SUPPLY CHAIN MANAGMENT

Group Members

Waleed Akram BBHM-F19-018

Adeel Ahmad BBHM-F19-033

Ahmad Mubarak BBHM-F19-030

Zabi ullah Saleem BBHM-F19-032

Kashaf Hayat BBHM-F19-108

Submitted To:

Dr Kashif Mehmood
Contents
Multinational Firm.......................................................................................................................................1
Brand...........................................................................................................................................................1
Introduction.................................................................................................................................................1
Vision...........................................................................................................................................................1
Mission........................................................................................................................................................1
VALUES........................................................................................................................................................1
Target Audience..........................................................................................................................................2
Brand Explain...............................................................................................................................................2
Demand Forecast:.......................................................................................................................................2
Production:..................................................................................................................................................2
Production Strategy.................................................................................................................................2
MRP.........................................................................................................................................................3
Bill of material.........................................................................................................................................3
On the basis of work in process at production level:...................................................................................3
Logistical requirements...........................................................................................................................3
Material movement.................................................................................................................................3
Inventory policy.......................................................................................................................................3
Warehouses available..............................................................................................................................3
Vendors:......................................................................................................................................................3
From where do you buy your materials to do production?.....................................................................3
Vendors...................................................................................................................................................3
Where vendors located?.........................................................................................................................4
Procurement:..............................................................................................................................................4
Procurement Policy.................................................................................................................................4
Procurement strategy..............................................................................................................................4
How much material do you buy at once?................................................................................................4
Material storing policy.............................................................................................................................4
Stock safety policy...................................................................................................................................4
Storage policy..........................................................................................................................................4
Do your vendors deliver material to you or do you go to them to receive?............................................4

1
On the basis of raw material at procurement level:....................................................................................4
Logistical requirements...........................................................................................................................4
Material movement.................................................................................................................................4
Inventory policy.......................................................................................................................................5
Warehouses.............................................................................................................................................5
Distribution:.................................................................................................................................................5
Distribution network...............................................................................................................................5
Distribution strategy................................................................................................................................5
Coverage area..........................................................................................................................................5
Intermediaries.........................................................................................................................................5
Transportation?.......................................................................................................................................5
Warehouses.............................................................................................................................................5
On the basis of finished stock at distribution level:.....................................................................................5
Logistic requirements..............................................................................................................................5
Material movement.................................................................................................................................6
Inventory policy.......................................................................................................................................6
Warehouse..............................................................................................................................................6

2
Multinational Firm
IBL (International Brands Limited)

Brand
SEARLE

Introduction
The Searle Company Limited was incorporated in Pakistan as a private
limited company in October 1965. In November 1993, the Company was
converted into a public limited company. The Company is principally engaged in the
manufacture of pharmaceutical and other consumer products

Searle Pakistan Limited is a Pakistani pharmaceutical company, established in 1965. It has six
production plants located in the industrial area of Karachi and Lahore. The company employs
586 permanent staff members. The products portfolio of the company caters to various
therapeutic classes, such as cardiovascular, allergy, neurology, cough preparations, as well as
infant milk formulas and a range of biotechnology products. Part of its production is exported to
Afghanistan, Cambodia, Philippines, UAE and several European countries.

Vision
To lead in improving the quality of human life.

Mission
Provide its customers with the best possible products & services in healthcare and consumer
industry.

VALUES
 Partnership
 Integrity
 Passion
 Excellence

3
Target Audience

DEMOGRAPHIC PSYCHOGRAPHIC
 Age After 6 Months  Attitude: Positive

GEOGRPAHIC BEHAVIOUR
 All Pakistan  Quality
 Reasonable Price

Brand Explain
The main objective of the Company is to manufacture, process, refine, sell buy and deal in drugs,
drug sundries, chemical, gynecic, therapeutical, antibiotic, pharmaceutical, herbal,
bacteriological and biological products and presentations of all kinds and household, industrial,
patent and proprietary articles or every description.

To carry on business as manufacturing, dispensing and analytical chemists and druggists together
with all or any of the trades or business usually carried on in connection herewith and to
manufacture, import, export, produce, prepare, refine, buy, sell, manipulate and deal in all kinds
of contraceptive, sedatives, sanitary towels, rubber goods, baby products, salts, acids, alkalies,
medicines, medicame herbs, oils, detergents, disinfectants, insecticides, fungicides, pub health
products, plastics, textile and other related fabrics and mater synthetic fiber and cotton fiber and
the products made there from, perfumes, scents, powders, face powders, face creams, cosmetics,
soaps preparations and articles and other goods, articles, accessories and things of any
description whether analogous to the foregoing or not, which can be conveniently or
advantageously carried on in connection with such business as aforesaid or any of them.

Demand Forecast:
We take information from our software S.A.P (PMS) production manufacturing system by getting last
year trends. But keeping in mind political days. With 5% provision.

Production:
Production Strategy
We use chase strategy

4
Master production schedule
Market annually plan we divide this plan into monthly and weekly basis. First, we work on
weekly basis to meet the demand and then monthly demand is observe this is done by the
supervisor of the company. We do this three-month advance strategy

MRP
We use SAP software for MRP

Bill of material
We hire third party import custom clearance to create bill of material.

On the basis of work in process at production level:

Logistical requirements
1. Raw material availability
2. Transportation warehouse
3. Labour
4. Support staff of transport
5. Labeling

Material movement
20 ft Containerized Vehicles

Inventory policy

Warehouses available
Yes, we have we handle through WMS (ware house management system) and technical staff by planning
tracking system to utilize maximum space. Each branch store as per forecast of 1 month

Vendors:
From where do you buy your materials to do production?
Abroad China, Australia, Malaysia

Vendors
Zhejiang Huahai Pharmaceutical Co., Ltd.

North China Pharmaceutical Co., Ltd.

Where vendors located?

 Karachi
 Manga Mandi

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  Hattar
 Sundar
 KLP

Procurement:
Procurement Policy
We do reserve for 3 months advance in stock 30 days delivery after order of raw material.

Procurement strategy
Finding cost effective solutions First locally otherwise trusted internationally.

How much material do you buy at once?

As per requirement.

Material storing policy

We do store raw material max for 3 months but sometimes we do store particulars API for more months/
years

Stock safety policy

Yes, we do rills regularly and we apply 100% safety equipment.

Storage policy
We store finished good in our pharma grade WHS by facilitating DRAP laws and a pharmacist is must to
be present.

Do your vendors deliver material to you or do you go to them to receive?

They deliver it locally procured in case of international shipment we need to get it from KMC or airport.

On the basis of raw material at procurement level:

Logistical requirements
1. Raw material availability
2. Transportation warehouse
3. Labour
4. Support staff of transport
5. Labeling

Material movement
20 ft Containerized Vehicles

6
Inventory policy

Warehouses
Yes, we have we handle through WMS (ware house management system) and technical staff by planning
tracking system to utilize maximum space.

Distribution:
Distribution network
We do have 107 Nationwide own Branches IBL group and wo do export to Afghanistan,
Malaysia, Azar Bi jan, Saudi Arabia.

Distribution strategy
We do have own distribution network therefore we manage sales directly.

Coverage area
Complete Pakistan

Intermediaries
 Agents
 Wholesalers
 Distributors
 Retailers.

Transportation
We do have trust worthy Pakistani’s larger transporter on board.

Warehouses
Yes, at Karachi (Hub Chowki, Shahrah-e-Faisal, Korangi) Lahore (Multan Road, Sundar KLP) and
almost in each city.

How coordination work in this whole network? Manually, email, post, on call or via
software (if it is software than what type of it is?)

90% via S.A.P software 10% via email & call

On the basis of finished stock at distribution level:

Logistic requirements
City to City 20 FT, 40 FT Container.

Material movement
Containerized vehicle

7
Inventory policy
Each branch stores materials as per forecast of 1 month.

Warehouse
yes, Through W, M, S and tech staff.