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#3 Forecasting Method: Industrial Management
#3 Forecasting Method: Industrial Management
M A N AG E M E N T
#3
Forecasting Method
FORECAS TING
WHY IS FORECAS TING IMPORTANT?
Demand for products and services is usually uncertain.
Forecasting can be used for…
• Strategic planning (long range planning)
• Finance and accounting (budgets and cost controls)
• Marketing (future sales, new products)
• Production and operations
METHOD
• Linear Regression
• Moving Average
• Exponential Smoothing
WHAT IS FORECAS TING ALL ABOUT?
Demand for S-Mart
Chocolate
We try to predict the
future by looking back
at the past
Predicted
demand
looking
Time back six
Jan Feb Mar Apr May Jun Jul Aug months
Actual demand (past sales)
Predicted demand
KEY ISSUES IN FORECAS TING
• A forecast is only as good as the information included in the
forecast (past data)
• History is not a perfect predictor of the future (i.e.: there is no
such thing as a perfect forecast)
• Trends
• Seasonality
• Cyclical elements
• Autocorrelation
• Random variation
SOME IMPORTANT QUESTIONS
• What is the purpose of the forecast?
• Which systems will use the forecast?
• How important is the past in estimating the future?
80
70
60
50
40
30
20
10
0
0 2 4 6 8 10 12
M E N G G U NA K A N M O D E L R E G R E S I
12
x y
i =1
i i = 4277 x = 6.5 y = 54.17
(12)(4277) − (78)(650)
b= a = 54.17 − (0.3636 )(6.5)
(12)(650) − (78)2
= 51.8
= 0.3636
y = 51.8 + 0.3636x
M OV I N G AV E R AG E
70
60
50
40
30
20
10
0
1 2 3 4 5 6 7 8 9 10 11 12 13
Actual Vs FC_Moving Average
80
70
60
50
40
30
20
10
0
1 2 3 4 5 6 7 8 9 10 11 12 13
Actual Vs. Exponential Smoothing
80
70
60
50
40
30
20
10
0
1 2 3 4 5 6 7 8 9 10 11 12 13
HOW TO CALCULATE FORECAS T ERROR?
∑ (forecast errors)2
MSE =
n
COMMON MEASURES OF ERROR (3)
n
100 ∑ |actuali - forecasti|/actuali
MAPE = i=1
n
Periode y Linear Error SE Percent Periode y MA Error SE Percent
1 46 52,17 6,17 38,03 0,12 1 46
2 56 52,53 3,47 12,04 0,07 2 56
3 54 52,89 1,11 1,22 0,02 3 54
4 43 53,26 10,26 105,21 0,19 4 43 52 9,00 81,00 0,17
5 57 53,62 3,38 11,42 0,06 5 57 51 6,00 36,00 0,12
6 56 53,98 2,02 4,06 0,04 6 56 51,33 4,67 21,81 0,09
7 67 54,35 12,65 160,07 0,23 7 67 52 15,00 225,00 0,29
8 62 54,71 7,29 53,12 0,13 8 62 60 2,00 4,00 0,03
9 50 55,08 5,08 25,76 0,09 9 50 61,67 11,67 136,19 0,19
10 56 55,44 0,56 0,31 0,01 10 56 59,67 3,67 13,47 0,06
11 47 55,80 8,80 77,49 0,16 11 47 56 9,00 81,00 0,16
12 56 56,17 0,17 0,03 0,00 12 56 51 5,00 25,00 0,10
Total 60,94 488,76 1,13 Total 66,01 623,47 1,21
MAD 5,08 MAD 8,25
MSE 40,73 MSE 69,27
MAPE 9,39 MAPE 13,48
Periode y ES Error SE Percent
1 46 0,00 Rekap Linear MA ES
2 56 46,00 10,00 100,00 0,18
3 54 47,00 7,00 49,00 0,13
MAD 5,08 7,33 7,65
4 43 47,70 4,70 22,09 0,11
5 57 47,23 9,77 95,45 0,17
6 56 48,21 7,79 60,68 0,14 MSE 40,73 69,27 76,80
7 67 48,99 18,01 324,36 0,27
8 62 50,79 11,21 125,66 0,18 MAPE 9,65 13,71 13,45
9 50 51,91 1,91 3,65 0,04
10 56 51,72 4,28 18,32 0,08
11 47 52,15 5,15 26,52 0,11
Periode Linear MA ES
12 56 51,63 4,37 19,10 0,08
Total 84,19 844,84 1,48
MAD 7,65 13 56,5 53 52,07
MSE 76,80
MAPE 13,45