T

HES
ISS
YNOPS
IS

F
ASHI
ONVI
LLAGE

TOPI
C:FAS
HIONVI
LLAGE
BUIL
DINGTYPE
:Pr
ivat
eGat
edCommuni
ty

B.
O.S
.Voazs
hal
i,
5t
hyear,
‘B’Ba
tch
B.
Arc
h,DOA
MCE
I
NTRODUCT
ION:
Fashi
onvil
l
agei
sapl a
ceforl
argecombi
naonofa cviesinasingl
eunitli
ket
exl evi
ll
age
,desi
gnerfirms
,
bou ques,t
rai
ni
ngcentr
es,weav
erstudi
os,
housi
ngandr
ecreaonal s
paces
. Wher
ey oungdes
igne
rsca
nl e
arn
di
fferentfor
mofart
sr e
lat
edtofashi
onli
kecl
othi
ng,
cras,j
ewell
erydesi
gn,modell
ingetc
.

S
COPEOFWORK:
Anur
bansc
a l
eproj
ectwi
thspa
cesfor
mingavi
ll
age
,thede
sig
noft
hel
ayouti
nvol
vesg
rea
tar
chi
tec
tur
al
k
nowl
edg
etoprovi
deawonderf
ulexpe
rie
ncetot
heusers
.

F
ashi
one
vents
pac
e Bou que
s Ga
ll
ery

T
rai
ni
ngc
ent
er Pl
azas
hoppi
ng De
sig
ner
sfir
ms

ABOUTF
ASHI
ON
Fas
hionisapopul a
rstyl
eorpracc e,es
peci
all
yincl
othing,
footwe ar
,a
ccess
ori
e s,
ma ke
up,bodypi e
rcing
,
orfurni
ture.
Fashionisadisncv eando e nhabi
tualt
rendinthes tyl
einwhichape rsondresses.
Iti
sthe
prevai
li
ngs t
ylesi
nbe havi
ourandthene we s
tcr
e aonoft exlede sig
ners.
Themoret echni
ca l
termc os
tume
hasbe c
omes ol i
nkedtothetermfashionthatt
heus eofthefor
me rhasbeenrel
eg at
edtos pecia
lsensesli
ke
fancydressorma squer
adewe ar
,whilefashi
onme anscl
othingmor egeneral
l
y, i
ncludi
ngthes tudyofit
.Al-
thoughaspe c
tsoffashi
oncanbef e
mi nineorma s
culi
ne,somet rendsareandrogynous.

PROJ
ECTOVE
RVI
EW
Looki
nga tthepresentdaysce
na r
ioofa pparela
ndt exlei
ndustr
y,t
heindianappar
e l
indus t
ryhasa
v
a s
texi
stencei
nt heeconomicli
feofthec ountr
y.I
tplaysacr
ic al
rol
eintheeconomicdevelopme ntofthe
c
ountry.
Byitscontr
ibu ontoindustr
ialoutput,
growthinexpor
tofthecount
ryande mployme ntg e
nera-
on.
Theindi
a nappareli
ndustr
yha saddressedincr
ediblet
rans
formaoni nt
hepa s
tfewy ears.
Itisoneof
t
helarges
tforeignexc
ha ngeear
nersinIndia.
HOW DOE
SITDI
FFE
RFROM F
ASHI
ONS
CHOOL
:
S
chooloffa
shi
onrefe
rstouniver
sit
yofsc hool
sandc oll
ege swi
tht
hepurposeofe
duc
angs
tude
ntsi
nthe
fie
ldoffa
shiondes
ign&te c
h.Schooloff
ashionisl
imite
dt oe ducaonpurposeonl
y.
Whenthefashi
onvi
ll
ageiscomparedto‘f
ashionschool
’,its
et sadi
ffer
entidenty.

Academi
cse
coni sl
i
nke
dtobus
ine
ssse
coni .
e.s
tudent
swil
lge
tful
lexposureonal
lthi
ngst
hati
tta
kest
o
t
akes
tyle
sfr
omconc
epttoc
ons
umergui
dedunde
rtal
ente
da nde
xperi
enc
edi nst
ruct
ors
.

Academicseconi
sli
nke
dtoindus
tri
als
econi.e.
stude
ntsc
ant
akel
ooka
tcompl
etema
nuf
act
uri
ngpr
o-
c
essofcl
othesa
ndparci
patei
nvari
ousworks
hops
.

Apartf
romthe
setheycani
nte
ra c
twithl
oca
lcr
as me
nunder
sta
ndi
ngt
hei
rworka
ndg i
vi
ngthosecras-
menapla ormt
orais
ethei
rsta
ndards.
commerc
ial
are
awil
lbe
comeasmal
lma
rke
tini
tse
lfandwil
lpla
ylea
d-
i
ngrol
einse nggl
obali
mage.

Soi
twil
lbene
fici
ali
ncar
eerde
velopme nt
,soci
alde
vel
opme
nt,
sel
fde
vel
opme
nt&i
nte
ll
ectde
vel
opme
nt
ofaper
sonandal
soe
conomi
cdevel
opme ntofcount
ry.

NE
EDOFF
ASHI
ONVI
LLAGEI
NINDI
A
Indust
ryislar
g el
yunorgani
zedwit
hitscoa geindus t
ryst
yleoffunconing.
Desi
gnerslookingatstr
ateg
ice -
upswithlar
g ecorporat
estoprovidefinanci
al s
upporta
ndoper
aon
mana gemente xpe
rs e.
I
ndiande s
ignersshowcasi
ngthei
rcr
eaonsa teventsingl
oba l
-fashi
oncapi
talssucha
spa r
is
,mi
l
an&new
york
.
I
ndiaisnowe me rgi
nga st
henewhotspotforsourcinghi
gha ndfashi
ongarme nts.
Bigi
nternaona l
playe
rsli
keNik
e,Lee,DKNY, haveiden fiedindiaasanoutsourci
ngdesnaons oa
sto
t
a k
ea dvantageoflowc ost
s.

AI
M &OBJ
ECT
IVE
S
Provi
di ngane wtypeofi nteg r
atedcul
tura
l,
educaona l
,c omme r
ci
a la
nde nter
tai
nme ntgr
oundforfa
s hi
on
i
ndust
ryandpubl ic.
Thepr oje
ctaimsa testabl
ishingtheimageofindi
aa st
hel eadi
ngfashi
onc api
talt
hroughtheproj
ectand
a
cv ie ssog ener
a te
d.
‘
Providee nvi
ronme ntfortraini
ngoffas
hiondesig
ners.
’
Tocreat
es pacesforthestude ntsthatworkar
oundthe i
rneeds .
Provi
depl ac
ef orexchangeofi deasbothbetweenthefashioncommuni t
ya ndwiththepubli
c.
Provi
des upporngf ac
ill
ie s&i nfor
maonc ente
rforfa
s hiondes
igners
.

T
HEUS
ERS
Gener alpubli
c:Theg e
ne ralpubli
ciswe l
come dtot hefashionv i
ll
age,f
ashi
one xhibionha l
l
,ca
feand
openpl az
a .
Theycane njoyfas hi
ons howsa ndparc ipateinse minarsandpresentaons .
Ov er
s easvi
sit
ors:Touristandov erse
asbuy er
sc ana cc
esst hefashionvi
ll
age.F
ashionde si
gne
rswill
bein-
vit
eda ndg uestl
ectur
e swi l
lbec onductedinthesc hool’
slectureroom.
Student :S
s tudentsc anus ethefacil
ie si
nthes c
hool andr es
e arch&inf
ormaonc entr
e.
Fashiondes i
gners:Indi
vidua ldesi
gnersorma nufacture
sc ana pplytodis
playands el
lthei
rworkforpr
o-
mo nge x
c el
lencei
nloc alfashionde si
gn.
Localc a men:
r P
e oplewi l
luseworkshopa r
eama defort exlei ndust
ri
esandc omme r
ci
alar
eaforsel
l
ing
thei
rgoods .
I
MPACTOFT
HEPROPOS
EPROJ
ECT
Gr owt hofa norga ni
zedre t
ailc
ulture
.
i
nc re
a seina wa r
ene s
sa boutde si
gnerclothi
ng.
Economi cg rowth&e mploy mentinsurroundingcommunie s.
Shii ngc hoicesfromunbr andedt obrande dclot
hesthatulma te
lywil
lbri
ngc hang
einli
fes
tyl
eandval
ue
s
yst
em.
I
twi l
l provideapl a ormf orma nufac
tures, wholes
alers
,import
ersandexport
e r
s,f
aci
l
itangeconomi
c
g
rowtha nde mployme ntinthes urr
oundingc ommunie s.
Thef ashionv il
lagewillunitethefashi
ona ndt exlema nufac
tur
ingse
c t
ors
,cre
angade snaonf orwhol
e-
s
ale
rsa ndbuy e
r s
.

Moreover
,fas
hionisnotonl
yaninfluenalf
act
orofec
onomy,
butal
soa
nimpor
tanttoolofcul
tur
aland
e
nte
rta
inmenti
ntheurba ncont
ext
.Theuni
quei
dentyoffa
shi
oncanf
ormast
arngpointforthei
mplemen-
t
aonoftheproposal
.

S
UMMARY
Theplanswillc
reat
ehundr edsofnewjobses
peci
al
lyg
ivi
ngwa
yforl
oca
ls.
Thejobopportunie sint
hef a
shionvi
ll
agei
ncl
udes
:
Sca
les t
aff
Manuf a
ctur
ing,stchinganda l
teraons
Cat
e r
ingandhospit
a l
it
y
Securi
tyandma nt
i enance
Fas
hionde s
igner
s.

I
naddiont othej
obsa ndtr
aini
ngopportuniesforlocalpeopl
e
Thisbuil
di
ngwil
l br
ingmorepe opl
etothearea.
Provi
dingmorecustomerstotheshops,r
est
aurantsandc af
es.
Accordi
ngtotha
tpr opos
a l
sarema de.
Thi
sproj
ecta l
soresul
tsi
nphysi
cal
l
yimpr
ovea
ndr
ege
ner
atet
he
a
reaandde l
iv
erarangeofenvir
onme nti
mproveme ntstothesurr
oundi
ngarea
.

Aspe rresearch,INDIANF AS HIONisrecog nizedasoneoft hea rea

st hathavet reme ndouspotena lf
orthe
growt hin met oc ome .
Cons i
de ri
ngthepot ena lintheindus t
rya ndthene edforpr ope ru li
zaonofr es
ourc-
es,throughthisprojectwec a nimprovethisfie ld.
T heyincl
udehosngma rketme ets
,fashions howsdur inga llt
hese asons,offe rawi devari
etyofdesi
gner
we arproductsfr
omt heindianf as
hionma nuf acturi
ngindus tr
yt hr
oug hape rma nentex hibion,pr
ovidefac
ili
-
esofde sig
n, r
ese ar
chonpr oductandma nuf ac t
urers,
fashionphot oshoot s
,etc
Produc epubli
cit
yma t er
ial
,li
te r
atureonawi der angefashionbus i
ne s
sr el
a t
edissues.
DURINGF ASHI ONWE EKSI TISDIFFI
CUL TF ORBUY E
RST OT RAVELF ORDI FFERNTDE SIGNERS
F ROM ONEPL ACET OANOT HE RANDI TISNOTWHE NT HE YAREI NONEPL ACET HATI SFASHI
ONVI LL
AGE .
THISWI LLTAKET HEI NDUS TRYT OANE WL EVE LWI THAL LPROF FESI
ONAL SALLT OGE THE R.

ARCHI
TECT
URALS
COPE
:
Provi
dingambienceworki
ngforfas
hiondesi
gner
s.
ConnecngDe s
igner
s,Ve
ndors,andCust
ome r
sbyprov
idi
ngcommonPl
aza
s.
Prov
idi
ngs pa
ceforFashi
onDe s
igner
stoExhi
bitt
hei
rWorks.
Ma s
terpla
nningisi
mportantr
oleinthi
s.
BANGAL
ORE
Bangal
oreisal
soknownastheGa rmentcapi
tal
ofIndia.
Karna
takaandespeci
all
yBangal
orec
ityhost
smos t
ofthebiggar
mrntconglomera
te.
Variousi
ndustr
iesi
nKarnatak
ahaveal
wa y
saccusedthegove
rnmentofIndi
afor
gi
vingpri
oriesa tt
hefirstpl
aceonlytotheIT&BTs ec
torsunl
ikei
ndust
ria
lunit
s.
Thet e
xl ei
ndus
tryhasbeen
ask
ingforte
xl eparksontheli
nesofITparks
.