Media and Information

Literacy
Quarter 1 – Module 2:
The Evolution of Traditional to
 New Media

Media and Information Literacy Alternative Delivery Mode Quarter 1 – Module 2: The
Evolution of Traditional to New Media First Edition, 2020

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Media and Information
Literacy
Quarter 1 – Module 2:
The Evolution of Traditional to
New Media
Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy 12 Alternative Delivery Mode

(ADM) Module on The Evolution of Traditional to New Media!

This module was collaboratively designed, developed and reviewed by educators

both from public and private institutions to assist you, the teacher or facilitator in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

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For the learner:

Welcome to the Media and Information Literacy 12 Alternative Delivery Mode (ADM)
Module on The Evolution of Traditional to New Media!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the module.

What I Know This part includes an activity that aims to check what
you already know about the lesson to take. If you get all the answers
correct (100%), you may decide to skip this module.

What’s In This is a brief drill or review to help you link the current
lesson with the previous one.

What’s New In this portion, the new lesson will be introduced to you
in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the lesson.

This aims to help you discover and understand new concepts and
skills.

What’s More This comprises activities for independent practice to

solidify your understanding and skills of the topic. You may check the
answers to the exercises using the Answer Key at the end of the
module.

What I Have Learned This includes questions or

blank sentence/paragraph to be filled in to process what you
learned from the lesson.

What I Can Do This section provides an activity which will help you
transfer your new knowledge or skill
into real life situations or concerns.

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 Assessment This is a task which aims to evaluate your level of
mastery in achieving the learning competency.

Additional Activities In this portion, another activity will be given to

you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you
master The Evolution of Traditional to New Media. The scope of this module
permits it to be used in many different learning situations. The language used
recognizes the diverse vocabulary level of students. The lessons are arranged to
follow the standard sequence of the course. But the order in which you read them
can be changed to correspond with the textbook you are now using.

After going through this module, you are expected to:

1. Identify traditional media and new media and their relationships

(MIL11/12EMIL-IIIb5),
2. Editorialize the roles and functions of media in democratic society
(MIL11/12EMIL-IIIb6),
3. Search latest theory on information and media (MIL11/12EMIL-IIIb7).
 What I Know

A. Choose the letter of the best answer and write it on a separate sheet of paper.

1. An example of media and information during Electronic Age.

a. Cave paintings b. Television c. Typewriter

2. An example of media and information during Industrial Age.

a. Cave paintings b. Television c. Typewriter

3. An example of media and information during Pre-Industrial Age.

a. Cave paintings b. Television c. Typewriter

4. An example of media and information during Information Age.

a. blogs b. Television c. telegraph

5. An example of media and information during Information Age.

a. Cave paintings b. Social networks c. telegraph

Lesson THE EVOLUTION OF

2 TRADITIONAL TO NEW
 MEDIA
In this lesson, we learn the evolution of traditional to new media so that we can
identify traditional media and new media and their relationships. One reason we
need to know the evolution of media is so that we can understand the roles and
functions of media in democratic society.

What’s In

Direction: You learned about media and information literacy (MIL) and mil related
concepts in the last module you taken up. Choose the correct answer in the box
that will fit to the sentences below. Do this in a sheet of paper.

interpret information
literacy

media non-verbal verbal

1. Media and information literacy enables people to
and make informed judgments as users of information and
media.
2. is the ability to identify, understand, interpret, create,
communicate and compute, using printed and written materials
associated with varying contexts.

3. is the demand of communication.

4. is communicating by voice.
5. is communicating by gesture.
 Note for the Teacher

In order to make this lesson will be easy to teach by the

teacher/facilitator she/he has first an eye view about the
following concepts:

a. Evolution of traditional to new media.

b. Roles and functions of media in democratic society.

What’s New

Media Then

This is a picture of the maiden voyage or sinking of the RMS (Royal Mail Ship)
Titanic.
If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news
reached people in England and New York at that time?
How people used the telegraph and telegrams for faster means of communication
during that time.
“If the Titanic sank today, in what format would people receive or read the news?”
 What is It

Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from
plants, and forged weapons and tools with stone, bronze, copper and iron.

Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)

Industrial Age (1700s-1930s) - People used the power of steam, developed

machine tools, established iron production, and the manufacturing of various
products (including books through the printing press).

Examples:
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800) Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913) • Motion picture with sound (1926)
• Telegraph
• Punch cards

Electronic Age (1930s-1980s) - The invention of the transistor ushered in the

electronic age. People harnessed the power of transistors that led to the transistor
radio, electronic circuits, and the early computers. In this age, long distance
communication became more efficient.

Examples:
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704 (1960)
• Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976)
• OHP, LCD projectors

Information Age (1900s-2000s) - The Internet paved the way for faster
communication and the creation of the social network. People advanced the use of
microelectronics with the invention of personal computers, mobile devices, and
wearable technology. Moreover, voice, image, sound and data are digitalized. We are
now living in the information age.

Examples:
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)

What’s More

Independent Activity 1. Identify the correct answer

Direction: Identify the period where the media and information used.

1. People discovered fire, developed paper from plants, and forged weapons and
tools with stone, bronze, copper and iron.
(Electronic Age, Industrial Age, Pre-Industrial Age)

2. The invention of the transistor ushered.

(Electronic Age, Industrial Age, Pre-Industrial Age)

3. People used the power of steam, developed machine tools, established iron
production, and the manufacturing of various products.
(Electronic Age, Industrial Age, Pre-Industrial Age)

4. The Internet paved the way for faster communication and the creation of the
social network.
(Electronic Age, Information Age, Pre-Industrial Age)

5. People advanced the use of microelectronics with the invention of personal

computers, mobile devices, and wearable technology. . (Electronic Age,
Information Age, Pre-Industrial Age)

Independent Assessment 1.

Direction: Write at least two examples of media and information in each period of
evolution.

1. Electronic Age
2. Industrial Age
3. Pre-Industrial Age
4. Information Age
 What I Have Learned

1. What is the evolution of traditional to new media?

• Pre Industrial Age, Industrial Age, Electronic Age and Information Age

2. What are the discovered media during Pre-Industrial Age?

• Cave paintings, Clay tablets in Mesopotamia, Papyrus in Egypt, Acta
Diurna in Rome, Dibao in China, Codex in the Mayan region and
Printing press using wood blocks

3. What are the discovered media during Industrial Age?

• Printing press for mass production, Newspaper- The London Gazette,
Typewriter, Telephone, Motion picture photography/projection,
Commercial motion picture, Motion picture with sound, Telegraph
and Punch cards

4. What are the discovered media during Electronic Age?

• Transistor Radio, Television, Large electronic computers- i.e. EDSAC
and UNIVAC 1, Mainframe computers - i.e. IBM 704, Personal
computers - i.e. HewlettPackard 9100A, Apple 1, OHP and LCD
projectors

5. What are the discovered media during Information Age?

• Web browsers: Mosaic, Internet Explorer, Blogs: Blogspot,
LiveJournal, Wordpress, Social networks: Friendster, Multiply,
Facebook, Microblogs: Twitter and Tumblr.

What I Can Do

Let’s apply what you have learned:

Make an editorial or picture that shows roles and functions of media in

democratic society.
 Assessment

Direction: Answer the questions on a separate sheet of paper.

• In your opinion, what makes an individual literate in media and

information?
• What activities/habits do you practice which illustrate media and
information literacy? Give at least three examples.

Additional Activities

More activity for you to be done.

On your paper, search latest theory on information and media.

References
Teaching Guide for Senior High School MEDIA AND INFORMATION LITERACY
https://drive.google.com/drive/folders/1-NZ0UovXOBKFvHS7-mXQbIUW_bBwCAT

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