I.

TOPIC: CHAPTER 6: PRICING STRATEGIES

References: Dimatulac, O. (2017). Module in Entrepreneurship

II. LEARNING GOAL: The students should be able to:

a. define various strategies that businesses implement when setting prices on their product and
services
b. determine the price point at which profits can be maximized on sales of your products and
services.

III. CONCEPTS: PRICING STRATEGIES

PREMIUM PRICING PENETRATION ECONOMY

PRICING PRICING
Businesses set costs
higher than their Aim to attract Aims to attract the
competitors buyers by offering most price-
lower prices on conscious of
-Unique goods goods and services customers

-High quality Used by generic

products food suppliers and
discount retailers
-Value perception

PRICE SKIMMING PSYCHOLOGY BUNDLE PRICING

PRICING
Setting rates high Selling multiple
during the Use by marketers products for a
introductory to encourage lower rate than
phase, then customers to consumers would
lowers prices respond on face if they
gradually as emotional levels purchased each
competitor goods rather than item individually
appear on the logical ones
market

IV. ACTIVITIES/EXERCISES: IDENTIFICATION

Directions: Identify the pricing strategy used in every picture based on
the concept notes above. Write your answer on the space provided below the
number.
_Bundle Pricing _1. _Penetration Pricing _6.

_Economy Pricing_2. _Premium Pricing_7.

_Price Skimming _3.

Psychology Pricing__8.

_Bundle Pricing _4.

_Bun dle Pricing__9.

Penetration Pricing_5.

_Econo my Pricing__10.