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    Lab Riset Pemasaran - Praktikum 7 - Ahmad Ferdiansyah - 022001800049

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    Ferdi Ahmad
    This document summarizes the results of validity and reliability tests for several variables: 1) Food quality and service quality variables were found to be valid based on factor loadings above 0.3 and reliable based on Cronbach's alpha above 0.6. 2) Customer satisfaction and customer loyalty variables were also found to be valid and reliable based on the same criteria. 3) All variables met criteria for validity of items with significance values below 0.05 and reliability with Cronbach's alpha above 0.6.

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    Lab Riset Pemasaran - Praktikum 7 - Ahmad Ferdiansyah - 022001800049

    Uploaded by

    Ferdi Ahmad
    32 views8 pages
    This document summarizes the results of validity and reliability tests for several variables: 1) Food quality and service quality variables were found to be valid based on factor loadings above 0.3 and reliable based on Cronbach's alpha above 0.6. 2) Customer satisfaction and customer loyalty variables were also found to be valid and reliable based on the same criteria. 3) All variables met criteria for validity of items with significance values below 0.05 and reliability with Cronbach's alpha above 0.6.

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    This document summarizes the results of validity and reliability tests for several variables: 1) Food quality and service quality variables were found to be valid based on factor loadings above 0.3 and reliable based on Cronbach's alpha above 0.6. 2) Customer satisfaction and customer loyalty variables were also found to be valid and reliable based on the same criteria. 3) All variables met criteria for validity of items with significance values below 0.05 and reliability with Cronbach's alpha above 0.6.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    32 views8 pages

    Lab Riset Pemasaran - Praktikum 7 - Ahmad Ferdiansyah - 022001800049

    Uploaded by

    Ferdi Ahmad
    This document summarizes the results of validity and reliability tests for several variables: 1) Food quality and service quality variables were found to be valid based on factor loadings above 0.3 and reliable based on Cronbach's alpha above 0.6. 2) Customer satisfaction and customer loyalty variables were also found to be valid and reliable based on the same criteria. 3) All variables met criteria for validity of items with significance values below 0.05 and reliability with Cronbach's alpha above 0.6.

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    of 8

    Nama : Ahmad Ferdiansyah

    Nim : 022001800049
    MataKuliah : Praktikum VII Uji Validitas dan Uji Reliabilitas

    VARIABLE FQ

    Component Matrixa
    Component
    1
    fq1 .839
    fq2 .875
    fq3 .861
    fq4 .809
    Extraction Method: Principal Component
    Analysis.

    a. 1 components extracted.

    Kesimpulan :
    Dari hasil diatas terlihat ke 4 item pertanyaan pertanyaan yang mengukur variabel Food Quality
    dianggap valid karena nilai factor loading ke 4 item >0,3
    Correlations

    fq1 fq2 fq3 fq4 Total_fq


    fq1 Pearson Correlation 1 .697** .581** .564** .836**

    Sig. (2-tailed) .000 .000 .000 .000


    N 365 365 365 365 365

    fq2 Pearson Correlation .697** 1 .691** .559** .870**


    Sig. (2-tailed) .000 .000 .000 .000

    N 365 365 365 365 365


    fq3 Pearson Correlation .581** .691** 1 .636** .858**

    Sig. (2-tailed) .000 .000 .000 .000


    N 365 365 365 365 365

    fq4 Pearson Correlation .564** .559** .636** 1 .821**


    Sig. (2-tailed) .000 .000 .000 .000

    N 365 365 365 365 365


    Total_fq Pearson Correlation .836** .870** .858** .821** 1

    Sig. (2-tailed) .000 .000 .000 .000


    N 365 365 365 365 365

    **. Correlation is significant at the 0.01 level (2-tailed).

    Batasan nilai SIG < 0,05 = valid


    Kesimpulan : Dari emoat item keempatnya dianggap valid karena memiliki nilai sig (p.value) <
    0,05

    Case Processing Summary


    N %

    Cases Valid 365 100.0


    Excludeda 0 .0

    Total 365 100.0


    a. Listwise deletion based on all variables in
    the procedure.

    Reliability Statistics
    Cronbach's
    Alpha N of Items

    .867 4

    Item-Total Statistics

    Corrected Item- Cronbach's


    Scale Mean if Scale Variance if Total Alpha if Item
    Item Deleted Item Deleted Correlation Deleted
    fq1 12.87 3.109 .708 .834

    fq2 13.01 2.945 .757 .814


    fq3 13.07 3.020 .742 .821

    fq4 13.14 3.025 .667 .852

    Kesimpulan : Dari hasil diatas memperlihatkan reliabilitas ke empat item dinyatakan reliabel
    karna nilai CA variabel food quality sebesar 0,867 > 0,6

    VARIABLE SQ
    Component Matrixa

    Component
    1

    sq1 .825
    sq2 .850

    sq3 .854
    sq4 .841

    Extraction Method: Principal Component Analysis.

    a. 1 components extracted.

    Kesimpulan :
    Dari hasil diatas terlihat ke 4 item pertanyaan pertanyaan yang mengukur variabel Service
    Quality dianggap valid karena nilai factor loading ke 4 item > 0,3

    Case Processing Summary

    N %
    Cases Valid 365 100.0

    Excludeda 0 .0
    Total 365 100.0

    a. Listwise deletion based on all variables in


    the procedure.

    Reliability Statistics

    Cronbach's
    Alpha N of Items
    .863 4

    Item-Total Statistics
    Corrected Item- Cronbach's
    Scale Mean if Scale Variance if Total Alpha if Item
    Item Deleted Item Deleted Correlation Deleted

    sq1 13.08 2.697 .686 .837


    sq2 13.01 2.827 .726 .819

    sq3 13.09 2.783 .727 .818


    sq4 13.10 2.781 .707 .826

    Kesimpulan :
    Dari hasil diatas memperlihatkan reliabilitas ke empat item dinyatakan reliabel karna nilai CA
    variabel service quality sebesar 0,863 > 0,6

    VARIABLE CS

    Component Matrixa
    Component
    1
    cs1 .836
    cs2 .863
    cs3 .876
    cs4 .847
    Extraction Method: Principal Component
    Analysis.

    a. 1 components extracted.

    Kesimpulan :
    Dari hasil diatas terlihat ke 4 item pertanyaan pertanyaan yang mengukur variabel Customer
    Satisfaction dianggap valid karena nilai factor loading ke 4 item > 0,3

    Case Processing Summary


    N %
    Cases Valid 365 100.0
    a
    Excluded 0 .0
    Total 365 100.0
    a. Listwise deletion based on all variables in the
    procedure.

    Reliability Statistics
    Cronbach's
    Alpha N of Items
    .877 4

    Item-Total Statistics
    Cronbach's
    Scale Mean if Scale Variance Corrected Item- Alpha if Item
    Item Deleted if Item Deleted Total Correlation Deleted
    cs1 13.05 3.311 .706 .854
    cs2 13.05 3.200 .746 .839
    cs3 13.15 2.921 .768 .831
    cs4 12.96 3.215 .727 .846

    Kesimpulan :
    Dari hasil diatas memperlihatkan reliabilitas ke empat item dinyatakan reliabel karna nilai CA
    variabel customer satisfaction sebesar 0,877 > 0,6

    VARIABLE CL

    Component Matrixa
    Component
    1
    cl1 .934
    cl2 .934
    cl3 .936
    Extraction Method: Principal Component
    Analysis.

    a. 1 components extracted.

    Kesimpulan :
    Dari hasil diatas terlihat ke 3 item pertanyaan pertanyaan yang mengukur variabel Customer
    Loyalty dianggap valid karena nilai factor loading ke 3 item > 0,3

    Case Processing Summary


    N %
    Cases Valid 365 100.0
    Excludeda 0 .0
    Total 365 100.0
    a. Listwise deletion based on all variables in the
    procedure.

    Reliability Statistics
    Cronbach's
    Alpha N of Items
    .928 3

    Item-Total Statistics
    Cronbach's
    Scale Mean if Scale Variance Corrected Item- Alpha if Item
    Item Deleted if Item Deleted Total Correlation Deleted
    cl1 8.39 1.487 .850 .896
    cl2 8.44 1.473 .851 .896
    cl3 8.37 1.471 .854 .893

    Kesimpulan :
    Dari hasil diatas memperlihatkan reliabilitas ke tiga item dinyatakan reliabel karna nilai CA
    variabel customer loyalty sebesar 0,928 > 0,6

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