just moderate.
39
CHAPTER 4
OBJECTIVES AND SCOPE
OF THE STUDY
40
4.1 OBJECTIVES OF THE STUDY
A big boom has been witnessed in Mutual Fund Industry in recent times. A
large number of new players have entered the market and trying to gain market
share in this rapidly improving market.
The research was carried on in Mumbai. I had been sent to Bombay Stock
Exchange, Mumbai where I completed my Project work. I surveyed on my
Project Topic ―A study on why mutual fund is the better investment plan‖ by
taking help of the investors and brokers working over there.
The study will help to know the preferences of the customers, which company,
portfolio, mode of investment, and option for getting return, and mainly why
investors prefer to invest in mutual fund rather in equity derivatives and so on
they prefer. This project report may help the company to make further planning
and strategy.
41
CHAPTER 5
RESEARCH
METHODOLOGY
42
5.1 RESEARCH METHODOLOGY
INTRODUCTION
This report is based on primary as well secondary data, however primary data
collection was given more importance since it is overhearing factor in attitude
studies. One of the most important users of research methodology is that it helps
in identifying the problem, collecting, analyzing the required information data
and providing an alternative solution to the problem .It also helps in collecting
the vital information that is required by the top management to assist them for
the better decision making both day to day decision and critical ones.
TYPE OF RESEARCH
RESEARCH METHOD
Research methods are understood as all those methods and techniques that are
used for conduction of research. Research methods or techniques refer to
methods the researchers use in performing research operation. In other words,
all those methods which are used by the researchers during the course of
studying his research problems are termed as research methods. Since the object
of research, particularly the applied research, is to arrive at a solution for a
given problem, the available data and the unknown aspects of the problem have
to be related to each other to make a solution possible. Keeping this in view I
took the following two methods:
Analysis of documents
Interview
43
COLLECTION OF DATA
Secondary data - I have also used the secondary data which include
various written documents and other related information about the mutual
fund industry in India.
The study was carried out for a period of two months, from 9th May to 9th July
2013.
5.2 SAMPLING
SAMPLING PROCEDURE
The sample was selected out of some of the investors and brokers in BSE and
nearby that area, irrespective of them being investors or not or availing the
services or not. It was also collected through personal visits to persons, by
formal and informal talks and through filling up the questionnaire prepared. The
data has been analyzed by using mathematical/Statistical tool.
SAMPLE SIZE
The sample size of my project is limited to 200 people only. Out of which only
120 people had invested in Mutual Fund. Other 80 people did not have invested
in Mutual Fund.
SAMPLE DESIGN
Data has been presented with the help of bar graph, pie charts, line graphs etc.
44
5.3 LIMITATIONS
45
CHAPTER 6
DATA ANALYSIS
AND
INTERPRETATION
46
ANALYSIS AND INTERPRETATION OF DATA
After a thorough study and analysis of the questionnaires of my consumer
survey I have come across some important and useful findings. These findings
have helped me in a great way to come to the conclusion part of my project
work.
No. of 12 18 30 24 20 16
Investors
Number of investors
35
30
25
20
15 Number of investors
10
0
<=30 31-35 36-40 41-45 46-50 >50
Interpretation:
According to this chart out of 120 Mutual Fund investors the most are in the
age group of 36-40 yrs. i.e. 25%, the second most investors are in the age group
of 41-45yrs i.e. 20% and the least investors are in the age group of below 30
yrs.
47
EDUCATIONAL QUALIFICATION OF INVESTORS
Number of investors
Graduate/PG
Under Graduate
Others
INTERPRETATION
Out of 120 Mutual Fund investors 71% of the investors are Graduate/Post
Graduate, 23% are Under Graduate and 6% are others (under HSC).
48
OCCUPATION OF INVESTORS
Number of investors
Businessman
Serviceman
Professional
Others
49
Number of Investors
50
45
40
35
30
25
20 Number of Investors
15
10
5
0
upto rs. Rs. 10001 Rs. 20001 Rs. 30001 RS. 50001
10000 to 20000 to 30000 to 50000 and above
INTERPRETATION
In the income group, out of 120 investors, 36% investors that is the maximum
investors are in the monthly income group Rs. 30001 to 50000, Second one i.e.
27% investors are in the monthly income group of more than Rs. 50,000 and the
minimum investors i.e. 4% are in the monthly income group of below Rs.
10,000.
50
Number of Investors
200
180
160
140
120
100
80
60
40 Number of Investors
20
0
INTERPRETATION
From the above graph it can be inferred that out of 200 people, 97.5% people
have invested in Saving A/c, 76% in Insurance, 74% in Fixed Deposits, 60% in
Mutual Fund, 22.5% in Post Office, 65% in Shares or Debentures, 15% in
Gold/Silver and 26% in Real Estate, and 9% in others financial securities.
Number of Respondents
80
70
60
50
40
30 Number of Respondents
20
10
0
Liquidity Low Risk High Safety of Tax
return Capital Benefits
51
INTERPRETATION
Out of 200 people, 38% People prefer to invest where there is High Return,
22% prefer to invest where there is Tax Benefits, 15% prefer Low risk and
Safety of capital and 10% investor prefer easy Liquidity.
Response YES NO
No of respondents 182 18
Number of respondents
Yes
No
INTERPRETATION
From the above chart it is inferred that 91% People are aware of Mutual Fund
and its operations and only 9% are not aware of Mutual Fund and its operations.
52
Number Of Respondents
90
80
70
60
50
40
30
20 Number Of Respondents
10
0
INTERPRETATION
From the above chart it can be inferred that the Financial Advisor is the most
important source of information about Mutual Fund. Out of 182 Respondents,
46% know about Mutual fund Through Financial Advisor, 22% through Bank,
19% through Peer Group and 13% through Advertisement.
Investors invested in Mutual Fund
Response No of Respondent
Yes 120
No 80
Total 200
Number of Respondents
Yes
NO
53
Reason for not invested in Mutual Fund
Reason No of Respondents
Not aware 18
High risk 28
Not any specific reason 34
Number of Respondents
70
60
50
40
30 Number of Respondents
20
10
0
Financial Banks AMCs
Advisor
54
Awareness of BSE StAR MF
Number of Respondents
110
105
100
Number of Respondents
95
90
85
Yes No
Number of Respondents
70
60
50
40
30 Number of Respondents
20
10
0
Yes NO
55
Mode of Investment Preferred by the Investors
Number of Respondents
80
70
60
50
40
30 Number of Respondents
20
10
0
One Time Investment Systematic Investment
Plan (SIP)
56
Number of Investors
Only Equity
Only Debt
Balanced
INTERPRETATION
From the above graph, Out of the 120 Investors, 46% preferred Only Equity
Portfolio, 37% preferred Balanced Portfolio of Equity and Debt, and 17%
preferred Only Debt portfolio.
Number of Respondents
90
80
70
60
50
40
Number of Respondents
30
20
10
0
Dividend Payout Dividend Re- Growth in NAV
investment
57
Comparison of NAV of different Schemes of Mutual Fund
Balanced Fund
NAVs
90
80
70
60
50
40
NAVs
30
20
10
0
HDFC Reliance UTI ICICI Baroda
Pioneer
Equity Fund
NAVs
300
250
200
150
NAVs
100
50
0
HDFC Reliance Axis ICICI Baroda
Pioneer
58
Gilt Fund
NAVs
30
25
20
15
NAVs
10
0
HDFC Edelweiss Sahara IDBI Baroda
Pioneer
Gold ETF
NAVs
2800
2750
2700
2650
2600 NAVs
2550
2500
2450
Axis Kotak Reliance ICICI Birla Sun Life
59
Gold Fund
NAVs
14
12
10
6 NAVs
0
SBI Kotak Axis HDFC IDBI
Income Fund
NAVS
40
35
30
25
20
NAVS
15
10
5
0
Sahara HDFC Axis ING JM
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Chapter 7
FINDINGS
AND
CONCLUSION
61
FINDINGS
In my survey, out of 200 respondents those 120 mutual fund investors
were more in numbers in the age bracket of (36-40 yrs), the second most
Investors were in the age bracket of (41-45 yrs) and the least were in the
age group of below 30 years.
Out of total 200 respondents, 39% belong to the upper-lower and lower-
upper social class. 43% belong to upper- middle social class and there
were only 8.33% of the respondents who belong to upper social class.
In my survey most of the Investors were Graduate or Post Graduate i.e.
71% , 23% are under graduate, and below HSC there were very few in
numbers i.e. 6%
Most of the surveyed respondents are service men. 44% of the total
respondents belong to service class. 23.33% of the respondents are
professionals, 22.5% of the respondents belong to business class and 10%
of the respondents belong to the other category. This other category
includes—unemployed, housewives, students.
In family monthly income group, most of the mutual fund investors are in
the group of Rs.30000 to 50000 i.e. 36%, Second one i.e. 27% investors
are in the monthly income group of more than Rs. 50,000 and the
minimum investors i.e. 4% are in the monthly income group of below Rs.
10,000.
Average savings of the people varies between 35& to 40%. This no doubt
a good figure to take into account.
out of 200 respondents, 97.5% people have invested in Saving A/c, 76%
in Insurance, 74% in Fixed Deposits, 60% in Mutual Fund, 22.5% in Post
Office, 65% in Shares or Debentures, 15% in Gold/Silver and 26% in
Real Estate, and 9% in others financial securities.
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As question comes to awareness, literacy of mutual fund percentage is
91% which is very good but this data will vary as the sample collected
from the persons, investors and brokers in BSE.
In 46% cases people came to know about Mutual fund Through Financial
Advisor, 22% through Bank, 19% through Peer Group and 13% through
Advertisement. So, Financial Advisor is the most important source of
information about Mutual Fund.
Out of 200 respondents, 60% are invested in mutual funds, those who are
not invested the main reason is that they don‘t have any specific reason &
high risk and 9% are not even aware of mutual fund.
36% of the respondents want to invest in mutual funds. But they don‗t
have enough knowledge where and when to invest in mutual funds. This
means customer education is urgently required here.
As when they are asked for BSE StAR MF & its benefits, 53.5% people
are aware about that platform of trading mutual fund units, among that
53.5% people, 40% are aware of all its activities and benefits and rest
60% are only heard about it.
60% Investors preferred to Invest through Financial Advisors, 25%
through AMC (means Direct Investment) and 15% through Bank.
56.67% preferred One Time Investment and 43.33% preferred SIP out of
both type of mode of investment.
Out of the 120 Investors, 46% preferred Only Equity Portfolio, 37%
preferred Balanced Portfolio of Equity and Debt, and 17% preferred Only
Debt portfolio.
Maximum Number of Investors Preferred Growth in NAV Option for
returns i.e. 70.83%, the second most preferred Dividend Payout and then
Dividend Reinvestment.
HDFC ranked 1st both in gilt fund and Equity fund in NAV, and in Gold
ETF Birla sun life has the highest NAV, in Balanced fund UTI & in Gold
fund kotak has the highest NAV.
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CONCLUSION
We can infer from the analysis that the concept of mutual fund in Indian
financial market is still in its growing phase. With the growing importance of
mutual fund in other areas in the country, this place (indicating the people at
BSE or nearby) is witnessing the same rate of growth in mutual funds. Apart
from these facts the following are some other important facts which can easily
be inferred from the paper:
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More than half of the respondents have wrong perception about the
mutual funds. They feel mutual funds are very risky investment
alternative.
Most of the respondents are satisfied with their current return from their
investment. Most of the respondents do not want to take risk in investing
their money in mutual funds.
Now-a-days Gold ETF has a great demand as compared to other funds
like Equity fund, Balanced fund, Income fund, e.t.c.
AMC like Birla Sun Life & ICICI has a very good NAV in Gold ETF,
and Kotak and many other AMCs are also performing very well like
Reliance & Axis. These all conclusion is made out of only the Asset
Under Management (AUM) & NAV.
65
CHAPTER 8
RECOMMENDATIONS
AND
SUGGESTIONS
66
RECOMMENDATIONS AND SUGGESTIONS
After a thorough study and analysis of the data and information, the following
are the few recommendations and suggestions, if adopted, would definitely
benefit the financial market, which is in its booming stage, in the short run and
in the long run as well. Recommendations and suggestions are normally given
when there are some problems or difficulties lying in the market. Here in this
research report my recommendations and suggestions are totally based on the
facts, reactions, attitudes, perceptions, and many other things of the respondents
which I have received from them during my research work. The
recommendation part of this research work has three parts only, which I feel can
push the mutual fund market into a higher level.
1. Market Development.
2. Marketing techniques.
3. Marketing plans.
Market development:
My Investors survey has revealed the fact that the market for mutual fund is still
in its expansion stage. Hence the companies have to do a lot of things and
activities to develop the market for mutual fund in this capital city. Market
development means doing anything and everything for the growth of the mutual
fund industry. Hence in the following ways the market of mutual fund can be
developed more significantly:
Awareness
Awareness of mutual fund products must be increased in this city. The
awareness can be enhanced in the following ways:
Conference or seminars on mutual funds can be conducted on
regular basis. This will no doubt increase the awareness of mutual
fund in the minds of the investors.
All the AMCs must join hands and work together for this.
67
Customer education
As the awareness of mutual funds is still improving in this market,
companies should give focus on customer education. For this purpose
again the conference and seminars can be the best way towards educating
the customers. Again free training programme to the agents can be
fruitful.
Government intermediation
Government must also work together with the mutual fund companies &
take necessary steps in promoting the concept of mutual fund i.e. tax
benefits, less volatility, low risk, e.t.c
68
Marketing techniques
While the Mutual in India has seen dramatic improvements in quantity as well
as quality of product and service offerings over the past decade. One of the
primary reasons for this slow growth is the fact that mutual funds are a new
concept in India, which needs to be still understood by large sections of Indian
investors. In this scenario, the mutual fund companies have the onerous
responsibility of not just selling mutual fund products, but marketing them
properly.
Marketing plans
Companies must focus on tailored made mutual fund schemes rather than on the
traditional products/ schemes.
Unlike the case of insurance where there is a restriction on certain age of the
investors to invest on insurance, there is no such restriction on investing in
mutual fund. An investor of any age bracket can invest in any scheme of mutual
fund. Hence the strong and efficient CRM can prove to be very fruitful.
Selling of mutual funds only through agents and the branch will not serve the
purpose. Distribution network should be increased. Here aggressive strategy
must be taken by a company in selling mutual funds. This will only be possible
when the investors are well familiar with the concept of mutual funds and its
advantages and benefits. The following are some of the incentives:
Mutual fund companies must tie up with other financial institute like
banks, post office for reaching to the mass people. Because these
financial institutes have tremendous reach to the mass people in our
country. As a result mutual fund companies can have easy access to the
common people. The companies must go in for this kind of strategic
alliance with other companies as well. Because strategic alliance not only
benefit the companies but help in developing the market also.
69
For opening of new savings bank account, the account holder should be
given advice and knowledge of mutual fund and its schemes and how
investment distinguish from saving.
On buying of one or some life insurance policies, again certain units of
mutual fund can be given at free of cost to the policy holders. These will
ultimate lead to the mutual fund buying habit of the common people.
70
BIBLIOGRAPHY
BOOKS:
Dr. Prasanna Chandra : Portfolio Management
C.R. Kothari : Research Methodology
NEWSPAPERS:
Times of India
The Economic Times
REFERENCES
AMFI study material
Outlook Money - the layman‘s guide to mutual funds
Brand reporter- Mutual Fund
WEBSITES
www.bseindia.com
www.amfi.com
www.mutualfundindia.com
www.moneycontrol.com
www.bloomberg.com
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