Cosumer Behavior, 0e (Solomon)

Chapter Buying. Having, and Being

)A marketer who segments a population by age and gender is using tocalcgorize

consumers.
A) demographics
B) psychographics

D) litestyie

Dilt: I
Outcome:
Lcarning Explain how membership in ethnic, religious, and racial subcultures
nuences consumer behavior.

Skill oncept
Objective I-
AACSB: Multicultural and diversity understanding

2) A consumer researcher who examines consumers' ifestyles and personalities is studying

A) demographics
Psychographics
C) social class
D) usage rates
Answer
Dilt:.
Learning Outcome: Explain how membership in ethnic, religious, and racial subcultues
influences consumer behavior.
Skill: Concept
Objective: 1-3
AACSB: Multicultural and diversIty understanding

online members share opinions and recommendations about products.

3) In an _

A) market segment
B) consumption community
C) marketing database*
D) culture jam
Answer:
Diff: 1

Learming Oucome:
communication.
Discuss the infhuence
of groups and word-of-mouth (WOM)
Skill: Concept
Objective: 14
AACSB: Use of information technology

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