BILLBOARDS AND A FILM’S RATINGS.

In 2007, after dark films submitted its film CAPTIVITY, starring Elisha Cuthbert and
Daniel gillies and directed by Roland Joffe (the mission, 1986) .In the film a fashion
model and a chauffeur find themselves in the basement of a serial killer.
The MPAA rejected the ads, but after dark films posted them anyway in los
angeles and new York. Many complaints followed , and the billboards were
eventually removed. Bur as William Triplett and ian mohr reported in daily
variety, “after dark films was slapped with an unprecedented sanction by the
motion picture assn. of America”

The MPAA’s website states, ‘ the movie rating system is a voluntary system
operated by the MPAA and the National Association of Theatre owners(NATO)
The website also states that ‘ the ratings board has always conducted itself ate
the highest level of integrity.

A 2006 film by Kirby dick and eddie Schmidt in the film , private investigator are
dispatched to unmask the identities of board member.
The film includes interview with filmmaker such as Kimberly peirce(boys don’t
cry), john waters( pink flamingos, 1972) marry harron( American psycho, 2000),
kevin smith (clerks, 1994) matt stone (southpark, starting in 1997) and atom
egoyan (the sweet hereafter, 1997)
This film is not yet rated
The heterosexual ( scene get an R rating)
The film maker also question how raters are selected and why are the anonymous
This film is not yet rated created result. Not only did it alert people to an ongoing
situation that frustrated filmmaker.
But as David Halbfinger wrote in the new York times “ stung by a low-budget
documentary that assailed the movie rating system last year, motion picture
industry officials are vowing to make the system more transparent to filmmaker
and more accessible to parent.

MPAA will make the process more transparent including for example making the
following change
1. Filmmarkers will now be allowed to cite scene from other movies
when they are appealing a rating. Up until now.
2. Rating rules will be posted on the MPAA website to dernystify the
process.
3. Attempts will be made to give parents more information about R-
rated films.
4. Training for raters will be formalized.
5. Parent will be discouraged from taking children to R-rated films. R-
rated films will carry new advisory.