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Table No: 2.2 Number of Respondents Based On Age. Age Respondents Percentage
Table No: 2.2 Number of Respondents Based On Age. Age Respondents Percentage
Interpretation:
From the above table, it is interpreted that 67.3% of the respondent belongs to the 18-
25 years age category, 17.3% of the respondent belongs to the 26-35 years age category,
7.7% of the respondent belongs to 36-45years age category, 5.8% of the respondent belongs
to 46-55 years age category and also 1.9% of the respondents belongs to above 56 years age
category.
Chart No:2.2
Interpretation:
From the above table it is interpreted that 75% of the respondents are students,
19.2%of the respondents are employees, 5.8% of the respondents are entrepreneurs.
Chart:2.3
Number of Respondents based on Profession.
Table:2.4
Interpretation:
From above table, it is interpreted that 59.6% respondents are using BMW, 40.4% of
the respondents are not using BMW.
Chart No:2.4
Interpretation:
From above table, it is interpreted that 84.6% respondents likes BMW brand,
15.4% respondents don’t not like BMW brand.
Chart No:2.5
Interpretation:
From above table, it is interpreted that 80.8% respondents consider BMW and
19.2% respondents don’t consider BMW for a long drive.
Chart No:2.6
Interpretation:
From above table, it is interpreted that 26.9% of the respondents prefer BMW x5,
38.5% of the respondents prefer BMW 3 series, 25% of the respondents prefer BMW Z4,
7.7% of the respondents prefer BMW series 8, 1.9% of the respondents prefer 7 series.
Chart No:2.7
Number of Respondents based on their preference for BMW car models
Table No:2.8
Total 52 100
Interpretation:
From above table, it is interpreted that 32.7% of the respondents prefer Alpine White,
46.2% of the respondents prefer Black sapphire Metallic, 17.3% of the respondents prefer
Sunset Orange Metallic and 3.8% of the respondents prefer Portimao Blue.
Chart No:2.8
Number of Respondents based their preferred engine model for BMW cars.
Engine Models Respondents Percentage
BMW M10 13 25
Total 52 100
Interpretation:
From above table, it is interpreted that 25% of the respondents prefer BMW M10
Engine, 40.4% of the respondents prefer BMW M43 Engine, 23.1% of the respondents prefer
BMW M52 Engine and 11.5% of the respondents prefer BMW M30 Engine.
Chart No:2.9
Number of Respondents based their preferred engine model for BMW cars.
Table No:2.10
Interpretation:
From above table, it is interpreted that 51.9% of the respondents strongly agree,
30.8% of the respondents agree, 11.5% of the respondents stays neutral, 3.8% of the
respondents disagree and 1.9% of the respondents strongly disagree with the overall quality
of BMW cars.
Chart No:2.10
Interpretation:
From above table, it is interpreted that 42.3% of the respondents strongly agree,
30.8% of the respondents agree, 19.2% of the respondents stays neutral, 5.8% of the
respondents disagree and 1.9% of the respondents strongly disagree with the quality of
performance of BMW cars.
Chart No:2.11
Yes 43 82.7%
No 9 17.3%
Total 52 100
Interpretation:
From the above table, it is interpreted that 82.7% of the respondents were aware of the BMW
brand and 17.3% of the respondents were not aware of the BMW brand.
Chart No:2.12
Number of Respondents based on their opinion about advertising promotion and sales
promotion of BMW cars.
Opinion Respondents Percentage
Excellent 25 48.1
Very good 16 30.8
Good 9 17.3
Average 1 1.9
Bad 1 1.9
Total 52 100
Interpretation:
From the above table, it is interpreted that 48.1% of the thinks excellent, 30.8% of
the respondents thinks very good, 17.3% of the respondents thinks good, 1.9% of the
respondents thinks average and 1.9% of the respondents thinks bad about advertising
promotion and sales promotion of BMW cars.
Chart No:2.13
Number of Respondents based on their opinion about advertising promotion and sales
promotion of BMW cars.
Table No:2.14
Number of Respondents based on their satisfaction with the pricing of BMW cars.
Opinion Respondents Percentage
Satisfied 25 48.1
Total 52 100
Interpretation:
From above table, it is interpreted that 48.1% of the respondents are satisfied with the
price, 21.2% of the respondents thinks the price is too low and 30.8% of the respondents
thinks the price is too high.
Chart No:2.14
Number of Respondents based on their satisfaction with the pricing of BMW cars.
Table No:2.15
Number of Respondents based on their BMW ownership.
Yes 30 57.7
No 22 42.3
Total 52 100
Interpretation:
From above table, it is interpreted that 57.7% of the respondents own BMW car,
42.3% of the respondents don’t own BMW car.
Chart No:2.15
Number of Respondents based on their BMW ownership.
Table No:2.16
Number of Respondents based on their satisfaction with fuel consumption of BMW
cars.
Yes 34 65.4
No 18 34.6
Total 52 100
Interpretation:
From above table, it is interpreted that 65.4% of the respondents are satisfied, 34.6%
of the respondents are not satisfied with the fuel consumption of BMW cars.
Chart No:2.16
Number of Respondents based on their satisfaction with fuel consumption of BMW
cars.
Table No:2.17
Number of Respondents based their overall feeling towards the BMW Company as a
whole.
Positive 32 61.5
Negative 10 19.2
Neutral 7 13.5
Others 3 5.8
Total 52 100
Interpretation:
From above table, it is interpreted that 61.5% of the respondents feel positive, 19.2%
of the respondents feel negative, 13.5% of the respondents feel neutral ab and 5.8% of the
respondents have other feelings towards the BMW Company as a whole.
Chart No:2.17
Number of Respondents based their overall feeling towards the BMW Company as a
whole.