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Three Occupations That Will Be Likely Chosen As My Career Goal
Three Occupations That Will Be Likely Chosen As My Career Goal
● Lead or assist in the planning, coordination and implementation of local and global
research activities for a brand(s). Scope of responsibilities includes both mix
development and customer/retail understanding.
● Develop research proposals, suggesting research methodologies
● Experiment with new tools, techniques to find and define the business opportunity
● Execute research studies; developing questionnaires; analyzing findings; and
presenting results.
● Lead and support problem-solving for the NA businesses by identifying growth
opportunities in the categories by integrating multiple data sources (continuous,
in-store observation and primary research) delivered through category deep dives,
market & category development projects and 6P /diagnostic deep dives
● Manage ad hoc research to support the needs of specific categories (eg decision
trees, shelf tests)
● Conversant with Market & Pricing insight tools and understanding market and
channel analytics, pricing tools etc. to provide meaningful guidance to leaders.
● Proficient in quantitative and qualitative primary research methods and analytic
approaches
● Suggest analytical approaches, analyzing the data yourself or partnering with
agencies like IRI and Numerator to tell the story with data.
● Monitor competitors’ activities and market changes and understanding how they will
impact the business